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Customer insight experts DataSalon announce new Publisher Dashboard service - empowering sales and marketing teams with insights to drive sales and retain existing customers.

Posted Sep 04, 2018

When you get your blog started, you need to include these seven features—at a minimum—to lay the groundwork for your online brand.

Posted Aug 30, 2018

The term "artificial intelligence" (AI) was first coined in 1956, but it is only recently that the technology has become more available thanks to new hardware, datapoints, and accessible software solutions. Natural language processing (NLP) and predictive algorithms are already inside billions of devices in our pockets, homes, cars, and workplaces. Algorithms power the experiences and content we digest on a daily basis.

Posted Aug 29, 2018

Data is the fuel that keeps most digital businesses running, but in recent months we've seen data practices come under fire, be regulated, and generally be subjected to more public scrutiny. While some think it's about time people wake up to how their digital data is being used to target them, others think fears about data usage is just another over-reaction to something most people don't really comprehend. EContent had a chance to interview Greg Sparrow, senior vice president and general manager at CompliancePoint about whether or not big data has become the scapegoat.

Posted Aug 17, 2018

New updates put metadata at the center of broadcasting with enhanced functionality and efficiency.

Posted Aug 16, 2018

Global content is at the threshold of a Cambrian explosion—aided by artificial intelligence (AI).

Posted Aug 16, 2018

Minute.ly AI live stream technology analyzed 2018 World Cup games, resulting in double-digit growth for live stream consumption.

Posted Aug 14, 2018

For content creators who leverage the regulatory requirements of the GDPR to refine their customer data-gathering processes and create—or rebuild—trust that such data will be used only to the customer's benefit, the byproduct should be more satisfied, more trusting, and more engaged customers. And that's a worthy goal on either side of the Atlantic.

Posted Aug 13, 2018

Machine Learning, video and image recognition helps advertisers produce the highest performing ad creative.

Posted Jul 31, 2018

Statistics, dashboards, and tools for campaign optimization are at everyone's disposal. The problem is, the picture of measured KPI and ROI they provide can be far from the true state of things. Today, advertisers and publishers should be well-informed and prepared in order to raise the brand in ever-changing ad tech reality.

Posted Jul 30, 2018

Given all the time and creative energy that goes into brainstorming, crafting, editing, publishing, and sharing content, you'd probably love to have a direct finger on the pulse of how it's doing with readers. Fortunately, you have everything you need, right at your fingertips.

Posted Jul 26, 2018

GDPR is here, but people in the United States have only benefitted from this E.U. provision as a sort of side-effect of the law. But now new data privacy protection laws are on their way to at least one American state.

Posted Jul 25, 2018

Salesforce has signed a definitive agreement to acquire Datorama, a cloud-based, AI-powered marketing intelligence, and analytics platform for enterprises, agencies, and publishers.

Posted Jul 24, 2018

Emerging audience research and entertainment technology is leading to ever more personalized advertising, and the shift was especially obvious in the midst of this year's World Cup fever. A simple television campaign is no longer enough to hook FIFA fans-the shift to digital and social platforms allows for a new wave of engagement and audience interaction.

Posted Jul 20, 2018

Machines think faster than we do. Well, some of them do. And even then, it depends on our definitions of "think." But machines can recognize faster than humans do, and process quicker than humans, and this is where they can be useful in your marketing strategy.

Posted Jul 20, 2018

ColdFusion has announced the 2018 release of Adobe ColdFusion.

Posted Jul 17, 2018

With this version, both novices and expert data scientists can quickly extract valuable text analytics results from large collections with minimal effort.

Posted Jul 12, 2018

A provider of research technology introduces a free version of its online focus group solution called InterVu Now; Adds AI to its full version of InterVu.

Posted Jul 12, 2018

Liferay DXP 7.1, Liferay Commerce and Liferay Analytics Cloud help business users and developers deliver insight-driven experiences to acquire and retain customers.

Posted Jul 12, 2018

Fastman, a provider of information management solutions for OpenText Content Suite, announced the latest release of its Bulk Data Manager solution. The sophisticated engine within Bulk Data Manager enables Content Suite administrators and power-users to load, manage, and intelligently update large volumes of documents and related meta-data quickly and accurately. Bulk Data Manager simplifies migration processes, reduces IT overheads, and ensures data integrity.

Posted Jul 10, 2018

Freckle IoT, a multi-channel offline attribution company, announced the launch and availability of Killi, a consumer application built on the blockchain that allows people to begin to take back control of their identity from corporations that have been using their information without their consent.

Posted Jun 26, 2018

Jumpshot, a company that unlocks walled garden data, revealed results of a survey of more than 300 marketers aimed at uncovering the importance of data insights from within eCommerce marketplaces like Amazon, Target, and Walmart.com. The big takeaway: respondents indicate they lack customer behavioral data that eCommerce marketplaces do not provide, giving these marketplaces an unfair advantage over other retailers and brands—especially in the era of Amazon.

Posted Jun 21, 2018

In partnership with global research firm Demand Metric, email solutions provider Return Path released a new research report, The State of Email Marketing. With this new report, Demand Metric and Return Path sought to determine what separates high performing email marketing programs from the rest of the pack.

Posted Jun 21, 2018

Data-driven organizations realize the importance of deriving value from their data for business advantage. But this can only be achieved when data citizens (anyone within the organization who uses data to perform their job) can easily access the data, understand it, and trust it.

Posted Jun 12, 2018

Creative digital agency, DMS, has announced a major update to its international media intelligence platform. HAWK ONLINE 5.0 provides the entertainment industry with extensive monitoring, reporting, and analysis across press, broadcast, online, and social media.

Posted Jun 05, 2018

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