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The New York Times is using the newsstand to reach digital subscribers, according to gigaom. If you buy the Sunday, Nov. 3 issue of the times at a newsstand or a Starbuck you'll get a four week trial digital subscription. Readers will find a sticker on the inside with a code to gain access via the web and smartphones-though the tablet editions are off limit.
Posted Oct 24, 2013
With his recent acquisition of the Washington Post, Amazon CEO Jeff Bezos believes he can persuade readers to pony up for a daily bundle of news on a tablet, similar to traditional print bundles. "People will buy a package. They will not pay for a story," Bezos said recently during a meeting with editors and reporters. If his plan works, it could serve as a viable business strategy for other digital publishers going forward-especially if paywalls aren't working and if those news bundles are personalized for readers, say the experts.
Posted Oct 16, 2013
Many of you are probably surprised that Instagram doesn't already have ads (especially after Facebook acquired it), but it's true: thus far, your photos of food and dogs have not been monetized. That is all changing, according to a blog post from Instagram.
Posted Oct 08, 2013
The Dallas Morning News announced it is discontinuing its paywall and creating a premium digital experience for subscribers. The paywall was instituted in the first quarter of 2011. Beginning Oct. 1, content from the Morning News will be accessible to everyone, free of charge.
Posted Oct 01, 2013
Mobile advertising is on the rise-who do you know who doesn't have a smart phone these days? In fact, according to the Pew Internet Project's research on mobile technology, 91% of American adults have a cell phone-56% have a smartphone. That level of penetration presents both opportunities and challenges to content providers hoping not only to connect with their audiences, but also to monetize those interactions in some way.
Posted Sep 27, 2013
ActionX introduced the first mobile commerce platform that connects the dots between mobile customer acquisition and mobile retargeting. In addition, the company closed a venture funding round, bringing the total raised to $5 million, led by SoftBank Capital, Verizon Investments, Lerer Ventures, AOL Ventures, Golden Venture Partners, and select angels.
Posted Sep 16, 2013
A print subscription to People will no longer get you free web access, according to paidContent. The magazine launched new digital products - including one that costs $200 a year -- and though it has bundled digital access with print subscription in the past, new subscribers won't get that same perk. For $112 a year you can get a print subscriptions or the People Digital Plus package (which includes digital and tablet access as well as access to the CelebWatch and CelebFood apps). For $20 more you can add a print subscription to the Digital Plus package.
Posted Sep 10, 2013
Press+, which provides monetization solutions for publisher (mostly in the form of metered pay walls) has announced a new solution for entertainment and news entities that focuses on monetizing video content. According to The Wrap, Courtroom View Network-and online service that streams courtroom video-launched the Press+ solution which allows viewers to watch a few minutes before they are asked to pay.
Posted Aug 29, 2013
It's the time of year when my life nearly has been taken over by my garden. Between the watering, the weeding, and the picking, I'm thinking about hiring a small staff. Frankly, it's a wonder that I still have a job because come May, my mind is always wandering out into the yard. When the sun goes down or the weather turns bad and I'm stuck inside, I'm combing Pinterest for ideas-most of which I'll never be able to implement. This spring, though, many of my thoughts were consumed by compost ... or the lack thereof.
Posted Aug 29, 2013
LinkSmart, a provider of in-content audience development solutions, announced the LinkSmart Marketplace, which enables online publishers to develop and share high-quality reader traffic through in-content links. Many large digital publishers currently use LinkSmart's audience development platform to direct their reader traffic to high-value areas such as breaking news, video, e-commerce and sponsored landing pages.
Posted Aug 27, 2013
If you've been looking for new revenue streams to monetize your app, Amazon may have just answered your prayers. It introduced the Mobile Associates API for Kindle Fire and other Android devices, enabling developers to sell millions of physical and digital items from Amazon.com within their apps and games.
Posted Aug 27, 2013
Mag+ and Appboy are joining forces in an effort to help digital publishers convert readers into loyal users. Customers of Mag+'s digital publishing platform, which include magazines like The Atlantic and New York Magazine as well as many international corporations, can now access Appboy's mobile relationship management (MRM) platform to build their businesses.
Posted Aug 21, 2013
Last year's mobile data traffic was nearly 12 times the size of the entire internet in 2000, according to Cisco. Global mobile data traffic in 2012 was 885 petabytes per month, compared to internet traffic of 75 petabytes per month in 2000. That's a lot of bytes-and traffic continues to grow.Given this exponential growth, and related opportunity, organizations of all kinds are eagerly looking for creative ways to connect and compel consumers to engage with their content, and their advertising, via mobile devices. As they do this, they're looking for effective ways to monetize those apps to drive revenue to the bottom line in ways that range from paid content to advertising, and more.
Posted Aug 19, 2013
youAPPi, a provider of mobile application distribution and content monetization solutions, announced the launch of a self-service mobile monetization solution for publishers. The solution is designed to enrich mobile publisher content and add an additional revenue stream to supplement advertising dollars.
Posted Jul 25, 2013
The Fancy is a blend of Pinterest and Amazon, selling items curated by users, and investors are taking notice. According to Bloomberg, The Fancy just got an influx of cash with $53 million in investments from Len Blavatnik along with such notable names as American Express and Will Smith (yes, that Will Smith).
Posted Jul 08, 2013
Physical books, movies, albums, and video games can easily be swapped and resold between different owners without fear of reprisal from the original publishers/copyright holders. So why can't the same be true of digital versions of these and other media? That's the question more consumers are asking, according to results of a recent WorldPay study titled the "Digital Generation Report."
Posted Jun 28, 2013
As the vice president of digital experience at the recently merged McMurry/TMG, LLC, the country's largest independent content marketing provider, Andrew Hanelly spends most of his time working to bring journalistic standards and principles into the world of brand marketing. At a point in time when increasingly savvy consumers have little patience for or interest in the dry, overt pitches that defined content marketing of yesteryear, smart brand managers are learning to adjust their strategies to create content that looks, sounds, and feels more like the kind of content they are used to consuming in social and digital media.
Posted Jun 24, 2013
According to a report from Analysys Mason, by making rights available for online distribution, content providers are not only able to shrink the demand for pirated content, but also to expand their markets and overcome corresponding decreases in the sale of physical content. The report, commissioned by the Internet Society, found that while online distribution does present some threats to the businesses of content owners, it allows for even greater opportunities.
Posted Jun 18, 2013
After years of wondering, "Will they or won't they?" observers of the news publishing industry finally have a definitive answer: Newspapers, large and small, are implementing paid digital content models. Whether from sheer economic necessity, availability of better technology to implement more sophisticated solutions, or simply because publishers have finally integrated their digital strategies into overall business strategies, experimentation around making digital content pay its own way is rampant. Allen Weiner, research vice president at Gartner, says, "It's a period of forced innovation for newspapers. How can you innovate, and how can you do it cheaply?"
Posted Jun 10, 2013
On Wednesday, June 5, Washington Post announced in a blog post that it will begin phasing in its metered subscription model on June 12. Non-subscribers will be able to see 20 pieces of content per month. The blog also detailed other aspects of the new paywall.
Posted Jun 06, 2013
CafePress Inc. announced the launch of PressIt, an e-commerce plug-in that creates opportunities for bloggers and other small online businesses to monetize their original content without relying solely on outside advertising placements that may detract from a site's unique focus.
Posted May 14, 2013
Amazon announced that customers can now use Amazon Coins to purchase apps, games and in-app items in the Amazon Appstore and on Kindle Fire. Existing and new Kindle Fire customers in the U.S. have had 500 free Coins-a $5 value-deposited into their Amazon accounts. According to Amazon the Coins represent an easy way for customers purchase apps and in-app items on Kindle Fire, and for developers it's an opportunity to drive traffic, downloads, and increased monetization. With discounts of up to 10% for purchasing Coins in bulk, it's also an opportunity for customers to save.
Posted May 13, 2013
Pivotshare, a digital media startup, announced an update of its self-service online platform that allows anyone to sell their media directly to their audience. Filmmakers, comedians, speakers, and a host of other media producers may now offer their content on iOS and Android devices. The new platform also offers features such as the ability to buy videos as a download and the capacity for customers to tip or donate as a means of support.
Posted May 01, 2013
If "knowledge is power," as the saying goes, then content analytics is a game-changer for any digital publisher concerned with harnessing the power of content. Today, content providers know more about their audiences than ever before. All the data in the world isn't worth much unless you know how to make sense of it and, more importantly, can put a plan into action that capitalizes on what you know.
Posted Apr 22, 2013
A collaboration between different parts of the global creative industry, under the umbrella of the Linked Content Coalition (LCC), has resulted in the creation of a technical Framework to make it possible to manage and access online rights information across all types of media and content.
Posted Apr 08, 2013