Content Commerce

A study conducted by iYogi Insights reveals that 42% of consumers subscribe to new products and services after experiencing them for free. The findings were based off more than 2,000 iYogi customers and the data shows that a Freemium offering is vital to the success and market penetration for new products and services.

Posted May 10, 2012

Boticca.com, an online jewelry and accessories store, took a sample from 50,000 referrals from Facebook and Pinterest, and found that Pinterest users spent more money, according to GigOm. According to Boticca Pinterest users spent $180 per user as opposed to $85 per Facebook user. The tracking also found out that while Pinterest users spent more money, Facebook users will spend more time browsing the various items and tend to be more engaged in the online community.

Posted May 09, 2012

Seven students from the University of Missouri have won the 2012 RJI Student Competition, sponsored by Hearst Innovation. Tasked with finding low cost ways for advertisers to reach target audiences, these students developed a widget that created a self service network with personalized content on Hearst Newspaper websites.

Posted Apr 30, 2012

Consumers estimate that half of the apps they use are ad-supported, according to the 2012 "Tapjoy APPitude Report." The survey provides additional insights about the value of advertising campaigns in apps, including the attitudes, behaviors, engagement levels, motivations, psychographics and purchase intent of app users and smartphone gamers.

Posted Apr 26, 2012

BostonGlobe.com is available for free today through May 6. For this limited time sponsored access is available to all of The Boston Globe's journalism, but readers will simply need to supply an email address in order to sign up.

Posted Apr 23, 2012

Nearly any Facebook user can expand his game playing experience on the social networking site simply by purchasing Facebook Credits: unlocking special weapons to help in the quest to take back the neighborhood in Digital Chocolate's Zombie Lane, beefing up culinary creations on Zynga's Café World, or unveil clues to aid in your search for hidden objects on Zynga's Hidden Chronicles. As of July 1, 2011, all Facebook game and application developers with a purchasing system must user Facebook Credits.How is that sitting with the developers?

Posted Apr 13, 2012

Despite the site's success, Destructoid needed to find a way to get revenue and get it fast, since it normally takes advertisers -- its primary source of income -- weeks to pay bills. Gonzalez had no luck when he turned to the banks. "When I walk into a bank and say, 'I need a small-business loan,' they say to me, 'Well you don't have a house, you don't have a car; you have this video game thing on the internet that we don't understand. You're not worth anything -- I'd rather give a loan to a guy with a food truck than your company.'"

Posted Apr 11, 2012

Amazon announced an In-App Purchasing (IAP) service, which enables developers to offer digital content and subscriptions for purchase within Android-based apps and games. The service seeks to help monetize apps and games.

Posted Apr 10, 2012

Some of the Netherlands' most prominent news titles -- de Volkskrant, NRC Handelsblad, and Het Financieele Dagblad -- are collaborating on ideas for a joint payment system that would let readers buy access to each via a shared database.

Posted Apr 05, 2012

Content is often thought of as a business expense; a necessary evil, produced because we must, most often without any clear understanding of the value it provides. This makes absolutely no business sense, of course. If we pay to produce something, we should derive value in excess of its production cost. In other words, you company should receive a positive return on investment from its content.It's actually quite difficult to measure the cost of producing many types of content for a variety of reasons too challenging to explain here. Suffice it to say that if you can't measure the cost, you can't calculate actual value.

Posted Apr 05, 2012

According to a new report from the Pew Research Center's Project for Excellence in Journalism, for every dollar that U.S. newspapers gained online last year, they lost $10 in print advertising revenue. The study adds that this reflects a deeper loss than in 2010.

Posted Mar 19, 2012

You've all heard it before: Publishers are struggling to monetize content. You've probably also heard that content licensing partnerships can provide new revenues for publishers, but no one is telling you where to begin.

Posted Mar 05, 2012

When it comes to the digital landscape, producing fresh content is great, but getting monetary compensation for that content is even better. At the most basic level, content commerce is the process of obtaining revenue from your digital content, whatever form that content comes in (book, music, video, newsletter, picture, etc.).

Posted Feb 27, 2012

The High Court of England and Wales has determined that filesharing site The Pirate Bay violates copyright laws on a large scale. Justice Richard Arnold said the site's operators "induce, incite or persuade its users to commit infringements. ..."

Posted Feb 21, 2012

Demandware, Inc. released a WordPress plug-in that provides retailers with the means to make content published on a WordPress blog "more social and shoppable." The app can be customized to meet individual brand requirements.

Posted Feb 15, 2012

Digital old-timers may recall the three C's of successful online business models circa 2001. Content, Community, and Commerce appeared on just about any business plan that circulated in VC Land at the time. Understanding that the web was at least three channels at once (publishing, merchandising, and person-to-person communication) was considered essential to establishing unique business models. The problem at the time for most media sites was that all three C's were a bit broken. It has taken a decade, but the rise of online search along with Facebook and Twitter have helped content companies attack two of the three C's. And in the last year, we have seen a full program to get the Commerce piece up-to-speed as challenged media models look to ecommerce revenue streams. Skittishness about maintaining separation of editorial and commercial church and state is dissolving about as fast as company margins are.

Posted Feb 14, 2012

Copyright Clearance Center (CCC) launched the OnCopyright Education Certificate Program. The program is comprised of industry-specific courses that are geared towards a number of different user communities and their respective challenges in managing copyright.

Posted Feb 13, 2012

Guess what's back in vogue: that lovely old chestnut, the paywall. In September, The Boston Globe announced it was putting up a paywall for its new http://bostonglobe.com website, leaving the very popular http://boston.com intact but apparently with less free content.It's part of a trend we are seeing in the newspaper world. Desperate to find new sources of revenue, traditional media is trying the tried-and-true paywall. The New York Times--which owns The Boston Globe by the way--made the transition last spring, but this was a paywall with a twist. It wasn't so much a wall as maybe a hedge.

Posted Jan 31, 2012

Bluefin Labs, Inc., a social TV analytics startup, raised $12 million in a Series B round of funding. The Time Warner Investments group led the round with participation from SoftBank Capital, Redpoint Ventures, and Lerer Ventures.

Posted Jan 25, 2012

Google's daily deals service, Google Offers, is expanding to include five new cities: Charlotte, N.C.; Kansas City, Kan.; Milwaukee, Wis.; San Antonio; and Tampa, Fla. Oklahoma City, Okla., and Omaha, Neb., are scheduled to be added soon.

Posted Jan 25, 2012

Springer, part of Springer Science+Business Media, is now permitting commercial use for its hybrid open access program, Open Choice, by bringing it in line with the fully open access journals published by BioMed Central and SpringerOpen.

Posted Jan 19, 2012

Copyright Clearance Center announced the first blog implementation of its RightsLink licensing solution by more than 20 blogs on The Economist's website. With RightsLink, rightsholders can offer point-of-content options for re-use and other permissions.

Posted Jan 18, 2012

The average American may not spend much time thinking about individual bills working their way through government machines. But popular websites are making sure the average web user knows exactly what SOPA (Stop Online Piracy Act) and PIPA (the Protect IP Act) are by hitting them where it hurts: in the Wikipedia.

Posted Jan 18, 2012

The best things in life are free, it's been said -- but the cost to compete in the online news business has taken its toll on countless newspapers from The New York Times to The Australian, which have started charging users to access digital content. Now, add British daily The Guardian to the mix, which last week put up a paywall on its iPad app, requiring a £9.99 ($13.99 USD) monthly subscription.

Posted Jan 18, 2012

Beginning Friday, Jan. 13, the iPad app for The Guardian will require a £9.99 ($15.45 USD) monthly subscription in order for news readers to access content, according to paidContent. New users will be given a 7-day free trial before facing the subscription requirement.

Posted Jan 10, 2012

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