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HubPages is launching its HubPages Ad Program, which will give its writers access to premium ad rates. The offering will help users get access to advertising revenues while retaining all rights to their own content. The HubPages Ad Program will also give digital advertisers and brands access to over a million pages of content via ad networks and exchanges, as well as through the direct sales team that HubPages is currently building.

Posted Mar 03, 2011

SteelHouse is introducing an ad platform that aims to address frustrations with existing online advertising methods. It has adopted a segmentation approach, as well as a policy which allows users full transparency regarding ad placement, profit and performance. Additionally, SteelHouse maintains that it will only charge its clients for lift.

Posted Mar 01, 2011

Kalio Inc., formerly D.M.insite, will introduce an application for mobile ecommerce. The KalioMobile application will unify mobile and online retail sites, because online retailers will not need to create a separate mobile infrastructure. Instead, "customers can manage their mobile site as an extension of their primary website," according to Kalio co-founder and chief executive officer Larry Kavanagh.

Posted Mar 01, 2011

As a mathematical genius in A Beautiful Mind, Russell Crowe used analytics to assist the government in breaking Soviet codes. While it may not be as exciting as top-secret informant assignments, the analytics industry is expected to take on a lead role in 2011 as businesses embrace its capabilities. The IDC says it expects the global market for analytics software to grow from $25.5 billion in 2010 to $34 billion by the end of 2014.

Posted Feb 21, 2011

Google simultaneously announced and released Google One Pass, a new service from the search giant that lets publishers dictate pricing and subscription models for accessing digital content. The service is designed to allow users to access their content on tablets, smartphones, and desktops, using a single sign-on. The service can also accomodate existing subscribers.

Posted Feb 17, 2011

MVB, VLB, and the Copyright Clearance Center are teaming up to offer the VLB Books in Print Catalog through "MVB RightsLink - Powered by CCC," an automated and standardized rights trade system for small licence deals for the German-language sector. As part of this cooperation, the software and technology from CCC's Rightslink will be integrated into the VLB.

Posted Feb 10, 2011

After a year of hand-wringing about how digital users must "learn to start paying for their content," we appear to be moving to a healthier and more mature place where publishers are starting to internalize, rather than externalize, the media revenue problem. At a recent conference that I organized for digital media strategies, publishers who are successfully selling content directly to businesses and consumers challenged their peers with a straightforward proposition.

Posted Feb 09, 2011

AOL Inc. announced that it has entered into a definitive agreement to acquire The Huffington Post for $315 million, the news, analysis, and lifestyle website founded in 2005, which now counts nearly 25 million unique monthly visitors.The new group will have a combined base of 117 million unique visitors a month in the United States and 270 million around the world. Following the close of this transaction, AOL will accelerate its strategy to deliver a scaled and differentiated array of premium news, analysis, and entertainment produced by thousands of writers, editors, reporters, and videographers around the globe.

Posted Feb 07, 2011

Copyright Clearance Center, Inc. established a referral partnership with the Association of Learned and Professional Society Publishers (ALPSP), in which ALPSP members can earn revenue from their online content through CCC's Rightslink Plus service at a discounted rate. Rightslink makes it possible to license text and multimedia direct from publishers' online content.

Posted Feb 03, 2011

Newstex will now aggregate the Facebook pages of companies into its service, allowing those companies to syndicate their content as a newsfeed to information providers and customers.

Posted Jan 25, 2011

Ex Libris Group has named its next-generation library management solution Ex Libris Alma. Alma supports a range of library operations—selection, acquisition, metadata management, digitization, and fulfillment—for all library materials, regardless of their format or location.

Posted Jan 11, 2011

Reprints Desk, Inc. announced that it has signed a direct agreement with the Massachusetts Medical Society for the electronic distribution of articles from the New England Journal of Medicine. Reprints Desk currently has direct distribution agreements with the Journal of the American Medical Association (JAMA) and The Lancet from Elsevier.

Posted Dec 09, 2010

News publishers pine for the good old days, those days positioned prominently in the sun, the center of the media world, standing tall on two legs. Their business model has long been a strong, two-legged one, built on the seemingly permanent business model of the 80/20 rule: about 20% of revenue coming in from circulation, subscriptions, and single copy sales, and about 80% derived from advertising.

Posted Nov 22, 2010

As we head into the homestretch of 2010, we've seen a lot of activity in the journalism world—many experiments and attempts to find a working, profitable content creation and delivery model. Maybe we've finally gotten past the blame game and gotten to the point where we are actually looking for answers. The problem, however, remains a stubborn adherence to the idea of maintaining control over the content. With few exceptions, publishers seemed focused on finding new ways to lock down content.

Posted Nov 22, 2010

As confidence builds in the economy generally (we hope) and a relentless move toward a digital media economy charges forward, here's where publishers should be looking for new opportunity in the coming year.

Posted Nov 22, 2010

The internet is bursting at the seams with video. While sites such as YouTube are jampacked with user-generated video content, other sites are serving up professionally made web series along with brand-based video advertising and other sponsored content. But with consumers' attention spans already stretched to the breaking point, the real question has become how to turn this mismatched mountain of video into concrete revenue and effective advertising.

Posted Nov 10, 2010

The European Publishers Council (EPC) had its idea for the advancement of 21st-century copyright management as one of the European Commission's "Big Ideas" to help forward its Digital Agenda strategy. EPC's "Big Idea," titled "The answer to the machine is in the machine," deals with the need for management of modern day copyright on the internet to be machine-mediated.

Posted Nov 09, 2010

Demandware, Inc. launched Demandware Mobile, a mobile web storefront for companies selling direct-to-consumer. The product integrates with and extends any ecommerce platform, including ATG and IBM WebSphere, and it enables retailers to quickly launch a mobile storefront with enterprise-class features.

Posted Nov 09, 2010

DeepDyve and the American Physical Society (APS) jointly announced that APS has agreed to make its articles available through DeepDyve's online rental service for research articles as part of a nine-month pilot program. APS will be bringing a wealth of physics-related journals and other scholarly publications to DeepDyve's library of content.

Posted Nov 04, 2010

Creative Commons released the Public Domain Mark, a tool that enables works free of known copyright restrictions to be labeled in a way that clearly communicates that status to the public. The Mark is designed to make it clear to teachers, students, artists, and scientists that they are free to re-use indicated material.

Posted Oct 14, 2010

MediaPass released its automatic price point testing feature, which estimates the amount of money customers pay to access certain content. This new feature will help publishers set optimized prices that will reach a greater number of customers.

Posted Oct 12, 2010

Like it or not, being tracked by advertising and search companies is a fact of life on the internet. Detractors of the practice frame it as an invasion of privacy, while its proponents argue that the practice-and the finely targeted advertising it makes possible-is an essential feature of the internet business landscape, which allows free sites such as Google and Yahoo! to post profits without having to charge their users directly.

Posted Oct 01, 2010

With the proliferation of search-oriented online content providers such as AOL, Yahoo!, Demand Media, and About.com, internet users are increasingly likely to find that most of the general searches they do return results from these SEO-oriented content creators and so-called "content farms". Whether this is a good or a bad thing from the user perspective remains to be seen—and opinions vary. But from general tactics, to long tail search and universal search strategies, SEO remains critical to web publishers.

Posted Sep 29, 2010

FourthWall Media announced their TV Buy Button, a product that makes it possible for cable operators to deploy applications on their EBIF platforms that allow consumers to access their digital wallet and make payments more conveniently, thanks to an agreement between FourthWall and PayPal. The TV Buy Button consolidates several interactive TV technologies, including in-depth set-top box platform technology as well as several programming and advertising widgets.

Posted Sep 28, 2010

Semantico, a provider of services and technology for online publishing, released an e-commerce component for its Semantico Access Management System (SAMS). The SAMS e-commerce component lets end users purchase e-books immediately through personal accounts, without needing to request that someone authorize the purchase.

Posted Sep 16, 2010

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