EContent Solutions Directory


1375 Broadway (at 37th Street)
14th Floor
New York, NY 10018
United States
Phone: 866-707-6278



Smartling helps ambitious brands access more markets, deliver better experiences, and build stronger relationships by transforming the way their content is created and consumed around the world. Our translation management software prioritizes process automation and intelligent collaboration so that companies can quickly and cost-effectively localize their websites, apps, and documents with minimal IT involvement. Additionally, our curated community of professional translators is continuously measured to ensure the highest quality standards and readily available to serve a variety of linguistic needs. To find out how our unique approach has helped brands like British Airways, Spotify, and WeWork tell a global story, visit


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Articles Mentioned
Engaging with customers in their language is essential to delivering great experiences. Language is more than just using the right words. It also involves crafting all content that touches the customer in such a way that it demonstrates empathy and understanding.
Column/Content and Commerce in Context - By - Posted Apr 04, 2017
Smartling, a translation technology and service provider, has released a new integration that enables global brands to use Smartling products and services with the IBM Watson Language Translator machine translation service.
News/News Item - Posted Mar 09, 2017
Smartling, a global language translation and content localization innovator, announced the widespread availability of its proprietary Mobile Delivery Network, building on the company's comprehensive Mobile Localization Solution.
News/News Item - Posted Feb 02, 2017
The internet has closed the distance between countries around the world, democratizing access to content from wherever you are, whenever you need it. Increasingly, companies are operating in global markets—whether they intended to or not.
Editorial/Feature - By - Posted Feb 01, 2017
Transcreation changes are afoot. Here's what to expect in the next 1-2 years.
Editorial/Industry Insights - By - Posted Dec 07, 2016
The EContent 100 list of companies that matter most in the digital content industry is now in its 16th year. Similar to most adolescents, it's going through some changes. We added new judges and new categories. As a result, we've got many new companies on the list. Among other changes, this year we added Online Video as a standalone category. We all know that video's popularity is on the rise; and as it's becoming a bigger part of the content puzzle, it clearly needed its own category.
Editorial/Feature - November/December 2016 Issue, Posted Nov 01, 2016
If you have a piece of content marketing that worked wonders on audiences in the U.S., you might think it can also be effective with international decision makers. You figure translating it is the next step, but is it the last step? Not likely. Truly localizing content generally requires significant attention to cultural nuances, brand consistencies, and the unique demands of audiences. Effective collaboration among cross-border content specialists is another piece of the puzzle.
Editorial/Feature - By - July/August 2016 Issue, Posted Aug 01, 2016
Smartling announced it has acquired VerbalizeIt to augment its enterprise translation management platform with translation capabilities for audio, video, and other multimedia content. Its second acquisition this year, Smartling continues to expand the breadth of translation management technology offerings within its platform. In addition to technology and people, the acquisition brings hundreds of VerbalizeIt customers to Smartling.
News/News Item - Posted May 24, 2016
My aim is always to help our readers understand how to evaluate tools within the context of their particular needs and goals. One of the ways we do that is through EContent's annual Trendsetting Products list. Each year, we turn to our inboxes, our coverage, and to our contributors to find out what products are helping content creators of all kinds stay on top of their game. I hope that you find these tools as interesting and as potentially helpful as I do!
Editorial/Feature - May 2016 Issue, Posted May 02, 2016
Smartling announced that it has acquired Techstars accelerator alumnus Jargon, a mobile technology company that provides an easy way for global brands to localize their mobile applications. The acquisition augments Smartling's Global Fluency Platform, enabling the company to empower global brands with instant, over-the-air localization of mobile apps and on-device quality assurance (QA) testing. Now the world's most ambitious brands will have the ability to easily capture all the nuance and character of their content in their mobile applications, so they look and feel local to global audiences.
News/News Item - Posted Apr 07, 2016
The EContent 100 list of companies that matter most in the digital content industry is now in its 15th year. We added new judges and new categories. As a result, there are many new companies on the list. Among other changes this year, we thought it was important to recognize digital marketing technologies in their own category.
Editorial/Feature - December 2015 Issue, Posted Dec 01, 2015
Ask any e-marketer and they'll likely tell you it is high time deck the web's walls with scores of sales, coupons, promotions, and special offers to entice holiday shoppers. But will the deals you have in mind match what consumers are seeking? What's the best way to get shoppers' attention online? And how do you know when the timing is exactly right to launch a particular campaign or promo? Experts say these are crucial questions to address in the days leading up to Black Friday and Cyber Monday.
News/News Feature - By - Posted Nov 18, 2015
Smartling, a translation management software company, polled more than 150 marketers at INBOUND 2015 to learn where their organizations stand in terms of targeting prospects and customers who don't speak English as their native language - both in and outside of the U.S.
News/News Item - Posted Nov 05, 2015
The tools available to us are pushing new limits. Here at EContent, we turned to our inboxes, our coverage, and our contributors to find out what those trendsetting products are in 2015. We hope that you find these tools as interesting and as potentially helpful as we do!
Editorial/Feature - May 2015 Issue, Posted May 04, 2015
Smartling announced the results of a new survey that polled 160 U.S.-based, senior-level content marketers working for emerging brands to determine how they are marketing to multilingual audiences around the world. Nearly 63% of respondents acknowledge that between six and 50% of their customer base is located outside the U.S. Yet, survey data shows that translation budgets are nonexistent, forcing marketers to reach multilingual audiences using only English-language content.
News/News Item - Posted Dec 09, 2014
In a global economy where 70 percent of the world does not speak English, precise communications across the "other 70 percent languages" can mean the difference between business success and failure. Surprisingly, translation has remained a largely manual process - one that deters businesses with perceived notions of cost and complexity. But, in a global economy, translation technology needs to be thought of as part of an organization's core technology stack - much like Salesforce and marketing automation. If you can't translate your content efficiently, you can't do business globally.
Editorial/View From The Top - Posted Dec 02, 2014
The 2014-2015 EContent 100, a list of the 100 Companies that Matter Most in the Digital Content Industry.
Editorial/Feature - December 2014 Issue, Posted Dec 01, 2014
Smartling announced that its translation software platform now includes custom workflows, functionality that enables large enterprises and fast-growing companies to easily manage complex translation processes in-house. The Smartling platform helps companies fully capitalize on today's global opportunities by streamlining translation and localization processes for multilingual web, mobile, and business document content.
News/News Item - Posted Nov 25, 2014
The World Wide Web has forever changed the way companies of all sizes do business. From the smallest mom-and-pop shop to the largest enterprise, the internet has not only made it easier for companies to grow, but it has added new concerns. To be sure, the web is the great equalizer. In the past, only a select few corporations operated on a global scale, but the web has made it possible for organizations in Peoria, Ill., to sell goods and services to those in Prague. While leveraging the web to deliver the right information to the right people at the right time may seem relatively straightforward, it is not.
Editorial/Feature - By , - October 2012 Issue, Posted Oct 15, 2012

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