Localization & Globalization

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In the digital age marketing and communications leaders cannot escape challenges put out by customers who are more diverse and demanding than ever. While they are aware digital is global in nature they also know that ensuring a global footprint is not an achievement anymore. Global excellence is. This is translated into efficiency and effectiveness across geographies from a strategic perspective. There is good news for global and local players as they can leverage digital globalization to enable and boost their own efforts as well, whether they have to initiate or accelerate digital evolution. These considerations are equally important to help them avoid being insulated when dealing with tactics on global scale. Let's have a look at some of these common imperatives and how to increase value for the sake of the whole business. These focal points are articulated around simplicity, innovation and growth as components of the foundation shared by all digital strategies.

Posted Mar 18, 2015

Global marketing and commercial leaders are under more pressure than ever to make the right balance and choices when it comes to positioning and strengthening brands. What's more is they have to do this across a number of diverse markets and multiple channels for consumers. Shaping budgets and justifying investments in each country and on every screen are challenges in the advertising world where the digital evolution has been fast and strong over the past years. This is an ideal framework to leverage digital globalization and proven localization practices and to make marketers profit from value they can add to their own efforts.

Posted Feb 13, 2015

Managing localization in a time and cost effective way is critical for the definition and execution of digital globalization plans. It is therefore no surprise that product leaders and content owners need process enhancements while making the most of localization budgets according to clear requirements and indicators. This is where automation comes in to play. However, it may turn out to be a great efficiency enabler as well as a dangerous pitfall if it is not used at the right time and within the right framework.

Posted Jan 07, 2015

The World Wide Web has forever changed the way companies of all sizes do business. From the smallest mom-and-pop shop to the largest enterprise, the internet has not only made it easier for companies to grow, but it has added new concerns. To be sure, the web is the great equalizer. In the past, only a select few corporations operated on a global scale, but the web has made it possible for organizations in Peoria, Ill., to sell goods and services to those in Prague. While leveraging the web to deliver the right information to the right people at the right time may seem relatively straightforward, it is not.

Posted Oct 15, 2012

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