EContent Solutions Directory


LiveRamp

225 Bush Street, 17th floor
San Francisco, CA 94104
USA
Phone: (866) 352-3267

Profile

LiveRamp offers brands and the companies they work with identity resolution that is integrated throughout the digital ecosystem, and provides the foundation for omnichannel marketing. Our services transform the technology platforms used by our clients into people-based marketing channels that improve the relevancy of marketing, and ultimately allow consumers to better connect with the brands and products they love. LiveRamp is an Acxiom company, delivering privacy-safe solutions to market and honoring the best practices of leading associations including the Digital Advertising Alliance's (DAA) ICON and App Choices programs. For more information, visit www.liveramp.com.

Articles Mentioned
PushSpring announced a partnership with comScore to introduce mobile audience segments, based on comScore Mobile Metrix and PushSpring's App Graph data, for use in programmatic ad buys. PushSpring says it provides advertisers and app publishers with mobile app audience data for more than 200 million unique device IDs in the US and Canada.
News/News Item - Posted Oct 04, 2016
More than 75% of DMA members surveyed said their organizations lack a clear enough understanding of cross-device marketing and media technologies to implement these capabilities with confidence. To tackle this challenge and improve the cross-device marketing ecosystem, DMA's Cross-Device ID (XDID) Structured Innovation Program has brought together marketers, media buyers, ad sellers and XDID solution providers, with the goal of elevating the market's XDID "IQ", reducing implementation barriers, and ultimately making it easier for XDID buyers and sellers to do business with confidence.
News/News Item - Posted Aug 23, 2016
LiveRamp, an Acxiom company, announced a new integration with Facebook that allows clients to connect Facebook advertising campaigns with offline sales transactions taking place in stores, branch offices, contact centers, and other brick-and-mortar locations. Building on existing capabilities to onboard offline first- and third-party data for targeting through Facebook Custom Audiences, LiveRamp can now enable clients to securely onboard their sales transaction data and perform closed-loop measurement analysis.
News/News Item - Posted Jun 16, 2016
As part of its mission to help retailers drive incremental sales and new customer acquisition, Ibotta, a mobile shopping app that pays consumers cash back on their everyday purchases, announced the launch of Dynamic Segmentation. This capability allows marketers to leverage their Customer Relationship Management (CRM) data to intelligently create segmented campaigns by delivering personalized media content and rebates based entirely on a consumer's relative brand loyalty.
News/News Item - Posted Jun 07, 2016
LiveRamp, an Acxiom company, announced an expanded partnership with Google, adding Customer Match to an extensive set of integrations that include Google Analytics 360 Suite, Google DoubleClick Digital Marketing solutions, and Google Store Transactions for both AdWords and DoubleClick Search. The new integration with Google Customer Match enables brands to swiftly activate their first-party data for targeting across YouTube, Search, and Gmail.
News/News Item - Posted May 31, 2016
Acxiom, an enterprise data, analytics, and software-as-a-service company, announced the Acxiom Marketing Analytics Environment, a privacy-safe, closed-loop marketing analytics solution that allows clients to leverage the power of data science and analytics to drive improved customer experiences and higher return on marketing investment. In order to transform data into action, marketers must integrate both online and offline campaigns as well as transactional data.
News/News Item - Posted May 17, 2016
PushSpring, an independent app-based mobile audience platform, announced a partnership with MediaMath to make PushSpring's proprietary, mobile app data actionable on one of the industry's largest programmatic Demand Side Platforms (DSPs). The MediaMath partnership expands the availability PushSpring's mobile originated data assets for activation, in addition to recent partnership announcements with LiveRamp, Google's DoubleClick, Lotame, and Centro.
News/News Item - Posted Apr 28, 2016
LiveRamp, an Acxiom company, announced a partnership with DigitasLBi, a global marketing and technology agency, to fuel smarter media planning decisions using connected data. DigitasLBi will leverage LiveRamp's data connectivity services to link data from multiple first and third party data sources within DigitasLBi's IDIOM platform, an insight tool to generate better media decisions and smarter content and creative strategy.
News/News Item - Posted Apr 26, 2016
LiveRamp, an Acxiom company, announced the launch of LiveRamp Customer Link, a new SaaS product that connects campaign and sales data across channels and devices. This solution aims to solve the linking challenge that prevents marketers from creating a unified view of customer activity. Customer Link extends LiveRamp's suite of open connectivity services, creating new opportunities for brands to work with their preferred DMPs, DSPs, and attribution platforms to analyze cross-channel campaigns, perform closed-loop measurement, and refine audience models.
News/News Item - Posted Sep 22, 2015
Crosswise launched a cross-device identification service to provide the ad tech industry with a "data only" service that is completely neutral - free of media bias - and validated for accuracy. Crosswise offers DSPs, DMPs, retargeters, agency trading desks, affiliate platforms, analytics companies, and attribution providers accurate device graph based on data analysis, machine learning, and proprietary algorithms.
News/News Item - Posted Jul 24, 2014

[EContent Solutions Directory] |[Home]