Analytics

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Developed over the past four months, the research deconstructs the confusion brands are experiencing with Customer Data Platforms (CDPs) by defining the category, outlining use cases and presenting a long-term outlook for the CDP market.

Posted Mar 19, 2019

aqfer, the data-centric marketing architecture for next-generation solutions, announced the launch of aqfer Marketplace. ShareThis and AirDXP join as inaugural partners.

Posted Mar 19, 2019

The Linqia Intelligence Suite includes Dynata, formerly Research Now SSI, for ad creativeimpact, IRI for sales lift, Foursquare and Placed for store visits, and Samba TV for TV.

Posted Mar 14, 2019

A Tealium-commissioned global survey reveals the majority of customer data strategies do not support the achievement of key business objectives.

Posted Mar 12, 2019

New research identifies challenges for current measurement practices, calls for better ways to address "unobservable" factors.

Posted Mar 07, 2019

The digital environment we live in lends itself to the proliferation of data; most of the time, that's a very good thing. Digital marketers can evaluate, better than ever before, how their marketing efforts are resonating with various audiences—and how those messages drive actions (such as website visits, downloading of various materials, lead generation, and sales).

Posted Mar 01, 2019

Martech company provides omnichannel campaign performance analytics and AI-driven recommendations to optimize campaigns.

Posted Feb 26, 2019

New automated data pipeline process drives better results for marketers.

Posted Feb 21, 2019

Right now, there's nothing hotter than storytelling with data. Attention spans are short. If content doesn't captivate us instantly, then we simply don't pay attention. So, what are companies doing to be heard? They're filling their stories with data and expecting results. But that's not enough.

Posted Feb 21, 2019

New data suggest marketers are shifting who they target and how they do it. See which audiences advertisers are willing to spend big bucks to gain access to.

Posted Feb 21, 2019

Marketing Intelligence Platform releases cross-device and cross-platform measurement of marketing return on investment.

Posted Feb 19, 2019

Lexalytics also says it is pioneering new "Micromodels" machine learning approach to Natural Language Processing.

Posted Feb 14, 2019

Bright River receives investment from Pride Capital Partners, (formerly known as Main Mezzanine Capital) to enable growth in visual content optimization.

Posted Feb 14, 2019

Fundamentally, of course, what content creators most want to know is if something is working. Given the varied platforms they have at their disposal these days—and the varied ways that consumers are interacting with their content—they want to know what's working across multiple channels. But despite a broad proliferation of content analytics tools and the vast measurability of digital content, the answer remains maddeningly elusive for many.

Posted Feb 08, 2019

Akeneo PIM 3.0 and new Franklin Product Library launched.

Posted Feb 07, 2019

Marketers, IT professionals, and data scientists gain rapid access to granular customer data through a joint analytics solution.

Posted Jan 31, 2019

Data Management Platforms (DMPs), which in the past were central to a brand's programmatic advertising strategy, are being reconsidered both for usability and cost. Ad-tech has evolved in the last 10 years and so have DMPs, but needs have evolved as well. Given the big budgets that marketers need to operate their DMPs, brands are now asking -- do we even need one?

Posted Dec 19, 2018

PossibleNOW survey shows many companies are not ready for the upcoming holiday season.

Posted Dec 13, 2018

Strategic acquisition expands Infutor's intelligence and segmentation capabilities, enabling marketers to use identities, attributes, and analytics for consumer acquisition, retention, and optimization.

Posted Dec 11, 2018

Does the US need a national data privacy law? Companies who understand the importance of data protection can help create better customer experiences.

Posted Dec 10, 2018

MessageGears says its new data security feature allows B2C organizations to personalize campaigns based upon any attribute in their database without risking data to exposure either internally or within the cloud. 

Posted Dec 04, 2018

At the end of 2017, with the General Data Protection Regulation (GDPR) looming, research suggested that U.K. small businesses had spent an average of 600 hours each preparing for it.

Posted Nov 22, 2018

Clickso commits to responsible data management, joins Network Advertising Initiative.

Posted Nov 15, 2018

Cookie Declaration boosts transparency and streamlines communications between digital partners.

Posted Nov 06, 2018

Here we define the categories we use to acknowledge the EContent 100 Companies that Matter Most in the Digital Content Industry.

Posted Nov 05, 2018

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