Content Commerce

Cedato, a programmatic operating system for video, announced the launch of IntentView, a truly engagement-driven video unit.

Posted Jul 05, 2018

Ad fraud technology is helpful until it isn't. Many publishers, brands, and agencies work with multiple solution-providers, which gets pricy, frustrating and even confusing. Their laundry list of grievances includes sizable data discrepancies between solution-providers, outlandish pricing, and network infrastructure shortcomings. All of these problems are solvable. They require solution-providers to stop pouring money into marketing activities and instead invest in their product. They also require the industry to band together to define ad fraud measurement standards and rethink MRC accreditation.

Posted Jul 02, 2018

Adobe announced the completion of its acquisition of Magento Commerce, a commerce platform. The addition of the Magento Commerce Cloud to the Adobe Experience Cloud will deliver a single, end-to-end digital experience platform including content creation, marketing, advertising, analytics, and commerce for B2B and B2C customers.

Posted Jun 26, 2018

Like a lot of community newspapers, The Casper Star-Tribune still has a devoted audience. But unlike some smaller market newspapers, The Trib (as it's affectionately known) team wants to position their paper as a leader when it comes to readers' digital experience. That meant embracing 360° video.

Posted Jun 20, 2018

Direct-to-consumer (DTC) brands like Allbirds, Quip, Warby Parker, Harry's, Purple Carrot, Casper and Purple mattresses have a lot to teach content providers about reaching new audiences, building consumer-first products, and service.

Posted Jun 14, 2018

BigCommerce, an ecommerce platform for fast-growing and established brands, announced BigCommerce for WordPress, a full-featured integration that combines the flexibility of the WordPress platform with BigCommerce's robust commerce engine, empowering the millions of merchants using WordPress to grow and customize their stores like never before.

Posted Jun 07, 2018

SDL, a leader in global content management, translation and digital experience, launches a report looking at the way millennials want to engage with brands, and the value they place on instant access to technical product-related content throughout the customer buying experience.

Posted May 31, 2018

MPP Global, the provider of eSuite, a smart subscription platform, and Ooyala--a provider of software and services that simplify the complexity of producing, streaming, and monetizing video--announce their worldwide partnership to bring a suite of services for broadcasters, operators, and media companies to easily, effectively and better monetize OTT and IPTV video services.

Posted Apr 17, 2018

The Chinese ecommerce market is the largest in the world. In 2016, Chinese online sales reached $770 billion, including $100 billion in international transactions. With an average of $882 spent online per shopper, per year, in cross-border ecommerce transactions, international online shopping giants like Alibaba are surprisingly turning their focus from digital to physical commerce.

Posted Apr 16, 2018

By 2020, e-commerce will represent close to 15% of all retail sales. While this growth is significant for players in the e-commerce sphere, it can also pose some challenges. As the market gets bigger, more competitors will want a slice of the profits. That is why it's essential for serious e-commerce store owners to differentiate themselves from the rest of the pack. Personalization is an excellent way for luxury e-commerce merchants to boost their business.

Posted Apr 06, 2018

Concerns about ad blocking rose to new heights when Google announced a native ad blocker for Chrome. EContent interviewed Chris Loretto, EVP of Digital First Media, about the reality of what Google's ad blocker means for advertisers and publishers.

Posted Mar 23, 2018

Acquia released Acquia Commerce Manager, a product that readily integrates commerce with the Acquia Platform and Drupal web content management, providing experience, content creation, layout, multimedia, and display tools. Acquia Commerce Manager launches today for Magento Commerce.

Posted Mar 22, 2018

Netsertive, a marketing technology company that enables brands, publishers, and local businesses to execute multi-channel, localized marketing at scale, announced the launch of a scalable and localized solution for digital marketing on YouTube.

Posted Mar 01, 2018

Copyright Clearance Center, Inc. (CCC), a provider of content management, copyright licensing, discovery, and delivery solutions, recently launched the OA Agreement Manager, an integrated publishing workflow solution to help eliminate the cost and friction from processing funded open access (OA) articles for all stakeholders.

Posted Mar 01, 2018

Synereo announced the allocation of $500,000 to YouTube creators using WildSpark, their direct content monetization app. WildSpark allows YouTube creators to monetize their content, also rewarding their subscribers for sharing their work. Today, many YouTube creators rely almost entirely on advertising to make money.

Posted Jan 31, 2018

How much of your traffic comes from Facebook? Whatever your answer is, it's about to change. Facebook has officially announced changes to its Newsfeed algorithm that will put content from friends ahead of, well, everything else. So, whether you're a media outlet or a marketer, your social media strategy is about to get a big shake-up.

Posted Jan 12, 2018

I have to confess that I don't geek out over technology. When a new piece of tech comes onto the scene, it is not those first trade show demonstrations that I find the most exciting. It's when I see it becoming a useful and common part of people's lives, enabling them to do things they couldn't do before. So when I recently had the chance to try out a virtual reality (VR) headset, I approached it with skepticism.

Posted Dec 19, 2017

"Despacito," Luis Fonsi's and Daddy Yankee's smash single, served as an important reminder of the booming cultural prominence of Latinos in the U.S. The song, with a 16-week run at the top of the Billboard Hot 100, tied the record for the longest run in the number one spot. This is especially significant since the lyrics are mostly in Spanish (note that the original version of the song, as opposed to the chart-topping version that is a remix, is entirely in Spanish). This continuing cultural prominence can be felt everywhere, and it extends beyond music.

Posted Dec 05, 2017

As I contemplate my annual look ahead to the promising revenue streams that media companies will chase in the coming year, the horizon looks stormier than usual. The concentration of digital ad and marketing revenue around the triumvirate of Google, Facebook, and Amazon is daunting. The disenchantment among many marketers with traditional display advertising techniques worsens matters. And the brands are tending to look inward at their own first-party data, customer relationship management (CRM), direct-to-consumer channels.

Posted Nov 28, 2017

In order to survive, everything must evolve. The EContent 100 list of companies that matter most in the digital content industry is no exception. Every year during the voting process, we see how the changing list reflects the way the larger industry is developing. In 2017, a couple of trends emerged. The first, is the importance of artificial intelligence (AI), which is probably obvious to anyone in the content business. The second is the increasing importance of digital asset management (DAM). Next year, DAM will need its own category, but this year, we did our best to honor its contributions to the industry within our existing framework.

Posted Nov 01, 2017

DECENT announced the beta launch of its DECENT GO marketplace, what it says is the first decentralized digital marketplace. The Beta version is being launched to gain feedback from industry professionals. DECENT had previously launched their desktop application for DECENT GO at the end of June and are now thrilled with the addition of marketplace functionality.

Posted Oct 05, 2017

A new Morning Consult survey provides an in-depth look into what Americans think about the proliferation of digital and video advertising, ad-blocking services, and the cost of premium, ad-free platforms.

Posted Sep 26, 2017

We've seen companies trying—sometimes desperately—to move into the 21st century and transform their businesses. Many waited way too long, let their staff get too small, or lost sight of their mission. But it seems that we could be turning a corner and finally getting to a point where publications can learn how to make money again.

Posted Sep 26, 2017

Racing Post is one of the lucky publications that has its niche cornered. Similar to publications with a strong hold on their audience, it has successfully put online subscriptions to good use since the early 2000s. But not all paywalls are created equal, and Racing Post was working with a homemade solution that was no longer cutting the mustard. It decided to revamp its paid content strategy to better serve its consumers, grow subscriber numbers, and collect greater insight into its audience.

Posted Sep 25, 2017

Collab, a digital talent network and entertainment studio, announced the launch of a new division, CollabDRM, to help a wide range of content owners protect and maximize the value of their content through rights management and syndication.

Posted Sep 12, 2017

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