Localization & Globalization

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Econsultancy, the digital marketing research firm, in partnership with Lionbridge Technologies, Inc. a digital communications company, released a new study titled "International Content: Monetizing Global Content Assets and Measuring Success." Based on a survey of more than 270 executive-level marketers across a variety of international businesses, the report examines the role of international content in driving global expansion, while improving customer experience (CX) and increasing revenue.

Posted Sep 12, 2017

From the smallest start-ups to multinational corporations, an increasing number of companies are now using voiceovers to bring credibility, closeness and a human touch to their corporate communication materials. The right human voice is able to reach out and engage culturally diverse audiences in a dialogue. What's more, voiceovers offer countless possibilities for multilingual adaptation of prime content.

Posted Aug 28, 2017

Smartling, a translation technology and service provider, now offers a fully-automated, data-driven approach to measuring translation quality across localized content. Smarting says its Quality Confidence Score (QCS), a proprietary machine-learning algorithm that aggregates data gathered from billions of translated words processed by Smartling's platform, is a milestone for the translation industry, leveraging data and machine learning to predict and improve translation quality.

Posted Aug 24, 2017

Whenever digital globalization is initiated or accelerated the testing stage is a critical milestone to certify that global content delights target audiences and thrives in any target market. This may sound like any other testing effort regardless of scope and nature. Yet, it must be considered holistically. Leading it as a mainstream activity and prioritizing sanity checks are two typical pitfalls that put globalization testing off track and off budget. A couple of guidelines should be kept in mind to avoid ending up with unnecessary iterations and to generate cost effective takeaways.

Posted Aug 23, 2017

Succeeding in content translation puts you in a position to create compelling experiences among consumers across the globe. However, it is sometimes misunderstood and diluted within globalizing organizations, which leads some content creators and owners to misuse it and make it less effective than it should be. Here are six steps to help you on your journey.

Posted Aug 21, 2017

Smartling, a translation technology and service innovator, has deepened the integration of its Translation Management Platform with the Yext Knowledge Engine through a Smartling app in the Yext App Directory, enabling businesses to translate and localize their online listings seamlessly, from basic business information to deep content like promotions and product information across the web.

Posted Aug 17, 2017

During recent discussions with global product and content leaders, and language service suppliers, I noticed that a recurring topic still made relationships between these suppliers and their clients less productive than expected. They can't seem to agree on the answers to a couple of questions. What are language services and how do these services contribute to global business in general and digital experiences in particular?

Posted Jul 26, 2017

Sharing a car, an apartment, or content is now the norm. Whether for free or paid, sharing goods and services has become more than just another trend. The same is true for the globalization of digital content. The business processes underlying content globalization are subject to efforts to increase cost- and time-effectiveness, and deliver faster results. However, this poses challenges that must be framed to avoid turning distributed engagement and empowerment into fragmentation and dilution.

Posted Jul 25, 2017

From the first time a customer or prospect engages with any external-facing facet of a business, that CX is being tested. And while many organizations are laser-focused on making a sale to drive revenue, delivering a positive experience must go far beyond the initial transaction. Read any marketing publication today and you will find information on how to address the customer's needs before an actual purchase is made, but few touch on one of the most important parts of the overall customer journey: the post-purchase customer experience.

Posted Jul 12, 2017

Diversity is a key value in digital globalization. Regardless of industry--or globalization maturity stage--diversity cannot live and thrive without holistic inclusion (a major enabler of content globalization). When it comes to the mind of global leaders and performers, holistic inclusion fuels a number of aspects of global content operations ranging from processes to standards and from planning to execution. As a matter of fact, inclusion underlies success all along the way--provided it is embraced from the outset of global expansion and growth.

Posted Jun 28, 2017

Cloudwords, a software provider for global content localization, announced new platform functionality to simplify the process of localizing Adobe InDesign documents. The new features allow Cloudwords users to review and edit translated text in InDesign page layouts within Cloudwords OneReview, the platform's in-context review capability, without the need to purchase or learn how to use InDesign software.

Posted Jun 22, 2017

SDL announced that its Neural Machine Translation (NMT) technology is now part of SDL Enterprise Translation Server 7.4, a secure Machine Translation (MT) platform for regulated industries. Deployed on premise or in a private cloud environment, SDL ETS is designed for companies facing tight regulations, and offers total control of MT-related data

Posted Jun 13, 2017

An announcement made the headlines just a few days ago that could help recalibrate and accelerate globalization in a sustainable way. China announced it was going to invest $124 billion in order to strengthen the new Silk Road (also know as One Belt, One Road) aiming to boost global development, trade, and cooperation.

Posted May 26, 2017

Cloudwords, a software provider for global content localization, announced the availability of Cloudwords for Drupal 8, which it says is a faster, easier solution for enterprise organizations to create, deliver, and manage multilingual Drupal websites. Cloudwords' integration for Drupal 8 delivers a fully automated workflow to accelerate the process of translating Drupal websites and digital content for global markets.

Posted May 23, 2017

Lingotek, the translation network, announced that it has become a Salesforce AppExchange Partner. Salesforce is the world's leading customer relationship management (CRM) software company that helps companies track and monitor sales and marketing activities.

Posted May 18, 2017

When a company is looking to expand globally, the challenges of localizing content are magnified. Many organizations underestimate the difficulty and the importance of localizing campaigns for new markets. To avoid this, marketers should ensure that each step of the localization process is picked through with a fine-tooth comb so that nothing is missed.

Posted May 10, 2017

On a typical day, Solomon meets with clients, agency partners, content platform providers, and internal Lingotek departments to gather use cases, weigh priorities, and create requirements for development. "I find ways to connect Lingotek's advanced translation technology and network of professional translators to the people creating content across the globe," he says.

Posted May 05, 2017

At first glance, content globalization may be seen as a cost rather than in investment. This short-term and misleading view should be challenged and used as inspiration to execute goals on time and on budget. One way to turn digital globalization from a cost center into a profit driver in the mind of stakeholders—and in everyday content operations—is to deliver highly engaging and demand generating content.

Posted Apr 26, 2017

Lionbridge Technologies, Inc., a translation and digital communications company and a Gold Level member of Oracle PartnerNetwork (OPN), announced that it has released version 1.5 of its Oracle Marketing Cloud application, available on the Oracle Cloud Marketplace.

Posted Apr 20, 2017

Lingotek, a translation network, announced enhanced Workbench quality checks in its translation management system (TMS), as part of the company's tech-enabled linguistic quality assurance (LQA) initiative. From the Quality tab inside Lingotek's translation Workbench, project managers, translators, and reviewers can run quality checks beyond traditional spelling and grammar.

Posted Apr 18, 2017

Cloudwords, a software provider for global content localization, announced it has partnered with Lilt, an AI-infused translation platform, to deliver an end-to-end localization solution that incorporates the best of both Cloudwords' and Lilt's technology solutions. Cloudwords says its software speeds global marketing workflows, and Lilt's interactive Machine Translation (MT) and CAT software boosts translator productivity.

Posted Apr 18, 2017

Lingotek, a translation network, announced that the Lingotek - Inside AEM 6.2 connector is Adobe-certified, bringing its fully networked, automated translation solution to Adobe Experience Manager (AEM) users. AEM is a comprehensive content management platform for building websites, mobile apps, and forms to make managing marketing content and assets easier for large enterprises.

Posted Apr 11, 2017

Engaging with customers in their language is essential to delivering great experiences. Language is more than just using the right words. It also involves crafting all content that touches the customer in such a way that it demonstrates empathy and understanding.

Posted Apr 04, 2017

Digital globalization may sound like a fairly obvious process to content leaders and owners who may therefore define it in a too narrow fashion, i.e. pushing content out to the world. Like for other business processes they should mind the gap between quick assumptions and fast execution. Digital globalization entails the deployment of content across multiple markets and a multitude of steps. So it must be managed holistically and precisely to be truly efficient.

Posted Mar 29, 2017

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