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You've all heard it before: Publishers are struggling to monetize content. You've probably also heard that content licensing partnerships can provide new revenues for publishers, but no one is telling you where to begin.

Posted Mar 05, 2012

When it comes to the digital landscape, producing fresh content is great, but getting monetary compensation for that content is even better. At the most basic level, content commerce is the process of obtaining revenue from your digital content, whatever form that content comes in (book, music, video, newsletter, picture, etc.).

Posted Feb 27, 2012

The High Court of England and Wales has determined that filesharing site The Pirate Bay violates copyright laws on a large scale. Justice Richard Arnold said the site's operators "induce, incite or persuade its users to commit infringements. ..."

Posted Feb 21, 2012

Demandware, Inc. released a WordPress plug-in that provides retailers with the means to make content published on a WordPress blog "more social and shoppable." The app can be customized to meet individual brand requirements.

Posted Feb 15, 2012

Digital old-timers may recall the three C's of successful online business models circa 2001. Content, Community, and Commerce appeared on just about any business plan that circulated in VC Land at the time. Understanding that the web was at least three channels at once (publishing, merchandising, and person-to-person communication) was considered essential to establishing unique business models. The problem at the time for most media sites was that all three C's were a bit broken. It has taken a decade, but the rise of online search along with Facebook and Twitter have helped content companies attack two of the three C's. And in the last year, we have seen a full program to get the Commerce piece up-to-speed as challenged media models look to ecommerce revenue streams. Skittishness about maintaining separation of editorial and commercial church and state is dissolving about as fast as company margins are.

Posted Feb 14, 2012

Copyright Clearance Center (CCC) launched the OnCopyright Education Certificate Program. The program is comprised of industry-specific courses that are geared towards a number of different user communities and their respective challenges in managing copyright.

Posted Feb 13, 2012

Guess what's back in vogue: that lovely old chestnut, the paywall. In September, The Boston Globe announced it was putting up a paywall for its new http://bostonglobe.com website, leaving the very popular http://boston.com intact but apparently with less free content.It's part of a trend we are seeing in the newspaper world. Desperate to find new sources of revenue, traditional media is trying the tried-and-true paywall. The New York Times--which owns The Boston Globe by the way--made the transition last spring, but this was a paywall with a twist. It wasn't so much a wall as maybe a hedge.

Posted Jan 31, 2012

Bluefin Labs, Inc., a social TV analytics startup, raised $12 million in a Series B round of funding. The Time Warner Investments group led the round with participation from SoftBank Capital, Redpoint Ventures, and Lerer Ventures.

Posted Jan 25, 2012

Google's daily deals service, Google Offers, is expanding to include five new cities: Charlotte, N.C.; Kansas City, Kan.; Milwaukee, Wis.; San Antonio; and Tampa, Fla. Oklahoma City, Okla., and Omaha, Neb., are scheduled to be added soon.

Posted Jan 25, 2012

Springer, part of Springer Science+Business Media, is now permitting commercial use for its hybrid open access program, Open Choice, by bringing it in line with the fully open access journals published by BioMed Central and SpringerOpen.

Posted Jan 19, 2012

Copyright Clearance Center announced the first blog implementation of its RightsLink licensing solution by more than 20 blogs on The Economist's website. With RightsLink, rightsholders can offer point-of-content options for re-use and other permissions.

Posted Jan 18, 2012

The average American may not spend much time thinking about individual bills working their way through government machines. But popular websites are making sure the average web user knows exactly what SOPA (Stop Online Piracy Act) and PIPA (the Protect IP Act) are by hitting them where it hurts: in the Wikipedia.

Posted Jan 18, 2012

The best things in life are free, it's been said -- but the cost to compete in the online news business has taken its toll on countless newspapers from The New York Times to The Australian, which have started charging users to access digital content. Now, add British daily The Guardian to the mix, which last week put up a paywall on its iPad app, requiring a £9.99 ($13.99 USD) monthly subscription.

Posted Jan 18, 2012

Beginning Friday, Jan. 13, the iPad app for The Guardian will require a £9.99 ($15.45 USD) monthly subscription in order for news readers to access content, according to paidContent. New users will be given a 7-day free trial before facing the subscription requirement.

Posted Jan 10, 2012

Twenty-nine major news and information companies have signed on as initial investors and participants in NewsRight, an independent digital rights and content licensing organization led by former ABC News President David Westin. NewsRight aims to support original news reporting by facilitating the use of published news content and data analytics with the permission of publishers.

Posted Jan 05, 2012

Facebook added a note to the top of Facebook that asks, "Ever wonder how Facebook makes money?" and then invites users to click for more details. The link connects users to a new "About Advertising on Facebook" page, which lists the steps Facebook takes to deliver ads to pages. Facebook may be preparing its users for the Sponsored Stories ads entering news feeds in 2012.

Posted Dec 22, 2011

Outsell, Inc.'s release of "The Business Intelligence Landscape Today: The New Rules of Aggregation" in September shed some new light on where content aggregators are succeeding and where they need to change in order to meet evolving market needs.

Posted Dec 14, 2011

According to the Wordpress.com blog, the popular blogging and website building tool is partnering with Federated Media to offer the opportunity to advertise to its bloggers. According to the post: "We've resisted advertising so far because most of it we had seen wasn't terribly tasteful, and it seemed like Google's AdSense was the state-of-the-art, which was sad. You pour a lot of time and effort into your blog and you deserve better than AdSense."

Posted Dec 13, 2011

Every year at this time we take a look downstream- revenue stream, that is. Nearly a decade ago when I started writing these annual forecasts of money-making propositions that looked to be promising in the months ahead, most publishers were looking to wring what they could from the desktop experience. But the story of 2011-2012 is content's migration to a host of new platforms and devices, each of which holds the promise (the promise, mind you) of altering the free-content models that bedeviled the web. Whether on or off the traditional web browser, many of the revenue-generating ideas are being influenced by a new age of apps.

Posted Dec 06, 2011

Whereas my personal Los Angeles community of technological early adopters tends to be driven to buy the coolest, most cutting-edge gadgets, we often forget (and I'm the most guilty here) that a huge chunk of the population is driven more by a good value. It could be a function of generation, socioeconomic status, the overall economy, or simply priorities, but while I expected to immediately put digital deals in place with my new film library, I've been forced to recognize that I must first focus on selling this audience entertainment in the way that it wants it right now. That just happens to be on the uber-traditional DVD.

Posted Dec 01, 2011

iMedia Revenue Ltd. developed a publishing platform that gives newsrooms tools to publish content simultaneously across multiple channels such as mobile, email, web, and print. The SaaS solution offers pre-press layout integration with Quark and InDesign in an effort to automate each step of the publishing process.

Posted Nov 30, 2011

Scout Analytics last week announced a new research division, Scout Research, which is "dedicated to providing revenue intelligence for digital publishers," according to the Issaquah, WA-based company that calls itself "the leader in digital revenue optimization for publishers." Scout kicked off its new venture with an analysis of the age-old problem of the print vs. digital revenue models.

Posted Nov 25, 2011

In publishing, small is the new big. An increasing number of publishers are releasing e-singles -- short works published digitally on a variety of platforms -- to generate ancillary revenue, build brand equity, and reach new audiences. Among those joining the e-singles market are Hearst, Rodale, Princeton University Press, and as recently as last week, Penguin.

Posted Nov 21, 2011

Repost.us, part of Free Range Content, Inc., launched Global Content Network, a portal of syndicated content, stocked with over 100,000 articles and multimedia. Global Content Network enables the open exchange of content and allows bloggers, publishers, and writers to monetize their syndicated work.

Posted Nov 17, 2011

Condé Nast launched a private ad exchange in conjunction with Admeld, Inc., a company that provides digital advertising solutions for publishers looking to sell inventory and maximize revenue. Home to The New Yorker and Wired, among others, the magazine publishing giant is the first major magazine publisher to offer a private exchange to advertisers.

Posted Nov 16, 2011

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