Big Data

Developed over the past four months, the research deconstructs the confusion brands are experiencing with Customer Data Platforms (CDPs) by defining the category, outlining use cases and presenting a long-term outlook for the CDP market.

Posted Mar 19, 2019

A Tealium-commissioned global survey reveals the majority of customer data strategies do not support the achievement of key business objectives.

Posted Mar 12, 2019

The digital environment we live in lends itself to the proliferation of data; most of the time, that's a very good thing. Digital marketers can evaluate, better than ever before, how their marketing efforts are resonating with various audiences—and how those messages drive actions (such as website visits, downloading of various materials, lead generation, and sales).

Posted Mar 01, 2019

Martech company provides omnichannel campaign performance analytics and AI-driven recommendations to optimize campaigns.

Posted Feb 26, 2019

New automated data pipeline process drives better results for marketers.

Posted Feb 21, 2019

Right now, there's nothing hotter than storytelling with data. Attention spans are short. If content doesn't captivate us instantly, then we simply don't pay attention. So, what are companies doing to be heard? They're filling their stories with data and expecting results. But that's not enough.

Posted Feb 21, 2019

Bright River receives investment from Pride Capital Partners, (formerly known as Main Mezzanine Capital) to enable growth in visual content optimization.

Posted Feb 14, 2019

Akeneo PIM 3.0 and new Franklin Product Library launched.

Posted Feb 07, 2019

Varada, a provider of big data inline indexing, announced a $7.5 million seed funding round led by Lightspeed Venture Partners, with participation by StageOne Ventures and F2 Capital.

Posted Jan 24, 2019

Pepperdata Application Spotlight free for enterprises with a single cluster with up to 20 nodes.

Posted Jan 10, 2019

Data Management Platforms (DMPs), which in the past were central to a brand's programmatic advertising strategy, are being reconsidered both for usability and cost. Ad-tech has evolved in the last 10 years and so have DMPs, but needs have evolved as well. Given the big budgets that marketers need to operate their DMPs, brands are now asking -- do we even need one?

Posted Dec 19, 2018

Does the US need a national data privacy law? Companies who understand the importance of data protection can help create better customer experiences.

Posted Dec 10, 2018

MessageGears says its new data security feature allows B2C organizations to personalize campaigns based upon any attribute in their database without risking data to exposure either internally or within the cloud. 

Posted Dec 04, 2018

Clickso commits to responsible data management, joins Network Advertising Initiative.

Posted Nov 15, 2018

Here we define the categories we use to acknowledge the EContent 100 Companies that Matter Most in the Digital Content Industry.

Posted Nov 05, 2018

This year's EContent 100 list includes companies that are changing with the times and some that are leading the charge. Find out which 100 companies made this year's list of companies that Matter Most in the Digital Content Industry.

Posted Nov 05, 2018

New platform unlocks publisher's data and offers a new approach.

Posted Oct 11, 2018

Enterprises that deploy Reltio Customer 360 solutions will be able to benefit from both initiatives as they evolve.

Posted Oct 09, 2018

Sinequa, a provider of cognitive search and analytics, announced a partnership with Infosys, a global leader in consulting, technology and next-generation services, to deliver Cognitive Search & Analytics solutions to empower large organizations to become information-driven.

Posted Sep 11, 2018

Customer insight experts DataSalon announce new Publisher Dashboard service - empowering sales and marketing teams with insights to drive sales and retain existing customers.

Posted Sep 04, 2018

The term "artificial intelligence" (AI) was first coined in 1956, but it is only recently that the technology has become more available thanks to new hardware, datapoints, and accessible software solutions. Natural language processing (NLP) and predictive algorithms are already inside billions of devices in our pockets, homes, cars, and workplaces. Algorithms power the experiences and content we digest on a daily basis.

Posted Aug 29, 2018

Data is the fuel that keeps most digital businesses running, but in recent months we've seen data practices come under fire, be regulated, and generally be subjected to more public scrutiny. While some think it's about time people wake up to how their digital data is being used to target them, others think fears about data usage is just another over-reaction to something most people don't really comprehend. EContent had a chance to interview Greg Sparrow, senior vice president and general manager at CompliancePoint about whether or not big data has become the scapegoat.

Posted Aug 17, 2018

Global content is at the threshold of a Cambrian explosion—aided by artificial intelligence (AI).

Posted Aug 16, 2018

For content creators who leverage the regulatory requirements of the GDPR to refine their customer data-gathering processes and create—or rebuild—trust that such data will be used only to the customer's benefit, the byproduct should be more satisfied, more trusting, and more engaged customers. And that's a worthy goal on either side of the Atlantic.

Posted Aug 13, 2018

GDPR is here, but people in the United States have only benefitted from this E.U. provision as a sort of side-effect of the law. But now new data privacy protection laws are on their way to at least one American state.

Posted Jul 25, 2018

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