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The familiar adage "Everything old is new again" was on my mind as I enjoyed one of my beach reads this summer, How to Lie With Statistics, by Darrell Huff. In a TED talk, Bill Gates said that Huff "shows you how visuals can be used to exaggerate trends and give distorted comparisons." I assumed it was a hot-off-the-press response to the current fixation with fake news and erroneous data. However, the copyright page says Huff first shared these tips and tricks back in 1954.

Posted Dec 12, 2017

Socialbakers, an AI-powered social media marketing platform, announced the addition of performance benchmarks for social networks to its Socialbakers Suite. Socialbakers video performance benchmarks let marketers view their video performance metrics in a competitive context against industries, countries, and regions.

Posted Dec 07, 2017

Everyone has heard the cliché, "every company is a technology company". While we know that's not true, it is true that every company is powered by technology. It used to be that an internet connection and a Microsoft office subscription was good enough for small companies, and for larger companies, same thing but add some servers. Now, though, with the influx of data that needs to be managed, a solid IT infrastructure is more than necessary.

Posted Dec 06, 2017

Anodot, the AI-powered analytics company, announced the launch of AI Analytics for Retail. Anodot's AI-powered data analytics system -- with multiple patents pending -- uncovers incidents in real time, revealing glitches that would cost retailers millions in lost revenue, and identifying opportunities.

Posted Nov 30, 2017

The Gilbane Digital Content Conference kicked off with a deep dive into the customer psyche with back-to-back keynote presentations. One thing is clear: the future is here and it knows what you're thinking and doing.

Posted Nov 28, 2017

Squarespace released a completely redesigned mobile analytics platform that lets customers dive deeper into their website's analytics. With newly optimized features (listed below), this release is essentially an entirely new app that brings our desktop analytic capabilities to mobile.

Posted Nov 21, 2017

Jumpshot, the only company that unlocks walled-garden data to reach customers more effectively, released its Jump the Garden Walls Data Report, revealing that the growth of eCommerce platforms has driven consumers away from brand sites to marketplaces where consumers make over 50% of their retail purchases.

Posted Nov 16, 2017

Our judges are an integral part of making the EContent 100 list happen, but they rarely get an opportunity to talk directly to our readers. In order to get an idea of what was on their minds during this year's judging, we asked them one simple question: "What was the breakout trend of the past year from your vantage point in the industry, and how do you see it evolving next year?" These are their answers.

Posted Nov 15, 2017

Attendify, a provider of self-service event apps and lead retrieval solutions, has released Attendify Audiences, a data management platform for the event industry. Attendify Audiences enables marketers who produce live events to turn their data into an asset, leveraging it to personalize marketing campaigns and deliver positive event ROI.

Posted Nov 14, 2017

Clarabridge, Inc., a provider of Customer Experience Management (CEM) solutions, has announced several key updates to its customer intelligence platform. Building on its text analytics engine, these new features make it easier for users to understand how customers are feeling and drill down to root-causes.

Posted Nov 14, 2017

In order to survive, everything must evolve. The EContent 100 list of companies that matter most in the digital content industry is no exception. Every year during the voting process, we see how the changing list reflects the way the larger industry is developing. In 2017, a couple of trends emerged. The first, is the importance of artificial intelligence (AI), which is probably obvious to anyone in the content business. The second is the increasing importance of digital asset management (DAM). Next year, DAM will need its own category, but this year, we did our best to honor its contributions to the industry within our existing framework.

Posted Nov 01, 2017

Chatmeter, a provider of local search marketing and review management, announced strong momentum at Brand Marketing Summit NYC. As part of this growth, the company launched a new service, ChatExec, along with its relocated headquarters in San Diego to accommodate seven new hires and a growing bench of senior talent as the company.

Posted Oct 26, 2017

It's 2017, and everyone is wrestling with fake news. Given the wide-ranging nature of artificial intelligence (AI) use cases, it is only natural to ask whether machine learning can help us combat fake news. It should be fairly simple to build ourselves a fact-checker, right? After all, software is able to flag spam email or pornographic images with a high degree of accuracy. It turns out that machine learning techniques are useful, but they have their limitations—and we are far away from a fully automated fact-checking tool.

Posted Oct 17, 2017

LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced the availability of the 2017 State of People-Based Measurement Report, conducted by Wakefield Research. The study, which surveyed 500 marketing and advertising senior professionals across the U.S., examines the industry's current perception and implementation of "people-based" measurement, defined as the use of anonymized consumer identity data to better measure the omnichannel impact of marketing.

Posted Oct 11, 2017

Today, digital advertisers can use various forms of analytics to determine exactly what readers are looking at—and for how long. Enter the concept of time-based advertising metrics, which is the ability to not only know whether an ad has been viewed, but how long viewers spent engaged with it. This represents value for advertisers—and publishers. After all, chances are that advertisers would be willing to pay more to have their content viewed for a longer period of time by their target audiences. The higher the level of engagement (based on time spent), the more advertisers should be willing to spend.

Posted Oct 02, 2017

More than three-quarters of business executives expect artificial intelligence (AI) to create competitive advantage or new lines of business for their companies, but only about one in five companies has incorporated artificial intelligence in some offerings or processes today, and only one in 20 companies has extensively incorporated AI into its current offerings or processes. Less than 40% of all companies have an AI strategy in place, and while the largest companies—those with 100,000 employees or more—are the most likely to have an AI strategy, only half do have one.

Posted Sep 07, 2017

It will be no surprise to regular readers of this column that I can be a bit of a skeptic when it comes to new technology. I don't stand in line for the new iPhone. In fact, I'm usually a few generations behind, preferring to wait until the reviews are in on new features. I like to know exactly what I want and need in a device before I buy one—and I keep the gadgets to a minimum. But lately, I've been thinking about bringing a robot into my house.

Posted Sep 05, 2017

Ness Digital Engineering announced a new Personalization Accelerator that applies machine learning principles to existing data to help companies get customer experience personalization improvements to market faster.

Posted Aug 31, 2017

When done right, brands can use customer data to build relationships with individuals and offer concierge-level experiences. The "State of the Connected Customer" report found that 57% of consumers are willing to give up personal information and data, but there has to be a return. Ultimately, consumers must feel that they're giving marketers their data, not that marketers are creepily stalking and taking their information behind the scenes.

Posted Aug 30, 2017

Viafoura, a provider of engagement, commenting, and moderation tools, announces the release of its upgraded Next Generation Audience Development Platform. Optimized to encourage audience participation, registration, and subscription within online communities, the enhanced solution provides media brands with the tools and first-party user behavior data necessary to support their market value.

Posted Aug 24, 2017

According to a recent study from IndustryARC, the location intelligence (LI) Market & Location Analytics (LA) Market is forecast to reach $16.43 billion by 2021 and is estimated to grow at a CAGR of 23.4% during 2016-2021.

Posted Aug 22, 2017

Sortable launched its platform Sortable Analytics, which unifies content, marketing, and revenue teams with the data they need to make intelligent decisions about their business. Sortable Analytics consolidates data from all ad partners and provides hourly updates on how a site is performing.

Posted Aug 17, 2017

TMMData, a creator of flexible data integration and data preparation platform Foundation, has announced its advancement to Business partner within the Adobe Exchange partner program for Adobe Experience Cloud.

Posted Aug 10, 2017

News publishers must wrestle with the same conundrum that organizers of resistance movements such as the Women's March and the March for Science face: how to harness that heightened post-election energy and engagement for the long haul. The challenge is to smooth and manage the Trump Bump into a Trump Trajectory.

Posted Aug 07, 2017

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