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In order to survive, everything must evolve. The EContent 100 list of companies that matter most in the digital content industry is no exception. Every year during the voting process, we see how the changing list reflects the way the larger industry is developing. In 2017, a couple of trends emerged. The first, is the importance of artificial intelligence (AI), which is probably obvious to anyone in the content business. The second is the increasing importance of digital asset management (DAM). Next year, DAM will need its own category, but this year, we did our best to honor its contributions to the industry within our existing framework.

Posted Nov 01, 2017

Chatmeter, a provider of local search marketing and review management, announced strong momentum at Brand Marketing Summit NYC. As part of this growth, the company launched a new service, ChatExec, along with its relocated headquarters in San Diego to accommodate seven new hires and a growing bench of senior talent as the company.

Posted Oct 26, 2017

It's 2017, and everyone is wrestling with fake news. Given the wide-ranging nature of artificial intelligence (AI) use cases, it is only natural to ask whether machine learning can help us combat fake news. It should be fairly simple to build ourselves a fact-checker, right? After all, software is able to flag spam email or pornographic images with a high degree of accuracy. It turns out that machine learning techniques are useful, but they have their limitations—and we are far away from a fully automated fact-checking tool.

Posted Oct 17, 2017

LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution, announced the availability of the 2017 State of People-Based Measurement Report, conducted by Wakefield Research. The study, which surveyed 500 marketing and advertising senior professionals across the U.S., examines the industry's current perception and implementation of "people-based" measurement, defined as the use of anonymized consumer identity data to better measure the omnichannel impact of marketing.

Posted Oct 11, 2017

Today, digital advertisers can use various forms of analytics to determine exactly what readers are looking at—and for how long. Enter the concept of time-based advertising metrics, which is the ability to not only know whether an ad has been viewed, but how long viewers spent engaged with it. This represents value for advertisers—and publishers. After all, chances are that advertisers would be willing to pay more to have their content viewed for a longer period of time by their target audiences. The higher the level of engagement (based on time spent), the more advertisers should be willing to spend.

Posted Oct 02, 2017

More than three-quarters of business executives expect artificial intelligence (AI) to create competitive advantage or new lines of business for their companies, but only about one in five companies has incorporated artificial intelligence in some offerings or processes today, and only one in 20 companies has extensively incorporated AI into its current offerings or processes. Less than 40% of all companies have an AI strategy in place, and while the largest companies—those with 100,000 employees or more—are the most likely to have an AI strategy, only half do have one.

Posted Sep 07, 2017

It will be no surprise to regular readers of this column that I can be a bit of a skeptic when it comes to new technology. I don't stand in line for the new iPhone. In fact, I'm usually a few generations behind, preferring to wait until the reviews are in on new features. I like to know exactly what I want and need in a device before I buy one—and I keep the gadgets to a minimum. But lately, I've been thinking about bringing a robot into my house.

Posted Sep 05, 2017

Ness Digital Engineering announced a new Personalization Accelerator that applies machine learning principles to existing data to help companies get customer experience personalization improvements to market faster.

Posted Aug 31, 2017

When done right, brands can use customer data to build relationships with individuals and offer concierge-level experiences. The "State of the Connected Customer" report found that 57% of consumers are willing to give up personal information and data, but there has to be a return. Ultimately, consumers must feel that they're giving marketers their data, not that marketers are creepily stalking and taking their information behind the scenes.

Posted Aug 30, 2017

Viafoura, a provider of engagement, commenting, and moderation tools, announces the release of its upgraded Next Generation Audience Development Platform. Optimized to encourage audience participation, registration, and subscription within online communities, the enhanced solution provides media brands with the tools and first-party user behavior data necessary to support their market value.

Posted Aug 24, 2017

According to a recent study from IndustryARC, the location intelligence (LI) Market & Location Analytics (LA) Market is forecast to reach $16.43 billion by 2021 and is estimated to grow at a CAGR of 23.4% during 2016-2021.

Posted Aug 22, 2017

Sortable launched its platform Sortable Analytics, which unifies content, marketing, and revenue teams with the data they need to make intelligent decisions about their business. Sortable Analytics consolidates data from all ad partners and provides hourly updates on how a site is performing.

Posted Aug 17, 2017

TMMData, a creator of flexible data integration and data preparation platform Foundation, has announced its advancement to Business partner within the Adobe Exchange partner program for Adobe Experience Cloud.

Posted Aug 10, 2017

News publishers must wrestle with the same conundrum that organizers of resistance movements such as the Women's March and the March for Science face: how to harness that heightened post-election energy and engagement for the long haul. The challenge is to smooth and manage the Trump Bump into a Trump Trajectory.

Posted Aug 07, 2017

Adobe announced it will open up its data science and algorithmic optimization capabilities in Adobe Target, the personalization engine of Adobe Marketing Cloud. Brands will be able to insert their own data models and algorithms into Adobe Target to deliver experiences to customers.

Posted Aug 01, 2017

Qualtrics, the leader in experience management, announced its predictive intelligence and machine learning engine, Qualtrics iQ. The company, which started 15 years ago as a survey platform, has continued to evolve over time. Today it is a provider of experience management. By launching Qualtrics iQ and leveraging the power of machine learning and predictive intelligence, Qualtrics is democratizing the ability to move from data to insights.

Posted Jul 27, 2017

Marketers are just now learning what many others have known for years: data visualization is the key to dramatic storytelling and resonating with your target audience. Media theorist John Berger said that data visualization is important because people "think in pictures." Leave aside the fact that people are visual learners and that the vast majority of human communication is nonverbal--visualization data takes ideas and presents them to people in a way that their brains are already naturally receptive to. The problem, however, is that numbers alone are kind of boring--even when they've been visualized.

Posted Jul 19, 2017

With the launch of Audience Insights, eCommerce marketers gain access to a fast and in-depth dashboard for behavioral- and product-based insights for any audience segment they choose to create. Once a marketer creates an audience within Bluecore, they can access Audience Insights to visualize how a particular segment is predicted to engage and convert, and then develop campaigns and strategies to maximize results.

Posted Jul 18, 2017

Data is all the rage in marketing and media. It would be quite difficult to find a single marketing or media-related conference this year that doesn't offer at least one panel in its program on data, and most of them feature two or more. Deterministic data (i.e., data that can be matched to a unique and identifiable individual, such as a name or an email address) is being touted as an untapped precious resource. But in this discussion regarding data, many marketers and media companies are missing the opportunities offered by social media data.

Posted Jul 18, 2017

Adjust, an app analytics and attribution company, announced the next generation of its attribution solutions. The new features give advertisers direct control over their campaign logic, with deeper insights into the actual customer lifetime value (LTV) of their user base.

Posted Jul 13, 2017

While there are plenty of dire-sounding discussions taking place these days around artificial intelligence (AI) and machine learning—and their potential to disrupt the world as we know it—this isn't technology of the future. It's already gaining traction across multiple industries and professions, including with content creators. New technologies are promising to upend the traditional ways in which content is conceived, produced, and disseminated. Examples already exist. 20th Century Fox used IBM Watson to create a trailer for Morgan.

Posted Jul 10, 2017

Darius For Retail collaborated with Sapio Research to gain insight into how U.S. retail decision makers approach customer engagement, data and in-store technologies. The data sheds light on the critical issues endangering the retail industry, including how businesses are failing to be "retail ready" for their shoppers by not strategizing beyond traditional retail holidays and store planning.

Posted Jul 06, 2017

Want to ensure you're generating profits from your marketing spend? Here are five online marketing integrations your business must start using.

Posted Jun 26, 2017

Marketers are often dubious about the accuracy of advertising metrics when they put their trust in a major digital ad platform like Google, Facebook, Instagram, Snapchat, or Twitter. They want to be sure, of course, that they're being billed for the right clicks, ad impressions are correctly tallied, and calculation methods are verified by third parties.

Posted Jun 21, 2017

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