Content Commerce

Scout Analytics last week announced a new research division, Scout Research, which is "dedicated to providing revenue intelligence for digital publishers," according to the Issaquah, WA-based company that calls itself "the leader in digital revenue optimization for publishers." Scout kicked off its new venture with an analysis of the age-old problem of the print vs. digital revenue models.

Posted Nov 25, 2011

In publishing, small is the new big. An increasing number of publishers are releasing e-singles -- short works published digitally on a variety of platforms -- to generate ancillary revenue, build brand equity, and reach new audiences. Among those joining the e-singles market are Hearst, Rodale, Princeton University Press, and as recently as last week, Penguin.

Posted Nov 21, 2011, part of Free Range Content, Inc., launched Global Content Network, a portal of syndicated content, stocked with over 100,000 articles and multimedia. Global Content Network enables the open exchange of content and allows bloggers, publishers, and writers to monetize their syndicated work.

Posted Nov 17, 2011

Condé Nast launched a private ad exchange in conjunction with Admeld, Inc., a company that provides digital advertising solutions for publishers looking to sell inventory and maximize revenue. Home to The New Yorker and Wired, among others, the magazine publishing giant is the first major magazine publisher to offer a private exchange to advertisers.

Posted Nov 16, 2011

Few, if any, would argue that the internet has dramatically and permanently changed the publishing industry. As print publishers have scrambled to find ways to compete with and, ultimately, embrace the digital world, some are excelling through a combination of traditional and online options. Others, new to publishing, are operating in the online-only world, but everyone is dealing with the age-old problem of circulation building and audience development.

Posted Nov 16, 2011

A new daily deals site, appropriately titled, made its official debut this week. While it seems that the daily deal-startup market may be getting crowded, will offer only online and nationwide deals rather than the hyperlocal deals that are popular among other daily deal sites, including industry leaders Living Social and Groupon.

Posted Nov 02, 2011

inStream launched an e-receipt tool that allows retailers and advertisers to deliver targeted ads to shoppers via emailed transactional receipts. Advertisers can reach shoppers with targeted ads based on recent purchases in a given location and immediately send third-party offers.

Posted Oct 31, 2011

Google partnered with at least 15 daily deal providers to allow users to purchase, manage, and redeem offers from one account. Google Offers has expanded to Baltimore, Minneapolis, San Diego, and San Jose. Google also created a personalization quiz, designed to provide users with deals that are relevant to their interests.

Posted Oct 31, 2011

The recent proposal of the Commercial Felony Streaming Act, and the uproar over the potential it holds to send artists like Justin Bieber to jail for copyright violation, has put the subject of intellectual property and copyright on the front page. The following is an excerpt from a chapter in the book, Dancing with Digital Natives: Staying in Step with the Generation That's Transforming the Way Business is Done. The full chapter is titled: "Ethics, Technology, and the Net Generation: Rethinking Intellectual Property Law" and is written by Albert M. Erisman. The book is available on Amazon, Barnes & Noble, and other retailers in e-book and print format.

Posted Oct 27, 2011

Condé Nast announced increases in new subscription sales across the nine digital editions it offers on Apple's Newsstand. The iOS 5 Newsstand feature for magazine and newspaper apps has only been live for 2 weeks, and yet Condé Nast reports subscription sales are up 268% in comparison with the 8 weeks prior to the Newsstand launch.

Posted Oct 26, 2011

Phorm, Inc. arranged an equity placing of approximately £30 ($47.7 U.S.) million which will be used in part to repay a £16 ($25.44) million convertible-notes loan it took out in March. According to paidContent, the rest will be used to cover operational costs and work towards positive cash flow. Phorm's operational costs are expected at £1.1 ($1.75) million per month over the next year.

Posted Oct 25, 2011

CPAlead launched The SpotLight Tool, designed to provide content owners with a digital monetization solution that aggregates existing monetization methods into one tool. Content owners can combine cost-per-click, cost-per-mille, cost-per-action, and cost-per-view models without charging users directly.

Posted Oct 25, 2011

After a year of beta testing, Google released its DoubleClick for Publishers (DFP) Video solution for advertisers, which is designed to ease ad trafficking, improve workflow, enhance scalability, and increase profitability. Google also announced the launch of DFP Small Business Video in beta, which is supported by a partnership with Brightcove, Inc. and LongTail Ad Solutions.

Posted Oct 20, 2011

With newsrooms shrinking, journalists need somewhere to peddle their wares. But needs don't generally go unmet in the digital age. Enter MediaCooler. In a Q&A with the CEO of Media Cooler, Alison Yesilcimen, describes the site this way: "It's an online content market place that allows professional journalists to showcase and sell features and columns to global publications."

Posted Oct 19, 2011

BuzzLogic, Inc. introduced an online advertising platform called Spectrum. Centered upon emotive-based advertising, Spectrum aims to identify and understand the influence of content at a page level (versus the site or category level). The tool also executes real-time bigs and ad placements based on relevant content to a brand's unique campaign goals.

Posted Oct 18, 2011

Copyright Clearance Center, Inc. (CCC) launched the Permissions Acquisition Service and the Republication License, two services designed to simplify the licensing of content among rightsholders. The streamlined solutions are intended to enable publishers and buyers to manage rights more efficiently, in the face of new digital formats and increasing types of permissions.

Posted Oct 13, 2011

People love saving money. Sales and coupons are time-honored advertising traditions for a broad field of retail businesses, from supermarkets to office suppliers. The latest manifestation of human beings' long-running obsession with coupons is the daily deal-websites and mobile apps that deliver a selection of daily coupons and deals to savings-hungry consumers.Companies such as Groupon, Inc. and LivingSocial have made a name for themselves by combining daily coupons, group buying, and local marketing. And the success of these two companies is spawning a thriving ecosystem of businesses, publishers, and deal networks all looking to get a piece of the pie.

Posted Oct 12, 2011

OverDrive, Inc. will share details of its new WIN Catalog this week at the Frankfurt Book Fair. The catalog is designed to maximize discovery and potential sell-through by providing samples and links to national and local booksellers for library website visitors that discover a title and "Want It Now."

Posted Oct 11, 2011

LivingSocial issued $142.9 million in shares to acquire South Korean daily deals provider, TicketMonster, Inc. While the sale was announced as part of a business combination, whether this means a merger, an acquisition, or an exchange offer has not yet been clarified.

Posted Oct 11, 2011

Copyright Clearance Center, Inc. (CCC) developed an in-app licensing toolkit that allows RightsLink Plus and Premium-enabled publishers to add licensing options directly into their iOS apps. Previously, RightsLink gives viewers of a digital publication the option to conduct licensing transactions directly from the website.

Posted Oct 04, 2011

Hulu unveiled a new tool which allows users to swap out an advertisement for one that is relevant to their interests. Ad Swap is customized to each individual user's profile and previous ad-viewing preferences.

Posted Oct 04, 2011

iCopyright launched a new CMS plugin for WordPress, Drupal, and Joomla. The plugin is free and available for download at The plugin aims to provide bloggers and website owners the ability to syndicate, source, share, promote, track, and sell their content.

Posted Sep 29, 2011

I have fallen under the spell of one of the most sinister forces in the digital universe. Yes, I'm talking about Angry Birds. I managed to avoid the birds' pull for a long time. In fact, I refused to even download the game until the rest of the world had more or less stopped incessantly talking and tweeting about it. I mean, how great could one game be?

Posted Sep 26, 2011

Copyright Clearance Center, Inc. (CCC) partnered with cSubs, which provides subscription management services for books, newspapers, and econtent. Through the partnership, CCC's point-of-content licensing solution RightsLink Basic will be integrated directly into the cSubs workflow.

Posted Sep 15, 2011

Amazon announced that customers with its Kindle with Special Offers and Kindle 3G with Special Offers will also start to receive special offers from AmazonLocal on their Kindle screensavers. Launching in New York City, AmazonLocal for the Kindle will expand to all AmazonLocal cities later this year.

Posted Sep 15, 2011