Digital Experience

Learn more in the Directory!

Are you using emojis in your customer communications? You may be missing an important opportunity to connect with your audience.

Posted Jul 17, 2019

So how can digital marketers create a highly interactive and satisfactory customer experience for their brands? The answer lies in leveraging the best technologies to build immersive, personalized customer journeys across every channel.

Posted Jul 17, 2019

MerlinOne CLO David Tenenbaum explains deep learning as analogous to teaching a child to learn with labeled images in this clip from his presentation at Digital Experience 2019.

Posted Jul 12, 2019

Retailers can publish content once across multiple devices and channels with Contentful's agile content infrastructure.

Posted Jul 11, 2019

Content Hub helps marketers collaborate, plan and create engaging content for their target audiences by providing centralized content insights and analysis across digital channels.

Posted Jul 11, 2019

The WCAG 2.0 guidelines and the newly-minted 2.1 updates are a useful starting point for digital publishers to make their content more accessible. According to these guidelines, publishing accessible content involves adhering to four key principles. Here are some quick general tips for addressing each of these principles.

Posted Jul 10, 2019

Major enhancements to Chord personalized chat and content management workflows make the world's most intuitive personalization platform more capable than ever.

Posted Jul 09, 2019

Combining machine learning, sentiment analysis, and facial tracking offers one promising way to decipher crucial variations in response to ads across different demographics.

Posted Jul 08, 2019

Real Story Group Founder Tony Byrne explores journey orchestration and decisioning for omnichannel content platforms in this clip from his presentation at Digital Experience 2019.

Posted Jul 05, 2019

By placing ads in publishers' email newsletters, brand advertisers not only benefit from a captive subscriber audience, but they also get built-in tracking precision in an affordable CPC model.

Posted Jul 01, 2019

Real Story Group Founder Tony Byrne identifies the four platforms that underpin omnichannel architectures in the enterprise in this clip from his presentation at Digital Experience 2019.

Posted Jun 28, 2019

After doing some basic research into content performance, most marketers come to the conclusion that they need to do a better job of emphasizing engagement. Here are some specific ways you can make this happen.

Posted Jun 27, 2019

Old ways of identifying your potential customers won't cut it anymore. Now, you need a specific buyer persona in mind to reach the buyers you want.

Posted Jun 26, 2019

Acquia announces a personalization tool optimized for Drupal that helps marketers build and launch no-code personalizations for superior digital experiences.

Posted Jun 25, 2019

e-Spirit's hybrid content management system integrates with SAP Commerce Cloud to empower e-commerce and marketing teams to easily deliver experience-driven commerce, giving vendors a digital experience edge.

Posted Jun 20, 2019

ReadSpeaker introduced the latest version of its webReader online reading solution.

Posted Jun 20, 2019

Flagship Conversion Optimization Platform to work seamlessly with popular e-commerce software.

Posted Jun 20, 2019

Taking a content-driven approach differentiates you from your competitors. Here are three examples of companies that took a content-driven approach, which resulted in increased revenue and improved the customer experience.

Posted Jun 19, 2019

This is the largest ever investment by Hexaware and the combined entity aims to directly compete with large digital agencies and consulting firms.

Posted Jun 18, 2019

Partnership accelerates digital transformation strategy of global retailers like Clarks and Dreams.

Posted Jun 18, 2019

Explore the five ways programmatic ad technology is strengthening the industry for future growth.

Posted Jun 14, 2019

This year's Cannes Lions will focus on a number of trends. Expect transparency and accountability, consumer privacy and how publishers make money long-term to be among the biggest areas for pharma marketers—not just at the event, but beyond.

Posted Jun 13, 2019

Marketers can create a new CX battle plan by "reverse engineering," which involves deconstructing, analyzing, and reworking your company's current customer interactions to help optimize CX more quickly and with fewer resources in the future.

Posted Jun 12, 2019

The AWS Partner Network Advanced Technology Partner announces the launch of Solodev DCX 9.0 with innovative features for building and scaling Digital Customer Experience applications.

Posted Jun 11, 2019

CNN, Business Insider, Huffington Post, The Washington Post, The Guardian, MTV News, TechCrunch, and many more created chatbots. Today, only CNN and TechCrunch still have their chatbots up and running. Conversely, other sectors are still expanding their chatbot offerings, and they are seeing great success with chatbots. Why aren't publishers taking advantage of this technology?

Posted Jun 10, 2019