Content and Commerce in Context

It's like replacing the pipes while the water is still running," said a CIO of a national utility company at a tech conference I attended not long ago. He was referring to the process of managing a complex technology project at his organization, in which he had to balance keeping existing business processes running while making major technology infrastructure changes.
By - July/August 2017 Issue, Posted Aug 01, 2017
Engaging with customers in their language is essential to delivering great experiences. Language is more than just using the right words. It also involves crafting all content that touches the customer in such a way that it demonstrates empathy and understanding.
By - Posted Apr 04, 2017