Content Strategy

Research offering will also benefit core products, providing strategic insights to authentically engage with Latinx audiences.

Posted Jul 11, 2019

Real Story Group Founder Tony Byrne identifies the four platforms that underpin omnichannel architectures in the enterprise in this clip from his presentation at Digital Experience 2019.

Posted Jun 28, 2019

Old ways of identifying your potential customers won't cut it anymore. Now, you need a specific buyer persona in mind to reach the buyers you want.

Posted Jun 26, 2019

What's behind the success of the quietest reality show on TV? This marketer thinks he knows and has advice for how you can use it to your advantage.

Posted Jun 20, 2019

If you are looking for a way to take your B2B company to the next level, chances are that international expansion has crossed your mind once or twice. So, how can you ensure that you are able to not only connect with international customers but truly impress them by standing out from your global competition?

Posted May 22, 2019

There's plenty of buzz about the growing prevalence of voice. As Alexa and her ilk become more ubiquitous it seems that analysts' predictions about the shift toward a voice-first landscape are becoming a reality. But it's not just about smart speakers. Content is everywhere, and that includes voice content. Although the implications for digital publishers are still coming into focus, those looking to get ahead of the pack may not have much time left to claim their spot on the frontier.

Posted May 06, 2019

The smart speaker marketplace—think Amazon Echo and Google Home—is growing like gangbusters, and digital marketers who are in the know, are bracing for its impact. The emerging category is evolving rapidly, and could affect the digital marketing landscape in a similar way that mobile devices and smartphones did a decade ago—except maybe faster and more pervasively.

Posted Apr 26, 2019

The challenge with niche content is that it requires more research and preparation than your standard run-of-the-mill content that you can write with your eyes closed. But don't confuse challenging with impossible. If you find a way to consistently produce high-level content no matter the subject matter, you'll be a star in this industry. Here's what it takes to be successful.

Posted Apr 25, 2019

Publishing success fundamentally begins with the editorial process of curating and producing great, trustworthy content for your readers, regardless of medium. There is no substitute. Assuming you've already built the content foundation for your brand, now is the time to rethink the value proposition of how and why you distribute content digitally.

Posted Apr 19, 2019

By 2030, each person will own 15 connected devices and that means unprecedented amounts of data. What marketers and brands do with that data is up to them. But if they choose to not use that data to tell stories, they might as well be walking away from money on the table.

Posted Apr 18, 2019

The enterprise information management landscape is changing rapidly, driven by the need for business agility and scalability in the emerging digital economy. Effective information management is pivotal in properly managing input and output of information on a day-to-day basis.

Posted Apr 17, 2019

Three companies stood out at The Voice of the Car Summit as having innovative approaches to providing new types of content in the car, and are worth learning about.

Posted Apr 11, 2019

Fully centralized content management in a single location is difficult to achieve from an organizational, cultural, or functional perspective. That is why setting up content hubs can be a pragmatic option. If you make the decision to adopt a distributed approach, your immediate challenge lies in how to define the scope, role, and responsibility of content hubs.

Posted Feb 13, 2019

As a publisher, no matter what type of content you're creating, you need to have a podcast strategy, which contemplates the creation of podcasts as well as a plan for how to get yourself or key members of your organization or company on the podcasts of others.

Posted Jan 17, 2019

MarketMuse, provider of the AI-powered platform for building content strategies, says it is going to make it even easier for companies to create strategic content plans for building topical authority within their industry.

Posted Nov 01, 2018

Automation is everywhere. Whether you're checking out at the grocery store or calling your bank, automating the task is an option. New research from Quark and Information Today, Inc. says as more organizations seek to embrace digital transformation, they are turning to content automation as a way to deliver information quickly and effectively to their customers and employees. We interviewed Gavin Drake, Vice President of Marketing for Quark Software Inc. about the research and what it means for the digital content industry.

Posted Oct 31, 2018

Research from Clutch finds content marketing is still working, even when consumers are skeptical.

Posted Sep 28, 2018

A smart content strategy will ensure customers keep coming back. A well-executed strategy can be an incredible engagement tool that attracts consumers, grows your audience, and influences visitors to make a purchase. But finding the content that will speak best to your customers can be a challenge. Here are four quick and easy tips to help your marketing team spot the exact kind of content that will work best for your brand.

Posted Sep 21, 2018

A good creative brief is an integral part of any marketing campaign--that includes content marketing. Follow these rules to deliver a useful creative brief to your content team.

Posted Sep 12, 2018

SDL, a provider of global content management, translation, and customer experience, announced a strategic partnership with DivvyHQ, a provider of integrated content planning, to help global brands centrally plan, create, translate, and deliver marketing content.

Posted Sep 06, 2018

Rivet Works' platform allows direct-to-consumer businesses to easily generate and organize visual content for immediate use in commerce and digital marketing.

Posted Sep 04, 2018

When you get your blog started, you need to include these seven features—at a minimum—to lay the groundwork for your online brand.

Posted Aug 30, 2018

Emerging audience research and entertainment technology is leading to ever more personalized advertising, and the shift was especially obvious in the midst of this year's World Cup fever. A simple television campaign is no longer enough to hook FIFA fans-the shift to digital and social platforms allows for a new wave of engagement and audience interaction.

Posted Jul 20, 2018