ZergNet, a content-only recommendation platform, announced the launch of its Content-Only Monetization Platform; a customizable content recommendation unit designed to help digital publishers generate revenue from their website traffic. The company also announced that Greg Coleman, president of leading independent digital media company BuzzFeed, has joined its board of directors.
Posted Jan 17, 2017
In many ways, Pinterest is the little social media site that could. According to the 2016 "Internet Trends" report, 55% of online shoppers prefer Pinterest when it comes to finding or shopping for products. Smart publishers and brands will pay attention to this.
Posted Jan 12, 2017
Longwood Software, Inc., developers of the RevBase software-as-a-service (SaaS) marketing asset management (MAM) system and the ForFile large file transfer service, announces a RevBase mobile-enabled B2B eCommerce solution.
Posted Jan 10, 2017
FanHero, a U.S.-based mobile monetization and media platform says it is taking a different approach to how celebrities engage their followers. By providing a white label app that is fully supported with a personalized growth team, FanHero says it gives celebrities full control of their content and allows them to directly reach 100% of their audience.
Posted Jan 05, 2017
Instart Logic announced AppShield Ad Integrity, a technology that thwarts ad blockers so a healthy ecosystem of digital publishers of free high quality content continues to grow and thrive.
Posted Dec 15, 2016
Kentico Software, makers of an all-in-one CMS, e-commerce, and online marketing platform, announced Kentico 10. The company's flagship product features a long list of functional improvements all focused on getting digital marketing jobs done faster and more efficiently.
Posted Dec 01, 2016
VigLink, a platform for monetizing content-driven commerce, announced the availability of its newest solution for publishers and merchants: Trends Explorer. Slowing growth in display advertising encourages publishers to diversify revenue streams. One strategy, powered by VigLink, is to incorporate shoppable product links within their content and earn from resulting sales.
Posted Nov 22, 2016
Muzaara, a new ecommerce advertising platform is poised to launch. Muzaara describes itself as a highly sophisticated, automated marketing platform, developed to work in synergy with Google Shopping and Facebook. The value of Muzaara lies in its intelligent algorithm technology, which utilizes the vast and valuable data-mass gleaned through consumer interaction with online advertisements, to optimize online marketing campaigns.
Posted Nov 22, 2016
Kaltura, a video technology provider, announced that it has integrated Kaltura OTT TV with global commerce platform, Stripe. Kaltura OTT TV supports multiple business models including transactions, subscriptions, advertising, and freemium, while Stripe enables businesses to securely accept payments online and in mobile apps in over 130 currencies, in addition to alternative payment methods like Apple Pay and Android Pay.
Posted Nov 17, 2016
WP Engine, a company that powers digital experiences for websites and applications built on the WordPress platform, announced its integration with Payment Request, a new API for the open web that allows one-tap checkout for buyers when visiting e-commerce sites.
Posted Nov 14, 2016
I recently picked up an issue of Vanity Fair from the newsstand and started searching for the table of contents. I almost gave up. There were so many ads to flip through at the front of the magazine, I was losing patience. Still, I was impressed with Vanity Fair for convincing so many brands to buy ads that I wasn't even pausing to look at—and yet, I couldn't help but wonder what those same advertisers demand from their digital partners.
Posted Nov 08, 2016
Contextual commerce describes the situation in which a customer completes a purchase within his or her current online environment, rather than having to go to an external website, search for the item, place it in the shopping cart, and fill out payment information. Other terms that have been used to describe this type of transaction include "conversational commerce" and in the publishing and media world, "shoppable" content.
Posted Nov 07, 2016
RightSmith Group, a licensing and management company of high-value media rights, has partnered with Universal Studios to distribute stock footage video content to its global customer base, which includes advertising firms, as well as creative, digital, and marketing agencies.
Posted Nov 03, 2016
Vistaar Technologies, Inc., a provider of price management solutions, and Open Road Integrated Media (Open Road), a digital publisher and multimedia content company, announced a partnership on a global pricing initiative to drive optimized price management of Open Road's ebook catalog.
Posted Oct 20, 2016
The use of ad blockers has been on the rise, cutting deeper into publishers' already slim profits. Now, The Atlantic is fighting back, announcing, "Visitors to our site who use an ad or script blocker will now see a message offering two options: Whitelist The Atlantic, or purchase an ad-free subscription. While we're in beta, we won't prevent ad-block users from continuing to read The Atlantic. But our intention is to soon ask ad-block users to make a choice."
Posted Oct 18, 2016
The practice of using DRM locks has so infuriated the Electronic Frontier Foundation (EFF) that it is currently suing the US government to invalidate Section 1201 of the DMCA law. But whether the group wins its litigation or not, there's another pressing agenda the EFF is tackling in the interim that it wants publishers and consumers alike to be aware of: the fair labeling of digital products that come pre-locked by DRM.
Posted Sep 14, 2016
Today's online advertising environment is often seen as chaotic. Whether it's the ongoing struggle to squeeze digital dimes out of online advertising, the move toward programmatic placements, the increasing presence of ad blockers, or the plague of ad fraud, many publishers (and advertisers) are in over their heads. But a comScore report has some good news. According to "The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness," "Premium publishers are more than 3x more effective in driving mid-funnel brand lift metrics, such as favorability, consideration and intent to recommend."
Posted Sep 12, 2016
Sizmek, an open ad management company for multiscreen campaigns, announced a partnership with interactive video solutions provider, Fuisz Video, to enable brand marketers and agencies using Sizmek to serve object level interactive videos that propel consumer engagement through a full-service offering that extends the capabilities of interactive video ads.
Posted Aug 25, 2016
Wattpad, an online community for readers and writers, has introduced the Wattpad Futures program, a simple way for writers to increase their earning potential. Through the Wattpad Futures program, interested writers can supplement their income with little effort. The program helps writers earn money by inserting ads between chapters of their Wattpad story. Every time a reader views an ad, the writer earns money.
Posted Aug 18, 2016
Copyright Clearance Center, Inc. (CCC), a global licensing and content technology company, has announced the launch of its cloud-based RightFind Content Decision Support (CDS), an easy-to-use analytics platform that helps information center managers leverage the power of usage data to make smart decisions around content investments. RightFind CDS combines comprehensive usage and spend data, predictive analytics and data visualizations, and budget forecast and planning tools in a single solution designed to help information managers bring actionable intelligence to their content acquisition strategy.
Posted Aug 11, 2016
In AOL's 2016 Publisher Outlook report the industry got a look at research that backs up a lot of what we already know. Mobile and video are important, and ad blocking is a problem. But off platform monetization was also part of the digital publishing equation this year, and it seems the verdict is in: Third party platforms are a hit.
Posted Aug 05, 2016
In the most recent of its three regularly scheduled yearly releases, Atypon says it has added significant enhancements to Literatum, a fully featured online publishing platform for the professional and scholarly publishing industry. Atypon's new universal content type technology, known as Digital Objects, assigns a DOI (Digital Object Identifier) to any type of content or media, including blogs, news articles, videos, images, and interactive visualizations. Each Digital Object can then be tagged, indexed, packaged, targeted, promoted, bundled, and sold as easily as traditional content types like journal articles and book chapters.
Posted Jul 21, 2016
Publishers are finally facing what may kindly be called the "Trumpification" of online advertising. Similar to voter frustration with campaign financing, government gridlock, and political rhetoric, consumers have about had it with the clutter, latency, and intrusiveness of the online experience. Ad blocking is to digital publishing what Trump is to politics: a blunt, perhaps reckless, instrument wielded by consumers because they don't feel as if they have any other recourse.
Posted Jul 19, 2016
Many digital publishers have found that the days of relying solely on static display ads are long gone. Similar to other publishers, Salon was looking for new revenue streams to boost the bottom line. Enter ConvertMedia.
Posted Jul 18, 2016
SAP SE announced a new release of its SAP Hybris Commerce solution, which aims to make it simpler for businesses to deliver compelling shopping experiences, personalized for each customer. The new release of SAP Hybris Commerce contains several enhancements.
Posted Jul 12, 2016