Digital Experience

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The demands that Millennials have for brands have also changed—and it's reshaping the way consumers experience technology and marketing. Four trends in Millennial marketing and why you should factor them into your marketing strategy for 2019.

Posted Mar 21, 2019

How can marketers satisfy this unquenchable desire for new content? One technology that helps tackle the need for developing and delivering a constant stream of personalized content to customers is natural language generation (NLG).

Posted Mar 20, 2019

Crownpeak, the enterprise-grade, cloud-first Digital Experience Management (DXM) platform, announced that it has achieved Amazon Web Services (AWS) Digital Customer Experience (DCX) Competency status.

Posted Mar 12, 2019

New NLP for Recommend extracts textual insights to help promote new and long tail products immediately and learns from in-session signals to increase relevance in real-time. Xen AI auto-discovers meaningful customer segments and affinities to rapidly identify under-performing and hidden segments and detect opportunities for increased revenue

Posted Mar 07, 2019

The term "dark marketing" certainly has a sinister ring. It conjures up all sorts of nefarious images—SPAM, phishing scams, and worse. Thankfully, dark marketing isn't quite that bad. Instead, it's a new term for the kind of personalized marketing becoming familiar to advertisers and audiences alike.

Posted Mar 04, 2019

The digital environment we live in lends itself to the proliferation of data; most of the time, that's a very good thing. Digital marketers can evaluate, better than ever before, how their marketing efforts are resonating with various audiences—and how those messages drive actions (such as website visits, downloading of various materials, lead generation, and sales).

Posted Mar 01, 2019

"Content drives the digital experience," says Peggy Chen, CMO of SDL. With digital experience at the heart of your relationship with customers, it's more important to make sure your web content management system—the platform at the heart of your DX—is up to the task. We asked Chen about some of the common pain points that WCM customers encounter, what the consequences of a sub-par WCM are, and how to address the problem.

Posted Feb 28, 2019

The year in social media was defined largely by scandal. Even so, its growth and popularity show no signs of slowing down. Data from GlobalWebIndex shows 1 in every 3 minutes online is spent on social platforms. With all that in mind, 2018 saw Facebook—which has encountered intensifying scrutiny over its role in distributing fake news—create a new "war room," which is a team of specialists working to stop the spread of misinformation and propaganda.

Posted Feb 27, 2019

The digital asset management (DAM) market is hot. According to Transparency Market Research, the global DAM market is estimated to reach $6.33 billion by the end of 2025. For comparison, the market was estimated to be worth about $1.73 billion in 2016. That growth was evident in 2018, as advancements in technology that shaped much of the digital world also transformed DAM.

Posted Feb 25, 2019

Every issue of EContent brings you insight from the industry's most influential thinkers and strategists. Now we're bringing that to you in infographic form. In this installment we look at the importance of digital experience.

Posted Feb 22, 2019

The changing arena of marketing automation is zeroing in on a more customer-centric approach moving into the new year, with a focus on customer data platforms and gaining insights into first-party data to truly offer the personalization and on-target messaging that automation promises. There are, however, different levels of marketing automation implemented in organizations in terms of capabilities, resources, tools, and internal skills.

Posted Feb 20, 2019

In today's global economy, rapid advances in technology enable companies to create customized experiences for customers all around the globe at scale. Stakeholders in the translation and localization industry don't expect the demand for services and technologies to taper off any time soon.

Posted Feb 18, 2019

Instagram. YouTube. Facebook Live. These and others are driving the continued growth and interest in online video across multiple industries and applications. In 2017, we saw a 34% increase in worldwide video viewing, according to a report from Limelight Network.

Posted Feb 15, 2019

According to Voicebot's In-Car Voice Assistant Consumer Adoption Report, voice technology is already used significantly more in the car than in the home. With the integration of various voice assistants like Amazon's Alexa, Google Assistant, and Apple's Siri you can easily imagine how important content in the car is going to be.

Posted Feb 14, 2019

According to Google, to fully load a mobile site, "it still takes about 15 seconds, according to our new analysis. That's far too slow when you consider that 53% of mobile site visits leave a page that takes longer than three seconds to load." Of course, not all of this is the network's fault, but a poor connection doesn't help—which is why plenty of people are talking about 5G.

Posted Feb 12, 2019

Omnichannel content is already complex and shows no signs of slowing down. But technology is making it easier to achieve the goals set forth by your omnichannel strategy.

Posted Feb 11, 2019

Fundamentally, of course, what content creators most want to know is if something is working. Given the varied platforms they have at their disposal these days—and the varied ways that consumers are interacting with their content—they want to know what's working across multiple channels. But despite a broad proliferation of content analytics tools and the vast measurability of digital content, the answer remains maddeningly elusive for many.

Posted Feb 08, 2019

Integrated solution offers marketing, customer experiences, and eCommerce teams an automated, closed loop process to efficiently ideate, create, enrich, and deliver content into market.

Posted Feb 07, 2019

Akeneo PIM 3.0 and new Franklin Product Library launched.

Posted Feb 07, 2019

Personalization is the key to growing more customers into your best customers by delivering intent-driven experiences to every customer, every time. In order to do this, here are a few best practices to incorporate into your business strategy.

Posted Feb 07, 2019

The customer relationship management (CRM) space has evolved greatly since Siebel Systems was founded in 1993. Not only have CRM systems become more sophisticated, they've also increased in accessibility with the advent of the cloud. But the core promise of CRM—to better understand one's customers—remains unchanged and is vital to organizations of all stripes.

Posted Feb 06, 2019

When it comes to curated content, a couple of elite companies—such as Netflix and Spotify—likely spring to mind. Organizations across all industries need to work on personalizing content in order to be competitive going forward, as experts say its gaining in importance.

Posted Feb 04, 2019

Digital Experience is a hot buzzword, but when it comes into focus for users, it makes a world of difference.

Posted Feb 01, 2019

As more organizations choose to market their brands overseas, website translation has become high on the priority list. But straight translation doesn't necessarily work for every language, even with expert localization services applied. As such, this article will consider when it might be more appropriate to commission bespoke articles in other languages.

Posted Jan 21, 2019

Basic personalization gives way to individual experiences at scale; enhances both marketing and commerce investments for digital leaders.

Posted Jan 15, 2019

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