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Connected content distribution platform says it enhances revenue by streamlining workflows and automating video analytics.

Posted Sep 11, 2018

The DISCO platform provides access to a diverse range of premium, hand-curated content sources in Arabic, English, and French.

Posted Sep 04, 2018

Of the many disasters the digital media industrial complex has weathered in recent months, the most damaging may be that serious journalists are now scrutinizing it. How ironic that legacy media, with deep traditional journalism chops, exposed social channels that generally have been commoditizing news.

Posted Aug 14, 2018

New Magisto study examines the market forces upending the balance of online commerce and social media.

Posted Jul 24, 2018

It is crucial to incorporate monetization drivers and enablers in most localization and globalization blueprints—especially when you consider evolving experience expectations across markets in the digital age.

Posted Jul 16, 2018

Amazon Prime Day is almost upon us. Shoppers have their credit cards ready to score the best deals, and Amazon merchants are poised to rake in the cash. While web traffic spikes, and millions of dollars are made, is there a way for publishers to capitalize on this e-commerce frenzy? According to some experts, the answer is yes!

Posted Jul 13, 2018

5 Steps for publishers to protect their inventory and reputation.

Posted Jul 13, 2018

PubNative, a mobile monetization solution announced its partnership with The Media Trust, a leader in ad security monitoring that will help to protect the quality and efficacy of its programmatic advertising.

Posted Jul 12, 2018

Liferay DXP 7.1, Liferay Commerce and Liferay Analytics Cloud help business users and developers deliver insight-driven experiences to acquire and retain customers.

Posted Jul 12, 2018

Every day, ethical and well-meaning publishers receive emails from industry vendors, promising a 500% revenue lift if we enlist them as a partner. They may even cite a specific case study from a publisher who achieved these miraculous results. Of course, they'll neglect to mention that this publisher was only targeting a specific niche audience segment - or that they doubled the number ads on a page. They'll never provide the full picture behind the story, much like that 50-pound weight loss tale. We'll never see that "results not typical" disclaimer.

Posted Jul 09, 2018

Cedato, a programmatic operating system for video, announced the launch of IntentView, a truly engagement-driven video unit.

Posted Jul 05, 2018

Ad fraud technology is helpful until it isn't. Many publishers, brands, and agencies work with multiple solution-providers, which gets pricy, frustrating and even confusing. Their laundry list of grievances includes sizable data discrepancies between solution-providers, outlandish pricing, and network infrastructure shortcomings. All of these problems are solvable. They require solution-providers to stop pouring money into marketing activities and instead invest in their product. They also require the industry to band together to define ad fraud measurement standards and rethink MRC accreditation.

Posted Jul 02, 2018

Adobe announced the completion of its acquisition of Magento Commerce, a commerce platform. The addition of the Magento Commerce Cloud to the Adobe Experience Cloud will deliver a single, end-to-end digital experience platform including content creation, marketing, advertising, analytics, and commerce for B2B and B2C customers.

Posted Jun 26, 2018

Like a lot of community newspapers, The Casper Star-Tribune still has a devoted audience. But unlike some smaller market newspapers, The Trib (as it's affectionately known) team wants to position their paper as a leader when it comes to readers' digital experience. That meant embracing 360° video.

Posted Jun 20, 2018

Direct-to-consumer (DTC) brands like Allbirds, Quip, Warby Parker, Harry's, Purple Carrot, Casper and Purple mattresses have a lot to teach content providers about reaching new audiences, building consumer-first products, and service.

Posted Jun 14, 2018

BigCommerce, an ecommerce platform for fast-growing and established brands, announced BigCommerce for WordPress, a full-featured integration that combines the flexibility of the WordPress platform with BigCommerce's robust commerce engine, empowering the millions of merchants using WordPress to grow and customize their stores like never before.

Posted Jun 07, 2018

SDL, a leader in global content management, translation and digital experience, launches a report looking at the way millennials want to engage with brands, and the value they place on instant access to technical product-related content throughout the customer buying experience.

Posted May 31, 2018

MPP Global, the provider of eSuite, a smart subscription platform, and Ooyala--a provider of software and services that simplify the complexity of producing, streaming, and monetizing video--announce their worldwide partnership to bring a suite of services for broadcasters, operators, and media companies to easily, effectively and better monetize OTT and IPTV video services.

Posted Apr 17, 2018

The Chinese ecommerce market is the largest in the world. In 2016, Chinese online sales reached $770 billion, including $100 billion in international transactions. With an average of $882 spent online per shopper, per year, in cross-border ecommerce transactions, international online shopping giants like Alibaba are surprisingly turning their focus from digital to physical commerce.

Posted Apr 16, 2018

By 2020, e-commerce will represent close to 15% of all retail sales. While this growth is significant for players in the e-commerce sphere, it can also pose some challenges. As the market gets bigger, more competitors will want a slice of the profits. That is why it's essential for serious e-commerce store owners to differentiate themselves from the rest of the pack. Personalization is an excellent way for luxury e-commerce merchants to boost their business.

Posted Apr 06, 2018

Concerns about ad blocking rose to new heights when Google announced a native ad blocker for Chrome. EContent interviewed Chris Loretto, EVP of Digital First Media, about the reality of what Google's ad blocker means for advertisers and publishers.

Posted Mar 23, 2018

Acquia released Acquia Commerce Manager, a product that readily integrates commerce with the Acquia Platform and Drupal web content management, providing experience, content creation, layout, multimedia, and display tools. Acquia Commerce Manager launches today for Magento Commerce.

Posted Mar 22, 2018

Netsertive, a marketing technology company that enables brands, publishers, and local businesses to execute multi-channel, localized marketing at scale, announced the launch of a scalable and localized solution for digital marketing on YouTube.

Posted Mar 01, 2018

Copyright Clearance Center, Inc. (CCC), a provider of content management, copyright licensing, discovery, and delivery solutions, recently launched the OA Agreement Manager, an integrated publishing workflow solution to help eliminate the cost and friction from processing funded open access (OA) articles for all stakeholders.

Posted Mar 01, 2018

Synereo announced the allocation of $500,000 to YouTube creators using WildSpark, their direct content monetization app. WildSpark allows YouTube creators to monetize their content, also rewarding their subscribers for sharing their work. Today, many YouTube creators rely almost entirely on advertising to make money.

Posted Jan 31, 2018

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