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Copyright Clearance Center, Inc. (CCC) developed an in-app licensing toolkit that allows RightsLink Plus and Premium-enabled publishers to add licensing options directly into their iOS apps. Previously, RightsLink gives viewers of a digital publication the option to conduct licensing transactions directly from the website.

Posted Oct 04, 2011

Hulu unveiled a new tool which allows users to swap out an advertisement for one that is relevant to their interests. Ad Swap is customized to each individual user's profile and previous ad-viewing preferences.

Posted Oct 04, 2011

iCopyright launched a new CMS plugin for WordPress, Drupal, and Joomla. The plugin is free and available for download at www.info.icopyright.com. The plugin aims to provide bloggers and website owners the ability to syndicate, source, share, promote, track, and sell their content.

Posted Sep 29, 2011

I have fallen under the spell of one of the most sinister forces in the digital universe. Yes, I'm talking about Angry Birds. I managed to avoid the birds' pull for a long time. In fact, I refused to even download the game until the rest of the world had more or less stopped incessantly talking and tweeting about it. I mean, how great could one game be?

Posted Sep 26, 2011

Copyright Clearance Center, Inc. (CCC) partnered with cSubs, which provides subscription management services for books, newspapers, and econtent. Through the partnership, CCC's point-of-content licensing solution RightsLink Basic will be integrated directly into the cSubs workflow.

Posted Sep 15, 2011

Amazon announced that customers with its Kindle with Special Offers and Kindle 3G with Special Offers will also start to receive special offers from AmazonLocal on their Kindle screensavers. Launching in New York City, AmazonLocal for the Kindle will expand to all AmazonLocal cities later this year.

Posted Sep 15, 2011

According to a recent survey of 600 publishers across the trade, professional, and educational markets, the biggest struggle publishers face is maximizing ebook profits as the industry struggles to go digital. Part of the profit problem will be solved as publishers reduce production expenses by moving to scalable digital workflows, rather than retrofitting existing, outdated and inefficient publishing processes. While saving money by increasing productivity and reducing expenses is an important part of gaining a positive return on investment from ebooks and apps, maximizing profits also requires publishers to find innovative ways of earning revenue and turning those dollars into profit.One such strategy is to sell advertisements in ebooks and apps.Ads in books? Heresy you say! Err, not so fast.

Posted Sep 01, 2011

RapidBuyr, a daily deals site catering to small and medium businesses (SMBs), launched its local daily deals program in Boston. Businesses can receive discounts of 30% to 80% on business products and services from Boston-based merchants.

Posted Aug 30, 2011

Acquia partnered with Commerce Guys, a provider of ecommerce solutions for Drupal, to support services and sales on the ecommerce platform Drupal Commerce. Enterprises using Drupal Commerce will receive worldwide coverage, expertise, and professional support services for online commerce applications.

Posted Aug 25, 2011

Amazon launched the Kindle Daily Deal, which offers Amazon customers a discount on one Kindle book each day. The deals will start at midnight Pacific time and continue for a 24 hour period. The discounted titles may be ones which Amazon, rather than the publisher, sets the price on.

Posted Aug 25, 2011

Powa, a secure content and commerce platform, and vzaar, an online video hosting platform for ecommerce and business video, partnered to provide integrated web video marketing to businesses. The video solution is designed to keep visitors on businesses' sites longer, to enhance online shopping, and to increase customer engagement.

Posted Aug 09, 2011

Travel Ad Network (TAN) will partner with See Jane Fly, Inc., a travel and local lifestyle media site that attracts a predominantly female audience. TAN will provide social media sponsorships and content advertising opportunities for brand advertisers across See Jane Fly's network of independent publishers, which will reach women looking for travel inspiration.

Posted Aug 09, 2011

Znak, Inc. will launch the public beta version of Znak it!, a digital content curation and monetization platform, this month. Designed to benefit content providers, web users, and advertisers simultaneously, Znak it! won the 2011 Florin Transaction Service Innovation Award.

Posted Aug 09, 2011

Yahoo is adding a variety of new features and tools to Right Media, the company's advertising exchange platform. The company plans to provide sellers with greater control over the price, coverage, and visibility of real-time bidding options for ad sales in its RMX ad platform.

Posted Jul 28, 2011

Mediaspectrum, Inc. announced some changes to its flagship advertising platform with the launch of Mediaspectrum Sales. Mediaspectrum Sales is built to manage a wide variety of advertising formats, sales campaigns, and customer accounts across different media channels and devices. The tool is designed to integrate the entire ad supply chain onto one consolidated platform., using an open architecture to pull together different personnel, from advertisers to sales staff to production to billing.

Posted Jul 28, 2011

Corbis Images, a visual media provider for the creative community, announced its acquisition of Splash News for an undisclosed amount. The Los Angeles-based company provides candid celebrity photography and video content to entertainment print, online, and broadcast media outlets. Founded in 1990, Splash News has more than 3,000 active photographers worldwide in entertainment hubs throughout North America, Europe, Latin America and Asia Pacific.

Posted Jul 21, 2011

Emmis Communications launched the Loud Digital Network, a vertically integrated digital entertainment network for the 18-35 year old audience. Loud Digital Network will produce and distribute premium digital branded entertainment content across a variety of media platforms, including online, on air, print and mobile.

Posted Jul 19, 2011

Local Yokel Media (LYM) is launching a hyperlocal online ad marketplace that will specializing in monetizing ad impressions for the hyperlocal content market, which focuses on neighborhood and regional content. The service will allow any local or national business serving a defined geography to target audiences in their immediate service areas on local online content communities.

Posted Jul 19, 2011

Cloudware Hosting Ltd, a web 2.0 SaaS company that provides a managed subscriptions billing platform for web content, is launching its open beta. Cloudware City is designed to provide a simple way for website owners to include subscriptions and recurring billing to their sites, and can interact with a variety of publishing platforms, such as Wordpress and Joomla. The company claims that the service can be up and running within three minutes for certain publishing platforms.

Posted Jul 14, 2011

ChoiceStream, a developer of online personalized marketing solutions for major brands, is launching its CRUNCH audience targeting platform. CRUNCH is built around proprietary intent data that can be used to predict how audiences will react to brand messages, helping users find brand prospects and form display ad-based marketing strategies.

Posted Jul 14, 2011

Copyright Clearance Center, Inc. (CCC) announced that academic institutions using its Pay-Per-Use Services would be able to obtain reuse rights for entire books, including some that are commercially unavailable. CCC enables publishers to offer reuse rights for their books.

Posted Jun 28, 2011

ChoiceStream, which offers personalized online marketing solutions, launched CRUNCH, a custom audience targeting platform that makes use of proprietary intent data in order to predict how audiences will react to marketing. Brands can use CRUNCH to reach the audience most likely to respond to its display ad campaign, regardless of the prospects' location online.

Posted Jun 28, 2011

Free Range Content announced new features and functionality for Repost.Us, an instant syndication platform that makes articles and stories embeddable. Repost.Us will feature a new monetization model through Amazon Payments that establishes tiered pricing for content syndication, and is also introducing a new WordPress plug-in.

Posted Jun 28, 2011

You know the drill. You log onto Facebook and then, after posting that hilarious status update or checking out the photos of your former classmate's newborn baby, you play your next move in Scrabble, or tend your virtual farm. You, like millions of other people, have fallen under the spell of simple, but compelling (and not to mention free) online game.For an increasing amount of people, it seems playing a game while visiting a website is almost an expectation. In fact, according to a Saatchi & Saatchi report titled "Engagement Unleashed: Gamification for Business, Brands, and Loyalty", 54% of male US internet users play a social game daily-with 46% of women following suit. Games keep users coming back for more. This isn't lost on web publishers.

Posted Jun 24, 2011

Lijit Networks, Inc., a provider of advertising and analytics services and engagement tools, announced a real-time bidding (RTB) platform designed to equalize long-tail online publishers and larger commercial publishers. The RTB platform will allow publishers to connect directly to every major advertising agency, trading desk, DSP, ad exchange, and ad network in the industry.

Posted Jun 21, 2011

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