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Collab, a digital talent network and entertainment studio, announced the launch of a new division, CollabDRM, to help a wide range of content owners protect and maximize the value of their content through rights management and syndication.

Posted Sep 12, 2017

Today The Atlantic is introducing The Masthead, a premium membership that delivers exclusive stories, insights, and analysis from The Atlantic's journalists and thinkers—built on a direct relationship with members. The Masthead is a distinctly new editorial offering—not simply more of, or different access to, The Atlantic's existing work. Dedicated editors will rely on member input to directly shape coverage and answer their biggest questions, all while tapping The Atlantic's newsroom and network of experts for exclusive stories and insights.

Posted Sep 07, 2017

MediaRadar, the leading intelligence platform for ad sales teams, announced the launch of their newest tool for publishers, Power Prospecting Report. The new capability gives ad sales teams a powerful and intelligent new solution for pursuing the best potential clients for their media. With a range of precise filters and search functionality, identifying, and connecting with the right prospects is easier than ever.

Posted Aug 31, 2017

What can publishers do to monetize more effectively? Implementing a paywall can help publishers connect with a loyal audience and increase ARPU, which is more important than ever, since most online traffic comes from anonymous social feeds where the audience is often unaware of your brand.

Posted Aug 25, 2017

BLOCKv unveiled its blockchain-based development platform that enables the creation of smart, secure, and dynamic virtual objects to dramatically expand the $100 billion industry beyond games, music, and books. The platform promises to usher in the next generation digital goods economy. As sharable digital goods become more ingrained in the lives of consumers, BLOCKv technology provides an opportunity for brands, marketers, and developers to engage with and build stronger relationships with consumers.

Posted Aug 24, 2017

UnsubCentral, a PostUp company and performance-marketing veteran, announced the launch of Opt-in Central, a tool that captures email contact, behavioral, and demographic information of unique website visitors, enabling marketers to grow their email lists and enhance customer data through intelligent on-site capture widgets.

Posted Aug 24, 2017

Copyright Clearance Center, Inc. (CCC), a provider of content management, licensing, discovery and delivery solutions, announced enhancements to RightFind, a content workflow solution that provides secure, cloud-based access to scientific, technical, and medical (STM) information and other categories of high-value content.

Posted Aug 15, 2017

News publishers must wrestle with the same conundrum that organizers of resistance movements such as the Women's March and the March for Science face: how to harness that heightened post-election energy and engagement for the long haul. The challenge is to smooth and manage the Trump Bump into a Trump Trajectory.

Posted Aug 07, 2017

Media outlets that have been seeking a fairer deal from Facebook for years may soon be getting their wish. That's because the social media giant recently confirmed that publisher paywalls are coming soon to its Instant Articles platform. But be careful what you wish for, say the experts, as questions still linger about how this paid subscription model would work, why it's taken so long, and who really stands to benefit.

Posted Aug 02, 2017

It's like replacing the pipes while the water is still running," said a CIO of a national utility company at a tech conference I attended not long ago. He was referring to the process of managing a complex technology project at his organization, in which he had to balance keeping existing business processes running while making major technology infrastructure changes.

Posted Aug 01, 2017

According to an announcement on the Source3 website, Facebook has acquired the content rights management startup. "At Source3, we set out to recognize, organize and analyze branded intellectual property in user-generated content, and we are proud to have identified products across a variety of areas including sports, music, entertainment and fashion," the company wrote in the announcement. "Along the way, we built an end-to-end platform to manage online IP and establish relationships with brands."

Posted Jul 27, 2017

While affiliate marketing's popularity is on the uptick, it's more important than ever to recognize that there are certain guidelines for publishers to follow to maintain their unique voice while promoting the products they love. To find success with affiliate links, they must blend seamlessly and naturally into your content. Here are six strategies to implement affiliate marketing links into your content while still maintaining your integrity as an author.

Posted Jul 14, 2017

PostUp, a digital and email marketing solution company, has announced the launch of their new "Dynamic Content Wall" solution which allows publishers to implement pay and registration walls.

Posted Jul 13, 2017

Providing great customer experiences requires blending information, design, and operations. In addition to being a purchaser, a customer is a collection of emotions, activities, and attitudes that come into play around purchasing decisions. In practice, this means the content-related parts of a business—websites, promotions, and physical stores—need to be integrated with the commerce parts—product catalogs, transactions, logistics, and fulfillment.

Posted Jun 12, 2017

Awhile back, I quipped that the best thing that can happen to a print news publication these days is for President Donald Trump to call it out by name in a Twitter tirade. It wasn't an original thought. The "Trump Bump" was a phenomenon many media watchers already noticed.

Posted May 02, 2017

Posted May 01, 2017

Earlier this year, RiskIQ, a provider of digital threat management, reported an eight-fold increase in internet scam incidents that deny the $83 billion digital advertising industry millions of dollars. Now, researchers at RiskIQ have identified NoTrove, a newly discovered and major threat actor that it says is delivering millions of scam ads that threaten consumers and further undermine the digital advertising industry.

Posted Apr 27, 2017

Verimatrix, a specialist in securing and enhancing revenue for multi-network, multi-screen digital TV services around the globe, now enables over-the-top (OTT) operators and content owners to maximize content monetization through a package of integrated security and analytics components with the availability of MultiRights OTT Plus.

Posted Apr 25, 2017

Engaging with customers in their language is essential to delivering great experiences. Language is more than just using the right words. It also involves crafting all content that touches the customer in such a way that it demonstrates empathy and understanding.

Posted Apr 04, 2017

The rapid advance of ad-blocking tech turns up the pressure on content owners to seek more engaging and effective ways to monetize their assets. While the results of strategies aimed at delivering content and communications aligned with our context in the mobile moment are impressive, the progress is overshadowed by the steep decline in digital advertising revenues.

Posted Mar 28, 2017

Digital publishers eager to reach more eyeballs often turn to external distribution platforms to disseminate content to the masses. But new research reveals that this strategy may not be paying off as effectively as digital content providers have banked on.

Posted Mar 22, 2017

SAP SE announced the extension of its customer engagement and commerce cloud suite with the availability of the SAP Hybris Revenue Cloud solution. SAP Hybris Revenue Cloud says it goes beyond the quote-to-cash process with new capabilities for order configuration, pricing, quoting, order orchestration, and subscription billing — all in the cloud.

Posted Mar 14, 2017

The Local Media Consortium (LMC), a strategic partnership of leading local media companies, announced it has forged a strategic multi-year partnership with Milwaukee-based native platform provider Okanjo to provide Consortium members with a suite of new tools to increase audience engagement and broaden native commerce solutions across their more than 1,700 local media sites.

Posted Mar 09, 2017

Thanks to its unique ability to tell stories, content is every brand's weapon in the battle to deliver differentiated customer experiences that capture and convert. As brands start to recognize the value of content-driven ecommerce experiences, there's never been a greater need for web content management systems and ecommerce solutions to move closer together into a seamless workflow.

Posted Mar 01, 2017

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