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Lexalytics, a provider of cloud and on-prem text analytics solutions, announced that it is unveiling the Magic Machines AI Labs in Amherst, MA, to speed innovation in artificial intelligence (AI). In stealth mode for the past year, Magic Machines has been focusing on "force-multiplying" AI technologies.

Posted Jan 31, 2017

Inextricably entwined with the state of Big Data—that growing corpus of multidimensional information made larger each day via cheap sensors, cheap storage, and user-generated content—content analytics and its ability to pull actionable insights from digital content has never been under more pressure to perform. After all, having the highest volume of structured and unstructured data has never been the point; it's whether sound business decisions can be made with that content that matters.

Posted Jan 25, 2017

Amplero, a provider of applied machine learning and adaptive optimization to maximize customer lifetime value and loyalty, announced its Influencer Optimization capability that increases the power of the Amplero Intelligence Platform (AmpIP). Through the automatic aggregation of behavioral data, Amplero says it now makes it possible to map customer influencer ego networks.

Posted Jan 24, 2017

Fast growing engagement-marketing platform Contactlab, announces the sponsorship of RAW, a top data visualization web app built by DensityDesign, a research lab of the Politecnico di Milano university, and created by design studio Calibro in recognition of the growing importance of visualizations in brand marketing strategies.

Posted Jan 19, 2017

Clarabridge, Inc., a provider of Customer Experience Management (CEM) solutions, announced a full-service solution designed specifically for the retail banking industry. This new offering will help companies collect customer feedback for a better, more accurate understanding of the complete customer journey.

Posted Jan 19, 2017

Provalis Research announced the release of an upgraded version of the qualitative analysis freeware QDA Miner Lite, developed to include some of the new features added to the full version of QDA Miner.

Posted Jan 17, 2017

In marketing, we've reached an inflection point where the volume of data and processes required to run personalization initiatives at scale have outstripped human capability (even highly skilled ones). The micro-targeted customer experience is simply unsustainable with a traditional technology stack leveraging manual data modeling and human-curated, rules-based decisioning.

Posted Dec 12, 2016

The burden of proof is on publishers to defend their web traffic, yet 80% admit they don't have insight into how their traffic is audited, raising questions about which traffic is non-human traffic (NHT). At the same time, marketers are no longer willing to pay for NHT, with 74% of publishers reporting that traffic quality issues are part of pre-sales discussions, and 68% stating they have received requests for information (RFIs) with acceptable NHT thresholds.

Posted Dec 08, 2016

autoGraph, providers of emotional intelligence and compliance technology, announced the closing of a Series B funding round of $4.7 million. Rally Capital led the round with additional funding coming from new and existing investors including Voyager Capital.

Posted Dec 08, 2016

For the past several years, in addition to working professionally with commercial enterprise data, I have been the self-designated genealogist in my family. I have learned that there is simply no substitute for first-party data. This truism applies, of course, to my professional and personal work with data.

Posted Dec 06, 2016

Text analytics provider Linguamatics released the latest version of their award-winning natural language processing (NLP) text mining platform, I2E 5.0. New capabilities in I2E 5.0 include normalization of concepts (e.g. dates, measurements, gene mutations) within unstructured text, advanced range search, and a new query language EASL.

Posted Dec 01, 2016

Just do it. I'm lovin' it. Diamonds are forever. You know these words in part because they've been very carefully chosen to appeal to audiences. But as Paul Blamire, VP of client experience at Atomic Reach, told an audience at the Gilbane Digital Content Conference, it's about more than the words themselves—it's also about structure, what device people are reading on, and the emotions they evoke when this all works together. According to Blamire, machine learning (ML) and artificial intelligence (AI) can help marketers get the words and their structure right for more people on more devices.

Posted Nov 30, 2016

Watch today's opening keynotes from the Gilbane Digital Content Conference.

Posted Nov 29, 2016

MTV's first music video, The Buggles' "Video Killed the Radio Star," became stuck in my head when I read that Facebook EMEA VP Nicola Mendelsohn declared that Facebook will be "all video" in 5 years. Mendelsohn said that text has been declining every year and that Facebook users now view videos 8 billion times per day, up from 1 billion a year ago. Apparently, Facebook thinks video will kill off text, sooner rather than later.

Posted Nov 29, 2016

Evergage, a real-time personalization platform company, unveiled Evergage Guardian, a solution that utilizes advanced machine learning technology to provide marketers with up-to-the-minute data, performance visualizations, and proactive suggestions for improving digital interactions with customers across websites and mobile apps.

Posted Nov 18, 2016

An analysis of nearly 350 content marketing campaigns based on data-driven visualizations by Fractl revealed even traditionally dull industries can leverage visual assets, and that more interesting verticals could add some creativity to their content to boost engagement. Here are the four primary data visualizations big brands and publishers alike have leveraged for engagement in niche verticals, and some takeaways for marketers trying to get into this growing trend.

Posted Nov 18, 2016

Verint Systems Inc. announced that it has extended its Customer Engagement Optimization portfolio through its acquisition of OpinionLab, a provider of continuous voice of the customer listening solutions that drive smarter, real-time digital engagement. OpinionLab solutions are used by brands to optimize web and mobile customer experiences and engagement.

Posted Nov 17, 2016

Wise Data Media, a data-driven, cloud marketing, and prediction management platform provider, announced the launch of Wise Content, a text to video technology that creates a new medium for your information quickly and efficiently.

Posted Nov 17, 2016

Connotate, Inc., a web data extraction platform provider for the information services industry and data-centric businesses, announced an $11 million Series B-1 financing led by Long River Ventures, with participation from existing shareholders .406 Ventures, Castile Ventures, Fernwood Funding LLC, Prism Ventures, and other angels.

Posted Nov 17, 2016

Research and advisory firm Forrester and Verint Systems Inc. announced a partnership designed to provide a holistic approach to customer experience (CX) measurement and management.

Posted Nov 10, 2016

The vjoon Storage Engine aims to handle vast amounts of data and restore the database promptly in the event of a failure.

Posted Nov 08, 2016

PushSpring, an independent app-based mobile audience platform, announced a partnership with Native Touch, a Toronto based mobile ad platform, signaling PushSpring's expansion into the Canadian market. PushSpring provides advertisers and app publishers with mobile app audience data for nearly 200 million unique device IDs in the US, and now, Canada.

Posted Nov 01, 2016

Qubit, a provider of context-driven customer experiences, announced the deployment of its machine learning engine as part of its industry-leading digital experience management (DXM) platform, along with several major updates.

Posted Oct 27, 2016

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