Digital Experience

Directory
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Akeneo PIM 3.0 and new Franklin Product Library launched.

Posted Feb 07, 2019

Personalization is the key to growing more customers into your best customers by delivering intent-driven experiences to every customer, every time. In order to do this, here are a few best practices to incorporate into your business strategy.

Posted Feb 07, 2019

The customer relationship management (CRM) space has evolved greatly since Siebel Systems was founded in 1993. Not only have CRM systems become more sophisticated, they've also increased in accessibility with the advent of the cloud. But the core promise of CRM—to better understand one's customers—remains unchanged and is vital to organizations of all stripes.

Posted Feb 06, 2019

When it comes to curated content, a couple of elite companies—such as Netflix and Spotify—likely spring to mind. Organizations across all industries need to work on personalizing content in order to be competitive going forward, as experts say its gaining in importance.

Posted Feb 04, 2019

Digital Experience is a hot buzzword, but when it comes into focus for users, it makes a world of difference.

Posted Feb 01, 2019

As more organizations choose to market their brands overseas, website translation has become high on the priority list. But straight translation doesn't necessarily work for every language, even with expert localization services applied. As such, this article will consider when it might be more appropriate to commission bespoke articles in other languages.

Posted Jan 21, 2019

Basic personalization gives way to individual experiences at scale; enhances both marketing and commerce investments for digital leaders.

Posted Jan 15, 2019

Adds leading secure messaging communication and file sharing to enhance team communication and workstream collaboration.

Posted Jan 15, 2019

Video today is already eclipsing the written word, and, if we get things right, the video of tomorrow could be even more disruptive. Here are three opportunities to address in 2019.

Posted Jan 14, 2019

Many marketing teams are starting to wonder what lies ahead for social media. There were tons of new trends and features that debuted in 2018, which changed things dramatically for online marketing. While there are certainly no guarantees, experts have made some predictions based on data and past trends that online marketers should keep in mind as they start to develop their strategies for the upcoming year.

Posted Jan 11, 2019

Why are some big retailers still experiencing site outages during the biggest online shopping weekend of the year? There are several factors at play.

Posted Jan 09, 2019

If you're a content creator of any kind--creating books or audiobooks, podcasts, articles, magazines, videos, you name it--you're eventually going to have to bring that content into the realm of Amazon's Alexa. Here are two tools to help beginners build their skills.

Posted Dec 20, 2018

According to Verint, the combination will create the most comprehensive omnichannel cloud VoC portfolio to help organizations deliver exceptional customer experiences.

Posted Dec 19, 2018

Data Management Platforms (DMPs), which in the past were central to a brand's programmatic advertising strategy, are being reconsidered both for usability and cost. Ad-tech has evolved in the last 10 years and so have DMPs, but needs have evolved as well. Given the big budgets that marketers need to operate their DMPs, brands are now asking -- do we even need one?

Posted Dec 19, 2018

The sight, sound, and motion of television creates a powerful branding experience that cannot be replicated with a digital display ad. That said, the targeting and measurement capabilities in OLV increase the effectiveness and accountability of advertising. The answer is not to choose one or the other; it's combining the best capabilities of both TV and OLV into one holistic approach. 

Posted Dec 17, 2018

PossibleNOW survey shows many companies are not ready for the upcoming holiday season.

Posted Dec 13, 2018

As people search for ways to curb internet addiction, business websites must prioritize website features that capture attention, new survey says.

Posted Dec 13, 2018

Strategic acquisition expands Infutor's intelligence and segmentation capabilities, enabling marketers to use identities, attributes, and analytics for consumer acquisition, retention, and optimization.

Posted Dec 11, 2018

New integration gives the WordPress community a scalable way to incorporate commerce into a content-first site experience.

Posted Dec 11, 2018

Funding will be used to expand strategic partnerships, deepen third-party integrations within the modern software stack, and empower digital content practitioners at scale.

Posted Dec 06, 2018

In a post on its blog, Adobe announced the rollout of Trait Exclusion in Algorithmic models and segment-level CPM impression reporting in Audience Manager.

Posted Dec 04, 2018

If your company works with international customers, or plans to, you might be contemplating a website redesign to stay relevant and competitive. This is also an ideal time to localize that redesigned website in your customers' preferred languages. Learn the best practices for a smooth and scalable localized website redesign.

Posted Dec 03, 2018

You're used to hearing about user experience and digital experience. But what about content experience? EContent interviewed Randy Frisch, CMO and co-founder of Uberflip, a B2B content experience provider, about what content experience is and how it fits into the overall user experience.

Posted Nov 30, 2018

Digital experience (DX) covers a lot of territory—so much so that discussions about DX technology often result in a consensus that collapses as projects surface incompatible expectations. Customer experience had a similar problem, getting way out of hand with expectations of omnichannel, including brick-and-mortar stores. If you've been around enterprise software for a while, you'll be familiar with software category labels outgrowing their britches and acting like they can do anything, if you'll forgive the anthropomorphizing.

Posted Nov 26, 2018

With Evergage's award-winning customer data platform and UST global's integration services and expertise, retailers can execute cohesive personalization campaigns across online and offline channels.

Posted Nov 20, 2018

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