Content Commerce

Kentico Software, makers of an all-in-one CMS, e-commerce, and online marketing platform, announced Kentico 10. The company's flagship product features a long list of functional improvements all focused on getting digital marketing jobs done faster and more efficiently.

Posted Dec 01, 2016

VigLink, a platform for monetizing content-driven commerce, announced the availability of its newest solution for publishers and merchants: Trends Explorer. Slowing growth in display advertising encourages publishers to diversify revenue streams. One strategy, powered by VigLink, is to incorporate shoppable product links within their content and earn from resulting sales.

Posted Nov 22, 2016

Muzaara, a new ecommerce advertising platform is poised to launch. Muzaara describes itself as a highly sophisticated, automated marketing platform, developed to work in synergy with Google Shopping and Facebook. The value of Muzaara lies in its intelligent algorithm technology, which utilizes the vast and valuable data-mass gleaned through consumer interaction with online advertisements, to optimize online marketing campaigns.

Posted Nov 22, 2016

Kaltura, a video technology provider, announced that it has integrated Kaltura OTT TV with global commerce platform, Stripe. Kaltura OTT TV supports multiple business models including transactions, subscriptions, advertising, and freemium, while Stripe enables businesses to securely accept payments online and in mobile apps in over 130 currencies, in addition to alternative payment methods like Apple Pay and Android Pay.

Posted Nov 17, 2016

WP Engine, a company that powers digital experiences for websites and applications built on the WordPress platform, announced its integration with Payment Request, a new API for the open web that allows one-tap checkout for buyers when visiting e-commerce sites.

Posted Nov 14, 2016

I recently picked up an issue of Vanity Fair from the newsstand and started searching for the table of contents. I almost gave up. There were so many ads to flip through at the front of the magazine, I was losing patience. Still, I was impressed with Vanity Fair for convincing so many brands to buy ads that I wasn't even pausing to look at—and yet, I couldn't help but wonder what those same advertisers demand from their digital partners.

Posted Nov 08, 2016

Contextual commerce describes the situation in which a customer completes a purchase within his or her current online environment, rather than having to go to an external website, search for the item, place it in the shopping cart, and fill out payment information. Other terms that have been used to describe this type of transaction include "conversational commerce" and in the publishing and media world, "shoppable" content.

Posted Nov 07, 2016

RightSmith Group, a licensing and management company of high-value media rights, has partnered with Universal Studios to distribute stock footage video content to its global customer base, which includes advertising firms, as well as creative, digital, and marketing agencies.

Posted Nov 03, 2016

Vistaar Technologies, Inc., a provider of price management solutions, and Open Road Integrated Media (Open Road), a digital publisher and multimedia content company, announced a partnership on a global pricing initiative to drive optimized price management of Open Road's ebook catalog.

Posted Oct 20, 2016

The use of ad blockers has been on the rise, cutting deeper into publishers' already slim profits. Now, The Atlantic is fighting back, announcing, "Visitors to our site who use an ad or script blocker will now see a message offering two options: Whitelist The Atlantic, or purchase an ad-free subscription. While we're in beta, we won't prevent ad-block users from continuing to read The Atlantic. But our intention is to soon ask ad-block users to make a choice."

Posted Oct 18, 2016

The practice of using DRM locks has so infuriated the Electronic Frontier Foundation (EFF) that it is currently suing the US government to invalidate Section 1201 of the DMCA law. But whether the group wins its litigation or not, there's another pressing agenda the EFF is tackling in the interim that it wants publishers and consumers alike to be aware of: the fair labeling of digital products that come pre-locked by DRM.

Posted Sep 14, 2016

Today's online advertising environment is often seen as chaotic. Whether it's the ongoing struggle to squeeze digital dimes out of online advertising, the move toward programmatic placements, the increasing presence of ad blockers, or the plague of ad fraud, many publishers (and advertisers) are in over their heads. But a comScore report has some good news. According to "The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness," "Premium publishers are more than 3x more effective in driving mid-funnel brand lift metrics, such as favorability, consideration and intent to recommend."

Posted Sep 12, 2016

Sizmek, an open ad management company for multiscreen campaigns, announced a partnership with interactive video solutions provider, Fuisz Video, to enable brand marketers and agencies using Sizmek to serve object level interactive videos that propel consumer engagement through a full-service offering that extends the capabilities of interactive video ads.

Posted Aug 25, 2016

Wattpad, an online community for readers and writers, has introduced the Wattpad Futures program, a simple way for writers to increase their earning potential. Through the Wattpad Futures program, interested writers can supplement their income with little effort. The program helps writers earn money by inserting ads between chapters of their Wattpad story. Every time a reader views an ad, the writer earns money.

Posted Aug 18, 2016

Copyright Clearance Center, Inc. (CCC), a global licensing and content technology company, has announced the launch of its cloud-based RightFind Content Decision Support (CDS), an easy-to-use analytics platform that helps information center managers leverage the power of usage data to make smart decisions around content investments. RightFind CDS combines comprehensive usage and spend data, predictive analytics and data visualizations, and budget forecast and planning tools in a single solution designed to help information managers bring actionable intelligence to their content acquisition strategy.

Posted Aug 11, 2016

In AOL's 2016 Publisher Outlook report the industry got a look at research that backs up a lot of what we already know. Mobile and video are important, and ad blocking is a problem. But off platform monetization was also part of the digital publishing equation this year, and it seems the verdict is in: Third party platforms are a hit.

Posted Aug 05, 2016

In the most recent of its three regularly scheduled yearly releases, Atypon says it has added significant enhancements to Literatum, a fully featured online publishing platform for the professional and scholarly publishing industry. Atypon's new universal content type technology, known as Digital Objects, assigns a DOI (Digital Object Identifier) to any type of content or media, including blogs, news articles, videos, images, and interactive visualizations. Each Digital Object can then be tagged, indexed, packaged, targeted, promoted, bundled, and sold as easily as traditional content types like journal articles and book chapters.

Posted Jul 21, 2016

Publishers are finally facing what may kindly be called the "Trumpification" of online advertising. Similar to voter frustration with campaign financing, government gridlock, and political rhetoric, consumers have about had it with the clutter, latency, and intrusiveness of the online experience. Ad blocking is to digital publishing what Trump is to politics: a blunt, perhaps reckless, instrument wielded by consumers because they don't feel as if they have any other recourse.

Posted Jul 19, 2016

Many digital publishers have found that the days of relying solely on static display ads are long gone. Similar to other publishers, Salon was looking for new revenue streams to boost the bottom line. Enter ConvertMedia.

Posted Jul 18, 2016

SAP SE announced a new release of its SAP Hybris Commerce solution, which aims to make it simpler for businesses to deliver compelling shopping experiences, personalized for each customer. The new release of SAP Hybris Commerce contains several enhancements.

Posted Jul 12, 2016

Interestingly, a new twist on an alternative revenue generator has emerged: the democratized digital tip jar. Sites like Wikipedia have employed an online tip jar for years in the form of regular requests for donations from its users via PayPal, credit/debit cards, and other payment methods. But now a major player in the digital donations space-Flattr-is partnering with AdBlock Plus to offer Flattr Plus, a browser extension/app that enables users to remove online ads from sites they visit while also contributing a monthly payment in an amount they choose that will be distributed proportionally to publishers of the sites they surf.

Posted Jun 22, 2016

Thanks to an increased selection and availability of production tools, creating videos has never been easier. Both individuals and brands with even the most beginner-level skills can produce attractive, quality content with little more than a smartphone camera and some free editing software. But until recently, setting up a video subscription service to distribute that content to audiences was a different matter entirely.

Posted May 09, 2016

Copyright Clearance Center, Inc. (CCC), a firm dedicated to creating global licensing and content solutions, has acquired London-based Ixxus, a software professional services firm and provider of publishing solutions. With offices in the UK, US, Spain, and Romania, Ixxus is now a wholly-owned subsidiary of CCC. Terms of the deal were not disclosed.

Posted May 05, 2016

Last year, the buy button hit big, with Facebook, Pinterest, and Instagram adopting more enticing ecommerce solutions in an effort to alter the consumer experience on social media and increase revenue opportunities. Since that time, a wider trend has unfolded, as demonstrated by major publishers like Vox Media, The Huffington Post, and Bonnier Corporation pursuing content monetization options: the maturation of shoppable content and the emergence of a universal shopping cart to make that content shoppable.

Posted Apr 20, 2016

Want a happier reader? It's no secret that offering more personalized content can increase engagement. The good news is that effectively executed personalization can yield an enviable ROI. How much? McKinsey research reveals that personalization can deliver five to eight times the ROI on marketing spend and lift sales 10% or more. "Big Data, Analytics, and the Future of Marketing & Sales" suggests companies that place data-driven personalization at the core of marketing and sales decisions improve marketing ROI by 15% to 20%.

Posted Mar 21, 2016

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