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Jumpshot announced the company has broadened its data offering to enable marketing professionals who manage brands to benchmark against competitors by understanding purchase behavior, all the way down to the brand and category level.

Posted Mar 22, 2018

Lightspeed, a division of WPP's data investment management group, Kantar, is modernizing how it buys and manages data to make it easier for clients to flexibly choose from a wider variety of quality data sources based on timing and pricing needs. This includes how Lightspeed interacts with sourcing partners, the underlying technology, as well as its executive management.

Posted Mar 22, 2018

Lexalytics, a provider of "words-first" machine learning and artificial intelligence, announced support for Emoji 11.0, a set of 157 new emojis from the Unicode Consortium, the governing body that determines the emojis that consumers use worldwide on their devices.

Posted Mar 20, 2018

Meredith Mavrikos leads the vision, development and go-to-market strategy for ownerIQ's CoEx Platform. Her primary focus is working with the engineering team to build out the features and functionality of the platform to make it easier for companies across industries to utilize second-party data for their digital advertising strategies. I had a chance to ask Mavrikos about data transparency, and how it continues to impact digital marketing.

Posted Mar 14, 2018

Ugam, a global leader in data and analytics, announced its partnership with Qualtrics, a provider of research and experience management. Ugam is now part of the Qualtrics Partner Network (QPN).

Posted Mar 13, 2018

Bedrock Data has launched Fusion, SaaS software that reduces the time and cost associated with unifying customer data across cloud applications.

Posted Mar 06, 2018

Tenet Partners launches CoreBrand Data Science, a new business unit leveraging the power of predictive analytics and data science to transform how corporations and capital markets can generate value with their brands.

Posted Mar 06, 2018

Cambridge Semantics and CData Software announced a technology partnership to provide SQL query access to a code-free, graph-based, big data management, and analytics environment.

Posted Mar 06, 2018

Virtualitics, a provider of next-generation big data visualization and analytics, announced the close of a $7 million Series B round of equity funding led by Centricus, a global investment platform, and participated in by existing investor the Venture Reality Fund (The VR Fund) and other private investors.

Posted Mar 01, 2018

Cyara has enhanced the Pulse monitoring capabilities of its Cyara CX Platform version 7.1. Cyara Pulse displays real-time customer experience (CX) insights with Executive Dashboards delivered through the web-based Cyara application, and directly to the customer's mobile device. The dashboards now provide visibility across a full range of channels, including voice, web, chat, email, and SMS.

Posted Feb 27, 2018

Reltio, creators of the Self-Learning Data Platform, announced Reltio Cloud 2018.1, the newest version of the native cloud platform that organizes enterprise data for continuous self-learning. The release includes the next evolution of Reltio IQ (formerly Reltio Insights) which takes advantage of advanced analytics and machine learning for day-to-day operations and applications.

Posted Feb 27, 2018

Bloom Intelligence announced the release of two new features to support its innovative Wi-Fi analytics and automated marketing platform. With the launch of its new ratings trigger and data-rich customer cards, Bloom Intelligence is increasing the ROI of its offerings for the hospitality and retail industries.

Posted Feb 27, 2018

Clicksco has launched in beta, allowing publishers to use their audience data for better personalization and greater revenue. Carbon by Clicksco is a SaaS tool, providing actionable audience insights and more profitable data management for advertisers, publishers, and platforms.

Posted Feb 22, 2018

Adobe unveiled new updates for Analysis Workspace, Adobe Analytics' way to deliver data in a creative way. The updates, which include deep customization options, instantly-replicable templates, and easy access to mobile data, aim to help marketers and other professionals turn complex datasets into high-quality visualizations at unprecedented speeds and simplicity.

Posted Feb 22, 2018

The Oracle Applications Users Group (OAUG), an independent, global, member-led organization that maximizes customers' investment in Oracle and partner solutions, relaunched its Analytics, BI and Big Data Special Interest Group (SIG). The new SIG was reestablished through the merger of two long-standing SIGs, the BI-Big Data and Endeca SIGs, to increase the organization's focus on Oracle Enterprise Analytics Technologies.

Posted Feb 22, 2018

StoryStream, an AI-powered content marketing platform provider, announced its partnership with Brandwatch, the world's premier social intelligence group, on the launch of its Vizia data-visualization platform. The partnership will enable StoryStream's proprietary artificial intelligence-powered content management capabilities to be used within the Vizia's platform, allowing Brandwatch customers to display the social content that matters most alongside insightful data-visualizations across organizations.

Posted Feb 22, 2018

Cambridge Semantics, a provider of a universal semantic layer for big data management and connected data analytics solutions, today announced a preview of AnzoGraph, a native graph-based parallel query engine available for analyzing data from Amazon Neptune, the new fully managed graph database service from Amazon Web Services (AWS).

Posted Feb 20, 2018

Wouldn't it be nice if technology development proceeded in an orderly, logical, and predictable manner? Once you finish laughing—or crying—at that sentence, recognize that especially when it comes to content and marketing analytics and the Big Data that underpins their viability, it was entirely unrealistic in 2017. "Technology didn't wait for us to get our data act together," observes Allison Snow, a senior analyst at Forrester.

Posted Feb 09, 2018

EContent got the chance to talk with some of the digital content industry's best and brightest at the Gilbane Digital Content Conference. We asked them a series of questions in the hopes that their answers will help you be better prepared for 2018's challenges. In this installment of Voices of EContent, we asked these leaders in their fields to tell us what advice they would give content creators in 2018.

Posted Jan 26, 2018

EContent got the chance to talk with some of the digital content industry's best and brightest at the Gilbane Digital Content Conference. In this installment of Voices of EContent, we asked these leaders in their fields to tell us what the best use they've seen of AI in the content industry? We heard about the healthcare field, the importance of metadata, neural networking, movie trailers, and more.

Posted Jan 19, 2018

After a three-month beta test, user-friendly AI data platform 1plusX is giving publishers new recruitment data tools to combine recruitment ad data with their main site audience data. Based on the innovative technology used to integrate customer relationship management (CRM) and third-party panel data into the 1plusX data platform, the new recruitment data tools enable publishers to integrate anonymous job seekers' data so hyper-relevant ads can be displayed to extremely targeted consumers and candidates.

Posted Jan 18, 2018

GRM Information Management, a provider of data management, has introduced what it calls a powerful actionable analytics tool, capable of revolutionizing the way that companies get real-time insights into business-critical data trends - and how they use that information to drive competitive advantage in the marketplace. GRM's new actionable analytics solution concurrently analyzes internal company data and external data sets to create insights that can trigger immediate business alerts that are capable of dramatically impacting business outcomes.

Posted Jan 11, 2018

EContent got the chance to talk with some of the digital content industry's best and brightest at the Gilbane Digital Content Conference 2017. In this installment of Voices of EContent, we asked these leaders in their fields to tell us what trend they were most excited about in 2018. We heard about content marketing, personalized video, augemented reality and machine learning, automation in translation and localization, and more.

Posted Jan 05, 2018

There are many theories and data sets that should be incorporated into your marketing strategy. But too often, especially in the burgeoning world of big data, it's easy to get bogged down by quantitative information. The type of data marketers should be paying closer attention to is qualitative data, which tend to be based on subjective factors like emotional experience and behavior.

Posted Dec 21, 2017

Lexalytics, a provider of "words-first" machine learning and artificial intelligence, announced he launch of Lexalytics AI Assembler, a new machine learning platform that aims to simplify and accelerate the process of gaining insights from the large quantity of natural language data inundating the enterprise. Lexalytics is also launching a limited-availability beta release of Semantria Storage & Visualization, a content storage, aggregation, search, and reporting framework.

Posted Dec 14, 2017

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