Digital Experience

The assumption that organizations would buy a single-vendor DXP based on the number of parts within said solution is at odds with what our analysts and consultants were seeing across companies of all sizes and industry sectors. We decided that it was time for voice-of-the-buyer, fact-based insight that would separate DXP myths from reality.

Posted Nov 12, 2018

New tech alliance extends RichRelevance Xen AI platform with Clarifai's visual recognition models to advance digital shopping experience.

Posted Nov 06, 2018

BrightTALK, a content and demand marketing platform, announced that it has joined HubSpot as a Connect Partner with a certified integration. HubSpot, a growth platform, works hand-in-hand with Connect Partners to help grow their business through co-marketing and business development campaigns to increase shared customers.

Posted Nov 06, 2018

Here we define the categories we use to acknowledge the EContent 100 Companies that Matter Most in the Digital Content Industry.

Posted Nov 05, 2018

This year's EContent 100 list includes companies that are changing with the times and some that are leading the charge. Find out which 100 companies made this year's list of companies that Matter Most in the Digital Content Industry.

Posted Nov 05, 2018

As product manager of emerging platforms at Group Nine Media, a family of digital media brands, Chao Li's primary responsibilities are to identify new technologies that will help all of Group Nine's brands (NowThis, The Dodo, Seeker, and Thrillist) create more impactful storytelling and share stories across diverse platforms.

Posted Nov 02, 2018

New Data Science Workbench provides data scientists with direct access to all the rich data in Evergage, along with analysis, modeling, and visualization tools.

Posted Nov 01, 2018

Automation is everywhere. Whether you're checking out at the grocery store or calling your bank, automating the task is an option. New research from Quark and Information Today, Inc. says as more organizations seek to embrace digital transformation, they are turning to content automation as a way to deliver information quickly and effectively to their customers and employees. We interviewed Gavin Drake, Vice President of Marketing for Quark Software Inc. about the research and what it means for the digital content industry.

Posted Oct 31, 2018

Never before has there been so much honest competition in the e-commerce space from competing retailers and online publishers that you are keenly aware of. And now there's a new form of competition-the type that lurks in the shadows, visible only to your most prized possession-potential customers.

Posted Oct 24, 2018

You know about content management and digital experience. But what about content infrastructure? As technology evolves, so does the language around content. EContent interviewed Sascha Konietzke, co-founder and CEO of Contentful, about content infrastructure, the latest evolution in how we deal with content, and how it's changing the web as we know it.

Posted Oct 22, 2018

At Adobe MAX, Adobe made several product announcements. To begin, Adobe introduced new innovations across Creative Cloud and Experience Cloud that aim to increase content velocity and drive impactful customer experiences.

Posted Oct 16, 2018

Integrating new technologies into a customer engagement/marketing plan needs to be carefully measured to maintain consumer trust and ensure they feel comfortable adopting a new platform. This plan should include strategies for transitioning consumers from one channel to another, alleviating fears about the risks of new technology and, most importantly, helping to define the unique value of devices like a digital assistant for their day-to-day needs.

Posted Oct 15, 2018

Sitecore, a provider of digital experience management software, announced at its annual Sitecore Symposium the acquisition of Stylelabs--creator of the Marketing Content Hub--platform and revealed significant new capabilities in their Sitecore Experience Cloud platform.

Posted Oct 11, 2018

New Smart Content Designer and Smart Content Builder Toolkits enable rapid deployment of content automation.

Posted Sep 27, 2018

Driving that influence will be 900 Million new internet users, according to a new report from BCG. In four years, emerging markets will account for 3 billion online users—three times the number in developed markets.

Posted Sep 18, 2018

As voice technologies become ubiquitous, even book publishers aren't immune to how the hottest trend in digital content. EContent magazine recently had a chance to interview Bradley Metrock, CEO of Score Publishing, which owns and operates Digital Book World (DBW), about how voice is changing publishing. From the audiobook to Alexa, publishers are contending with the realities of a "voice-first" world.

Posted Sep 18, 2018

It's better to focus on sitewide improvements like site speed, maintaining a responsive site, and keeping design clean first. Once you are ready to look at individual pages, exploring the places users leave your site is a fantastic start.

Posted Sep 10, 2018

As co-founder and CEO of Smartling, which provides tools for businesses to localize content, Jack Welde is familiar with the perils of "sprawl" - building tools that offer customers a great deal of functionality but risk becoming too complex to master.

Posted Sep 07, 2018

Publishers have a lot on their plates these days. How are they managing? In some cases, they're outsourcing this aspect of their ad operations (ad ops) to white-glove consultancy services.

Posted Sep 05, 2018

Expansion of enterprise content marketing platform aggregates SEO, social trend, rank tracking, and share of voice data to help marketers optimize content for search.

Posted Aug 30, 2018

When you get your blog started, you need to include these seven features—at a minimum—to lay the groundwork for your online brand.

Posted Aug 30, 2018

Data is the fuel that keeps most digital businesses running, but in recent months we've seen data practices come under fire, be regulated, and generally be subjected to more public scrutiny. While some think it's about time people wake up to how their digital data is being used to target them, others think fears about data usage is just another over-reaction to something most people don't really comprehend. EContent had a chance to interview Greg Sparrow, senior vice president and general manager at CompliancePoint about whether or not big data has become the scapegoat.

Posted Aug 17, 2018

Nuxeo 10.2 Includes Enhanced Annotation Capabilities, New Adobe CC Connector, Content Federation Improvements, and more.

Posted Aug 16, 2018

Return Path's 2018 Deliverability Benchmark report finds global inbox placement has increased by five percentage points year over year.

Posted Aug 16, 2018

commonFont to bring exceptional service experience and deep CX expertise to help clients build best-in-class CX program. Qualtrics to provide technology through its powerful and agile customer experience management platform.

Posted Aug 14, 2018

Pages
1
2