|
Breaking News
Posted 06 Jan 2009
Posted 23 Dec 2008
Posted 21 Nov 2008
Posted 04 Nov 2008
Posted 14 Oct 2008
News Features
It seems that everyone is blogging these days. However, despite the proliferation of blogs that range from diaries and niche subjects to celebrity, corporate, and expertly written blogs, some publishers are still hesitant to add blogging to the mix. The web has opened up a world of communication to people across the globe, but the new culture of user-generated content can mean a lot of things to those in the publishing industry, good and bad.
Effectively targeting specific audiences is one of the leading objectives of online advertisers. Websites have long used demographic information to help advertisers, but the Sept. 15 premier of Bizo aims to make it easier for business-to-business marketers to reach their desired online audience.
The 27 European Union Member States don’t just have a variety of national languages; their markets and laws are equally diverse. As the internet and mobile communication devices become ever more popular, these countries face a new conundrum: how to protect creative online content and make it available to all EU citizens. Content developers and the online industry are unable to take full advantage of the potentially huge EU market and consumers are missing out on a wide range of online content.
Javien, Inc. is a well-known provider of content commerce technologies, primarily because of its platform product, Javien Digital Payment Solutions (DPS). The technology is aimed primarily at new media companies, such as digital music sites, to deploy and manage subscriptions, pay-per-view, downloads, micropayments, and alternative billing. In late January, the company announced the release of its New Media Payment Gateway, a product that allows customers to directly process payments for their content.
PersonalBrain, a product of TheBrain Technologies, links networks of information including ideas, concepts, files, and webpages in a manner that attempts to mimic the thought processes of each unique user.
Featured Stories
Take a closer look at Attributor Corp., one of the 12 companies that inspired the most banter among the EContent 100 judges during the voting process.
Controlled circulation trade pubs are now putting more of their print content online and uncontrolled for all to see, but despite the good press for "free" of late, the pay model is alive, even if it is struggling to find its proper place in an increasingly ad-driven digital media market.
Out on the limitless frontiers of the wild wild web, the right to privacy can’t always be enforced for the simple reason that the existing laws don’t apply to this new medium, or the medium is just evolving too quickly for the laws to keep up. The other side of this issue is that the notion of privacy is evolving itself as web users increasingly live public lives online. So where's the harm in exchanging just a bit of data for content online?
A closer look at iCopyright, which boasts an 80% market share of major publishers and newswire services in the United States.
A closer look at Macrovision, which helps keep content vendors in control of their creations online.
Columns
Time once again to crawl out on that slippery limb encrusted with winter ice: the predictions branch. Above and beyond the expected recession woes, digital content is dangling over some sharp challenges in 2009, or at least it looks that way from my chilly perch. Look out below for falling commentators.
The digital privacy battles now brewing in the House of Representatives and at the Federal Trade Commission finally woke the industry up to its complacency over this issue, but I think many publishers and ad networks proceeded to get up on the wrong side of the bed. The principals in the behavioral targeting industry, which is attracting much of the scrutiny now, seem to recognize that they must better explain their policies to consumers and assure all of us that they indeed are not collecting personally identifiable information (PII) when they track our movements around the internet. Ultimately, though, I think they woke up to the wrong issue.
Sometimes we get ahead of ourselves in the digital dreams business. We fantasize so extravagantly about the future shape of a technology that we miss some of its more relevant and mundane uses here and now. Take virtual worlds. Environments such as Second Life promised online immersion where realistic avatars moved through 3D space and ultimately enhanced everything from the media viewing experience to shopping.
What's your research and writing worth?
Nothing, apparently … if you agree with Andersonomics as it's interpreted by some folks. Your content has no value if you make it digitally available—unless maybe you're a rockstar or already sponsored.
A former EContent assistant editor, Kinley Levack, forwarded me an August column from The New York Observer, The Media Mob. Her email bore this subject line: "I will always think of you when I hear this phrase …" Alas, the column was not about the most inspiring bosses ever. In fact, it was about "The New Media Religion: ‘Platform Agnostic.'"
|
EContent BEST PRACTICES
Appropriate and effective content management solutions not only enable ease of use, effective interactive communication, and dynamic marketing experiences, they deliver what all organizations seek: measurable return on investment.
Download this free whitepaper to learn about digital asset and digital rights management
Download this free White Paper from EContent to learn about some of the latest strategies and solutions for the enterprise and content management, including building a better partnership between business and IT, connecting your business to the services you need, and enabling dynamic publishing.
|
INDUSTRY WEBINARS |
| Closing the Publishing Loop: Outsourcing Content Origination. Available Now On Demand! |
|
| Publishing analyst Thad McIlroy will offer his insights on content origination outsourcing. Are publishers approaching the day when they are primarily responsible for branding, partner relationships, marketing and distribution, while content origination and authoring is handled solely by others? Is this the next step in the evolution of publishing organizations? |
|
CONFERENCES |
| You are cordially invited to participate in the 2009 Buying & Selling eContent Conference April 5-7, 2009 |
|
| Please join Information Today, Inc. and the more than forty executives who have agreed in advance to lead the agenda at the 10th Annual Buying & Selling eContent to discuss content strategies, remove barriers, pursue tactics, make deals, and network under the stars.
April 5th to 7th, Camelback Inn & Resort, Scottsdale, Arizona |
| The Impact of Social Media on Web Marketing Strategy Conference! Clearwater Beach, FL. Feb 17-18, 2009 |
|
| Web Content Tampa Bay brings together nationally-recognized technology, design, content, and marketing authorities to explore "The Impact of Social Media on Web Marketing Strategy". Web Content Tampa Bay February 17 & 18, 2009 Sheraton Sand Key Resort, Clearwater Beach, Florida |
| Consumer Electronics Show, Las Vegas, NV Jan 8 thur Jan 11, 2009 |
|
| CES is the world's largest consumer technology tradeshow — featuring 2,700 exhibitors showcasing products/ technology from 30 categories. Register today |
|