We are all overwhelmed with the variety, velocity, and volume of information. It is becoming increasingly difficult to figure out where the information we want is. In one of my cloud systems? Outlook? A folder? Findability can seldom be helped by search alone. Metadata and taxonomies are key to boosting findability. However, if "metadata" makes eyes roll, "taxonomy" can be a snoozer ... until you understand how important both are to boosting findability and making your content stand out and be found. This is true whether you're standing up a CMS or an intranet inside the firewall or if you're competing for eyeballs on the web. Developing a structure for navigating, finding, and understanding content-and the related descriptions in that taxonomy-is difficult and can be a surprisingly contentious process.
Posted Dec 16, 2014
Expert System, a provider of semantic technology, announced the availability of the Cogito API, now including fashion, advertising, intelligence, and media/publishing Applications. Cogito API enables a business' to organize, link, find and understand unstructured information within corporate intelligence, CRM, human resources, data management, knowledge management and social media monitoring applications.
Posted Nov 20, 2014
A panel of the world's leading advertisers and marketers affirmed the tremendous importance of data to their efforts, kicking off the premier edition of a study. More than 80% of its worldwide research panel (including over 3,000 advertisers, marketers, service providers and technology developers across 17 countries) said that data plays an affirmatively important role in supporting their respective efforts. Nearly all (92.2%) said they expect data to contribute in a more substantial manner to their advertising and marketing efforts over the coming years.
Posted Nov 06, 2014
Lotame, an independent data management platform (DMP), has announced the launch of Lotame Cross-Device, a device graph technology that connects digital devices together, opening up a broad range of new targeting and monetization options for advertisers and publishers. The new solution is based on technology originally developed by AdMobius, the company Lotame acquired in early 2014.
Posted Oct 16, 2014
By now, it's become commonplace for most of us. We conduct an online search, view a product on a webpage, and the next thing we know, ads are popping up for the same and similar products every time we go online, whether we're on our desktop, laptop, tablet, or mobile device. The world of contextualized ads-or ads that are delivered to individuals based on some context-is exploding. Technology is driving the explosion and making possible some seemingly impossible things.
Posted Sep 22, 2014
Quaero announced AdVantage, an advertising and audience data management, analytics and reporting platform that helps media companies better understand their audiences across devices, foster engagement, create richer experiences, and increase overall value. AdVantage is a Cloudera certified platform built on Cloudera's Distribution of Hadoop.
Posted Sep 09, 2014