Digital Experience

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AI and the IoT are shaping the future of consumer and enterprise applications in the digital content industry and beyond. Explore the ethical concerns and amazing opportunities presented by AI and its offshoots.

Posted Aug 19, 2019

Authentic CLO David Roe explains how new trends in content management are weaving together direct-digital experience and traditional content marketing in this clip from his presentation at Digital Experience 2019.

Posted Aug 16, 2019

ConnectiveDX Chief Strategy Officer Jeff Cram discusses three models for organizing around personalization in this clip from his presentation at Digital Experience 2019.

Posted Aug 09, 2019

Authentic CLO David Roe discusses how to optimize experiences and improve engagement in this clip from his presentation at Digital Experience 2019.

Posted Aug 02, 2019

Given the mounting costs of investing in data stack technology, reputation issues, and regulatory concerns that publishers routinely face as a result of behavioral ad-targeting, iis cookie-based ad-targeting worth it?

Posted Jul 31, 2019

Web usability company TryMyUI Inc., studied the websites of the leading 2020 Democratic nominee candidates. The study measured how usable the websites are and how well they convert new visitors.

Posted Jul 30, 2019

Infoloom CLO Michael Biezunski discusses computer vs. human error tolerance in this clip from his presentation at Data Summit 2019.

Posted Jul 26, 2019

Infoloom Inc. CLO Michael Biezulnski makes the case for migrating your data repositories to graphs (not graphics) in this clip from his presentation at Digital Experience 2019.

Posted Jul 19, 2019

Are you using emojis in your customer communications? You may be missing an important opportunity to connect with your audience.

Posted Jul 17, 2019

So how can digital marketers create a highly interactive and satisfactory customer experience for their brands? The answer lies in leveraging the best technologies to build immersive, personalized customer journeys across every channel.

Posted Jul 17, 2019

MerlinOne CLO David Tenenbaum explains deep learning as analogous to teaching a child to learn with labeled images in this clip from his presentation at Digital Experience 2019.

Posted Jul 12, 2019

Retailers can publish content once across multiple devices and channels with Contentful's agile content infrastructure.

Posted Jul 11, 2019

Content Hub helps marketers collaborate, plan and create engaging content for their target audiences by providing centralized content insights and analysis across digital channels.

Posted Jul 11, 2019

The WCAG 2.0 guidelines and the newly-minted 2.1 updates are a useful starting point for digital publishers to make their content more accessible. According to these guidelines, publishing accessible content involves adhering to four key principles. Here are some quick general tips for addressing each of these principles.

Posted Jul 10, 2019

Major enhancements to Chord personalized chat and content management workflows make the world's most intuitive personalization platform more capable than ever.

Posted Jul 09, 2019

Combining machine learning, sentiment analysis, and facial tracking offers one promising way to decipher crucial variations in response to ads across different demographics.

Posted Jul 08, 2019

Real Story Group Founder Tony Byrne explores journey orchestration and decisioning for omnichannel content platforms in this clip from his presentation at Digital Experience 2019.

Posted Jul 05, 2019

By placing ads in publishers' email newsletters, brand advertisers not only benefit from a captive subscriber audience, but they also get built-in tracking precision in an affordable CPC model.

Posted Jul 01, 2019

Real Story Group Founder Tony Byrne identifies the four platforms that underpin omnichannel architectures in the enterprise in this clip from his presentation at Digital Experience 2019.

Posted Jun 28, 2019

After doing some basic research into content performance, most marketers come to the conclusion that they need to do a better job of emphasizing engagement. Here are some specific ways you can make this happen.

Posted Jun 27, 2019

Old ways of identifying your potential customers won't cut it anymore. Now, you need a specific buyer persona in mind to reach the buyers you want.

Posted Jun 26, 2019

Acquia announces a personalization tool optimized for Drupal that helps marketers build and launch no-code personalizations for superior digital experiences.

Posted Jun 25, 2019

e-Spirit's hybrid content management system integrates with SAP Commerce Cloud to empower e-commerce and marketing teams to easily deliver experience-driven commerce, giving vendors a digital experience edge.

Posted Jun 20, 2019

ReadSpeaker introduced the latest version of its webReader online reading solution.

Posted Jun 20, 2019

Flagship Conversion Optimization Platform to work seamlessly with popular e-commerce software.

Posted Jun 20, 2019

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