Content Commerce

Consumers may have been furious (and vocal) about an April settlement that allowed three publishers - HarperCollins, Simon & Schuster, and Hachette - to settle out of court in regards to an antitrust lawsuit brought against several publishers and Apple for allegedly "price-fixing" ebooks, but that doesn't seem to bother the DOJ. Many people who filed comments with the U.S. District Court in New York have criticized the DOJ for essentially giving Amazon a leg up in the ebook market by taking on its competitors.

Posted Jul 24, 2012

The Augusta Chronicle announced it will stop offering print-only subscriptions of the newspaper and will no longer have a surcharge for its digital platforms, according to Poynter. With this move, the Chronicle will offer one subscription that will cover both print and digital versions of the newspaper. This change is in effect now.

Posted Jul 16, 2012

New research coming out of the UK shows that while online video consumption is up, the revenue it generates does not match up by a comparable level across connected devices. Additionally, this research, conducted by Videoplaza, also found that TV is still the first choice for reaching audiences on a national scale when building brand awareness.

Posted Jul 11, 2012

German academic publisher, De Gruyter, announced the company's 2013 ejournal packaging model. The company will make available: Complete Package STM (Science, Technology, Medicine), or LLH (Language, Literature, Humanities, Law, Economics), Complete Package STM English only or LLH English only. The company said it is possible to pick and choose from one of the subject packages, or continue a single subscription.

Posted Jul 05, 2012

In an effort to help web publishers "build their audience by leveraging their most valuable asset - content," LinkSmart, Inc. was launched Wednesday, June 27, along with its cloud-based Total Link Management (TLM) platform. The Boulder, CO-based LinkSmart was launched by Pete Sheinbaum, a 20-year publishing veteran and former DailyCandy CEO, who says that "the publishing industry is in a crisis" and he wants to help. TLM is the web publishing industry's "first complete text link management solution that analyzes, manages and optimizes text links on keywords in content," according to LinkSmart, a provider of text linking optimization solutions for web publishers.

Posted Jun 27, 2012

Looking to "simplify the purchase experience," Facebook has decided to get rid of the Credit system of payment on the site, according to The BBC. Users with a Credit balance will have the remaining amount converted into local currency. As a result of getting rid of Credits, game publishers will now be able to charge a subscription fee for playing games starting in July. Subscriptions are currently being tested by game companies Zynga and KIXEYE.

Posted Jun 20, 2012

Online marketing company MonetizeDigital has announced a partnership with digital newsstand Zinio. MonetizeDigital and Zinio say this pairing will provide payment alternatives for digital magazines and Zinio Facebook fans will be able to earn credits towards magazine purchases to their smart phone or tablet.

Posted Jun 07, 2012

Within the next few years, the post-PC world of connected devices is going to have as profound an effect on the buying and selling of goods in this country as the internet has had in the last decade. The velocity with which people are embracing m-commerce and now t-commerce (tapping buy buttons on tablets) is surprising even the cheerleaders of mobile media. Publishers, watch this space. Having your content on handsets and tablets could position your company to be at that lucrative point of sale (POS) in a way never before possible, largely because now the POS can be anywhere inspiration hits.

Posted May 24, 2012

If there is one thing we are used to from Facebook -- or, at least, are used to complaining about -- it is change. The company has a history of introducing new features at will and then abandoning them. Going forward, though, Facebook's willy-nilly changes may be frowned upon as investors from Friday's IPO start putting in their two cents. When the closing bell rang on Friday, Facebook raised about $16 billion, was valued at short of $105 billion. But investors are not the only ones taking on risk; marketers that think Facebook is the Holy Grail also gamble with company money.

Posted May 22, 2012

No one likes to pay for content but a new set of surveys not only suggests that people are becoming less hostile to the idea of paying for digital content, but also reveals what types of content people are willing to pay for. According to a survey from DigiCareers, which looked at habits of US digital media professionals, 42% of respondents say they will explore prices and actually consider a purchase decision.

Posted May 18, 2012

A study conducted by iYogi Insights reveals that 42% of consumers subscribe to new products and services after experiencing them for free. The findings were based off more than 2,000 iYogi customers and the data shows that a Freemium offering is vital to the success and market penetration for new products and services.

Posted May 10, 2012, an online jewelry and accessories store, took a sample from 50,000 referrals from Facebook and Pinterest, and found that Pinterest users spent more money, according to GigOm. According to Boticca Pinterest users spent $180 per user as opposed to $85 per Facebook user. The tracking also found out that while Pinterest users spent more money, Facebook users will spend more time browsing the various items and tend to be more engaged in the online community.

Posted May 09, 2012

Seven students from the University of Missouri have won the 2012 RJI Student Competition, sponsored by Hearst Innovation. Tasked with finding low cost ways for advertisers to reach target audiences, these students developed a widget that created a self service network with personalized content on Hearst Newspaper websites.

Posted Apr 30, 2012

Consumers estimate that half of the apps they use are ad-supported, according to the 2012 "Tapjoy APPitude Report." The survey provides additional insights about the value of advertising campaigns in apps, including the attitudes, behaviors, engagement levels, motivations, psychographics and purchase intent of app users and smartphone gamers.

Posted Apr 26, 2012 is available for free today through May 6. For this limited time sponsored access is available to all of The Boston Globe's journalism, but readers will simply need to supply an email address in order to sign up.

Posted Apr 23, 2012

Nearly any Facebook user can expand his game playing experience on the social networking site simply by purchasing Facebook Credits: unlocking special weapons to help in the quest to take back the neighborhood in Digital Chocolate's Zombie Lane, beefing up culinary creations on Zynga's Café World, or unveil clues to aid in your search for hidden objects on Zynga's Hidden Chronicles. As of July 1, 2011, all Facebook game and application developers with a purchasing system must user Facebook Credits.How is that sitting with the developers?

Posted Apr 13, 2012

Despite the site's success, Destructoid needed to find a way to get revenue and get it fast, since it normally takes advertisers -- its primary source of income -- weeks to pay bills. Gonzalez had no luck when he turned to the banks. "When I walk into a bank and say, 'I need a small-business loan,' they say to me, 'Well you don't have a house, you don't have a car; you have this video game thing on the internet that we don't understand. You're not worth anything -- I'd rather give a loan to a guy with a food truck than your company.'"

Posted Apr 11, 2012

Amazon announced an In-App Purchasing (IAP) service, which enables developers to offer digital content and subscriptions for purchase within Android-based apps and games. The service seeks to help monetize apps and games.

Posted Apr 10, 2012

Some of the Netherlands' most prominent news titles -- de Volkskrant, NRC Handelsblad, and Het Financieele Dagblad -- are collaborating on ideas for a joint payment system that would let readers buy access to each via a shared database.

Posted Apr 05, 2012

Content is often thought of as a business expense; a necessary evil, produced because we must, most often without any clear understanding of the value it provides. This makes absolutely no business sense, of course. If we pay to produce something, we should derive value in excess of its production cost. In other words, you company should receive a positive return on investment from its content.It's actually quite difficult to measure the cost of producing many types of content for a variety of reasons too challenging to explain here. Suffice it to say that if you can't measure the cost, you can't calculate actual value.

Posted Apr 05, 2012

According to a new report from the Pew Research Center's Project for Excellence in Journalism, for every dollar that U.S. newspapers gained online last year, they lost $10 in print advertising revenue. The study adds that this reflects a deeper loss than in 2010.

Posted Mar 19, 2012

You've all heard it before: Publishers are struggling to monetize content. You've probably also heard that content licensing partnerships can provide new revenues for publishers, but no one is telling you where to begin.

Posted Mar 05, 2012

When it comes to the digital landscape, producing fresh content is great, but getting monetary compensation for that content is even better. At the most basic level, content commerce is the process of obtaining revenue from your digital content, whatever form that content comes in (book, music, video, newsletter, picture, etc.).

Posted Feb 27, 2012

The High Court of England and Wales has determined that filesharing site The Pirate Bay violates copyright laws on a large scale. Justice Richard Arnold said the site's operators "induce, incite or persuade its users to commit infringements. ..."

Posted Feb 21, 2012

Demandware, Inc. released a WordPress plug-in that provides retailers with the means to make content published on a WordPress blog "more social and shoppable." The app can be customized to meet individual brand requirements.

Posted Feb 15, 2012