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Powa, a secure content and commerce platform, and vzaar, an online video hosting platform for ecommerce and business video, partnered to provide integrated web video marketing to businesses. The video solution is designed to keep visitors on businesses' sites longer, to enhance online shopping, and to increase customer engagement.

Posted Aug 09, 2011

Travel Ad Network (TAN) will partner with See Jane Fly, Inc., a travel and local lifestyle media site that attracts a predominantly female audience. TAN will provide social media sponsorships and content advertising opportunities for brand advertisers across See Jane Fly's network of independent publishers, which will reach women looking for travel inspiration.

Posted Aug 09, 2011

Znak, Inc. will launch the public beta version of Znak it!, a digital content curation and monetization platform, this month. Designed to benefit content providers, web users, and advertisers simultaneously, Znak it! won the 2011 Florin Transaction Service Innovation Award.

Posted Aug 09, 2011

Yahoo is adding a variety of new features and tools to Right Media, the company's advertising exchange platform. The company plans to provide sellers with greater control over the price, coverage, and visibility of real-time bidding options for ad sales in its RMX ad platform.

Posted Jul 28, 2011

Mediaspectrum, Inc. announced some changes to its flagship advertising platform with the launch of Mediaspectrum Sales. Mediaspectrum Sales is built to manage a wide variety of advertising formats, sales campaigns, and customer accounts across different media channels and devices. The tool is designed to integrate the entire ad supply chain onto one consolidated platform., using an open architecture to pull together different personnel, from advertisers to sales staff to production to billing.

Posted Jul 28, 2011

Corbis Images, a visual media provider for the creative community, announced its acquisition of Splash News for an undisclosed amount. The Los Angeles-based company provides candid celebrity photography and video content to entertainment print, online, and broadcast media outlets. Founded in 1990, Splash News has more than 3,000 active photographers worldwide in entertainment hubs throughout North America, Europe, Latin America and Asia Pacific.

Posted Jul 21, 2011

Emmis Communications launched the Loud Digital Network, a vertically integrated digital entertainment network for the 18-35 year old audience. Loud Digital Network will produce and distribute premium digital branded entertainment content across a variety of media platforms, including online, on air, print and mobile.

Posted Jul 19, 2011

Local Yokel Media (LYM) is launching a hyperlocal online ad marketplace that will specializing in monetizing ad impressions for the hyperlocal content market, which focuses on neighborhood and regional content. The service will allow any local or national business serving a defined geography to target audiences in their immediate service areas on local online content communities.

Posted Jul 19, 2011

Cloudware Hosting Ltd, a web 2.0 SaaS company that provides a managed subscriptions billing platform for web content, is launching its open beta. Cloudware City is designed to provide a simple way for website owners to include subscriptions and recurring billing to their sites, and can interact with a variety of publishing platforms, such as Wordpress and Joomla. The company claims that the service can be up and running within three minutes for certain publishing platforms.

Posted Jul 14, 2011

ChoiceStream, a developer of online personalized marketing solutions for major brands, is launching its CRUNCH audience targeting platform. CRUNCH is built around proprietary intent data that can be used to predict how audiences will react to brand messages, helping users find brand prospects and form display ad-based marketing strategies.

Posted Jul 14, 2011

Copyright Clearance Center, Inc. (CCC) announced that academic institutions using its Pay-Per-Use Services would be able to obtain reuse rights for entire books, including some that are commercially unavailable. CCC enables publishers to offer reuse rights for their books.

Posted Jun 28, 2011

ChoiceStream, which offers personalized online marketing solutions, launched CRUNCH, a custom audience targeting platform that makes use of proprietary intent data in order to predict how audiences will react to marketing. Brands can use CRUNCH to reach the audience most likely to respond to its display ad campaign, regardless of the prospects' location online.

Posted Jun 28, 2011

Free Range Content announced new features and functionality for Repost.Us, an instant syndication platform that makes articles and stories embeddable. Repost.Us will feature a new monetization model through Amazon Payments that establishes tiered pricing for content syndication, and is also introducing a new WordPress plug-in.

Posted Jun 28, 2011

You know the drill. You log onto Facebook and then, after posting that hilarious status update or checking out the photos of your former classmate's newborn baby, you play your next move in Scrabble, or tend your virtual farm. You, like millions of other people, have fallen under the spell of simple, but compelling (and not to mention free) online game.For an increasing amount of people, it seems playing a game while visiting a website is almost an expectation. In fact, according to a Saatchi & Saatchi report titled "Engagement Unleashed: Gamification for Business, Brands, and Loyalty", 54% of male US internet users play a social game daily-with 46% of women following suit. Games keep users coming back for more. This isn't lost on web publishers.

Posted Jun 24, 2011

Lijit Networks, Inc., a provider of advertising and analytics services and engagement tools, announced a real-time bidding (RTB) platform designed to equalize long-tail online publishers and larger commercial publishers. The RTB platform will allow publishers to connect directly to every major advertising agency, trading desk, DSP, ad exchange, and ad network in the industry.

Posted Jun 21, 2011

Digital Element, a provider of geolocation and IP Intelligence technology, is extending its NetAcuity Edge online marketing international geographic data set. NetAcuity Edge targets down to ZIP code and postcode levels, helping use geolocation to provide more targeted advertising. The non-cookie-based technology helps advertising networks, web publishers, search engines, social networks and analytics platforms offer a more personalized online experience while protecting user privacy.

Posted Jun 16, 2011

Limelight Networks, Inc. announced that the company has been granted its eleventh patent by the United States Patent and Trademark office. The new patent is No. 7,961,625, and was granted for "Routing under heavy loading." In 2009, Limelight initiated a formal program to recognize developers' innovations. This most recent patent is the ninth one to be awarded since the start of the program.

Posted Jun 16, 2011

Webtrends partnered with ShopIgniter to provide a social ecommerce analytics solution to enterprises. ShopIgniter, a social ecommerce software company, and Webtrends, a provider of analytics and social engagement solutions, combined their expertise to devise a new way to understand customer value which involves purchase and product interaction with social media engagement and referral.

Posted Jun 14, 2011

WebVisible and Media General, Inc. announced a partnership that will provide online advertising technology to local businesses advertising with Media General's newspaper and television properties throughout the Southeast. The partnership is designed to provide new revenue opportunities to Media General by expanding the company's portfolio of advertising solutions.

Posted Jun 09, 2011

Zmags introduced CommercePro, a merchandising and intelligence platform specifically optimized for e-commerce. CommercePro is a rich media merchandising solution that lets brands and retailers transform content into digital experiences across multiple platforms, including online, mobile, and social.

Posted May 26, 2011

Demandware, Inc. unveiled a prototype application called Facebook Shop that lets users extend ecommerce to the more than 600 million users of Facebook by selling directly through a branded Facebook store. Through the Facebook Shop application, retailers can set up a storefront on Facebook with all of the capabilities of the Demandware Commerce platform.

Posted May 24, 2011

Simulmedia, Inc., a television ad targeting company, completed a $9.25 million round of new financing with participants from all existing investors which included Avalon Ventures, Time Warner Investments, Union Square Ventures, and Simulmedia CEO and founder Dave Morgan.

Posted May 17, 2011

ClickFindGet, Inc. launched a monthly service that simplifies the process of building networks of websites that are optimized to drive traffic to primary revenue websites, called Niche Traffic Builder. Based on the web traffic accumulation model, the Niche Traffic Builder is for use by web marketers.

Posted May 03, 2011

Copyright Clearance Center, Inc. (CCC), a not-for-profit organization and provider of licensing solutions, announced the launch of "Get It Now," a service that complements academic institutions' Interlibrary Loan (ILL) borrowing services by providing immediate fulfillment of full-text articles from unsubscribed journals.

Posted Mar 31, 2011

People often take for granted the notion that content comes bundled with an inherent value. It's an easy mistake to make, especially with so much digital content available instantly with a price tag helpfully affixed for immediate purchase and consumption. All content experiences are not created equal, however, and that experience can make a world of difference in how valuable content is for a user. Even excellent content can be dragged down by a poor user experience that prevents users from easily finding and engaging with the content they need. With user expectations rising steadily, that failure to engage can translate into poor site ROI and even a major impact on a company's brand.

Posted Mar 25, 2011

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