Big Data

Infoloom Inc. CLO Michael Biezulnski makes the case for migrating your data repositories to graphs (not graphics) in this clip from his presentation at Digital Experience 2019.

Posted Jul 19, 2019

Old ways of identifying your potential customers won't cut it anymore. Now, you need a specific buyer persona in mind to reach the buyers you want.

Posted Jun 26, 2019

FDI, a content services consultant and system integrator, announced it has entered into a partnership with MarkLogic.

Posted Jun 18, 2019

Veriglif, a "Personal Data Network," has announced its official public launch with 10 network partners and access to over five million consumer datagraphs, as well as achieving significant fundraising milestones.

Posted May 23, 2019

New partnership with Demandbase delivers hyper-personalized, multi-channel ABM programs execution.

Posted May 09, 2019

Spring ‘19 release, co-developed by current customers, showcases new commercial value of customer insights.

Posted Apr 25, 2019

By 2030, each person will own 15 connected devices and that means unprecedented amounts of data. What marketers and brands do with that data is up to them. But if they choose to not use that data to tell stories, they might as well be walking away from money on the table.

Posted Apr 18, 2019

Seamless integration across platforms helps global teams build consistent, automated customer experiences from creative ideation to campaign optimization.

Posted Apr 09, 2019

On March 6, Mark Zuckerberg made a commitment to spending the next several years reorienting Facebook's apps toward encryption and privacy. Can we take him at his word? Find out what the digital marketing and data privacy experts think.

Posted Mar 25, 2019

Developed over the past four months, the research deconstructs the confusion brands are experiencing with Customer Data Platforms (CDPs) by defining the category, outlining use cases and presenting a long-term outlook for the CDP market.

Posted Mar 19, 2019

A Tealium-commissioned global survey reveals the majority of customer data strategies do not support the achievement of key business objectives.

Posted Mar 12, 2019

The digital environment we live in lends itself to the proliferation of data; most of the time, that's a very good thing. Digital marketers can evaluate, better than ever before, how their marketing efforts are resonating with various audiences—and how those messages drive actions (such as website visits, downloading of various materials, lead generation, and sales).

Posted Mar 01, 2019

Martech company provides omnichannel campaign performance analytics and AI-driven recommendations to optimize campaigns.

Posted Feb 26, 2019

New automated data pipeline process drives better results for marketers.

Posted Feb 21, 2019

Right now, there's nothing hotter than storytelling with data. Attention spans are short. If content doesn't captivate us instantly, then we simply don't pay attention. So, what are companies doing to be heard? They're filling their stories with data and expecting results. But that's not enough.

Posted Feb 21, 2019

Bright River receives investment from Pride Capital Partners, (formerly known as Main Mezzanine Capital) to enable growth in visual content optimization.

Posted Feb 14, 2019

Akeneo PIM 3.0 and new Franklin Product Library launched.

Posted Feb 07, 2019

Varada, a provider of big data inline indexing, announced a $7.5 million seed funding round led by Lightspeed Venture Partners, with participation by StageOne Ventures and F2 Capital.

Posted Jan 24, 2019

Pepperdata Application Spotlight free for enterprises with a single cluster with up to 20 nodes.

Posted Jan 10, 2019

Data Management Platforms (DMPs), which in the past were central to a brand's programmatic advertising strategy, are being reconsidered both for usability and cost. Ad-tech has evolved in the last 10 years and so have DMPs, but needs have evolved as well. Given the big budgets that marketers need to operate their DMPs, brands are now asking -- do we even need one?

Posted Dec 19, 2018

Does the US need a national data privacy law? Companies who understand the importance of data protection can help create better customer experiences.

Posted Dec 10, 2018

MessageGears says its new data security feature allows B2C organizations to personalize campaigns based upon any attribute in their database without risking data to exposure either internally or within the cloud. 

Posted Dec 04, 2018

Clickso commits to responsible data management, joins Network Advertising Initiative.

Posted Nov 15, 2018

Here we define the categories we use to acknowledge the EContent 100 Companies that Matter Most in the Digital Content Industry.

Posted Nov 05, 2018

This year's EContent 100 list includes companies that are changing with the times and some that are leading the charge. Find out which 100 companies made this year's list of companies that Matter Most in the Digital Content Industry.

Posted Nov 05, 2018

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