Physical books, movies, albums, and video games can easily be swapped and resold between different owners without fear of reprisal from the original publishers/copyright holders. So why can't the same be true of digital versions of these and other media? That's the question more consumers are asking, according to results of a recent WorldPay study titled the "Digital Generation Report."
Posted Jun 28, 2013
As the vice president of digital experience at the recently merged McMurry/TMG, LLC, the country's largest independent content marketing provider, Andrew Hanelly spends most of his time working to bring journalistic standards and principles into the world of brand marketing. At a point in time when increasingly savvy consumers have little patience for or interest in the dry, overt pitches that defined content marketing of yesteryear, smart brand managers are learning to adjust their strategies to create content that looks, sounds, and feels more like the kind of content they are used to consuming in social and digital media.
Posted Jun 24, 2013
According to a report from Analysys Mason, by making rights available for online distribution, content providers are not only able to shrink the demand for pirated content, but also to expand their markets and overcome corresponding decreases in the sale of physical content. The report, commissioned by the Internet Society, found that while online distribution does present some threats to the businesses of content owners, it allows for even greater opportunities.
Posted Jun 18, 2013
After years of wondering, "Will they or won't they?" observers of the news publishing industry finally have a definitive answer: Newspapers, large and small, are implementing paid digital content models. Whether from sheer economic necessity, availability of better technology to implement more sophisticated solutions, or simply because publishers have finally integrated their digital strategies into overall business strategies, experimentation around making digital content pay its own way is rampant. Allen Weiner, research vice president at Gartner, says, "It's a period of forced innovation for newspapers. How can you innovate, and how can you do it cheaply?"
Posted Jun 10, 2013
On Wednesday, June 5, Washington Post announced in a blog post that it will begin phasing in its metered subscription model on June 12. Non-subscribers will be able to see 20 pieces of content per month. The blog also detailed other aspects of the new paywall.
Posted Jun 06, 2013
CafePress Inc. announced the launch of PressIt, an e-commerce plug-in that creates opportunities for bloggers and other small online businesses to monetize their original content without relying solely on outside advertising placements that may detract from a site's unique focus.
Posted May 14, 2013
Amazon announced that customers can now use Amazon Coins to purchase apps, games and in-app items in the Amazon Appstore and on Kindle Fire. Existing and new Kindle Fire customers in the U.S. have had 500 free Coins-a $5 value-deposited into their Amazon accounts. According to Amazon the Coins represent an easy way for customers purchase apps and in-app items on Kindle Fire, and for developers it's an opportunity to drive traffic, downloads, and increased monetization. With discounts of up to 10% for purchasing Coins in bulk, it's also an opportunity for customers to save.
Posted May 13, 2013
Pivotshare, a digital media startup, announced an update of its self-service online platform that allows anyone to sell their media directly to their audience. Filmmakers, comedians, speakers, and a host of other media producers may now offer their content on iOS and Android devices. The new platform also offers features such as the ability to buy videos as a download and the capacity for customers to tip or donate as a means of support.
Posted May 01, 2013
If "knowledge is power," as the saying goes, then content analytics is a game-changer for any digital publisher concerned with harnessing the power of content. Today, content providers know more about their audiences than ever before. All the data in the world isn't worth much unless you know how to make sense of it and, more importantly, can put a plan into action that capitalizes on what you know.
Posted Apr 22, 2013
A collaboration between different parts of the global creative industry, under the umbrella of the Linked Content Coalition (LCC), has resulted in the creation of a technical Framework to make it possible to manage and access online rights information across all types of media and content.
Posted Apr 08, 2013
Content providers are no strangers to the free versus fee debate, but over the past few years some newcomers have entered into the fray. Third-party companies have started offering media passes, often allowing users to manage a variety of digital subscriptions in one place. While some options, such as R.R. Donnelly & Sons Co.'s Press+, have seen measured success, others-offered by big players in the digital media space-have failed.
Posted Mar 25, 2013
Zuora announced Z-Business for Media, a relationship business management (RBM) solution that enables publishers to implement Paywall 2.0. Z-Business for Media and Paywall 2.0 enable media companies to broaden geographical reach, offering cross content bundling, delivering multi-device experiences, and provide creative pricing. The result is more predictable, growing revenue streams built on long lasting subscriber relationships.
Posted Mar 21, 2013
Maybe it's the cachet that comes with increased media attention. Often it's the quick opportunity to reward eager venture capitalists and other money seeders. Likely it's the promise of liquidity and a quick infusion of cash. But whatever the reason, the allure of going public is hard to ignore for a privately held digital content company that has its sights set on bigger, better things.
Posted Mar 18, 2013
While the newspaper industry has been embracing the need to charge readers for online content, bloggers have been more hesitant to take the paywall plunge-for good reason. More often than not, bloggers just don't have the audience or name recognition needed to convince readers that their content is worth paying for. But on Jan. 2, 2013, pioneering blogger Andrew Sullivan announced that his popular blog The Dish was leaving The Daily Beast to move to its own subscription-supported model. The media pounced on the news, debating the merits of Sullivan's move. While the discussion continues, it's likely that it will be a while before we know if his bold move will pay off.
Posted Mar 11, 2013
Fifteen years ago, Thea Selby and Linda Ruth founded the Exceptional Women in Publishing organization to address what Selby referred to as "the vacuum in women's leadership in the magazine industry." On March 6 at EWIP's fifth annual Women's Leadership Conference, held in San Francisco's elegant Art Nouveau City Club, more than 250 attendees took a moment to reflect back on the massive changes that have taken place in the publishing industry since 1998. But the primary focus of the event was how to leverage the technologies and trends, from video integration to mobile monetization to social media partnering, that stand to radically impact the industry's future.
Posted Mar 08, 2013
Lately, I've been listening to a lot of Marc Maron's WTF. It makes for fascinating conversations, but it's also interesting from an econtent perspective. Maron has used this podcast to reach a whole new generation of fans; he has parlayed this connection into new opportunities in TV and beyond. More importantly, he's not the only comedian taking his act straight to fans.
Posted Mar 07, 2013
Amazon has made a big dent in Apple's hold on the table market with its Android-based Kindle devices. Android, of course, is the operating system created by Google. Now, according to The Verge, Amazon is taking a bit of a shot across the bow at Google, and introducing an API to allow users "Amazon-based ads in their apps in lieu of (or in addition to) ads from other networks - Google, for example."
Posted Mar 05, 2013
Taboola, a NY-based content-distribution and monetization platform, announced that it has completed a $15 Million Series D round of funding. The funding was led by Pitango VC with participation from existing investors Evergreen Venture Partners, WGI Group and Marker.
Posted Feb 19, 2013
Effective immediately De Gruyter and Versita will be publishing all Open Access content under the uniform application of Creative Commons license CC BY-NC-ND. This means that publications may be copied, disseminated, and otherwise made public with a few conditions.
Posted Feb 14, 2013
American Express has long advised customers not to leave home without it. Now, it may be telling you not to sign-on without. The Wall Street Journal reported on Monday that Twitter and American Express are partnering to allow Twitter users to buy directly through the site.
Posted Feb 12, 2013
Social commerce company Owned it announced plans to launch new apps and its team expansion as a result of a recent funding boost. The social referral platform helps retailers to increase revenue and conversions by turning the retailer's order confirmation page into a springboard for social sharing of tailored offers and incentives.
Posted Feb 04, 2013
In a post on its website, Payvment announced that it will be joining a new company and shutting down its platform on February 28. The Payvment platform has been used by people selling goods on Facebook. Those people, according to the post, will have one month to transfer their account to Ecwid in order to continue selling on Facebook.
Posted Jan 28, 2013
Expanding its multi-platform, end-to-end offering for game developers, Amazon announced a new in-app purchasing service that enables developers to let customers use their Amazon accounts to purchase virtual goods and currencies from within Mac, PC, and Web-based games. With the announcement, Amazon now provides in-app purchasing services for Mac, PC, web, Android, and Kindle Fire developers, enabling them to offer Amazon's customers a convenient, and secure buying experience.
Posted Jan 22, 2013
Andrew Sullivan is taking The Dish and going it alone. In a post made on the first workday of the 2013, Sullivan announced he was taking The Dish and leaving The Daily Beast. When the contract expired at the end of 2012, Sullivan says he started mulling over his options:"As usual, we sought your input and the blogosphere's - hence the not-terribly subtle thread that explored whether online readers will ever pay for content, and how. The answer is: no one really knows. But as we debated and discussed that unknowable future, we felt more and more that getting readers to pay a small amount for content was the only truly solid future for online journalism..."
Posted Jan 02, 2013
When they are off-mic and off the record, most publishing executives are getting increasingly frank about the mobile conundrum they face. The math just doesn't look good. Oh, the hordes are here. Of that there is no doubt. It is not uncommon for top media brands to report exponential spikes in the share of traffic coming to them from mobile devices in the last year.
Posted Dec 18, 2012