Localization & Globalization

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Diversity is a key value in digital globalization. Regardless of industry--or globalization maturity stage--diversity cannot live and thrive without holistic inclusion (a major enabler of content globalization). When it comes to the mind of global leaders and performers, holistic inclusion fuels a number of aspects of global content operations ranging from processes to standards and from planning to execution. As a matter of fact, inclusion underlies success all along the way--provided it is embraced from the outset of global expansion and growth.

Posted Jun 28, 2017

Cloudwords, a software provider for global content localization, announced new platform functionality to simplify the process of localizing Adobe InDesign documents. The new features allow Cloudwords users to review and edit translated text in InDesign page layouts within Cloudwords OneReview, the platform's in-context review capability, without the need to purchase or learn how to use InDesign software.

Posted Jun 22, 2017

SDL announced that its Neural Machine Translation (NMT) technology is now part of SDL Enterprise Translation Server 7.4, a secure Machine Translation (MT) platform for regulated industries. Deployed on premise or in a private cloud environment, SDL ETS is designed for companies facing tight regulations, and offers total control of MT-related data

Posted Jun 13, 2017

An announcement made the headlines just a few days ago that could help recalibrate and accelerate globalization in a sustainable way. China announced it was going to invest $124 billion in order to strengthen the new Silk Road (also know as One Belt, One Road) aiming to boost global development, trade, and cooperation.

Posted May 26, 2017

Cloudwords, a software provider for global content localization, announced the availability of Cloudwords for Drupal 8, which it says is a faster, easier solution for enterprise organizations to create, deliver, and manage multilingual Drupal websites. Cloudwords' integration for Drupal 8 delivers a fully automated workflow to accelerate the process of translating Drupal websites and digital content for global markets.

Posted May 23, 2017

Lingotek, the translation network, announced that it has become a Salesforce AppExchange Partner. Salesforce is the world's leading customer relationship management (CRM) software company that helps companies track and monitor sales and marketing activities.

Posted May 18, 2017

When a company is looking to expand globally, the challenges of localizing content are magnified. Many organizations underestimate the difficulty and the importance of localizing campaigns for new markets. To avoid this, marketers should ensure that each step of the localization process is picked through with a fine-tooth comb so that nothing is missed.

Posted May 10, 2017

On a typical day, Solomon meets with clients, agency partners, content platform providers, and internal Lingotek departments to gather use cases, weigh priorities, and create requirements for development. "I find ways to connect Lingotek's advanced translation technology and network of professional translators to the people creating content across the globe," he says.

Posted May 05, 2017

At first glance, content globalization may be seen as a cost rather than in investment. This short-term and misleading view should be challenged and used as inspiration to execute goals on time and on budget. One way to turn digital globalization from a cost center into a profit driver in the mind of stakeholders—and in everyday content operations—is to deliver highly engaging and demand generating content.

Posted Apr 26, 2017

Lionbridge Technologies, Inc., a translation and digital communications company and a Gold Level member of Oracle PartnerNetwork (OPN), announced that it has released version 1.5 of its Oracle Marketing Cloud application, available on the Oracle Cloud Marketplace.

Posted Apr 20, 2017

Lingotek, a translation network, announced enhanced Workbench quality checks in its translation management system (TMS), as part of the company's tech-enabled linguistic quality assurance (LQA) initiative. From the Quality tab inside Lingotek's translation Workbench, project managers, translators, and reviewers can run quality checks beyond traditional spelling and grammar.

Posted Apr 18, 2017

Cloudwords, a software provider for global content localization, announced it has partnered with Lilt, an AI-infused translation platform, to deliver an end-to-end localization solution that incorporates the best of both Cloudwords' and Lilt's technology solutions. Cloudwords says its software speeds global marketing workflows, and Lilt's interactive Machine Translation (MT) and CAT software boosts translator productivity.

Posted Apr 18, 2017

Lingotek, a translation network, announced that the Lingotek - Inside AEM 6.2 connector is Adobe-certified, bringing its fully networked, automated translation solution to Adobe Experience Manager (AEM) users. AEM is a comprehensive content management platform for building websites, mobile apps, and forms to make managing marketing content and assets easier for large enterprises.

Posted Apr 11, 2017

Engaging with customers in their language is essential to delivering great experiences. Language is more than just using the right words. It also involves crafting all content that touches the customer in such a way that it demonstrates empathy and understanding.

Posted Apr 04, 2017

Digital globalization may sound like a fairly obvious process to content leaders and owners who may therefore define it in a too narrow fashion, i.e. pushing content out to the world. Like for other business processes they should mind the gap between quick assumptions and fast execution. Digital globalization entails the deployment of content across multiple markets and a multitude of steps. So it must be managed holistically and precisely to be truly efficient.

Posted Mar 29, 2017

Lionbridge Technologies, Inc. announced updates to the Lionbridge connector for the inRiver product information management (PIM) platform. The connector allows businesses to seamlessly integrate Lionbridge's translation automation technology with inRiver's PIM software, enabling them to easily create ecommerce experiences for customers around the globe.

Posted Mar 28, 2017

At the beginning and end of each year, we see the emergence of thoughts about what was achieved and how to excel going forward. While better, faster, or cheaper are recurring considerations, the near future may be defined by "connecting for growth." Leaders and players in the global marketplace should keep delivering on that mantra. New and ambitious global challengers should adopt it sooner rather than later. Connections are the name of the game. Here are a few words of advice for trendsetters.

Posted Mar 21, 2017

Lingotek, The Translation Network, announced the release of a new Multilingual Business Intelligence application (app) available on Lingotek's award-winning translation management system (TMS). Localization has rapidly become increasingly strategic to senior executive management in digitally advanced organizations to increase both customer experience and expand top line revenue growth.

Posted Mar 16, 2017

In today's evolving digital era, marketers' quest toward stellar, customer experience-driven content is never ending. As much as organizations would love to discover the secret to global content marketing before their competitors do, this is easier said than done.

Posted Mar 15, 2017

It's not easy taking information across borders. That's particularly ironic in a digital environment where the ability for information to cross borders is relatively seamless. For media companies, simply being in the digital environment where content can technically be accessed globally does not mean they are global media companies.

Posted Mar 13, 2017

Translations.com, a division of TransPerfect, a privately held provider of language services and translation-related technologies, announced the launch of a new Drupal 8 module and the re-launch of a new Drupal 7 module after a record year of GlobalLink adoption and growth.

Posted Mar 09, 2017

Smartling, a translation technology and service provider, has released a new integration that enables global brands to use Smartling products and services with the IBM Watson Language Translator machine translation service.

Posted Mar 09, 2017

Lingotek, the Translation Network, announced enhancements to its Vendor Management application (app) on its translation management system (TMS). The new Vendor Management app gives enterprise localization managers, vendor managers, and project managers new tools for managing multiple language services providers (LSPs) and projects.

Posted Mar 02, 2017

Consistency and relevance are your best allies when grabbing the attention of global customers and keep feeding them. You should also bear in mind some dependencies and factors that are tied to digital globalization as a whole. Here are some points that are even more crucial to consider when deploying and valuing bite-sized content internationally, wherever it must be understood, consumed, remembered and shared.

Posted Feb 24, 2017

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