Localization & Globalization

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It is crucial to incorporate monetization drivers and enablers in most localization and globalization blueprints—especially when you consider evolving experience expectations across markets in the digital age.

Posted Jul 16, 2018

Chatbots are now expected to be part of most digital experiences for local customers and product globalization plans around the world. When designing, developing, localizing, and maintaining chatbots the first and foremost challenge is to make them engaging and immersive in a world of human customers. In other words, the most effective chatbots should be driven by personal resonance while minimizing the feeling of interacting with a robot.

Posted Jun 27, 2018

Amazon announced that Kindle customers around the globe can now enjoy reading from a growing selection of more than 12,000 Arabic language Kindle books on Kindle devices and the free Kindle app for iPhone, iPad, Android phones and tablets, and Fire Tablets.

Posted Jun 26, 2018

Lean Six Sigma is a methodology that has proved to be useful in many business areas in the digital age. Specifically, it helps increase operational excellence and process agility. In my experience, content and product globalization is no exception.

Posted May 18, 2018

Global content creation and localization processes are undergoing constant evolution in the digital age. Established ways of doing things are challenged by the need to meet increasingly demanding speed, quantity, and quality requirements. Storytellers will also find themselves changing with the times.

Posted May 15, 2018

GDPR creates a new set of standardized, strict rules for consumer protection, designed to ensure privacy and data minimization. It's a regulation with reach; just about any global company that collects or processes data for customers based in the EU will be affected. The consequences for non-compliance are not trivial; GDPR stipulates that offending companies can be fined up to 4% of annual global turnover, or €20 million (about $24 million), whichever is higher.

Posted May 02, 2018

Lingotek, The Translation Network, announced the release of its translation management system (TMS) Portal for more convenient access to language services, translation project management, and TMS tools.

Posted Apr 26, 2018

Since the most obvious wins of AI-driven content solutions are found in content effectiveness--including speed, cost, and relevance--it may be useful to briefly highlight how and why both automation in general, and automated intelligence in particular, do matter in global content value chains and digital product lifecycles.

Posted Apr 18, 2018

As the General Data Protection Regulation (GDPR) closes in, publishers are still unsure about where the line is being drawn. If you're confused about the status of your data collection strategy under the GDPR, read on.

Posted Apr 13, 2018

By employing appropriate talent in these specific roles and equipping them with the latest multilingual and translation capabilities, multinationals can actually use the digital revolution to their advantage.

Posted Apr 11, 2018

Argo Translation is offering the CMS Connect plugin, which it says cuts the steps in a typical content management translation by two-thirds and allows transparency on all services, from the first uploaded document to the project's completion.

Posted Apr 03, 2018

Presenting EContent's annual Trendsetting Products list. Each year, we turn to our inboxes, our coverage, and our contributors to find out what products are helping content creators of all kinds stay on top of their game.

Posted Apr 02, 2018

Craft Worldwide, a global marketing production and adaptation agency and a division of McCann Worldgroup, announced a new partnership with MotionPoint, a leader in technology for website translation, to offer clients turnkey solutions for multilingual websites.

Posted Mar 22, 2018

Content Localization is the process of adapting your content to a specific destination, ensuring that it has been translated and adapted in a culturally-sensitive way so that an audience on the other side of the world can feel right at home.

Posted Mar 22, 2018

What are the keywords of advice you would share with anyone who needs to accelerate the introduction, adoption, and profitability of digital content and products globally in 2018? While I have been asked this question several times for the last couple of months, my answer has been very similar regardless of industry and background. Think about investing in meeting the level of authenticity and empathy that your local customers require!

Posted Mar 19, 2018

Content Globalization means your content is available to a global audience, in culturally and linguistically appropriate ways. Imagine a website that can make a Korean business executive and a Nigerian startup operator feel equally at home. But there are many moving parts to successful content globalization. Not only are the languages adapted to the locale (translation), but the information and the graphics are adapted as well (localization). This allows your message to cut across cultural boundaries.

Posted Mar 16, 2018

Smartling, a translation technology provider, announces its release of the first ever translation management integration for Contentful. Developed with Contentful, a content infrastructure company, Smartling's Connector provides easy localization for content that is powering applications, websites, and other digital experiences.

Posted Feb 28, 2018

Leading any digital content value chain requires a cross-functional and cross-disciplinary approach, especially when you need to coordinate with multiple content supply chains across the globe. From this perspective, effective alignment between technical and non-technical leaders is imperative as it has to bolster collaboration to drive and sustain content creation. With that in mind, making developers feel truly engaged is important, considering their key role in the seamless and timely delivery of global content.

Posted Feb 23, 2018

Technology, a growing demand for content across global geographies, and a trend toward voice and video are all having an impact on the translation and globalization space. Demand for translation services is growing and shifting, says Michael Stevens, growth director at Moravia. "One of the biggest trends that has surprised me … is how fast demand has snowballed for localization services over the phone, as well as for video interpretation," he says. That demand has likely been driven by the growth in webinars, online events, and other two-way digital communication methods.

Posted Feb 16, 2018

EContent got the chance to talk with some of the digital content industry's best and brightest at the Gilbane Digital Content Conference. We asked them a series of questions in the hopes that their answers will help you be better prepared for 2018's challenges. In this installment of Voices of EContent, we asked these leaders in their fields to tell us what advice they would give content creators in 2018.

Posted Jan 26, 2018

EContent got the chance to talk with some of the digital content industry's best and brightest at the Gilbane Digital Content Conference. In this installment of Voices of EContent, we asked these leaders in their fields to tell us what the best use they've seen of AI in the content industry? We heard about the healthcare field, the importance of metadata, neural networking, movie trailers, and more.

Posted Jan 19, 2018

Do you need a globalization management solution? While this question has been around for quite some time the answer remains relevant and challenging for global content and product leaders. Prior to defining detailed specifications, you should bear in mind a few, more high level, business considerations tied to your expectations and goals.

Posted Jan 17, 2018

EContent got the chance to talk with some of the digital content industry's best and brightest at the Gilbane Digital Content Conference. In this installment of Voices of EContent, we asked these leaders in their fields to tell us what trends most impacted digital content in 2017? We heard about voice assistants, data-driven approaches, and more.

Posted Jan 12, 2018

EContent got the chance to talk with some of the digital content industry's best and brightest at the Gilbane Digital Content Conference 2017. In this installment of Voices of EContent, we asked these leaders in their fields to tell us what trend they were most excited about in 2018. We heard about content marketing, personalized video, augemented reality and machine learning, automation in translation and localization, and more.

Posted Jan 05, 2018

Smartling, a translation technology and service, announced a new industry awards program that recognizes freelance translators and language service providers (LSPs) for their translator excellence. Coupled with Smartling's Translation Management Platform, human translators deliver indispensable services that help global brands connect with customers around the world in their native languages.

Posted Jan 04, 2018

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