EContent Solutions Directory

Top Down Systems

9210 Corporate Blvd., Suite 401
Rockville, MD 20850
Phone: +1-800-361-1211


Topdown provides cloud-based and on-premise customer communications management (CCM) solutions to organizations committed to delivering exceptional customer experiences (CX) during high-value customer journeys such as on-boarding a new customer, processing a claim, or resolving a complaint.

Our real-time, on-demand, and batch solutions have been securely and reliably producing correspondence, ID cards, enrollment kits, and other types of customer communications for over 35 years. Contact us today to find out how we can help or to schedule a one-on-one software demo.



Articles Mentioned
The notion that we can simply place keywords in our HTML to rise in Google's ranking is so 90s. While it is true that Google does not read the keywords within the HTML, putting the weight on specified keywords, like it used to do in years past for direct ranking purposes, they are still far from dead. The truth is that we do not control keywords, and we should not be targeting an individual keyword as an isolated search strategy. Rather, keywords should be used to guide us in topical relevance that provides a great customer experience.
Editorial/Industry Insights - - Posted Jul 19, 2017
Digital experience management (DXM) refers to the combination of strategies, technologies, and business processes to provide highly engaging and satisfying digital services to customers. Across industries, DXM increasingly holds the keys to competitive differentiation and customer retention. DXM has a particular urgency for the financial services sector with the entry of new digital native rivals. This article focuses on retail banks, insurers, credit card companies, and other business-to-consumer (B2C) financial services organizations.
Editorial/Feature - - May 2016 Issue, Posted May 18, 2016
A new iteration of Forbidden's professional video editing software, Forscene, will be released on Nov. 24 and will be immediately available to all clients of the post-production platform. The functionality introduced in this release enables new Avid workflows and aims to increase efficiencies on multitrack productions. Forscene says many of the new features were requested by longtime client Princess Productions.
News/News Item - Posted Nov 17, 2015
There's really no escaping it. No matter how innovative your use of the latest tools and technologies in digital marketing may be, no matter how closely you follow industry trends and implement solutions that reflect the cutting edge in digital marketing practices, it will always come down to the bottom line-at least, as far as your C-level executives are concerned. Being able to demonstrate the dollar-for-dollar benefit that your marketing efforts provide to your organization is the elusive brass ring that marketers are perpetually striving to grasp.
News/News Feature - - July/Aug 2014 Issue, Posted Jul 07, 2014
While no one may be waiting for the business version of West Side Story with the Sharks played by the marketing department and IT as the Jets, it's definitely no secret that these two groups are often at odds. Artists and engineers are at opposite ends of the spectrum. These business divisions will never see eye-to-eye. But are they really that different? At this year's Gilbane Conference in Boston, Massachusetts one of the prominent ideas raised was the concept of a marketing technologist. This hybrid individual is on the rise in organizations big and small. But is your company ready for someone to bridge the digital divide? And are companies really ready for this shift in business? Basically, do we need a marketing technologist?
Column/Content Throwdown - - Posted Dec 19, 2013
Socializing Your CEO, a report released by Weber Shandwick indicates that only 18% the CEOs of the largest companies in the world have their own social network pages-a 2% increase from the 2010 report. It would appear that CEOs are simply not jumping on the social media bandwagon, at least not personally. In fact, in a search of the CEOs of the top 25 companies, according to Fortune, Margaret C. Whitman with Hewlett-Packard is the only CEO whose profile shows up (though it lists her as Director of EBay and she only has six connections). What gives?
News/News Feature - - Posted Feb 06, 2013
The explosion of digital media launched after the first internet bubble burst ten years ago has given rise to a vast and intricate landscape of technologies each promising to simplify the increasingly complex and fragmented tasks involved in digital marketing. The number of companies in this space is staggering. LUMA Partners has famously mapped technology vendor markets for display, mobile, search, social, and video. Forbes contributor Feinleib recently traced a map of the Big Data market.
Column/Social Pulse - - Posted Jan 10, 2013
'Essentially, font management is a specialized form of digital asset management, except that the asset is also a system-level software resource.'
Editorial/Faces of Econtent - - March 2010 Issue, Posted Mar 01, 2010
Rework, The Social Media Marketing Book, Get Rich With Twitter: Harness the Power of the Twitterverse and Reach More Customers Than Ever Before, Mobile Communications: An Introduction to New Media, and The New How: Creating Business Solutions Through Collaborative Strategy
Editorial/eReader - March 2010 Issue, Posted Mar 01, 2010
At one time, knowledge management (KM) purely encompassed the library-style research-and-documentation endeavor required to organize knowledge-primarily for companies that trade in knowledge, such as law firms and consultancies. Early in its life, KM was defined by Thomas A. Stewart in a Fortune magazine article entitled "Mapping Corporate Brainpower," as "Efforts to transmute the accumulated knowledge of individual employees into a corporate asset." Today, KM has grown well beyond these original boundaries, and its tenets are leveraged by organizations of all kinds to manage information and intellectual assets.
Editorial/Feature - - November 2009 Issue, Posted Nov 13, 2009
Social networking is making significant inroads into the business practices of major organizations, not the least of which is improving customer support. Companies are using social media as a tool to allow customers to engage with each other to get their technical and customer service questions answered—impacting traffic to existing customer service and help desk functions and, even more importantly, improving service and cementing relationships in the process.
Editorial/Feature - November 2009 Issue, Posted Nov 04, 2009
Organizations of various sizes and industries are using XML in equally diverse ways to improve the efficiency and effectiveness of their business operations. The technology is also helping companies discover innovative ways in which to generate new revenue opportunities.
Editorial/Feature - - September 2009 Issue, Posted Sep 03, 2009
Has the enterprise portal been helped by or swept into oblivion by the successive waves of progress of Web 2.0 and the already-much-ballyhooed Web 3.0? Despite the phenomenal growth of collaborative web culture, the notion of a centrally managed, single point of entry to reach company applications and content persists in companies across the globe. Yet the opinions of experts in the field differ greatly on what the priorities should be today.
Editorial/Feature - - April 2009 Issue, Posted Apr 09, 2009
During the inauguration of President Barack Obama, people across the country put down their political boxing gloves long enough to celebrate the historic event, but behind the scenes a debate was brewing. It started when it was reported on Wikipedia, a web-based, free-content encyclopedia project, that Sens. Ted Kennedy and Robert Byrd had died during the inauguration luncheon. Both men were still alive, and within a few moments Wikipedia editors had erased the inaccurate post, but the damage was done. This latest snafu ignited talk of Wikipedia possibly changing its information verification process, angering Wikipedia users and adding more fuel to the information accuracy fire.
News/News Feature - - April 2009 Issue, Posted Mar 30, 2009
I recently received a telephone call from a communications manager at a major German company asking if I could provide her with a copy of Intranet Management, a report that I had written 10 years ago when I was working for TFPL, Ltd. TFPL provided recruitment and consulting services to the information profession, and it was a leader in knowledge management methodologies. was inclined to tell my enquirer that the report was now hopelessly out-of-date, but I decided to read through it and remember old times with some great colleagues...
Column/Behind the Firewall - - December 2008 Issue, Posted Dec 01, 2008
We find ourselves perched on the crest of a third web wave, one that could take this social web even further by adding a semantic layer, in which the underlying systems begin to have an inherent semantic understanding of the content and take us to what we need without even being told what we want.
Editorial/Feature - - October 2008 Issue, Posted Oct 02, 2008
Community is an organic phenomenon. You don't make it. You don't build it. At best, you cultivate it, and many publishers are finding it hard to break ground.
Column/Follow the Money - - November 2007 Issue, Posted Nov 09, 2007
Times have sure changed since archiving records meant organizing paper files and boxing them up for storage. Today, companies must cope with electronic records including emails, instant messaging, and local and online documents—all compounded by compliance requirements. It’s high time to get these records under control.
Editorial/Feature - - October 2006 Issue, Posted Oct 10, 2006
Executives recognize the value of business intelligence (BI), but are unable to apply it effectively to improve their operations, according to a new survey of 386 senior executives worldwide.
News/News Item - Posted Sep 26, 2006
I have never lived in a development or suburb, but those I’ve visited seem to suffer from a confusion of quaint street-naming conventions in which Honeysuckle Lane intersects Honeysuckle Court. The fact that the houses look nearly identical is painfully exacerbated by the streets all bearing cloying and similar names, which has left me winding through speed bump-safe streets only to be frustrated by a surplus of cul-de-sacs. It leaves me with the impression that suburbs are insiders’ clubs, where only those who can detect the subtle distinctions between mass-market designs can navigate with confidence.
Column/Edit This - - July/August 2006 Issue, Posted Jun 27, 2006
The recent proliferation of blogs and other “consumer-generated media” has had a major impact on our culture—affecting the way we get our news, entertain ourselves, and especially the way we do business. These days, smart companies need to equip themselves to track their corporate image online.
Editorial/Feature - - May 2006 Issue, Posted Apr 25, 2006
Content Management Systems are only ten years old and yet there are already over two thousand types of them on the market. At the low end of the multibillion dollar CMS business there are weblogs, wikis, forums, and news portals--often called CMS-Lite. At the high-end are enterprise content management (ECM) systems, which integrate management of documents, records, customers, and expert knowledge, as well as provide ecommerce support. In either case, we need to structure information in these CMS to create the best interactive user experience. What are the differences between the Big CMS and the Small ones; and do they matter to optimizing the user experience?
Column/I Column Like I CM - - Posted Apr 04, 2006
In an age when whole lives are lived online, people not only create content, they're building their own infrastructure for making it easier to find. The term folksonomy was coined to name the growing phenomenon of users generating metadata by tagging pieces of digital information with their own searchable keywords, a phenomenon picking up steam all over the Web.
Editorial/Feature - - April 2006 Issue, Posted Apr 03, 2006
I have been reading about the value of knowledge management for years. The underlying idea is an appealing one—not only do all of us collectively know more than any of us individually, but when we combine our knowledge, we can glean additional information not apparent to any of us. So often, though, KM initiatives fail to take off, or at least fail to revolutionize the workplace in the ways promised by evangelists. My hunch has been that there have been two major stumbling blocks.
Column/Info Pro - - June 2005 Issue, Posted Jun 07, 2005
While the word may cause eyes to roll, organizations may find that taxonomy also causes blood to boil.
Column/Info Insider - - December 2004 Issue, Posted Nov 29, 2004
New communication technologies interact with cultures in subtle ways. Publishing used to be a fairly top-down affair. But the Internet and email have permanently transformed that familiar relationship between readers and editors.
Column/Follow the Money - - September 2004 Issue, Posted Sep 06, 2004
Look at the homepage of an intranet. It is all a question of putting things in places that match the way we run our lives or do our jobs.
Column/Behind the Firewall - - May 2004 Issue, Posted May 17, 2004
While all enterprise-level IT projects prove to be difficult and risky undertakings, a deeper examination of the ECM challenge in particular will reveal an endemic inattention to its critical corollary: the need for Enterprise Information Architecture.
Editorial/Feature - - May 2004 Issue, Posted May 05, 2004
"In two years, KM will be a subset of elearning. Or elearning will be a subset of KM." That Gartner prediction, cited in Rosenberg's book e-Learning, was made three years ago. Neither variation has come to pass. Instead, the interactions of the two fields continue to increase and there seems to be a widespread agreement that KM and elearning are converging.
Editorial/Feature - - October 2003 Issue, Posted Oct 13, 2003
Column/Behind the Firewall - - May 2002 Issue, Posted May 01, 2002

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