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Small businesses that use data to help make decisions are more strongly growing revenue as compared to their counterparts who use data on a limited basis, according to new research from Exact and Pb7. The findings show that businesses across the U.S. and Europe who lean on data insights reported revenue growth of 21% in the last financial year, as compared to 9% for businesses reporting limited use of data. Data-led businesses also experienced a net profit margin of 22%, versus 14% achieved by small businesses in which data has a limited role.
Posted Aug 25, 2016
In today's digital economy, companies see the revenue potential offered by data monetization and are striving to capitalize on it--preferably before their competitors do. This is particularly evident in the publishing industry, where some companies are already achieving incremental success by leveraging existing data about their consumers to generate new revenue streams. However, the majority of companies still need to determine how they want their organizations to leverage consumer data. More importantly, they need to consider how to synergize data trends emerging around both their existing base of consumers and a target demographic that may present new revenue opportunities, all of which is going through a degree of disruption in the market.
Posted Jul 29, 2016
Two of the biggest challenges in designing and delivering organizational learning are determining what content your learners most need and want, and deciding what courses to develop and offer based on learner preferences and organizational needs. Get these two challenges right, and your organization wins with engaged learners who can move the company forward. Get them wrong, and you've wasted money and effort while alienating your learners.
Posted Jul 26, 2016
During the great California gold rush, early prospectors sifted through rocks and streams in the hopes of finding a fortune. But bigger hauls were often claimed by going below the surface and digging deeply into mines, where a treasure trove of gold lay waiting to be unearthed. The gold rush may be ancient history, but there's still potential treasure to be tapped--and crises that can be prevented too-by companies that are willing to delve deep into their dark data.
Posted Jun 27, 2016
The Paris terrorist attacks in November 2015 caused a seismic shift in many areas, including media discussions of Big Data, which now focus on the Internet of Things (IoT). At first, it may seem difficult to understand how the IoT and terrorism are related, but security involves both a nation's borders and its data. These concerns are prompting new conversations about the IoT's role in the future of the Big Data landscape.
Posted May 10, 2016
Xillio, expert in the analysis, transformation and migration of unstructured data, announced version 3.0 of its Content ETL Platform. The new version of the platform is based on a completely new architecture including a new scripting language, which aims to make the platform much more stable and scalable. Also introduced in this version are the Universal Data Model and a new database (MongoDB). The platform is prepared to deal with the growing amount of content, and allows organizations to make quick changes in their information landscape.
Posted Apr 14, 2016
When the University of California-Berkeley's (UC-Berkeley) School of Information asked 43 industry professionals for their definition of "Big Data" in 2014, it received 43 different answers. Most answers touched on the "three V" parameters of Big Data popularized by Gartner, Inc.: high-volume, high-velocity, and high-variety information assets requiring advanced forms of information processing to fully unlock their potential.
Posted Feb 24, 2016
Information Builders, a provider of business intelligence (BI) and analytics, information integrity, and data integration solutions, announced iWay Hadoop Data Manager, a modern, native approach to Hadoop-based data integration and management that aims to ensure high levels of capability, compatibility, and flexibility.
Posted Feb 23, 2016
Data is all around us whether we use it or we are part of it. More than another trend, data is the way to move with agility and make every step and achievement tangible for those who do not see or believe it. One of the most transformational and accelerating factors of digitization is precisely how data is considered, leveraged, valued, and distilled. As data mining is not new it has become more than just a back office type of activity. It is all about turning facts into more than facts, figures into more than figures, and content into more than content.
Posted Feb 19, 2016
At Cxense Experience Americas, new data from a survey by Cxense, a provider of real-time data management and personalization solutions, found publishers understand the critical need for data for their business, but many still lag behind on using it to improve user experiences and digital revenue.
Posted Nov 17, 2015
Cambridge Semantics, a provider of smart data solutions driven by semantic web technology, announced that it has joined the Google for Work Partner Program as a Google Cloud Platform Technology Partner. Cambridge Semantics' customers and partners require solutions that can adapt to dynamic infrastructures and this relationship allows the company to extend its robust smart data solutions to organizations that want to leverage Google Cloud Platform for a flexible and large-scale data platform.
Posted Oct 06, 2015
Apervi, a data engineering company, announced that its flagship product, Apervi Conflux, a full-featured big data integration and orchestration platform, now offers strong streaming support, and solution accelerators to solve key use cases.
Posted Oct 01, 2015
Cambridge Semantics, a provider of smart data solutions driven by semantic web technology, announced an alliance with MarkLogic Corporation, an enterprise NoSQL database platform company. The companies say the combination of technologies created by this alliance enables organizations to rapidly store, access, visualize, and act upon diverse data to create scalable, semantic-driven data management and investigative analytics applications at a fraction of the time and cost of traditional approaches.
Posted Sep 29, 2015
Marketers have long been plagued by problems related to attribution and accurately calculating ROI. How do umbrella marketers know if their ad worked, or it just happened to rain that day, creating a spike in sales? AOL hopes to help with that. In a blog post, AOL announced, "Using our one-of-a-kind machine-learning model, the platform considers thousands of variables to accurately assign credit across every touch point - online, TV, mobile, catalog, direct mail, and more - that might ultimately lead to a desired customer action." This will be available as part of ONE by AOL: Attribution or standalone in Convertro.
Posted Jul 14, 2015
Visual Action Software, provider of the industry-leading Flaremap Application Suite, announced a strategic partnership with Hortonworks, a contributor to and provider of enterprise Apache Hadoop. The partnership brings enterprise-strength treemap technology together with the Hortonworks data platform.
Posted Jun 04, 2015
After a period of relentless hype, clarity is emerging on use cases for Big Data, and the toolsets are also showing signs of maturity. Digital media publishers may have been slow to join the Big Data party, but it is not too late. This article provides a quick overview of the Big Data tools for publishers, and the focus here is not on internal business intelligence use cases, but on the content-creation side of the business.
Posted Jun 03, 2015
Journalists have long relied on numbers to support narratives. Some in the field have even been doing deep dives into the data to find the stories buried inside-that's not new. But fresh interest, new data sources, and cheaper tools are mainstreaming what was once an advanced and specialized area of the newsroom. Today, even more reporters are translating columns and rows of information into compelling text and impactful visuals.
Posted Jun 01, 2015
Marketers are predicted to spend $11.5 billion on data and related solutions across the three most prominent channels (email, direct mail, and display advertising) in 2015, according to recent research by Winterberry Group and DMA - demonstrating data's increasing value in today's marketplace. This expected spending represents a growth of more than one billion dollars over five years, driven by advances in technology. This finding is one of many in DMA's 2015 Statistical Fact Book.
Posted May 28, 2015
Rhiza, an online platform that helps marketers and salespeople make Big Data actionable, announced the launch of Rhiza for Marketing, a new tool designed to sort through large datasets and pinpoint actionable insights. Using the product, marketers can discover granular characteristics on existing and prospective customers.
Posted May 21, 2015
Rocket Software announced the launch of Rocket Discover, a self-service, intuitive data preparation and discovery solution to give business managers and executives the speed and confidence to make key decisions. Rocket Discover allows users to easily access, manipulate, prepare and visualize data to expose insights and help them make critical business decisions.
Posted May 05, 2015
Boston-based Bedrock Data announced the launch of its data integration platform for businesses, along with $3.11 million in Series A funding led by .406 Ventures. This announcement marks the official launch of the company after over a year of development, testing, and customer on-boarding.
Posted Apr 16, 2015
Just as the elephant is grasped differently by each of the monks in "The Blind Men and the Elephant," you'll hear a different take on the Internet of Things (IoT) based on whom you ask. That's not surprising because it is really such a wide-ranging subject. Here is an attempt to distill the essence, providing you with a summary and a current snapshot of this behemoth.
Posted Apr 08, 2015
Modus Operandi, which provides contextual pattern recognition for government customers, introduced its MOVIA Big Data analytics platform to the commercial sector. MOVIA leverages military intelligence analysis capabilities to help commercial organizations watch for important patterns in their data and generate instant alerts to users or other systems.
Posted Mar 31, 2015
Ensighten, an omni-channel data and tag management provider--and the company behind the Open Marketing Platform--published new research alongside Econsultancy, finding that customer experience optimization is becoming an increasingly critical discipline as organizations enter a new era of marketing. The study found 96% of companies deem customer experience optimization as "important," with more than 41% claiming that this is now a "high priority" for their organization.
Posted Mar 19, 2015
The AdVantage Platform from Quaero announced support for Pivotal Hadoop distributions. Quaero AdVantage is a first party data platform that curates and models data for analysis and execution. The platform was architected to serve as one governing system that links multiple data technologies together. By offering SaaS-based support for Pivotal Hadoop distributions, Quaero can better deliver pervasive integration.
Posted Mar 16, 2015