Digital Experience

Directory
Learn more in the Directory!

Adds leading secure messaging communication and file sharing to enhance team communication and workstream collaboration.

Posted Jan 15, 2019

Video today is already eclipsing the written word, and, if we get things right, the video of tomorrow could be even more disruptive. Here are three opportunities to address in 2019.

Posted Jan 14, 2019

Many marketing teams are starting to wonder what lies ahead for social media. There were tons of new trends and features that debuted in 2018, which changed things dramatically for online marketing. While there are certainly no guarantees, experts have made some predictions based on data and past trends that online marketers should keep in mind as they start to develop their strategies for the upcoming year.

Posted Jan 11, 2019

Why are some big retailers still experiencing site outages during the biggest online shopping weekend of the year? There are several factors at play.

Posted Jan 09, 2019

If you're a content creator of any kind--creating books or audiobooks, podcasts, articles, magazines, videos, you name it--you're eventually going to have to bring that content into the realm of Amazon's Alexa. Here are two tools to help beginners build their skills.

Posted Dec 20, 2018

According to Verint, the combination will create the most comprehensive omnichannel cloud VoC portfolio to help organizations deliver exceptional customer experiences.

Posted Dec 19, 2018

Data Management Platforms (DMPs), which in the past were central to a brand's programmatic advertising strategy, are being reconsidered both for usability and cost. Ad-tech has evolved in the last 10 years and so have DMPs, but needs have evolved as well. Given the big budgets that marketers need to operate their DMPs, brands are now asking -- do we even need one?

Posted Dec 19, 2018

The sight, sound, and motion of television creates a powerful branding experience that cannot be replicated with a digital display ad. That said, the targeting and measurement capabilities in OLV increase the effectiveness and accountability of advertising. The answer is not to choose one or the other; it's combining the best capabilities of both TV and OLV into one holistic approach. 

Posted Dec 17, 2018

PossibleNOW survey shows many companies are not ready for the upcoming holiday season.

Posted Dec 13, 2018

As people search for ways to curb internet addiction, business websites must prioritize website features that capture attention, new survey says.

Posted Dec 13, 2018

Strategic acquisition expands Infutor's intelligence and segmentation capabilities, enabling marketers to use identities, attributes, and analytics for consumer acquisition, retention, and optimization.

Posted Dec 11, 2018

New integration gives the WordPress community a scalable way to incorporate commerce into a content-first site experience.

Posted Dec 11, 2018

Funding will be used to expand strategic partnerships, deepen third-party integrations within the modern software stack, and empower digital content practitioners at scale.

Posted Dec 06, 2018

In a post on its blog, Adobe announced the rollout of Trait Exclusion in Algorithmic models and segment-level CPM impression reporting in Audience Manager.

Posted Dec 04, 2018

If your company works with international customers, or plans to, you might be contemplating a website redesign to stay relevant and competitive. This is also an ideal time to localize that redesigned website in your customers' preferred languages. Learn the best practices for a smooth and scalable localized website redesign.

Posted Dec 03, 2018

You're used to hearing about user experience and digital experience. But what about content experience? EContent interviewed Randy Frisch, CMO and co-founder of Uberflip, a B2B content experience provider, about what content experience is and how it fits into the overall user experience.

Posted Nov 30, 2018

Digital experience (DX) covers a lot of territory—so much so that discussions about DX technology often result in a consensus that collapses as projects surface incompatible expectations. Customer experience had a similar problem, getting way out of hand with expectations of omnichannel, including brick-and-mortar stores. If you've been around enterprise software for a while, you'll be familiar with software category labels outgrowing their britches and acting like they can do anything, if you'll forgive the anthropomorphizing.

Posted Nov 26, 2018

With Evergage's award-winning customer data platform and UST global's integration services and expertise, retailers can execute cohesive personalization campaigns across online and offline channels.

Posted Nov 20, 2018

Anodot Autonomous Analytics helps AppNexus detect and resolve critical business blind spots to optimize operations and customer service.

Posted Nov 20, 2018

Marketers have done well by pairing technological advancements with the best AI tools—such as personalization based on browsing history. This trend should continue with the new era of global chatbots. When companies move toward marketing by chat, they need to use this channel wisely or risk damaging their customer relationships. As technology advances, user expectations rise.

Posted Nov 19, 2018

The assumption that organizations would buy a single-vendor DXP based on the number of parts within said solution is at odds with what our analysts and consultants were seeing across companies of all sizes and industry sectors. We decided that it was time for voice-of-the-buyer, fact-based insight that would separate DXP myths from reality.

Posted Nov 12, 2018

New tech alliance extends RichRelevance Xen AI platform with Clarifai's visual recognition models to advance digital shopping experience.

Posted Nov 06, 2018

BrightTALK, a content and demand marketing platform, announced that it has joined HubSpot as a Connect Partner with a certified integration. HubSpot, a growth platform, works hand-in-hand with Connect Partners to help grow their business through co-marketing and business development campaigns to increase shared customers.

Posted Nov 06, 2018

Here we define the categories we use to acknowledge the EContent 100 Companies that Matter Most in the Digital Content Industry.

Posted Nov 05, 2018

This year's EContent 100 list includes companies that are changing with the times and some that are leading the charge. Find out which 100 companies made this year's list of companies that Matter Most in the Digital Content Industry.

Posted Nov 05, 2018

Pages
1
2
3