Content Commerce


Breaking News

Rightscorp, a provider of monetization services for artists and holders of copyrighted Intellectual Property (IP), announced that it plans to expand its copyright monetization services into the consumer book publishing market. Rightscorp will soon represent authors and publishing companies by monitoring and monetizing their digital assets against copyright infringement and illegal downloading.
Posted Apr 15, 2014
Pivotshare is a new platform combines the functionality of eBay and YouTube to create an online marketplace for the sale and purchase of online video content worldwide. Pivotshare is a complete self-service solution for media publishers. Anyone can monetize content on their own branded online channel or on their own website using pay-per-view rentals, subscription access, downloads and/ or tips in any combination.
Posted Mar 13, 2014
Pytch, built upon a $40 million mobile commerce business established by ClickBank, debuted its new monetization service for app developers and advertisers. The monetization service features new ad-serving technologies that serve contextual ads in apps. Pytch also provides online businesses that advertise through the service with site and secure payment optimization tools for mobile.
Posted Jan 16, 2014
Loop, a smartphone-enabled commerce solution accepted at more than 50 million point-of-sale terminals worldwide, announced it has secured more than $10 million in funding and will start shipping its mobile app and its first AppCessory, the Loop Fob, to its Kickstarter backers this month.
Posted Dec 17, 2013
Ebyline.com, a platform that links brands and publishers with experienced freelance journalists, announced the release of Ebyline Payments for WordPress, a plugin for the popular publishing platform that allows anyone to pay their blog contributors or editors with the click of a button.
Posted Nov 19, 2013

News Features

Selling ebooks the old fashioned way-offering a fixed price for one digital tome that the reader owns for eternity-is the tried-and-true approach most publishers take. But just as some consumers prefer to lease a car, prepay for a set amount of mobile minutes, or sign up for movies streamed monthly, there is a niche audience that's interested in an unconventional approach to the conventional acquisition of electronic books-and an array of providers capable of catering to this demand.
By - Posted Jan 02, 2014
Traditionally, publishers were limited in pursuing two time-tested avenues to revenue: selling subscriptions and/or advertising. But lately, content commerce strategies like in-text advertising and sponsored content have come of age, providing the potential to change the digital content dynamic and excite publishers that are struggling to remain relevant to readers and users.
By - Posted Oct 30, 2013
With his recent acquisition of the Washington Post, Amazon CEO Jeff Bezos believes he can persuade readers to pony up for a daily bundle of news on a tablet, similar to traditional print bundles. "People will buy a package. They will not pay for a story," Bezos said recently during a meeting with editors and reporters. If his plan works, it could serve as a viable business strategy for other digital publishers going forward-especially if paywalls aren't working and if those news bundles are personalized for readers, say the experts.
By - Posted Oct 16, 2013
Mobile advertising is on the rise-who do you know who doesn't have a smart phone these days? In fact, according to the Pew Internet Project's research on mobile technology, 91% of American adults have a cell phone-56% have a smartphone. That level of penetration presents both opportunities and challenges to content providers hoping not only to connect with their audiences, but also to monetize those interactions in some way.
By - Posted Sep 27, 2013
Physical books, movies, albums, and video games can easily be swapped and resold between different owners without fear of reprisal from the original publishers/copyright holders. So why can't the same be true of digital versions of these and other media? That's the question more consumers are asking, according to results of a recent WorldPay study titled the "Digital Generation Report."
By - Posted Jun 28, 2013

Featured Stories

From content as destination to content as sales support, the state of content commerce is shifting as content providers continue to look for ways to monetize their offerings. In a digital environment where content drives engagement, there are certainly opportunities for content providers to benefit, but the opportunities are vastly different than they have been in the past.
Last year's mobile data traffic was nearly 12 times the size of the entire internet in 2000, according to Cisco. Global mobile data traffic in 2012 was 885 petabytes per month, compared to internet traffic of 75 petabytes per month in 2000. That's a lot of bytes-and traffic continues to grow.Given this exponential growth, and related opportunity, organizations of all kinds are eagerly looking for creative ways to connect and compel consumers to engage with their content, and their advertising, via mobile devices. As they do this, they're looking for effective ways to monetize those apps to drive revenue to the bottom line in ways that range from paid content to advertising, and more.
By - July/August 2013 Issue, Posted Aug 19, 2013
Maybe it's the cachet that comes with increased media attention. Often it's the quick opportunity to reward eager venture capitalists and other money seeders. Likely it's the promise of liquidity and a quick infusion of cash. But whatever the reason, the allure of going public is hard to ignore for a privately held digital content company that has its sights set on bigger, better things.
By - March 2013 Issue, Posted Mar 18, 2013
If "knowledge is power," as the saying goes, then content analytics is a game-changer for any digital publisher concerned with harnessing the power of content. Today, content providers know more about their audiences than ever before. All the data in the world isn't worth much unless you know how to make sense of it and, more importantly, can put a plan into action that capitalizes on what you know.
By - April 2013 Issue, Posted Apr 22, 2013
Consumers are demanding their entertainment on a variety of platforms, and everywhere you look it seems like everything is streaming. But is that sustainable? There is not only the issue of monetization, but there's bandwidth too. Can we all stream our favorite shows and music? And can companies make enough money to keep producing the content?
By - November 2012 Issue, Posted Nov 05, 2012

Columns

As has been the custom in this column since before I went gray, we end the year and our EContent 100 issue with a peek into the revenue-generating models that will dominate the coming year. Content is faced with an acute problem: The advertising support on which it counted is veering noticeably into marketing budgets and especially their own content projects. This has been a long time coming (a decade, in fact), but only now are we seeing publishers panic enough to commit to some radically different models or take the ones that have been out there for a while more seriously. A din of good and bad ideas rather than a clear direction is what we will get in 2014.
Column/Follow the Money - By - December 2013 Issue, Posted Dec 13, 2013
It used to be really hard to create good content. Twenty-five years ago if you wanted photos of your product it was a chore. As a kid I remember watching the process in my dad's advertising agency in Knoxville, TN. First you needed several thousands of dollars of professional camera equipment and lighting. Then you would gather all the products and shoot endless rolls of film, which you would then ship off to be developed and wait weeks for the actual shots. It was tedious at best and even then you would wind up editing things in a dark room. It would take me hours to resize clip art with a photostat machine that now takes seconds and requires a click and drag with my pointer. In 2013 if you are a major brand and you want a killer photo of your product, it takes one step: Search.
Column/Content Throwdown - By - Posted Nov 21, 2013
It's the time of year when my life nearly has been taken over by my garden. Between the watering, the weeding, and the picking, I'm thinking about hiring a small staff. Frankly, it's a wonder that I still have a job because come May, my mind is always wandering out into the yard. When the sun goes down or the weather turns bad and I'm stuck inside, I'm combing Pinterest for ideas-most of which I'll never be able to implement. This spring, though, many of my thoughts were consumed by compost ... or the lack thereof.
Column/T.0 - By - July/August 2013 Issue, Posted Aug 29, 2013
Lately, I've been listening to a lot of Marc Maron's WTF. It makes for fascinating conversations, but it's also interesting from an econtent perspective. Maron has used this podcast to reach a whole new generation of fans; he has parlayed this connection into new opportunities in TV and beyond. More importantly, he's not the only comedian taking his act straight to fans.
Column/T.0 - By - March 2013 Issue, Posted Mar 07, 2013
When they are off-mic and off the record, most publishing executives are getting increasingly frank about the mobile conundrum they face. The math just doesn't look good. Oh, the hordes are here. Of that there is no doubt. It is not uncommon for top media brands to report exponential spikes in the share of traffic coming to them from mobile devices in the last year.
Column/Follow the Money - By - December 2012 Issue, Posted Dec 18, 2012