Content Commerce

Epom Ad Server, a provider of advanced ad serving technologies operated by Epom Ltd., announced improvements to its platform. New features have been launched, and new pricing plans for ad networks have been introduced, including free membership for small ad networks, and lucrative tariffs, plus free trial for middle-sized ad networks.

Posted Dec 13, 2012

The idea behind Patron Driven Acquisition (PDA) is simple: to offer users access to all digital content, but only charge for actual use. Beginning in 2013, two of De Gruyter's publishing partners - Harvard University Press, and Böhlau Publishers - will offer their content globally through De Gruyter Online as part of the PDA distribution model. By participating in PDA distribution, these publishing houses will be able to provide customers with access to an expanded range of academic content.

Posted Nov 28, 2012

It's the time of year when predictions abound, and in the digital content world, few things are cause for more speculation than mobile revenues. ABI Research data says mobile app revenue will top out at over $30 billion by the end of the year, PCMag reports. That is nearly double what apps raked in last year.

Posted Nov 27, 2012

For electronic content providers and digital publishers, the age-old question remains: fee or free? Today, the answer for many lies somewhere in between-in other words, freemium. As a business model, freemium-offering a completely gratis but possibly feature-limited product or service that also allows options for premium upgrades/options that users can pay for-is increasingly in vogue, as evidenced by the popularity of Facebook, Twitter, Skype, LinkedIn, Dropbox, Google, and countless other businesses offering free versions of products used by millions today. (Case in point: IHS recently revealed that an astounding 96% of all smartphone apps downloaded in 2011 were free.)

Posted Nov 26, 2012

As the publishing industry continues to evolve, publishers are experimenting with new online models. But to find the right commerce solution, you must think about your primary objectives. Are you building a branded content destination, or are you glad to attract followers around the edges of the digital world in social media outlets or around other properties that do not bear your brand name? Is video an enhancement to your message or a distraction? Is your content valuable to other brands? All of these things must be considered before you choose a commerce model.

Posted Nov 19, 2012

In 2007, Wiley acquired Blackwell Publishing, growing its Scientific, Technical, Medical, and Scholarly (STMS) content to more than 1,500 journals, 9,000-plus books, reference works, and databases offered in print and electronically. This content is invaluable to the world's research and scholarly communities, and granting permission for reuse of this information posed a great challenge for Wiley's rights and permissions team. Following the merger, Wiley was suddenly receiving hundreds of permissions requests each day, with no efficient way to provide prompt turnaround. Its former manual email-based procedure would not suffice, and Blackwell's semi-automated method was also not satisfactory. Customers and employees alike were frustrated, and Wiley knew that it needed a solution that would please everyone and streamline the process.

Posted Nov 07, 2012

Consumers are demanding their entertainment on a variety of platforms, and everywhere you look it seems like everything is streaming. But is that sustainable? There is not only the issue of monetization, but there's bandwidth too. Can we all stream our favorite shows and music? And can companies make enough money to keep producing the content?

Posted Nov 05, 2012

Facebook's post-IPO struggles can be baffling to the average person. How can a company with over a billion active users be experiencing so much trouble with its stock price--and revenue building in general? But those troubles may be behind the social network after a better than expected third quarter earnings report. And in a flurry of not-so-great earnings news from other companies, Facebook is reaping the benefits.

Posted Oct 23, 2012

Last month I wrote about some of the immediate effects of the DOJ ebook settlement, including the reduction of prices on many HarperCollins e-books within a few days of the court's acceptance of the settlement. This month Hachette -- a former settlement holdout -- released JK Rowling's first adult book The Casual Vacancy. However, a look at the Amazon Kindle page shows a note that reads, "This price was set by the publisher." When initially released it was listed at $17.99 (and had quite a few formatting errors.). It's been lowered to $14.99 this week, but it's still more than half the list price for the hardcover. Amazon is selling the hardcover below list, at $20.90 but the Kindle edition is still substantially less.

Posted Oct 18, 2012

The digital age has given way to an open access renaissance - allowing for the free flow of information traditionally bound up in scholarly journals and academic publications. But when an influential analyst said that a European push toward open access could significantly hurt academic publisher Reed Elsevier's bottom line, many STM publishers took a second look at this model.

Posted Oct 12, 2012

Copyright Clearance Center, Inc. (CCC), a not-for-profit organization and provider of licensing solutions, announced the launch of Open Access Solutions. CCC helps publishers manage variable Open Access (OA) models through its RightsLink platform, which supports unique pricing rules, licenses and messaging for OA journals, encouraging compliance with funding agency requirements.

Posted Oct 11, 2012

Just in case your online shopping carts don't make buying easy enough for you, Facebook is combining the visual interest of Pinterest with the purchasing power of Amazon. The social network rolled out "Facebook Collections" to some users - though it hasn't said how many - on Monday, October 8.

Posted Oct 10, 2012

OwnZones, which gathers premium subscription multimedia content tailored to user interests into a convenient ad-free site, has launched beta of the service. OwnZones is now open to anyone and registration is free. Consumers and potential media partners are invited to check out the site and provide valuable feedback that will help shape OwnZones for a full launch.

Posted Oct 04, 2012

No on has taken a more hard line stance against search engine indexing of news content that Rupert Murdoch, but some two years after declaring that Google (and other search engines) would no longer be able to crawl News Corps' The Times, paidContent is reporting that the news site will now allow the first two sentences of its articles to be indexed.

Posted Sep 27, 2012

We've all been there. You visit a website looking for information, movies, or other digital content and find a few freebies. Eventually, however, you run into a request for registration or, more substantially, a request to pay for additional content. DigiCareers, a website that provides job listings for those in the media industry, recently released survey results examining the impact of paywalls on current consumers. By sending emails to a random selection of its 30,000 members, DigiCareers received a 78% participation rate, using the feedback of 200 individuals. Some experts found the results surprising.

Posted Sep 24, 2012

Shrewd social commerce partnerships can do more than increase hits and generate online buzz. They can also employ technology to benefit worthy causes, as evidenced by a new initiative launched by Hearst Digital Media and mulu, an online social network platform that enables users to share product recommendations and designate a portion of the purchase proceeds to a chosen charity or nonprofit group.

Posted Sep 07, 2012

Digital Technology International announced the launch of its new metered paywall, Digital Paymeter. DTI said that with Digital Paymeter, news media publishers will retain 100% of their paid content revenue without any requirements to share revenue or subscriber data. Digital Paymeter is cloud-based and customizable to a company's needs.

Posted Aug 20, 2012

Foliomag.com has implemented a limited paid-access model for its content. The company wrote in an email to readers that it has decided to institute a paid-access plan to place a specific value on the site's content. Additionally, Folio believes this feature will help drive revenue, allowing it to produce more content.

Posted Aug 16, 2012

Academic publisher, John Wiley & Sons, announced revised licensing arrangements for journals published under the Wiley Open Access program. The journals will adopt the Creative Commons Attribution license which will allow for commercial use of published articles.

Posted Aug 14, 2012

Digital newsstand, Zinio, announced the company will offer customers the ability to participate in bundle pricing, according to Good Ereader. In addition, Zinio will also offer customers discounts on similar-themed magazine titles and renewal incentive pricing which will allow subscribers to save money on their subscriptions.

Posted Aug 09, 2012

Subscription commerce platform company, OneBill, announced that OneBill 2.4, the company's latest update, is available now. The company believes this version will improve upon previous OneBill for any cloud service provider's subscription business in the areas of pricing, promotions, customer management, self care, and partner interaction.

Posted Jul 24, 2012

Consumers may have been furious (and vocal) about an April settlement that allowed three publishers - HarperCollins, Simon & Schuster, and Hachette - to settle out of court in regards to an antitrust lawsuit brought against several publishers and Apple for allegedly "price-fixing" ebooks, but that doesn't seem to bother the DOJ. Many people who filed comments with the U.S. District Court in New York have criticized the DOJ for essentially giving Amazon a leg up in the ebook market by taking on its competitors.

Posted Jul 24, 2012

The Augusta Chronicle announced it will stop offering print-only subscriptions of the newspaper and will no longer have a surcharge for its digital platforms, according to Poynter. With this move, the Chronicle will offer one subscription that will cover both print and digital versions of the newspaper. This change is in effect now.

Posted Jul 16, 2012

New research coming out of the UK shows that while online video consumption is up, the revenue it generates does not match up by a comparable level across connected devices. Additionally, this research, conducted by Videoplaza, also found that TV is still the first choice for reaching audiences on a national scale when building brand awareness.

Posted Jul 11, 2012

German academic publisher, De Gruyter, announced the company's 2013 ejournal packaging model. The company will make available: Complete Package STM (Science, Technology, Medicine), or LLH (Language, Literature, Humanities, Law, Economics), Complete Package STM English only or LLH English only. The company said it is possible to pick and choose from one of the subject packages, or continue a single subscription.

Posted Jul 05, 2012

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