Digital Experience

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It's time to think past the Millennials because GenZ has started to take over the internet. If you aren't already targeting Gen Z then your content marketing strategy has a serious blind spot, and you need to rework it to include the Gen Z audience.

Posted May 24, 2019

If you are looking for a way to take your B2B company to the next level, chances are that international expansion has crossed your mind once or twice. So, how can you ensure that you are able to not only connect with international customers but truly impress them by standing out from your global competition?

Posted May 22, 2019

Confiant releases Demand Quality Report for Q1 2019. The report benchmarks demand quality issues that publishers and platforms face, such as malicious ads, low-quality ads, and in-banner video ads.

Posted May 21, 2019

Searchmetrics uses Google Lighthouse to analyze Google Ranking Factors 2019. Even highly-ranked sites neglect accessibility for the visually impaired and blind.

Posted May 21, 2019

Google is cracking down on third-party cookies, and Facebook will soon let users clear their histories. This represents a sea change for many marketers, but savvy marketers are already embracing GDPR compliant content and owned channels.

Posted May 16, 2019

For global content strategists and product leaders, ensuring brand effectiveness across multiple markets has always been a challenge. The impact of branding messages and the overall success of brands have been determined, to a large extent, by how customers perceive and receive them.

Posted May 15, 2019

Magento Commerce enhancements drive end-to-end customer experience.

Posted May 13, 2019

Personalization is at the heart of digital experiences. But broadcast television has been inherently less personal. Every click of a mouse (or touchpad) leaves data about users in its wake, but that hasn't been true for more traditional media. However, the expectations of digital consumers—and marketers used to targeting very specific audiences on the web—are impacting how TV networks look at their advertising.

Posted May 13, 2019

Seamless content orchestration drives LTV and new revenue.

Posted May 09, 2019

New partnership with Demandbase delivers hyper-personalized, multi-channel ABM programs execution.

Posted May 09, 2019

Qualtrics and SAP introduce four CustomerXM Solutions to SAP C/4HANA.

Posted May 09, 2019

I had the chance to sit down with Mark Cuban (businessman, investor and a "shark" on ABC's Shark Tank) for 45 minutes to discuss voice technology, from Alexa to Google Assistant to Siri and more. Three main takeaways jumped out at me from that conversation that those thinking about digital content and producing digital content can potentially benefit from knowing.

Posted May 09, 2019

There's plenty of buzz about the growing prevalence of voice. As Alexa and her ilk become more ubiquitous it seems that analysts' predictions about the shift toward a voice-first landscape are becoming a reality. But it's not just about smart speakers. Content is everywhere, and that includes voice content. Although the implications for digital publishers are still coming into focus, those looking to get ahead of the pack may not have much time left to claim their spot on the frontier.

Posted May 06, 2019

I'd like to explore an unusual perspective on DAM investments—one that digs into the purpose of DAM, the evolutions of brands, and the pace of change in digital marketing. DAM, I will argue, is a technology that guards against erratic, unintended change.

Posted May 03, 2019

After voting took place throughout March, EContent announces the winners of its first People's Choice Awards. From household names to the technology providers that quietly provide the backbone to the web, the first annual EContent People's Choice Awards provides an interesting look into the minds of readers, and where they think content is headed.

Posted May 01, 2019

Evergage's Annual Research Report, conducted with Researchscape International, shows machine-learning personalization is on the rise - expanding opportunities for 1-to-1 engagement.

Posted Apr 30, 2019

At Gilbane's Digital Experience Conference in Washington D.C., Alison Ferch, Executive Director of GALA and Jim Compton from RWS Moravia, tackled the "Alphabet Soup" of global content technology. CAT. CMS. TMS. PIM. And all the associated APIs.

Posted Apr 29, 2019

Survey of global customer engagement leaders finds companies not actively investing in AI risk falling irreparably behind.

Posted Apr 25, 2019

Much of the content that airs on Nat Geo is visually stunning, and the network is always finding new ways to showcase this content. And, certainly, the brand is no stranger to trying out new, cutting-edge technology to tell stories in the most compelling way possible. The marketing team knew the original show MARS was ripe for a very special campaign to promote the premiere of its second season.

Posted Apr 22, 2019

Publishing success fundamentally begins with the editorial process of curating and producing great, trustworthy content for your readers, regardless of medium. There is no substitute. Assuming you've already built the content foundation for your brand, now is the time to rethink the value proposition of how and why you distribute content digitally.

Posted Apr 19, 2019

Annual Shopper Experience Index shows the influence of user-generated content on omnichannel shopping and cites mobile and social commerce as areas of focus.

Posted Apr 18, 2019

As of January 2019, Netflix counted 139 million subscribers, while Amazon reported 100 million Prime subscribers in April 2018. The subscription model extends to the realm of digital media, where long-standing publications such as The New York Times, as well as newer players such as The Information, have built strong subscriber bases. Nevertheless, many companies may be wondering how to build a strong subscriber base or how to retain those subscribers once they have them.

Posted Apr 15, 2019

New partnership empowers FirstSpirit customers to realize the full value of their digital media assets for experiences that inspire customers to action.

Posted Apr 09, 2019

Are publishers moving into a post-advertising world? The short answer is "yes," but it's more complicated than that. It's not that advertising has gone away or even that it will. It's more that the ways in which publishers earn revenue to support their business operations are changing in a digital information environment.

Posted Apr 08, 2019

Company's Dynamic Media Platform makes it easier for online brands and retailers to create and accelerate the delivery of engaging and personalized customer experiences.

Posted Mar 28, 2019

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