Digital Experience

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I'd like to explore an unusual perspective on DAM investments—one that digs into the purpose of DAM, the evolutions of brands, and the pace of change in digital marketing. DAM, I will argue, is a technology that guards against erratic, unintended change.

Posted May 03, 2019

After voting took place throughout March, EContent announces the winners of its first People's Choice Awards. From household names to the technology providers that quietly provide the backbone to the web, the first annual EContent People's Choice Awards provides an interesting look into the minds of readers, and where they think content is headed.

Posted May 01, 2019

Evergage's Annual Research Report, conducted with Researchscape International, shows machine-learning personalization is on the rise - expanding opportunities for 1-to-1 engagement.

Posted Apr 30, 2019

At Gilbane's Digital Experience Conference in Washington D.C., Alison Ferch, Executive Director of GALA and Jim Compton from RWS Moravia, tackled the "Alphabet Soup" of global content technology. CAT. CMS. TMS. PIM. And all the associated APIs.

Posted Apr 29, 2019

Survey of global customer engagement leaders finds companies not actively investing in AI risk falling irreparably behind.

Posted Apr 25, 2019

Much of the content that airs on Nat Geo is visually stunning, and the network is always finding new ways to showcase this content. And, certainly, the brand is no stranger to trying out new, cutting-edge technology to tell stories in the most compelling way possible. The marketing team knew the original show MARS was ripe for a very special campaign to promote the premiere of its second season.

Posted Apr 22, 2019

Publishing success fundamentally begins with the editorial process of curating and producing great, trustworthy content for your readers, regardless of medium. There is no substitute. Assuming you've already built the content foundation for your brand, now is the time to rethink the value proposition of how and why you distribute content digitally.

Posted Apr 19, 2019

Annual Shopper Experience Index shows the influence of user-generated content on omnichannel shopping and cites mobile and social commerce as areas of focus.

Posted Apr 18, 2019

As of January 2019, Netflix counted 139 million subscribers, while Amazon reported 100 million Prime subscribers in April 2018. The subscription model extends to the realm of digital media, where long-standing publications such as The New York Times, as well as newer players such as The Information, have built strong subscriber bases. Nevertheless, many companies may be wondering how to build a strong subscriber base or how to retain those subscribers once they have them.

Posted Apr 15, 2019

New partnership empowers FirstSpirit customers to realize the full value of their digital media assets for experiences that inspire customers to action.

Posted Apr 09, 2019

Are publishers moving into a post-advertising world? The short answer is "yes," but it's more complicated than that. It's not that advertising has gone away or even that it will. It's more that the ways in which publishers earn revenue to support their business operations are changing in a digital information environment.

Posted Apr 08, 2019

Company's Dynamic Media Platform makes it easier for online brands and retailers to create and accelerate the delivery of engaging and personalized customer experiences.

Posted Mar 28, 2019

Highly requested software enhancement promises to improve collaboration between in-house creative agencies and marketing departments.

Posted Mar 28, 2019

New solution designed for marketers will leverage Bigtincan's AI-driven real-time automation, intelligently delivering Adobe assets to meet the demands of mobile sales teams.

Posted Mar 28, 2019

IEEE GlobalSpec Catalyst will provide industrial marketers with a platform designed to simplify and improve marketing strategy and outcomes.

Posted Mar 26, 2019

The demands that Millennials have for brands have also changed—and it's reshaping the way consumers experience technology and marketing. Four trends in Millennial marketing and why you should factor them into your marketing strategy for 2019.

Posted Mar 21, 2019

How can marketers satisfy this unquenchable desire for new content? One technology that helps tackle the need for developing and delivering a constant stream of personalized content to customers is natural language generation (NLG).

Posted Mar 20, 2019

Crownpeak, the enterprise-grade, cloud-first Digital Experience Management (DXM) platform, announced that it has achieved Amazon Web Services (AWS) Digital Customer Experience (DCX) Competency status.

Posted Mar 12, 2019

New NLP for Recommend extracts textual insights to help promote new and long tail products immediately and learns from in-session signals to increase relevance in real-time. Xen AI auto-discovers meaningful customer segments and affinities to rapidly identify under-performing and hidden segments and detect opportunities for increased revenue

Posted Mar 07, 2019

The term "dark marketing" certainly has a sinister ring. It conjures up all sorts of nefarious images—SPAM, phishing scams, and worse. Thankfully, dark marketing isn't quite that bad. Instead, it's a new term for the kind of personalized marketing becoming familiar to advertisers and audiences alike.

Posted Mar 04, 2019

The digital environment we live in lends itself to the proliferation of data; most of the time, that's a very good thing. Digital marketers can evaluate, better than ever before, how their marketing efforts are resonating with various audiences—and how those messages drive actions (such as website visits, downloading of various materials, lead generation, and sales).

Posted Mar 01, 2019

"Content drives the digital experience," says Peggy Chen, CMO of SDL. With digital experience at the heart of your relationship with customers, it's more important to make sure your web content management system—the platform at the heart of your DX—is up to the task. We asked Chen about some of the common pain points that WCM customers encounter, what the consequences of a sub-par WCM are, and how to address the problem.

Posted Feb 28, 2019

The year in social media was defined largely by scandal. Even so, its growth and popularity show no signs of slowing down. Data from GlobalWebIndex shows 1 in every 3 minutes online is spent on social platforms. With all that in mind, 2018 saw Facebook—which has encountered intensifying scrutiny over its role in distributing fake news—create a new "war room," which is a team of specialists working to stop the spread of misinformation and propaganda.

Posted Feb 27, 2019

The digital asset management (DAM) market is hot. According to Transparency Market Research, the global DAM market is estimated to reach $6.33 billion by the end of 2025. For comparison, the market was estimated to be worth about $1.73 billion in 2016. That growth was evident in 2018, as advancements in technology that shaped much of the digital world also transformed DAM.

Posted Feb 25, 2019

Every issue of EContent brings you insight from the industry's most influential thinkers and strategists. Now we're bringing that to you in infographic form. In this installment we look at the importance of digital experience.

Posted Feb 22, 2019

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