Features

Across the board, advertisers are demanding greater transparency and a cleaned-up digital media supply chain. According to eMarketer's principal analyst Jillian Ryan, "transparency and control" have been "major concerns for brands" as agency and vendor relationships can often look like a "black box."
- Autumn 2019 Issue, Posted Dec 02, 2019
It was only a few short years ago that we were exclaiming the importance of a mobile-first content strategy. While those devices are still at the heart of most marketing strategies Voice is becoming an increasingly important part of the marketing mix.
- Autumn 2019 Issue, Posted Nov 25, 2019
Digital transformation is the number one priority for boards, and it hasn't been lost on the IT industry. Here's your guide to planning a successful digital transformation.
- Autumn 2019 Issue, Posted Nov 18, 2019
Wiley has transformed from a publisher to an "e-learning company" and it's using Adobe XD to facilitate collaboration and content transformation.
- Autumn 2019 Issue, Posted Nov 04, 2019
Mobile continued to grow in 2019. From ad spend to mobile traffic, the numbers are on the rise--and users are willing to pay for the apps they find most useful. Learn more in this season's infographic.
Posted Nov 01, 2019
While publishers continue to battle for audience, relevance, and engagement, some niche publishers are quietly making an impact—and money—from narrowcasting.
- Autumn 2019 Issue, Posted Oct 28, 2019
Gone are the days when location, location, location applied only to brick-and-mortar businesses. Location has played an increasingly important role in the virtual world, with personalization steering the customer experience journey.
- Autumn 2019 Issue, Posted Oct 14, 2019
Conversational assistants such as Alexa, Google Assistant, Siri, and Cortana are growing in popularity, especially among consumers. But there's still some way to go before they're
- Autumn 2019 Issue, Posted Oct 07, 2019
No more judges. No more categories. This year, the EContent 100 list of companies that matter most in the digital content industry was decided by our readers. From web content management to digital experience tools, from content monetization to translation and globalization, you weighed in to determine the 2019 winners.
Autumn 2019 Issue, Posted Oct 02, 2019
Emotional AI (or emotion recognition AI) can be described as the automated detection of human emotions and feelings using software. Read on for an overview of emotional AI and potential use cases/applications.
- Summer 2019 Issue, Posted Sep 16, 2019
Riad Hijal, Global Head & VP, Commerce Strategy & Solution Management at SAP addresses the challenges agility-minded companies face in differentiating their offerings in this clip from his presentation at Digital Experience 2019.
- Posted Aug 30, 2019
The challenges of personalization have long been too much for some brands to overcome. But technological advancements, like AI, have helped make personalization a more attainable goal.
- Posted Aug 26, 2019
ConnectiveDX Chief Strategy Officer Jeff Cram discusses the current state of connected DX in this clip from his presentation at Digital Experience 2019.
- Posted Aug 23, 2019
AI and the IoT are shaping the future of consumer and enterprise applications in the digital content industry and beyond. Explore the ethical concerns and amazing opportunities presented by AI and its offshoots.
- Summer 2019 Issue, Posted Aug 19, 2019
Authentic CLO David Roe explains how new trends in content management are weaving together direct-digital experience and traditional content marketing in this clip from his presentation at Digital Experience 2019.
- Posted Aug 16, 2019
ConnectiveDX Chief Strategy Officer Jeff Cram discusses three models for organizing around personalization in this clip from his presentation at Digital Experience 2019.
- Posted Aug 09, 2019
Authentic CLO David Roe discusses how to optimize experiences and improve engagement in this clip from his presentation at Digital Experience 2019.
- Posted Aug 02, 2019
Today's virtual assistant (VA) technology—think Alexa or Siri—has the power to do some pretty amazing things. What may be even more amazing is how few people are actually using VAs to do amazing things that can help them expedite work processes, save time, and produce more.
- Summer 2019 Issue, Posted Jul 29, 2019
Infoloom CLO Michael Biezunski discusses computer vs. human error tolerance in this clip from his presentation at Data Summit 2019.
- Posted Jul 26, 2019
Natural Language Generation is the driving force behind chatbots, but it can do so much more. Learn about the current and future states of NLG and how it can transform your content creation.
- Summer 2019 Issue, Posted Jul 22, 2019
Infoloom Inc. CLO Michael Biezulnski makes the case for migrating your data repositories to graphs (not graphics) in this clip from his presentation at Digital Experience 2019.
- Posted Jul 19, 2019
MerlinOne CLO David Tenenbaum explains deep learning as analogous to teaching a child to learn with labeled images in this clip from his presentation at Digital Experience 2019.
- Posted Jul 12, 2019
Real Story Group Founder Tony Byrne explores journey orchestration and decisioning for omnichannel content platforms in this clip from his presentation at Digital Experience 2019.
- Posted Jul 05, 2019
Real Story Group Founder Tony Byrne identifies the four platforms that underpin omnichannel architectures in the enterprise in this clip from his presentation at Digital Experience 2019.
- Posted Jun 28, 2019
CNN, Business Insider, Huffington Post, The Washington Post, The Guardian, MTV News, TechCrunch, and many more created chatbots. Today, only CNN and TechCrunch still have their chatbots up and running. Conversely, other sectors are still expanding their chatbot offerings, and they are seeing great success with chatbots. Why aren't publishers taking advantage of this technology?
- Spring 2019 Issue, Posted Jun 10, 2019
Google is cracking down on third-party cookies, and Facebook will soon let users clear their histories. This represents a sea change for many marketers, but savvy marketers are already embracing GDPR compliant content and owned channels.
- Posted May 16, 2019
Personalization is at the heart of digital experiences. But broadcast television has been inherently less personal. Every click of a mouse (or touchpad) leaves data about users in its wake, but that hasn't been true for more traditional media. However, the expectations of digital consumers—and marketers used to targeting very specific audiences on the web—are impacting how TV networks look at their advertising.
- Spring 2019 Issue, Posted May 13, 2019
Companies crave content—high-quality, timely, and accurate content that is brand supportive and designed to connect and compel target audiences to some desired action. Unfortunately, more reviews required means more costs and sometimes what some would argue is a process designed to squeeze the life out of content that has been carefully crafted.
- Posted May 08, 2019
There's plenty of buzz about the growing prevalence of voice. As Alexa and her ilk become more ubiquitous it seems that analysts' predictions about the shift toward a voice-first landscape are becoming a reality. But it's not just about smart speakers. Content is everywhere, and that includes voice content. Although the implications for digital publishers are still coming into focus, those looking to get ahead of the pack may not have much time left to claim their spot on the frontier.
- Spring 2019 Issue, Posted May 06, 2019
After voting took place throughout March, EContent announces the winners of its first People's Choice Awards. From household names to the technology providers that quietly provide the backbone to the web, the first annual EContent People's Choice Awards provides an interesting look into the minds of readers, and where they think content is headed.
Posted May 01, 2019
At Gilbane's Digital Experience Conference in Washington D.C., Alison Ferch, Executive Director of GALA and Jim Compton from RWS Moravia, tackled the "Alphabet Soup" of global content technology. CAT. CMS. TMS. PIM. And all the associated APIs.
- Posted Apr 29, 2019
In an increasingly competitive quest to rank ever higher in Google SERP (search engine results page), some content marketers may go a bit overboard when it comes to chasing the numbers.
- Posted Apr 24, 2019
As of January 2019, Netflix counted 139 million subscribers, while Amazon reported 100 million Prime subscribers in April 2018. The subscription model extends to the realm of digital media, where long-standing publications such as The New York Times, as well as newer players such as The Information, have built strong subscriber bases. Nevertheless, many companies may be wondering how to build a strong subscriber base or how to retain those subscribers once they have them.
- Spring 2019 Issue, Posted Apr 15, 2019
Are publishers moving into a post-advertising world? The short answer is "yes," but it's more complicated than that. It's not that advertising has gone away or even that it will. It's more that the ways in which publishers earn revenue to support their business operations are changing in a digital information environment.
- Spring 2019 Issue, Posted Apr 08, 2019
The American Journalism Project is a venture philanthropy organization trying to boost local journalism and increase the visibility and understanding of civic journalism as a public good.
- Posted Apr 01, 2019
On March 6, Mark Zuckerberg made a commitment to spending the next several years reorienting Facebook's apps toward encryption and privacy. Can we take him at his word? Find out what the digital marketing and data privacy experts think.
- Posted Mar 25, 2019
The term "dark marketing" certainly has a sinister ring. It conjures up all sorts of nefarious images—SPAM, phishing scams, and worse. Thankfully, dark marketing isn't quite that bad. Instead, it's a new term for the kind of personalized marketing becoming familiar to advertisers and audiences alike.
- Posted Mar 04, 2019
The digital environment we live in lends itself to the proliferation of data; most of the time, that's a very good thing. Digital marketers can evaluate, better than ever before, how their marketing efforts are resonating with various audiences—and how those messages drive actions (such as website visits, downloading of various materials, lead generation, and sales).
The year in social media was defined largely by scandal. Even so, its growth and popularity show no signs of slowing down. Data from GlobalWebIndex shows 1 in every 3 minutes online is spent on social platforms. With all that in mind, 2018 saw Facebook—which has encountered intensifying scrutiny over its role in distributing fake news—create a new "war room," which is a team of specialists working to stop the spread of misinformation and propaganda.
The digital asset management (DAM) market is hot. According to Transparency Market Research, the global DAM market is estimated to reach $6.33 billion by the end of 2025. For comparison, the market was estimated to be worth about $1.73 billion in 2016. That growth was evident in 2018, as advancements in technology that shaped much of the digital world also transformed DAM.
New data suggest marketers are shifting who they target and how they do it. See which audiences advertisers are willing to spend big bucks to gain access to.
- Posted Feb 21, 2019
The changing arena of marketing automation is zeroing in on a more customer-centric approach moving into the new year, with a focus on customer data platforms and gaining insights into first-party data to truly offer the personalization and on-target messaging that automation promises. There are, however, different levels of marketing automation implemented in organizations in terms of capabilities, resources, tools, and internal skills.
In today's global economy, rapid advances in technology enable companies to create customized experiences for customers all around the globe at scale. Stakeholders in the translation and localization industry don't expect the demand for services and technologies to taper off any time soon.
Instagram. YouTube. Facebook Live. These and others are driving the continued growth and interest in online video across multiple industries and applications. In 2017, we saw a 34% increase in worldwide video viewing, according to a report from Limelight Network.
According to Google, to fully load a mobile site, "it still takes about 15 seconds, according to our new analysis. That's far too slow when you consider that 53% of mobile site visits leave a page that takes longer than three seconds to load." Of course, not all of this is the network's fault, but a poor connection doesn't help—which is why plenty of people are talking about 5G.
- Posted Feb 12, 2019
Omnichannel content is already complex and shows no signs of slowing down. But technology is making it easier to achieve the goals set forth by your omnichannel strategy.
Fundamentally, of course, what content creators most want to know is if something is working. Given the varied platforms they have at their disposal these days—and the varied ways that consumers are interacting with their content—they want to know what's working across multiple channels. But despite a broad proliferation of content analytics tools and the vast measurability of digital content, the answer remains maddeningly elusive for many.
The customer relationship management (CRM) space has evolved greatly since Siebel Systems was founded in 1993. Not only have CRM systems become more sophisticated, they've also increased in accessibility with the advent of the cloud. But the core promise of CRM—to better understand one's customers—remains unchanged and is vital to organizations of all stripes.
When it comes to curated content, a couple of elite companies—such as Netflix and Spotify—likely spring to mind. Organizations across all industries need to work on personalizing content in order to be competitive going forward, as experts say its gaining in importance.
In the world of content, automation is having an effect on things such as image, speech, and text processing—and even the creation of written content. In the translation and localization sector, we're seeing automation driven by AI (such as neural machine translation) and by old-fashioned human ingenuity. Automation is used as a competitive advantage by translation companies since in most cases, it results in cost-savings and time-savings for their clients.
- Autumn 2018 Issue, Posted Dec 03, 2018
Pages
1
2345678910111213141516171819202122232425
26272829