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Qordoba, a platform enabling product development teams to manage the words in their applications, announced a new capability for scoring emotional tone in product and marketing content.

Posted Apr 10, 2018

Telestream, a provider of media streaming and delivery technologies, video service assurance, and file-based media workflow orchestration announced a strategic upgrade to its end-to-end multiscreen video monitoring and analytics solution.

Posted Apr 10, 2018

Consumers are changing—and so too must marketing strategies. Research from Blis exposed new "conscious consumers," and shares data-informed insights and recommendations about how to build loyalty with them. EContent interviewed Alex Wright, head of insights at Blis, about these consumers and what marketers need to know to reach them.

Posted Apr 05, 2018

Technology has evolved to use a different power of suggestion: intelligently analyzing our behavior, and suggesting next-best actions we might like to take. Just about all of us have found ourselves drawn into the vortex of Netflix recommendations, for instance. But what if these tools not only recommended movies and songs and books, but actively helped us become more effective at our jobs?

Posted Apr 04, 2018

Presenting EContent's annual Trendsetting Products list. Each year, we turn to our inboxes, our coverage, and our contributors to find out what products are helping content creators of all kinds stay on top of their game.

Posted Apr 02, 2018

Email solutions provider Return Path introduced a new solution exclusively for email service providers (ESPs). The Return Path Partner Platform is the first and only deliverability platform designed to give ESPs the ability to proactively monitor and diagnose deliverability issues across their full client ecosystem.

Posted Mar 29, 2018

At Adobe Summit, Adobe announced innovations in analytics for digital audio, the launch of the Adobe Experience Cloud Device Co-op, a strategic partnership with NVIDIA around AI, and an inside look at Adobe's latest technologies coming with Adobe Sneaks.

Posted Mar 29, 2018

A new study, "Business Transformation and Analytics: Driving Change in a Customer-Centric World," reveals 85% of executives know that data and analytics are critical to informing sales and marketing changes within the business, yet 39% admit to relying too heavily on one data point.

Posted Mar 27, 2018

Clarabridge, Inc., a provider of Customer Experience Management (CEM) solutions, announced updates to its suite of CX products. With these enhancements, Clarabridge will better equip companies with actionable insights from every customer interaction to reduce customer churn, increase ROI and drive sales.

Posted Mar 22, 2018

Jumpshot announced the company has broadened its data offering to enable marketing professionals who manage brands to benchmark against competitors by understanding purchase behavior, all the way down to the brand and category level.

Posted Mar 22, 2018

Lightspeed, a division of WPP's data investment management group, Kantar, is modernizing how it buys and manages data to make it easier for clients to flexibly choose from a wider variety of quality data sources based on timing and pricing needs. This includes how Lightspeed interacts with sourcing partners, the underlying technology, as well as its executive management.

Posted Mar 22, 2018

Lexalytics, a provider of "words-first" machine learning and artificial intelligence, announced support for Emoji 11.0, a set of 157 new emojis from the Unicode Consortium, the governing body that determines the emojis that consumers use worldwide on their devices.

Posted Mar 20, 2018

Meredith Mavrikos leads the vision, development and go-to-market strategy for ownerIQ's CoEx Platform. Her primary focus is working with the engineering team to build out the features and functionality of the platform to make it easier for companies across industries to utilize second-party data for their digital advertising strategies. I had a chance to ask Mavrikos about data transparency, and how it continues to impact digital marketing.

Posted Mar 14, 2018

Ugam, a global leader in data and analytics, announced its partnership with Qualtrics, a provider of research and experience management. Ugam is now part of the Qualtrics Partner Network (QPN).

Posted Mar 13, 2018

Bedrock Data has launched Fusion, SaaS software that reduces the time and cost associated with unifying customer data across cloud applications.

Posted Mar 06, 2018

Tenet Partners launches CoreBrand Data Science, a new business unit leveraging the power of predictive analytics and data science to transform how corporations and capital markets can generate value with their brands.

Posted Mar 06, 2018

Cambridge Semantics and CData Software announced a technology partnership to provide SQL query access to a code-free, graph-based, big data management, and analytics environment.

Posted Mar 06, 2018

Virtualitics, a provider of next-generation big data visualization and analytics, announced the close of a $7 million Series B round of equity funding led by Centricus, a global investment platform, and participated in by existing investor the Venture Reality Fund (The VR Fund) and other private investors.

Posted Mar 01, 2018

Cyara has enhanced the Pulse monitoring capabilities of its Cyara CX Platform version 7.1. Cyara Pulse displays real-time customer experience (CX) insights with Executive Dashboards delivered through the web-based Cyara application, and directly to the customer's mobile device. The dashboards now provide visibility across a full range of channels, including voice, web, chat, email, and SMS.

Posted Feb 27, 2018

Reltio, creators of the Self-Learning Data Platform, announced Reltio Cloud 2018.1, the newest version of the native cloud platform that organizes enterprise data for continuous self-learning. The release includes the next evolution of Reltio IQ (formerly Reltio Insights) which takes advantage of advanced analytics and machine learning for day-to-day operations and applications.

Posted Feb 27, 2018

Bloom Intelligence announced the release of two new features to support its innovative Wi-Fi analytics and automated marketing platform. With the launch of its new ratings trigger and data-rich customer cards, Bloom Intelligence is increasing the ROI of its offerings for the hospitality and retail industries.

Posted Feb 27, 2018

Clicksco has launched in beta, allowing publishers to use their audience data for better personalization and greater revenue. Carbon by Clicksco is a SaaS tool, providing actionable audience insights and more profitable data management for advertisers, publishers, and platforms.

Posted Feb 22, 2018

Adobe unveiled new updates for Analysis Workspace, Adobe Analytics' way to deliver data in a creative way. The updates, which include deep customization options, instantly-replicable templates, and easy access to mobile data, aim to help marketers and other professionals turn complex datasets into high-quality visualizations at unprecedented speeds and simplicity.

Posted Feb 22, 2018

The Oracle Applications Users Group (OAUG), an independent, global, member-led organization that maximizes customers' investment in Oracle and partner solutions, relaunched its Analytics, BI and Big Data Special Interest Group (SIG). The new SIG was reestablished through the merger of two long-standing SIGs, the BI-Big Data and Endeca SIGs, to increase the organization's focus on Oracle Enterprise Analytics Technologies.

Posted Feb 22, 2018

StoryStream, an AI-powered content marketing platform provider, announced its partnership with Brandwatch, the world's premier social intelligence group, on the launch of its Vizia data-visualization platform. The partnership will enable StoryStream's proprietary artificial intelligence-powered content management capabilities to be used within the Vizia's platform, allowing Brandwatch customers to display the social content that matters most alongside insightful data-visualizations across organizations.

Posted Feb 22, 2018

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