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EContent got the chance to talk with some of the digital content industry's best and brightest at the Gilbane Digital Content Conference. In this installment of Voices of EContent, we asked these leaders in their fields to tell us what the best use they've seen of AI in the content industry? We heard about the healthcare field, the importance of metadata, neural networking, movie trailers, and more.

Posted Jan 19, 2018

TrafficLand, a V2I aggregator of live traffic video, announced an agreement with Weather Telematics to integrate and resell its proprietary all hazards and predictive weather data designed to improve mobility safety, media reporting and public agency situational awareness.

Posted Jan 04, 2018

There are many theories and data sets that should be incorporated into your marketing strategy. But too often, especially in the burgeoning world of big data, it's easy to get bogged down by quantitative information. The type of data marketers should be paying closer attention to is qualitative data, which tend to be based on subjective factors like emotional experience and behavior.

Posted Dec 21, 2017

The familiar adage "Everything old is new again" was on my mind as I enjoyed one of my beach reads this summer, How to Lie With Statistics, by Darrell Huff. In a TED talk, Bill Gates said that Huff "shows you how visuals can be used to exaggerate trends and give distorted comparisons." I assumed it was a hot-off-the-press response to the current fixation with fake news and erroneous data. However, the copyright page says Huff first shared these tips and tricks back in 1954.

Posted Dec 12, 2017

Our judges are an integral part of making the EContent 100 list happen, but they rarely get an opportunity to talk directly to our readers. In order to get an idea of what was on their minds during this year's judging, we asked them one simple question: "What was the breakout trend of the past year from your vantage point in the industry, and how do you see it evolving next year?" These are their answers.

Posted Nov 15, 2017

Attendify, a provider of self-service event apps and lead retrieval solutions, has released Attendify Audiences, a data management platform for the event industry. Attendify Audiences enables marketers who produce live events to turn their data into an asset, leveraging it to personalize marketing campaigns and deliver positive event ROI.

Posted Nov 14, 2017

Clarabridge, Inc., a provider of Customer Experience Management (CEM) solutions, has announced several key updates to its customer intelligence platform. Building on its text analytics engine, these new features make it easier for users to understand how customers are feeling and drill down to root-causes.

Posted Nov 14, 2017

Io-Tahoe LLC, a provider of machine learning-driven smart data discovery solutions that span data lakes and relational databases, unveiled a new offering to enable customers to quickly and comprehensively address requirements for the European Union (EU) General Data Protection Regulation (GDPR).

Posted Nov 09, 2017

TopQuadrant, a provider of standards-based data governance solutions announced the release of TopBraid 5.4, a collection of web-based solutions for Data Governance and Vocabulary Management.

Posted Nov 02, 2017

In order to survive, everything must evolve. The EContent 100 list of companies that matter most in the digital content industry is no exception. Every year during the voting process, we see how the changing list reflects the way the larger industry is developing. In 2017, a couple of trends emerged. The first, is the importance of artificial intelligence (AI), which is probably obvious to anyone in the content business. The second is the increasing importance of digital asset management (DAM). Next year, DAM will need its own category, but this year, we did our best to honor its contributions to the industry within our existing framework.

Posted Nov 01, 2017

Infogram, a web-based visual communications company recently acquired by Prezi, announced the latest version of its award-winning data visualization platform. Designed to give business teams the best design experience possible, the new platform allows users to more easily and quickly create interactive infographics, reports, charts, and other visual elements to more effectively convey complex ideas.

Posted Oct 26, 2017

It's 2017, and everyone is wrestling with fake news. Given the wide-ranging nature of artificial intelligence (AI) use cases, it is only natural to ask whether machine learning can help us combat fake news. It should be fairly simple to build ourselves a fact-checker, right? After all, software is able to flag spam email or pornographic images with a high degree of accuracy. It turns out that machine learning techniques are useful, but they have their limitations—and we are far away from a fully automated fact-checking tool.

Posted Oct 17, 2017

Smartling, a translation technology and service provider, now offers a fully-automated, data-driven approach to measuring translation quality across localized content. Smarting says its Quality Confidence Score (QCS), a proprietary machine-learning algorithm that aggregates data gathered from billions of translated words processed by Smartling's platform, is a milestone for the translation industry, leveraging data and machine learning to predict and improve translation quality.

Posted Aug 24, 2017

Given their reliance on statistics, data scientists were stunned when Donald Trump won the U.S. presidential election. Did the faulty numbers and broken algorithms signal the death of Big Data? Or did they underscore the fact that this is a nascent field? The Monday-morning quarterbacking continues, but certain factors may lead to better best practices and a more conscientious climate. At a minimum, the need for higher quality data, sharper code writing, and more contextual, nuanced analysis is apparent.

Posted Aug 08, 2017

Reltio, the enterprise data-driven applications and modern data management Platform as a Service (PaaS) company, announced it has secured Series C funding in the amount of $40 million—a clear sign of investors' confidence in the company's momentum and strong business prospects. Reltio Cloud is a multitenant PaaS that enables organizations to build data-driven applications with reliable master data management (MDM), relevant big data insights, and intelligent recommended actions.

Posted Apr 20, 2017

Orbis Technologies, Inc. and RSI Content Solutions announced the merger of the two companies. The merger creates a global Big Data company that provides software and services around the world. The combined operating entity will assume the Orbis Technologies, Inc name with corporate headquarters in Annapolis, MD. This company immediately assumes a market leader role in global enterprise content and information management with products and solutions deployed around the world.

Posted Apr 13, 2017

Big Data and journalism are becoming inextricably linked. Currently, we seem to be embarking on the slippery slope of presenting statistics and data analysis as solid evidence, sans clarification or context. Even Nate Silver of the FiveThirtyEight website, after putting Donald Trump's chances of becoming the Republican nominee at 12% to 13%, waited to clarify the rationale behind the prediction. To some, a U.S. presidential election feels life-altering. That is literally the case when data are being run through algorithms and used to make decisions, such as mortgage qualification or university admittance.

Posted Apr 11, 2017

Arkadium announced the release of InHabit, its new "dynamic editorial" technology. InHabit's patent-pending technology reads any article and automatically inserts an interactive editorial unit designed to both engage the reader and factually and functionally extend the article it appears on.

Posted Mar 07, 2017

Tenjin, a mobile marketing infrastructure company, announced partnerships with Looker, the company that is powering data-driven businesses, and Chartio, the cloud-based data exploration solution, to enable app marketers to access, analyze and act on their data more effectively and efficiently.

Posted Feb 23, 2017

It's January 2017, and you've turned over the digital calendar page on a new year. Was your resolution to walk an extra 1,000 steps a week this year, to be tracked by your Apple Watch, shared on Facebook for extra accountability, and added to your Lifetick goal-tracking web app? Congratulations—you've both added to and exemplified the state of Big Data in 2017.

Posted Jan 30, 2017

In marketing, we've reached an inflection point where the volume of data and processes required to run personalization initiatives at scale have outstripped human capability (even highly skilled ones). The micro-targeted customer experience is simply unsustainable with a traditional technology stack leveraging manual data modeling and human-curated, rules-based decisioning.

Posted Dec 12, 2016

For the past several years, in addition to working professionally with commercial enterprise data, I have been the self-designated genealogist in my family. I have learned that there is simply no substitute for first-party data. This truism applies, of course, to my professional and personal work with data.

Posted Dec 06, 2016

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