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Ensighten, an omni-channel data and tag management provider--and the company behind the Open Marketing Platform--published new research alongside Econsultancy, finding that customer experience optimization is becoming an increasingly critical discipline as organizations enter a new era of marketing. The study found 96% of companies deem customer experience optimization as "important," with more than 41% claiming that this is now a "high priority" for their organization.
Posted Mar 19, 2015
The AdVantage Platform from Quaero announced support for Pivotal Hadoop distributions. Quaero AdVantage is a first party data platform that curates and models data for analysis and execution. The platform was architected to serve as one governing system that links multiple data technologies together. By offering SaaS-based support for Pivotal Hadoop distributions, Quaero can better deliver pervasive integration.
Posted Mar 16, 2015
Marketing and data automation provider adaptiv.io announced the official beta launch date of its software for March 16. Customers of adaptiv.io's partner Apsalar will have early access to the cross-channel and cross-platform data automation system for online and mobile marketing. Additionally, the beta launch of adaptiv.io will include the availability of Google Analytics, Adobe Analytics, Localytics, Kahuna, and MixPanel integrations as add-on options to its system.
Posted Mar 03, 2015
Big Data has been a hot topic for some time, but it has yet to realize its full potential. The term refers to extremely large datasets that may be analyzed to reveal patterns, trends, and associations; they're often too large to analyze with conventional computing methods. "Our lives are becoming even more data-centric, and Big Data analytics is playing a much greater role within enterprises as they seek to better understand their customers, their behaviors and growth opportunities," explains Durjoy Patranabish, SVP of analytics at Blueocean Market Intelligence. "Statistics have always served as the backbone of analytics and data sciences. However, that trend is changing in this new age of analytics that is more reliant on artificial intelligence, machine learning algorithms, and unstructured data analytics."
Posted Feb 18, 2015
Attivio, Inc., a provider of enterprise search and Big Data discovery software, announced the launch of its new online community, Attivio Insighters. This community offers members a platform to collaborate and share experiences, learn best practices, and build relationships with other users, industry experts and the Attivio team. Additionally, participants play an active role in shaping Attivio's product roadmap.
Posted Jan 22, 2015
We are all overwhelmed with the variety, velocity, and volume of information. It is becoming increasingly difficult to figure out where the information we want is. In one of my cloud systems? Outlook? A folder? Findability can seldom be helped by search alone. Metadata and taxonomies are key to boosting findability. However, if "metadata" makes eyes roll, "taxonomy" can be a snoozer ... until you understand how important both are to boosting findability and making your content stand out and be found. This is true whether you're standing up a CMS or an intranet inside the firewall or if you're competing for eyeballs on the web. Developing a structure for navigating, finding, and understanding content-and the related descriptions in that taxonomy-is difficult and can be a surprisingly contentious process.
Posted Dec 16, 2014
Expert System, a provider of semantic technology, announced the availability of the Cogito API, now including fashion, advertising, intelligence, and media/publishing Applications. Cogito API enables a business' to organize, link, find and understand unstructured information within corporate intelligence, CRM, human resources, data management, knowledge management and social media monitoring applications.
Posted Nov 20, 2014
A panel of the world's leading advertisers and marketers affirmed the tremendous importance of data to their efforts, kicking off the premier edition of a study. More than 80% of its worldwide research panel (including over 3,000 advertisers, marketers, service providers and technology developers across 17 countries) said that data plays an affirmatively important role in supporting their respective efforts. Nearly all (92.2%) said they expect data to contribute in a more substantial manner to their advertising and marketing efforts over the coming years.
Posted Nov 06, 2014
Lotame, an independent data management platform (DMP), has announced the launch of Lotame Cross-Device, a device graph technology that connects digital devices together, opening up a broad range of new targeting and monetization options for advertisers and publishers. The new solution is based on technology originally developed by AdMobius, the company Lotame acquired in early 2014.
Posted Oct 16, 2014
By now, it's become commonplace for most of us. We conduct an online search, view a product on a webpage, and the next thing we know, ads are popping up for the same and similar products every time we go online, whether we're on our desktop, laptop, tablet, or mobile device. The world of contextualized ads-or ads that are delivered to individuals based on some context-is exploding. Technology is driving the explosion and making possible some seemingly impossible things.
Posted Sep 22, 2014
Quaero announced AdVantage, an advertising and audience data management, analytics and reporting platform that helps media companies better understand their audiences across devices, foster engagement, create richer experiences, and increase overall value. AdVantage is a Cloudera certified platform built on Cloudera's Distribution of Hadoop.
Posted Sep 09, 2014