In an effort to help web publishers "build their audience by leveraging their most valuable asset - content," LinkSmart, Inc. was launched Wednesday, June 27, along with its cloud-based Total Link Management (TLM) platform. The Boulder, CO-based LinkSmart was launched by Pete Sheinbaum, a 20-year publishing veteran and former DailyCandy CEO, who says that "the publishing industry is in a crisis" and he wants to help. TLM is the web publishing industry's "first complete text link management solution that analyzes, manages and optimizes text links on keywords in content," according to LinkSmart, a provider of text linking optimization solutions for web publishers.
Posted Jun 27, 2012
Looking to "simplify the purchase experience," Facebook has decided to get rid of the Credit system of payment on the site, according to The BBC. Users with a Credit balance will have the remaining amount converted into local currency. As a result of getting rid of Credits, game publishers will now be able to charge a subscription fee for playing games starting in July. Subscriptions are currently being tested by game companies Zynga and KIXEYE.
Posted Jun 20, 2012
Online marketing company MonetizeDigital has announced a partnership with digital newsstand Zinio. MonetizeDigital and Zinio say this pairing will provide payment alternatives for digital magazines and Zinio Facebook fans will be able to earn credits towards magazine purchases to their smart phone or tablet.
Posted Jun 07, 2012
Within the next few years, the post-PC world of connected devices is going to have as profound an effect on the buying and selling of goods in this country as the internet has had in the last decade. The velocity with which people are embracing m-commerce and now t-commerce (tapping buy buttons on tablets) is surprising even the cheerleaders of mobile media. Publishers, watch this space. Having your content on handsets and tablets could position your company to be at that lucrative point of sale (POS) in a way never before possible, largely because now the POS can be anywhere inspiration hits.
Posted May 24, 2012
If there is one thing we are used to from Facebook -- or, at least, are used to complaining about -- it is change. The company has a history of introducing new features at will and then abandoning them. Going forward, though, Facebook's willy-nilly changes may be frowned upon as investors from Friday's IPO start putting in their two cents. When the closing bell rang on Friday, Facebook raised about $16 billion, was valued at short of $105 billion. But investors are not the only ones taking on risk; marketers that think Facebook is the Holy Grail also gamble with company money.
Posted May 22, 2012
No one likes to pay for content but a new set of surveys not only suggests that people are becoming less hostile to the idea of paying for digital content, but also reveals what types of content people are willing to pay for. According to a survey from DigiCareers, which looked at habits of US digital media professionals, 42% of respondents say they will explore prices and actually consider a purchase decision.
Posted May 18, 2012
A study conducted by iYogi Insights reveals that 42% of consumers subscribe to new products and services after experiencing them for free. The findings were based off more than 2,000 iYogi customers and the data shows that a Freemium offering is vital to the success and market penetration for new products and services.
Posted May 10, 2012
Boticca.com, an online jewelry and accessories store, took a sample from 50,000 referrals from Facebook and Pinterest, and found that Pinterest users spent more money, according to GigOm. According to Boticca Pinterest users spent $180 per user as opposed to $85 per Facebook user. The tracking also found out that while Pinterest users spent more money, Facebook users will spend more time browsing the various items and tend to be more engaged in the online community.
Posted May 09, 2012
Seven students from the University of Missouri have won the 2012 RJI Student Competition, sponsored by Hearst Innovation. Tasked with finding low cost ways for advertisers to reach target audiences, these students developed a widget that created a self service network with personalized content on Hearst Newspaper websites.
Posted Apr 30, 2012
Consumers estimate that half of the apps they use are ad-supported, according to the 2012 "Tapjoy APPitude Report." The survey provides additional insights about the value of advertising campaigns in apps, including the attitudes, behaviors, engagement levels, motivations, psychographics and purchase intent of app users and smartphone gamers.
Posted Apr 26, 2012
BostonGlobe.com is available for free today through May 6. For this limited time sponsored access is available to all of The Boston Globe's journalism, but readers will simply need to supply an email address in order to sign up.
Posted Apr 23, 2012
Nearly any Facebook user can expand his game playing experience on the social networking site simply by purchasing Facebook Credits: unlocking special weapons to help in the quest to take back the neighborhood in Digital Chocolate's Zombie Lane, beefing up culinary creations on Zynga's Café World, or unveil clues to aid in your search for hidden objects on Zynga's Hidden Chronicles. As of July 1, 2011, all Facebook game and application developers with a purchasing system must user Facebook Credits.How is that sitting with the developers?
Posted Apr 13, 2012
Despite the site's success, Destructoid needed to find a way to get revenue and get it fast, since it normally takes advertisers -- its primary source of income -- weeks to pay bills. Gonzalez had no luck when he turned to the banks. "When I walk into a bank and say, 'I need a small-business loan,' they say to me, 'Well you don't have a house, you don't have a car; you have this video game thing on the internet that we don't understand. You're not worth anything -- I'd rather give a loan to a guy with a food truck than your company.'"
Posted Apr 11, 2012
Amazon announced an In-App Purchasing (IAP) service, which enables developers to offer digital content and subscriptions for purchase within Android-based apps and games. The service seeks to help monetize apps and games.
Posted Apr 10, 2012
Some of the Netherlands' most prominent news titles -- de Volkskrant, NRC Handelsblad, and Het Financieele Dagblad -- are collaborating on ideas for a joint payment system that would let readers buy access to each via a shared database.
Posted Apr 05, 2012
Content is often thought of as a business expense; a necessary evil, produced because we must, most often without any clear understanding of the value it provides. This makes absolutely no business sense, of course. If we pay to produce something, we should derive value in excess of its production cost. In other words, you company should receive a positive return on investment from its content.It's actually quite difficult to measure the cost of producing many types of content for a variety of reasons too challenging to explain here. Suffice it to say that if you can't measure the cost, you can't calculate actual value.
Posted Apr 05, 2012
According to a new report from the Pew Research Center's Project for Excellence in Journalism, for every dollar that U.S. newspapers gained online last year, they lost $10 in print advertising revenue. The study adds that this reflects a deeper loss than in 2010.
Posted Mar 19, 2012
You've all heard it before: Publishers are struggling to monetize content. You've probably also heard that content licensing partnerships can provide new revenues for publishers, but no one is telling you where to begin.
Posted Mar 05, 2012
When it comes to the digital landscape, producing fresh content is great, but getting monetary compensation for that content is even better. At the most basic level, content commerce is the process of obtaining revenue from your digital content, whatever form that content comes in (book, music, video, newsletter, picture, etc.).
Posted Feb 27, 2012
The High Court of England and Wales has determined that filesharing site The Pirate Bay violates copyright laws on a large scale. Justice Richard Arnold said the site's operators "induce, incite or persuade its users to commit infringements. ..."
Posted Feb 21, 2012
Demandware, Inc. released a WordPress plug-in that provides retailers with the means to make content published on a WordPress blog "more social and shoppable." The app can be customized to meet individual brand requirements.
Posted Feb 15, 2012
Digital old-timers may recall the three C's of successful online business models circa 2001. Content, Community, and Commerce appeared on just about any business plan that circulated in VC Land at the time. Understanding that the web was at least three channels at once (publishing, merchandising, and person-to-person communication) was considered essential to establishing unique business models. The problem at the time for most media sites was that all three C's were a bit broken. It has taken a decade, but the rise of online search along with Facebook and Twitter have helped content companies attack two of the three C's. And in the last year, we have seen a full program to get the Commerce piece up-to-speed as challenged media models look to ecommerce revenue streams. Skittishness about maintaining separation of editorial and commercial church and state is dissolving about as fast as company margins are.
Posted Feb 14, 2012
Copyright Clearance Center (CCC) launched the OnCopyright Education Certificate Program. The program is comprised of industry-specific courses that are geared towards a number of different user communities and their respective challenges in managing copyright.
Posted Feb 13, 2012
Guess what's back in vogue: that lovely old chestnut, the paywall. In September, The Boston Globe announced it was putting up a paywall for its new http://bostonglobe.com website, leaving the very popular http://boston.com intact but apparently with less free content.It's part of a trend we are seeing in the newspaper world. Desperate to find new sources of revenue, traditional media is trying the tried-and-true paywall. The New York Times--which owns The Boston Globe by the way--made the transition last spring, but this was a paywall with a twist. It wasn't so much a wall as maybe a hedge.
Posted Jan 31, 2012
Bluefin Labs, Inc., a social TV analytics startup, raised $12 million in a Series B round of funding. The Time Warner Investments group led the round with participation from SoftBank Capital, Redpoint Ventures, and Lerer Ventures.
Posted Jan 25, 2012