Twenty-nine major news and information companies have signed on as initial investors and participants in NewsRight, an independent digital rights and content licensing organization led by former ABC News President David Westin. NewsRight aims to support original news reporting by facilitating the use of published news content and data analytics with the permission of publishers.
Posted Jan 05, 2012
Facebook added a note to the top of Facebook that asks, "Ever wonder how Facebook makes money?" and then invites users to click for more details. The link connects users to a new "About Advertising on Facebook" page, which lists the steps Facebook takes to deliver ads to pages. Facebook may be preparing its users for the Sponsored Stories ads entering news feeds in 2012.
Posted Dec 22, 2011
Outsell, Inc.'s release of "The Business Intelligence Landscape Today: The New Rules of Aggregation" in September shed some new light on where content aggregators are succeeding and where they need to change in order to meet evolving market needs.
Posted Dec 14, 2011
According to the Wordpress.com blog, the popular blogging and website building tool is partnering with Federated Media to offer the opportunity to advertise to its bloggers. According to the post: "We've resisted advertising so far because most of it we had seen wasn't terribly tasteful, and it seemed like Google's AdSense was the state-of-the-art, which was sad. You pour a lot of time and effort into your blog and you deserve better than AdSense."
Posted Dec 13, 2011
Every year at this time we take a look downstream- revenue stream, that is. Nearly a decade ago when I started writing these annual forecasts of money-making propositions that looked to be promising in the months ahead, most publishers were looking to wring what they could from the desktop experience. But the story of 2011-2012 is content's migration to a host of new platforms and devices, each of which holds the promise (the promise, mind you) of altering the free-content models that bedeviled the web. Whether on or off the traditional web browser, many of the revenue-generating ideas are being influenced by a new age of apps.
Posted Dec 06, 2011
Whereas my personal Los Angeles community of technological early adopters tends to be driven to buy the coolest, most cutting-edge gadgets, we often forget (and I'm the most guilty here) that a huge chunk of the population is driven more by a good value. It could be a function of generation, socioeconomic status, the overall economy, or simply priorities, but while I expected to immediately put digital deals in place with my new film library, I've been forced to recognize that I must first focus on selling this audience entertainment in the way that it wants it right now. That just happens to be on the uber-traditional DVD.
Posted Dec 01, 2011
iMedia Revenue Ltd. developed a publishing platform that gives newsrooms tools to publish content simultaneously across multiple channels such as mobile, email, web, and print. The SaaS solution offers pre-press layout integration with Quark and InDesign in an effort to automate each step of the publishing process.
Posted Nov 30, 2011
Scout Analytics last week announced a new research division, Scout Research, which is "dedicated to providing revenue intelligence for digital publishers," according to the Issaquah, WA-based company that calls itself "the leader in digital revenue optimization for publishers." Scout kicked off its new venture with an analysis of the age-old problem of the print vs. digital revenue models.
Posted Nov 25, 2011
In publishing, small is the new big. An increasing number of publishers are releasing e-singles -- short works published digitally on a variety of platforms -- to generate ancillary revenue, build brand equity, and reach new audiences. Among those joining the e-singles market are Hearst, Rodale, Princeton University Press, and as recently as last week, Penguin.
Posted Nov 21, 2011
Repost.us, part of Free Range Content, Inc., launched Global Content Network, a portal of syndicated content, stocked with over 100,000 articles and multimedia. Global Content Network enables the open exchange of content and allows bloggers, publishers, and writers to monetize their syndicated work.
Posted Nov 17, 2011
Condé Nast launched a private ad exchange in conjunction with Admeld, Inc., a company that provides digital advertising solutions for publishers looking to sell inventory and maximize revenue. Home to The New Yorker and Wired, among others, the magazine publishing giant is the first major magazine publisher to offer a private exchange to advertisers.
Posted Nov 16, 2011
Few, if any, would argue that the internet has dramatically and permanently changed the publishing industry. As print publishers have scrambled to find ways to compete with and, ultimately, embrace the digital world, some are excelling through a combination of traditional and online options. Others, new to publishing, are operating in the online-only world, but everyone is dealing with the age-old problem of circulation building and audience development.
Posted Nov 16, 2011
A new daily deals site, appropriately titled DailyDeals.com, made its official debut this week. While it seems that the daily deal-startup market may be getting crowded, DailyDeals.com will offer only online and nationwide deals rather than the hyperlocal deals that are popular among other daily deal sites, including industry leaders Living Social and Groupon.
Posted Nov 02, 2011
inStream launched an e-receipt tool that allows retailers and advertisers to deliver targeted ads to shoppers via emailed transactional receipts. Advertisers can reach shoppers with targeted ads based on recent purchases in a given location and immediately send third-party offers.
Posted Oct 31, 2011
Google partnered with at least 15 daily deal providers to allow users to purchase, manage, and redeem offers from one account. Google Offers has expanded to Baltimore, Minneapolis, San Diego, and San Jose. Google also created a personalization quiz, designed to provide users with deals that are relevant to their interests.
Posted Oct 31, 2011
The recent proposal of the Commercial Felony Streaming Act, and the uproar over the potential it holds to send artists like Justin Bieber to jail for copyright violation, has put the subject of intellectual property and copyright on the front page. The following is an excerpt from a chapter in the book, Dancing with Digital Natives: Staying in Step with the Generation That's Transforming the Way Business is Done. The full chapter is titled: "Ethics, Technology, and the Net Generation: Rethinking Intellectual Property Law" and is written by Albert M. Erisman. The book is available on Amazon, Barnes & Noble, and other retailers in e-book and print format.
Posted Oct 27, 2011
Condé Nast announced increases in new subscription sales across the nine digital editions it offers on Apple's Newsstand. The iOS 5 Newsstand feature for magazine and newspaper apps has only been live for 2 weeks, and yet Condé Nast reports subscription sales are up 268% in comparison with the 8 weeks prior to the Newsstand launch.
Posted Oct 26, 2011
Phorm, Inc. arranged an equity placing of approximately £30 ($47.7 U.S.) million which will be used in part to repay a £16 ($25.44) million convertible-notes loan it took out in March. According to paidContent, the rest will be used to cover operational costs and work towards positive cash flow. Phorm's operational costs are expected at £1.1 ($1.75) million per month over the next year.
Posted Oct 25, 2011
CPAlead launched The SpotLight Tool, designed to provide content owners with a digital monetization solution that aggregates existing monetization methods into one tool. Content owners can combine cost-per-click, cost-per-mille, cost-per-action, and cost-per-view models without charging users directly.
Posted Oct 25, 2011
After a year of beta testing, Google released its DoubleClick for Publishers (DFP) Video solution for advertisers, which is designed to ease ad trafficking, improve workflow, enhance scalability, and increase profitability. Google also announced the launch of DFP Small Business Video in beta, which is supported by a partnership with Brightcove, Inc. and LongTail Ad Solutions.
Posted Oct 20, 2011
With newsrooms shrinking, journalists need somewhere to peddle their wares. But needs don't generally go unmet in the digital age. Enter MediaCooler. In a Q&A with Journalism.co.uk the CEO of Media Cooler, Alison Yesilcimen, describes the site this way: "It's an online content market place that allows professional journalists to showcase and sell features and columns to global publications."
Posted Oct 19, 2011
BuzzLogic, Inc. introduced an online advertising platform called Spectrum. Centered upon emotive-based advertising, Spectrum aims to identify and understand the influence of content at a page level (versus the site or category level). The tool also executes real-time bigs and ad placements based on relevant content to a brand's unique campaign goals.
Posted Oct 18, 2011
Copyright Clearance Center, Inc. (CCC) launched the Permissions Acquisition Service and the Republication License, two services designed to simplify the licensing of content among rightsholders. The streamlined solutions are intended to enable publishers and buyers to manage rights more efficiently, in the face of new digital formats and increasing types of permissions.
Posted Oct 13, 2011
People love saving money. Sales and coupons are time-honored advertising traditions for a broad field of retail businesses, from supermarkets to office suppliers. The latest manifestation of human beings' long-running obsession with coupons is the daily deal-websites and mobile apps that deliver a selection of daily coupons and deals to savings-hungry consumers.Companies such as Groupon, Inc. and LivingSocial have made a name for themselves by combining daily coupons, group buying, and local marketing. And the success of these two companies is spawning a thriving ecosystem of businesses, publishers, and deal networks all looking to get a piece of the pie.
Posted Oct 12, 2011
OverDrive, Inc. will share details of its new WIN Catalog this week at the Frankfurt Book Fair. The catalog is designed to maximize discovery and potential sell-through by providing samples and links to national and local booksellers for library website visitors that discover a title and "Want It Now."
Posted Oct 11, 2011