Content Commerce

The recent proposal of the Commercial Felony Streaming Act, and the uproar over the potential it holds to send artists like Justin Bieber to jail for copyright violation, has put the subject of intellectual property and copyright on the front page. The following is an excerpt from a chapter in the book, Dancing with Digital Natives: Staying in Step with the Generation That's Transforming the Way Business is Done. The full chapter is titled: "Ethics, Technology, and the Net Generation: Rethinking Intellectual Property Law" and is written by Albert M. Erisman. The book is available on Amazon, Barnes & Noble, and other retailers in e-book and print format.

Posted Oct 27, 2011

Condé Nast announced increases in new subscription sales across the nine digital editions it offers on Apple's Newsstand. The iOS 5 Newsstand feature for magazine and newspaper apps has only been live for 2 weeks, and yet Condé Nast reports subscription sales are up 268% in comparison with the 8 weeks prior to the Newsstand launch.

Posted Oct 26, 2011

Phorm, Inc. arranged an equity placing of approximately £30 ($47.7 U.S.) million which will be used in part to repay a £16 ($25.44) million convertible-notes loan it took out in March. According to paidContent, the rest will be used to cover operational costs and work towards positive cash flow. Phorm's operational costs are expected at £1.1 ($1.75) million per month over the next year.

Posted Oct 25, 2011

CPAlead launched The SpotLight Tool, designed to provide content owners with a digital monetization solution that aggregates existing monetization methods into one tool. Content owners can combine cost-per-click, cost-per-mille, cost-per-action, and cost-per-view models without charging users directly.

Posted Oct 25, 2011

After a year of beta testing, Google released its DoubleClick for Publishers (DFP) Video solution for advertisers, which is designed to ease ad trafficking, improve workflow, enhance scalability, and increase profitability. Google also announced the launch of DFP Small Business Video in beta, which is supported by a partnership with Brightcove, Inc. and LongTail Ad Solutions.

Posted Oct 20, 2011

With newsrooms shrinking, journalists need somewhere to peddle their wares. But needs don't generally go unmet in the digital age. Enter MediaCooler. In a Q&A with the CEO of Media Cooler, Alison Yesilcimen, describes the site this way: "It's an online content market place that allows professional journalists to showcase and sell features and columns to global publications."

Posted Oct 19, 2011

BuzzLogic, Inc. introduced an online advertising platform called Spectrum. Centered upon emotive-based advertising, Spectrum aims to identify and understand the influence of content at a page level (versus the site or category level). The tool also executes real-time bigs and ad placements based on relevant content to a brand's unique campaign goals.

Posted Oct 18, 2011

Copyright Clearance Center, Inc. (CCC) launched the Permissions Acquisition Service and the Republication License, two services designed to simplify the licensing of content among rightsholders. The streamlined solutions are intended to enable publishers and buyers to manage rights more efficiently, in the face of new digital formats and increasing types of permissions.

Posted Oct 13, 2011

People love saving money. Sales and coupons are time-honored advertising traditions for a broad field of retail businesses, from supermarkets to office suppliers. The latest manifestation of human beings' long-running obsession with coupons is the daily deal-websites and mobile apps that deliver a selection of daily coupons and deals to savings-hungry consumers.Companies such as Groupon, Inc. and LivingSocial have made a name for themselves by combining daily coupons, group buying, and local marketing. And the success of these two companies is spawning a thriving ecosystem of businesses, publishers, and deal networks all looking to get a piece of the pie.

Posted Oct 12, 2011

OverDrive, Inc. will share details of its new WIN Catalog this week at the Frankfurt Book Fair. The catalog is designed to maximize discovery and potential sell-through by providing samples and links to national and local booksellers for library website visitors that discover a title and "Want It Now."

Posted Oct 11, 2011

LivingSocial issued $142.9 million in shares to acquire South Korean daily deals provider, TicketMonster, Inc. While the sale was announced as part of a business combination, whether this means a merger, an acquisition, or an exchange offer has not yet been clarified.

Posted Oct 11, 2011

Copyright Clearance Center, Inc. (CCC) developed an in-app licensing toolkit that allows RightsLink Plus and Premium-enabled publishers to add licensing options directly into their iOS apps. Previously, RightsLink gives viewers of a digital publication the option to conduct licensing transactions directly from the website.

Posted Oct 04, 2011

Hulu unveiled a new tool which allows users to swap out an advertisement for one that is relevant to their interests. Ad Swap is customized to each individual user's profile and previous ad-viewing preferences.

Posted Oct 04, 2011

iCopyright launched a new CMS plugin for WordPress, Drupal, and Joomla. The plugin is free and available for download at The plugin aims to provide bloggers and website owners the ability to syndicate, source, share, promote, track, and sell their content.

Posted Sep 29, 2011

I have fallen under the spell of one of the most sinister forces in the digital universe. Yes, I'm talking about Angry Birds. I managed to avoid the birds' pull for a long time. In fact, I refused to even download the game until the rest of the world had more or less stopped incessantly talking and tweeting about it. I mean, how great could one game be?

Posted Sep 26, 2011

Copyright Clearance Center, Inc. (CCC) partnered with cSubs, which provides subscription management services for books, newspapers, and econtent. Through the partnership, CCC's point-of-content licensing solution RightsLink Basic will be integrated directly into the cSubs workflow.

Posted Sep 15, 2011

Amazon announced that customers with its Kindle with Special Offers and Kindle 3G with Special Offers will also start to receive special offers from AmazonLocal on their Kindle screensavers. Launching in New York City, AmazonLocal for the Kindle will expand to all AmazonLocal cities later this year.

Posted Sep 15, 2011

According to a recent survey of 600 publishers across the trade, professional, and educational markets, the biggest struggle publishers face is maximizing ebook profits as the industry struggles to go digital. Part of the profit problem will be solved as publishers reduce production expenses by moving to scalable digital workflows, rather than retrofitting existing, outdated and inefficient publishing processes. While saving money by increasing productivity and reducing expenses is an important part of gaining a positive return on investment from ebooks and apps, maximizing profits also requires publishers to find innovative ways of earning revenue and turning those dollars into profit.One such strategy is to sell advertisements in ebooks and apps.Ads in books? Heresy you say! Err, not so fast.

Posted Sep 01, 2011

RapidBuyr, a daily deals site catering to small and medium businesses (SMBs), launched its local daily deals program in Boston. Businesses can receive discounts of 30% to 80% on business products and services from Boston-based merchants.

Posted Aug 30, 2011

Acquia partnered with Commerce Guys, a provider of ecommerce solutions for Drupal, to support services and sales on the ecommerce platform Drupal Commerce. Enterprises using Drupal Commerce will receive worldwide coverage, expertise, and professional support services for online commerce applications.

Posted Aug 25, 2011

Amazon launched the Kindle Daily Deal, which offers Amazon customers a discount on one Kindle book each day. The deals will start at midnight Pacific time and continue for a 24 hour period. The discounted titles may be ones which Amazon, rather than the publisher, sets the price on.

Posted Aug 25, 2011

Powa, a secure content and commerce platform, and vzaar, an online video hosting platform for ecommerce and business video, partnered to provide integrated web video marketing to businesses. The video solution is designed to keep visitors on businesses' sites longer, to enhance online shopping, and to increase customer engagement.

Posted Aug 09, 2011

Travel Ad Network (TAN) will partner with See Jane Fly, Inc., a travel and local lifestyle media site that attracts a predominantly female audience. TAN will provide social media sponsorships and content advertising opportunities for brand advertisers across See Jane Fly's network of independent publishers, which will reach women looking for travel inspiration.

Posted Aug 09, 2011

Znak, Inc. will launch the public beta version of Znak it!, a digital content curation and monetization platform, this month. Designed to benefit content providers, web users, and advertisers simultaneously, Znak it! won the 2011 Florin Transaction Service Innovation Award.

Posted Aug 09, 2011

Yahoo is adding a variety of new features and tools to Right Media, the company's advertising exchange platform. The company plans to provide sellers with greater control over the price, coverage, and visibility of real-time bidding options for ad sales in its RMX ad platform.

Posted Jul 28, 2011