Localization & Globalization

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Sundance Channel Global wanted to regionalize its offerings in Brazil, replacing selected content on its Latin American satellite feed with content that was more localized and relevant for Brazil. Sundance Channel first launched in 1996. Strictly an American cable channel for many years, the company gradually started global distribution in the late 2000s, starting with Europe in 2009. In 2014, the channel launched a Portuguese version, in Brazil--and, from the start, the company knew it wanted regional, locally relevant content, to better benefit the channel's viewers.

Posted Jun 19, 2015

A few weeks ago a peer told me a story highlighting the value of localization for training activities and deliverables. In short, materials were designed and sessions were set up by various leaders in his company to train a number of teams around the world, led by instructors virtually or face-to-face and based on e-learning modules. When the time came to capture and measure the overall effectiveness of training sessions it appeared targets were missed in some markets. Following a thorough investigation and review the root cause was found in a poor local experience generated by English-only materials and--equally important--in the format of remote sessions.

Posted Jun 10, 2015

SDL introduced the next generation of machine translation technology, XMT, a core component of the Language pillar within SDL's Customer Experience Cloud. This technology will become an essential tool in bringing down the barriers of multilingual communication by providing a scalable infrastructure for the development and rapid deployment of real-time translation capabilities.

Posted May 14, 2015

Cloudwords, a provider of cloud-based translation management and automation, announced new platform capabilities to simplify and automate the process of localizing web, desktop, and mobile applications for global markets. Designed for developers to integrate with all source code version control systems, Cloudwords' continuous integration capabilities enables companies to readily deliver localized product experiences to global users.

Posted Apr 30, 2015

Much focus has to be put on processes--such as content authoring, asset management, internationalization, localization, or SEO--to deliver on digital content effectiveness and customer experience globally. It is equally important to think about the organizational framework where these processes become most valuable, and best practices across the board. For leaders in large and multinational organizations it often means moving toward a cross-functional evolution rather than spurring a revolution by forcing their way into silos.

Posted Apr 29, 2015

Cloudwords, a provider of cloud-based translation management and automation, announced the availability of "In-Context Review," a new capability designed to further enhance, simplify, and accelerate the translation review process. Built into the platform's OneReview feature, In-Context Review enables customers and their in-house reviewers to view, edit, comment, and finalize translated content within its final layout, regardless of format or file type. By providing a web-based, intuitive and customizable review interface, Cloudwords aims to eliminate one of the biggest pain points in the localization process, dramatically reducing the time it takes to get translated content to market.

Posted Apr 16, 2015

SDL introduced industry specific language platforms, to help organizations address the needs of their global customers within the industries they operate. The language platforms, a key extension to the Language pillar of SDL's Customer Experience Cloud (CXC) can be integrated to provide delivery of global customer experiences. The eight industries include Travel and Hospitality, Finance, Life Sciences, Global Marketing, IT & Software,Manufacturing, eCommerce and Consumer Electronics.

Posted Apr 02, 2015

In the digital age marketing and communications leaders cannot escape challenges put out by customers who are more diverse and demanding than ever. While they are aware digital is global in nature they also know that ensuring a global footprint is not an achievement anymore. Global excellence is. This is translated into efficiency and effectiveness across geographies from a strategic perspective. There is good news for global and local players as they can leverage digital globalization to enable and boost their own efforts as well, whether they have to initiate or accelerate digital evolution. These considerations are equally important to help them avoid being insulated when dealing with tactics on global scale. Let's have a look at some of these common imperatives and how to increase value for the sake of the whole business. These focal points are articulated around simplicity, innovation and growth as components of the foundation shared by all digital strategies.

Posted Mar 18, 2015

Global marketing and commercial leaders are under more pressure than ever to make the right balance and choices when it comes to positioning and strengthening brands. What's more is they have to do this across a number of diverse markets and multiple channels for consumers. Shaping budgets and justifying investments in each country and on every screen are challenges in the advertising world where the digital evolution has been fast and strong over the past years. This is an ideal framework to leverage digital globalization and proven localization practices and to make marketers profit from value they can add to their own efforts.

Posted Feb 13, 2015

Managing localization in a time and cost effective way is critical for the definition and execution of digital globalization plans. It is therefore no surprise that product leaders and content owners need process enhancements while making the most of localization budgets according to clear requirements and indicators. This is where automation comes in to play. However, it may turn out to be a great efficiency enabler as well as a dangerous pitfall if it is not used at the right time and within the right framework.

Posted Jan 07, 2015

The World Wide Web has forever changed the way companies of all sizes do business. From the smallest mom-and-pop shop to the largest enterprise, the internet has not only made it easier for companies to grow, but it has added new concerns. To be sure, the web is the great equalizer. In the past, only a select few corporations operated on a global scale, but the web has made it possible for organizations in Peoria, Ill., to sell goods and services to those in Prague. While leveraging the web to deliver the right information to the right people at the right time may seem relatively straightforward, it is not.

Posted Oct 15, 2012

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