Digital Experience

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Real Story Group Founder Tony Byrne explores journey orchestration and decisioning for omnichannel content platforms in this clip from his presentation at Digital Experience 2019.

Posted Jul 05, 2019

By placing ads in publishers' email newsletters, brand advertisers not only benefit from a captive subscriber audience, but they also get built-in tracking precision in an affordable CPC model.

Posted Jul 01, 2019

Real Story Group Founder Tony Byrne identifies the four platforms that underpin omnichannel architectures in the enterprise in this clip from his presentation at Digital Experience 2019.

Posted Jun 28, 2019

After doing some basic research into content performance, most marketers come to the conclusion that they need to do a better job of emphasizing engagement. Here are some specific ways you can make this happen.

Posted Jun 27, 2019

Old ways of identifying your potential customers won't cut it anymore. Now, you need a specific buyer persona in mind to reach the buyers you want.

Posted Jun 26, 2019

Acquia announces a personalization tool optimized for Drupal that helps marketers build and launch no-code personalizations for superior digital experiences.

Posted Jun 25, 2019

e-Spirit's hybrid content management system integrates with SAP Commerce Cloud to empower e-commerce and marketing teams to easily deliver experience-driven commerce, giving vendors a digital experience edge.

Posted Jun 20, 2019

ReadSpeaker introduced the latest version of its webReader online reading solution.

Posted Jun 20, 2019

Flagship Conversion Optimization Platform to work seamlessly with popular e-commerce software.

Posted Jun 20, 2019

Taking a content-driven approach differentiates you from your competitors. Here are three examples of companies that took a content-driven approach, which resulted in increased revenue and improved the customer experience.

Posted Jun 19, 2019

This is the largest ever investment by Hexaware and the combined entity aims to directly compete with large digital agencies and consulting firms.

Posted Jun 18, 2019

Partnership accelerates digital transformation strategy of global retailers like Clarks and Dreams.

Posted Jun 18, 2019

Explore the five ways programmatic ad technology is strengthening the industry for future growth.

Posted Jun 14, 2019

This year's Cannes Lions will focus on a number of trends. Expect transparency and accountability, consumer privacy and how publishers make money long-term to be among the biggest areas for pharma marketers—not just at the event, but beyond.

Posted Jun 13, 2019

Marketers can create a new CX battle plan by "reverse engineering," which involves deconstructing, analyzing, and reworking your company's current customer interactions to help optimize CX more quickly and with fewer resources in the future.

Posted Jun 12, 2019

The AWS Partner Network Advanced Technology Partner announces the launch of Solodev DCX 9.0 with innovative features for building and scaling Digital Customer Experience applications.

Posted Jun 11, 2019

CNN, Business Insider, Huffington Post, The Washington Post, The Guardian, MTV News, TechCrunch, and many more created chatbots. Today, only CNN and TechCrunch still have their chatbots up and running. Conversely, other sectors are still expanding their chatbot offerings, and they are seeing great success with chatbots. Why aren't publishers taking advantage of this technology?

Posted Jun 10, 2019

Expansion of Reflektion's Customer Engagement Platform empowers retailers to act on customers' purchase intent in real-time.

Posted Jun 06, 2019

When it comes to user experience (UX) and conversion rate optimization (CRO) there are plenty of site features and content ideas you might find on competitor websites, or websites belonging to aspirational brands, which aren't actually conducive to success.

Posted Jun 05, 2019

To help B2B companies better manage the evolving complexities of redefined relationships between businesses and customers, Zylotech, the self-learning customer intelligence (CDP) platform company today unveiled its Revenue Operations (RevOps) Framework

Posted Jun 04, 2019

Web content management systems come in all shapes and sizes. Bespoke CMSs, open source platforms, and homemade solutions abound. No matter how good or bad the actual system is, it is the quality of the implementation that made the biggest difference.

Posted Jun 03, 2019

It's time to think past the Millennials because GenZ has started to take over the internet. If you aren't already targeting Gen Z then your content marketing strategy has a serious blind spot, and you need to rework it to include the Gen Z audience.

Posted May 24, 2019

If you are looking for a way to take your B2B company to the next level, chances are that international expansion has crossed your mind once or twice. So, how can you ensure that you are able to not only connect with international customers but truly impress them by standing out from your global competition?

Posted May 22, 2019

Confiant releases Demand Quality Report for Q1 2019. The report benchmarks demand quality issues that publishers and platforms face, such as malicious ads, low-quality ads, and in-banner video ads.

Posted May 21, 2019

Searchmetrics uses Google Lighthouse to analyze Google Ranking Factors 2019. Even highly-ranked sites neglect accessibility for the visually impaired and blind.

Posted May 21, 2019

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