Artificial Intelligence/Machine Learning

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This year's Cannes Lions will focus on a number of trends. Expect transparency and accountability, consumer privacy and how publishers make money long-term to be among the biggest areas for pharma marketers—not just at the event, but beyond.

Posted Jun 13, 2019

Results from Word Error Rate (WER) testing reveal newly launched proprietary speech recognition service outperforms tech giants Google, Amazon and Microsoft in AI Speech-to-Text Accuracy.

Posted Jun 13, 2019

CNN, Business Insider, Huffington Post, The Washington Post, The Guardian, MTV News, TechCrunch, and many more created chatbots. Today, only CNN and TechCrunch still have their chatbots up and running. Conversely, other sectors are still expanding their chatbot offerings, and they are seeing great success with chatbots. Why aren't publishers taking advantage of this technology?

Posted Jun 10, 2019

Expansion of Reflektion's Customer Engagement Platform empowers retailers to act on customers' purchase intent in real-time.

Posted Jun 06, 2019

Nuxeo AI Enables Enterprises to easily leverage their own data sets to create, train, and deploy custom AI models.

Posted Jun 06, 2019

CognitiveScale Cortex now live on Microsoft Azure Marketplace lets enterprises build AI projects on its open and extensible platform--reducing build time by 65%.

Posted Jun 06, 2019

Integrated, AI-enabled platform ecosystem automates end-to-end business operations at scale.

Posted Jun 04, 2019

Over half of people (53%) currently invest in smart home devices such as smart security systems or smart thermostats. People benefit most from the remote control and monitoring smart home devices offer.

Posted Jun 04, 2019

Web content management systems come in all shapes and sizes. Bespoke CMSs, open source platforms, and homemade solutions abound. No matter how good or bad the actual system is, it is the quality of the implementation that made the biggest difference.

Posted Jun 03, 2019

eyeo's investment in the UK-based AI startup ensures the further development of its news-rating extension "Trusted News."

Posted May 14, 2019

Personalization is at the heart of digital experiences. But broadcast television has been inherently less personal. Every click of a mouse (or touchpad) leaves data about users in its wake, but that hasn't been true for more traditional media. However, the expectations of digital consumers—and marketers used to targeting very specific audiences on the web—are impacting how TV networks look at their advertising.

Posted May 13, 2019

New visualization shows marketers what their content really says.

Posted May 09, 2019

I had the chance to sit down with Mark Cuban (businessman, investor and a "shark" on ABC's Shark Tank) for 45 minutes to discuss voice technology, from Alexa to Google Assistant to Siri and more. Three main takeaways jumped out at me from that conversation that those thinking about digital content and producing digital content can potentially benefit from knowing.

Posted May 09, 2019

There's plenty of buzz about the growing prevalence of voice. As Alexa and her ilk become more ubiquitous it seems that analysts' predictions about the shift toward a voice-first landscape are becoming a reality. But it's not just about smart speakers. Content is everywhere, and that includes voice content. Although the implications for digital publishers are still coming into focus, those looking to get ahead of the pack may not have much time left to claim their spot on the frontier.

Posted May 06, 2019

Advanced, AI-powered technology enables brands to listen to, analyze, and engage with consumers on every channel.

Posted May 02, 2019

After voting took place throughout March, EContent announces the winners of its first People's Choice Awards. From household names to the technology providers that quietly provide the backbone to the web, the first annual EContent People's Choice Awards provides an interesting look into the minds of readers, and where they think content is headed.

Posted May 01, 2019

New study reveals the hurdles marketers need to overcome to deliver on their value and productivity demands.

Posted Apr 30, 2019

Evergage's Annual Research Report, conducted with Researchscape International, shows machine-learning personalization is on the rise - expanding opportunities for 1-to-1 engagement.

Posted Apr 30, 2019

The smart speaker marketplace—think Amazon Echo and Google Home—is growing like gangbusters, and digital marketers who are in the know, are bracing for its impact. The emerging category is evolving rapidly, and could affect the digital marketing landscape in a similar way that mobile devices and smartphones did a decade ago—except maybe faster and more pervasively.

Posted Apr 26, 2019

Survey of global customer engagement leaders finds companies not actively investing in AI risk falling irreparably behind.

Posted Apr 25, 2019

Conversational ABM for Marketo Engage Empowers B2B Marketers to Advance Personalization Beyond Content, Powering Real-time Conversations with Target Accounts at Every Stage of a Brand's Digital Journey.

Posted Apr 23, 2019

By 2030, each person will own 15 connected devices and that means unprecedented amounts of data. What marketers and brands do with that data is up to them. But if they choose to not use that data to tell stories, they might as well be walking away from money on the table.

Posted Apr 18, 2019

The enterprise information management landscape is changing rapidly, driven by the need for business agility and scalability in the emerging digital economy. Effective information management is pivotal in properly managing input and output of information on a day-to-day basis.

Posted Apr 17, 2019

Have you been asking your Alexa embarrassing or personal questions thinking that the only one who will know is an AI algorithm on the other end? Bloomberg reports there might be more than just a machine listening.

Posted Apr 16, 2019

Google says it hopes to level the playing field for businesses big and small and make AI available no matter what industry you're in.

Posted Apr 16, 2019

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