Last year, the buy button hit big, with Facebook, Pinterest, and Instagram adopting more enticing ecommerce solutions in an effort to alter the consumer experience on social media and increase revenue opportunities. Since that time, a wider trend has unfolded, as demonstrated by major publishers like Vox Media, The Huffington Post, and Bonnier Corporation pursuing content monetization options: the maturation of shoppable content and the emergence of a universal shopping cart to make that content shoppable.
Posted Apr 20, 2016
Want a happier reader? It's no secret that offering more personalized content can increase engagement. The good news is that effectively executed personalization can yield an enviable ROI. How much? McKinsey research reveals that personalization can deliver five to eight times the ROI on marketing spend and lift sales 10% or more. "Big Data, Analytics, and the Future of Marketing & Sales" suggests companies that place data-driven personalization at the core of marketing and sales decisions improve marketing ROI by 15% to 20%.
Posted Mar 21, 2016
fullcube, a platform integrating and automating the "subscription economy," announced the completion of a $1.15 million seed round of capital from angel investors. The seed round will be used to grow fullcube's client base and build-out product features and functionality of its platform.
Posted Mar 08, 2016
Retale, a location-based mobile platform that helps shoppers save on purchases from retailers and brands, announced the results of a commissioned study examining ad blocker adoption on PC and mobile devices. 500 adults across the U.S. were polled for this study between January 18-25, 2016. According to the results, 57% of those surveyed said that they use an ad blocker to prevent viewing display ads while on a PC.
Posted Mar 03, 2016
Adjust announced a major product addition to its mobile attribution and analytics system with the Fraud Prevention Suite. With the product release, app developers and marketers will be able to leverage a comprehensive suite of tools that analyze and intervene in hundreds of millions of user acquisition workflows to prevent fraudulent activity from claiming payouts. The company says early beta results of the Fraud Prevention Suite indicate a substantial improvement in campaign activity with an estimated $1.7 million identified within 17 days, based on recent CPI rates of fraudulent charges.
Posted Feb 23, 2016
Remember when the digital content industry was convinced that audiences would never pay for content as long as they could get it for free? Gloom and doom were common among publishers that found demand for their traditional content formats declining, as more and more people went online to find information. And, yes, some publishers have failed. Others, however, are thriving in this new environment.
Posted Feb 19, 2016
Sponsored content is becoming a bigger part of the content marketing and publishing business. Here are three reasons brands should consider investing in sponsored content in 2016.
Posted Feb 18, 2016
A similar challenge faces publishers today seeking to convert existing readers/subscribers into multichannel users of both their digital and print products. For proof of this uphill climb, consider recent industry data: Approximately half of newspaper readers only consume the paper's print edition, per a Pew Research Center survey. Ask the experts and they'll tell you it's crucial for content providers to get their readers to use both print and digital editions, if possible.
Posted Jan 27, 2016
Fast-forward to the 2015 London Fashion Week and it certainly looked as if the industry had more than caught up, with wearable technology leading the way. British designer Henry Holland collaborated with Visa Europe to kit out VIPs attending his House of Holland show with wearable payment technology in the form of a ring. The rings, designed by Holland, included integrated near field communication (NFC) payment technology, enabling the lucky few to purchase items directly from the catwalk.
Posted Dec 22, 2015
Subscriptions used to be the exclusive domain of publishers, but not any more. Today, the subscription revenue model is the business strategy of choice for everything from software to snacks. There's a burgeoning business of "box" subscriptions: coffee, underwear, food, nail polish, razors, and anything else you can fit in a box and people will pay for to receive on a regular basis.
Posted Dec 21, 2015
For as long as I have been covering digital media, the paid content question has been relentless. Will consumers ever really appreciate and pay directly for the costly journalism they crave? There have been many encouraging but false starts.
Posted Dec 17, 2015
At CCC, our mission is to make it easy for people around the world to get, use and share content while protecting the interests of creators, publishers and other copyright holders. Our RightFindTM content workflow solution suite provides employees with fast, easy access to the full range of high-value copyrighted information they want - anytime, anywhere. Integrated content spend analytics helps information managers make data-driven decisions related to subscriptions, licensing and more. No other content workflow solution today delivers the powerful combination of content, rights and information management expertise.
Posted Dec 01, 2015
Here at Acquire Media, we pride ourselves in serving customers all along the digital content supply line. This includes acquiring and licensing content all the way to creating user interfaces to display and link content from different providers. And, as the landscape of content providers, formats, protocols, and uses change, it has forced us to stay on the cutting edge. With this laser-like focus on innovation, Acquire Media gets to participate at the forefront of every new innovation in the ECM space. This includes those from the provider side of the equation and those from the content user side. As such, we at Acquire Media have a unique perspective on the entire landscape.
Posted Dec 01, 2015
The digital revolution is nothing new, but many legacy media organizations are still trying to master the art of giving their online audience what they want, while bringing in enough revenue on the digital side to make up for dwindling income on the print end of the business. Winnipeg Free Press was no exception.
Posted Nov 04, 2015
Tuesday was a big day for YouTube. It announced a subscription streaming service, as well as a music streaming app. The membership is called YouTube Red and costs $9.99 per month for desktop, Android, and $12.99 per month on iOS. Eventually it will include access to exclusive content, and features a "save" feature.
Posted Oct 22, 2015
Software programs masquerading as humans and controlled by criminals are decaying trust in the ecosystem - and these bad bots are getting smarter by the day. It may sound like a mediocre movie plot, but the drama is all too real for advertisers, publishers, agencies and others in the digital advertising marketplace who are falling victim to bot fraud. Now, combatting the multipronged menace has become a priority for many stakeholders.
Posted Oct 21, 2015
Are you tired of having to leave your Facebook app to buy something? Is shopping on your mobile device a bit of a pain? Well, the social media giant hopes to solve those problems for you. Facebook announced it is working on new features to help sellers make the mobile shopping experience easier.
Posted Oct 13, 2015
DRM means different things to different people. In popular perception, DRM is often associated with controlling access to proprietary content--for instance, preventing music or video file-sharing. To be clear, this article is not about content protection technologies that prevent viewing or using digital assets. Instead, we take an enterprise perspective, and the focus here is on enterprise DRM tools to manage the rights and licensing information associated with digital assets.
Posted Oct 07, 2015
Despite this popularity, the BBC's model has come under increasing attack, particularly from the traditional news media. Speaking on TV, Chancellor of the Exchequer George Osborne called the BBC's website "imperial" and voiced concerns about the BBC's potential to crowd out the online operations of traditional newspapers.
Posted Oct 06, 2015
According to the U.S. Copyright Office, "It is a principle of American law that an author of a work may reap the fruits of his or her intellectual creativity for a limited period of time." "Copyright" literally means the right to copy. There are more than 300 years of history and legal cases that developed copyright law in the U.S. It all began in England in the late 15th century, with the introduction of the printing press. In 1710, Parliament passed the Statute of Anne, which "established the principles of authors' ownership of copyright, preventing a monopoly by booksellers," according to the Library of Congress (LC).
Posted Sep 28, 2015
Several publishers have made headlines over the past few years as they battled Amazon.com for the right to set their own ebook prices. Amazon.com wanted to contractually obligate the companies to set the prices at $9.99 or less. Big-name authors got involved, as did Stephen Colbert-whose publisher, Hachette, was in one of the longest and most contentious contract negotiations with Amazon (which, for its part, tossed its weight around by taking pre-order buttons off of Hachette books, and purposely filling books for Hachette books late). But Hachette and other publishers, like Harper-Collins and Simon & Schuster-as well as the rest of the so-called "Big 5"-eventually won the right to set their own prices. But as the Wall Street Journal points outin "E-Book Sales Fall After New Amazon Contracts," that may be coming back to haunt the companies now, which have seen their ebook revenue fall.
Posted Sep 08, 2015
Web users are showing a willingness to pay for content through subscriptions, but publishers and apps are seeing mixed results with premium tiers, according to a March report from BI Intelligence that explores categories increasingly relying on recurring payments to monetize content. The report finds that while some companies use a purely subscription-based model, such as Netflix, many others employ a "freemium" plan. Under this structure, all users gain basic access to content-which is often supported by ads-but can pay to upgrade the experience, perhaps unlocking certain features or accessing an ad-free version.
Posted Jun 29, 2015
If you were measuring by the size of the headline fonts, 2014 looked as if it were an inflection point for venture capital (VC) investment into the digital content industry. According to Preqin, which tracks data on the investment industry, VC funding in the digital content industry reached $683 million in 2014, more than double the $286 million invested in 2013. A series of discussions with VCs already active in the digital content space revealed a real appetite for further digital content opportunities-provided those companies searching for funds bring with them scalability, engaged users, revenue, and quality.
Posted Jun 22, 2015
What happens when five powerful publishers band together to form a programmatic ad network, allowing advertisers to buy advertising space on The Economist, CNN International, The Guardian, Reuters, and Financial Times? The short answer is Pangaea. A longer answer, or at least longer-term one, is that no one is quite sure yet.
Posted Jun 08, 2015
There are many lessons to be learned from the rise and fall of Gigaom. The thing that struck me, though, was that this seemed to be an argument for ad-supported media. You don't hear many of those these days. We're used to hearing about newspapers and websites shutting down after dwindling ad revenue is not enough to keep them afloat. We see The New York Times and its ilk instating paywalls to help pad the bottom line. Rarely, however, do we hear cautionary tales of companies that dared to experiment with different monetization strategies and lost.
Posted May 26, 2015