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Statistics, dashboards, and tools for campaign optimization are at everyone's disposal. The problem is, the picture of measured KPI and ROI they provide can be far from the true state of things. Today, advertisers and publishers should be well-informed and prepared in order to raise the brand in ever-changing ad tech reality.

Posted Jul 30, 2018

Given all the time and creative energy that goes into brainstorming, crafting, editing, publishing, and sharing content, you'd probably love to have a direct finger on the pulse of how it's doing with readers. Fortunately, you have everything you need, right at your fingertips.

Posted Jul 26, 2018

GDPR is here, but people in the United States have only benefitted from this E.U. provision as a sort of side-effect of the law. But now new data privacy protection laws are on their way to at least one American state.

Posted Jul 25, 2018

Salesforce has signed a definitive agreement to acquire Datorama, a cloud-based, AI-powered marketing intelligence, and analytics platform for enterprises, agencies, and publishers.

Posted Jul 24, 2018

Emerging audience research and entertainment technology is leading to ever more personalized advertising, and the shift was especially obvious in the midst of this year's World Cup fever. A simple television campaign is no longer enough to hook FIFA fans-the shift to digital and social platforms allows for a new wave of engagement and audience interaction.

Posted Jul 20, 2018

Machines think faster than we do. Well, some of them do. And even then, it depends on our definitions of "think." But machines can recognize faster than humans do, and process quicker than humans, and this is where they can be useful in your marketing strategy.

Posted Jul 20, 2018

ColdFusion has announced the 2018 release of Adobe ColdFusion.

Posted Jul 17, 2018

With this version, both novices and expert data scientists can quickly extract valuable text analytics results from large collections with minimal effort.

Posted Jul 12, 2018

A provider of research technology introduces a free version of its online focus group solution called InterVu Now; Adds AI to its full version of InterVu.

Posted Jul 12, 2018

Liferay DXP 7.1, Liferay Commerce and Liferay Analytics Cloud help business users and developers deliver insight-driven experiences to acquire and retain customers.

Posted Jul 12, 2018

Fastman, a provider of information management solutions for OpenText Content Suite, announced the latest release of its Bulk Data Manager solution. The sophisticated engine within Bulk Data Manager enables Content Suite administrators and power-users to load, manage, and intelligently update large volumes of documents and related meta-data quickly and accurately. Bulk Data Manager simplifies migration processes, reduces IT overheads, and ensures data integrity.

Posted Jul 10, 2018

Freckle IoT, a multi-channel offline attribution company, announced the launch and availability of Killi, a consumer application built on the blockchain that allows people to begin to take back control of their identity from corporations that have been using their information without their consent.

Posted Jun 26, 2018

Jumpshot, a company that unlocks walled garden data, revealed results of a survey of more than 300 marketers aimed at uncovering the importance of data insights from within eCommerce marketplaces like Amazon, Target, and Walmart.com. The big takeaway: respondents indicate they lack customer behavioral data that eCommerce marketplaces do not provide, giving these marketplaces an unfair advantage over other retailers and brands—especially in the era of Amazon.

Posted Jun 21, 2018

In partnership with global research firm Demand Metric, email solutions provider Return Path released a new research report, The State of Email Marketing. With this new report, Demand Metric and Return Path sought to determine what separates high performing email marketing programs from the rest of the pack.

Posted Jun 21, 2018

Data-driven organizations realize the importance of deriving value from their data for business advantage. But this can only be achieved when data citizens (anyone within the organization who uses data to perform their job) can easily access the data, understand it, and trust it.

Posted Jun 12, 2018

Creative digital agency, DMS, has announced a major update to its international media intelligence platform. HAWK ONLINE 5.0 provides the entertainment industry with extensive monitoring, reporting, and analysis across press, broadcast, online, and social media.

Posted Jun 05, 2018

Amazon Web Services, Inc. (AWS), an Amazon.com company, announced pay-per-session pricing for Amazon QuickSight.

Posted Jun 05, 2018

To make sure the content running on your site is as per users' taste and interest, one could apply varied user-testing techniques to know whether it's being read and interpreted correctly by the users. Here are four tips to get the most out of your content test via user-testing techniques.

Posted May 31, 2018

In the early days of relational databases, data collection was a large part of the puzzle. Pre-internet, the number of news sources was much smaller, and the metadata involved was much more segmented—names, dates, and places. The format and variety of Big Data have changed just about everything that we believed to be true regarding database contents and creation.

Posted May 29, 2018

Reltio, provider of the Self-Learning Data Platform, announced that it has secured a $45 million Series D investment to accelerate innovation, fuel international expansion, and ramp support for global enterprise customers.

Posted May 28, 2018

Indico, a provider of Enterprise AI solutions for unstructured content, announced the release of the latest version of its application. The machine learning solution is built to make artificial intelligence more accessible to business users looking to automate manual processes, augment existing workflows with greater intelligence, or discover new opportunities and risks within existing unstructured data.

Posted May 28, 2018

Intent data is becoming a holy grail in B2B marketing, but we use it in a notably different way. I'll talk about how intent data is redefining B2B marketing and how you might capitalize on this technique.

Posted May 25, 2018

The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collection and processing of personal information of individuals within the European Union (EU). These regulations, become enforceable on May 25, 2018.

Posted May 24, 2018

If an app is free, it means the customer is paying with his or her data. But it's estimated that only 2% of the data out there is actionable and insightful. Mining and creating value from data are now paramount to business models. Everything can be measured, but what are the most important things to measure? Let's find out.

Posted May 23, 2018

Adobe announced the launch of Advertising Analytics for Paid Search, a way for brands to accurately generate precise ROI for paid search behavior, compared to simple vanity metrics.

Posted May 17, 2018

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