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ADARA, a travel data co-op, announced a partnership with Longwoods International that provides destination marketing organizations (DMOs) with a robust and actionable view of destination visitors for more powerful marketing campaigns.

Posted Apr 26, 2018

What is required is a context-sensitive solution that can efficiently manage and store large amounts of data and, if required, scale it horizontally. ECM more than fits the bill.

Posted Apr 25, 2018

Facebook was a dream come true for marketers too. And marketers have tracked people and used their data without second thoughts. Why shouldn't marketers feed that data into artificial intelligence algorithms? Shouldn't customers want more personalized services, advertisements, and advice?

Posted Apr 23, 2018

A Harvard Business Review case study recently posed a provocative question: when should humans listen to algorithms vs. when should they trust their own experience and intuition? For this case study, the issue related to which of two employees to choose for a promotion. But, given the widespread applications for the use of big data and the power of predictive analytics, the question could be applied to any field or area of business practice—including content marketing.

Posted Apr 23, 2018

Rep. Blackburn's question about control of the virtual-self hits at the epicenter of our Facebook problem: regaining personal control of our virtual identities is the answer to data privacy. Only when my real world-self owns my virtual-self can I truly have the benefit of data privacy and set both the boundaries and price for its use. This is achievable today, and it will be the largest disruption in the history of digital advertising.

Posted Apr 20, 2018

Altova announced the release of Version 2018 release 2 of its MissionKit desktop developer tools and server software products.

Posted Apr 19, 2018

MinerEye is launching a new, AI-powered governance, and data protection solution. MinerEye Data Tracker will enable companies to continuously identify, organize, track and protect vast information assets including undermanaged, unstructured and dark data for safe and compliant cloud migration.

Posted Apr 17, 2018

Customer intelligence platform Vision Critical released the findings from its recent study on consumer attitudes and expectations around the collection, usage, and storage of their personal data by brands.

Posted Apr 17, 2018

As the General Data Protection Regulation (GDPR) closes in, publishers are still unsure about where the line is being drawn. If you're confused about the status of your data collection strategy under the GDPR, read on.

Posted Apr 13, 2018

Qordoba, a platform enabling product development teams to manage the words in their applications, announced a new capability for scoring emotional tone in product and marketing content.

Posted Apr 10, 2018

Telestream, a provider of media streaming and delivery technologies, video service assurance, and file-based media workflow orchestration announced a strategic upgrade to its end-to-end multiscreen video monitoring and analytics solution.

Posted Apr 10, 2018

Consumers are changing—and so too must marketing strategies. Research from Blis exposed new "conscious consumers," and shares data-informed insights and recommendations about how to build loyalty with them. EContent interviewed Alex Wright, head of insights at Blis, about these consumers and what marketers need to know to reach them.

Posted Apr 05, 2018

Technology has evolved to use a different power of suggestion: intelligently analyzing our behavior, and suggesting next-best actions we might like to take. Just about all of us have found ourselves drawn into the vortex of Netflix recommendations, for instance. But what if these tools not only recommended movies and songs and books, but actively helped us become more effective at our jobs?

Posted Apr 04, 2018

Presenting EContent's annual Trendsetting Products list. Each year, we turn to our inboxes, our coverage, and our contributors to find out what products are helping content creators of all kinds stay on top of their game.

Posted Apr 02, 2018

Email solutions provider Return Path introduced a new solution exclusively for email service providers (ESPs). The Return Path Partner Platform is the first and only deliverability platform designed to give ESPs the ability to proactively monitor and diagnose deliverability issues across their full client ecosystem.

Posted Mar 29, 2018

At Adobe Summit, Adobe announced innovations in analytics for digital audio, the launch of the Adobe Experience Cloud Device Co-op, a strategic partnership with NVIDIA around AI, and an inside look at Adobe's latest technologies coming with Adobe Sneaks.

Posted Mar 29, 2018

A new study, "Business Transformation and Analytics: Driving Change in a Customer-Centric World," reveals 85% of executives know that data and analytics are critical to informing sales and marketing changes within the business, yet 39% admit to relying too heavily on one data point.

Posted Mar 27, 2018

Clarabridge, Inc., a provider of Customer Experience Management (CEM) solutions, announced updates to its suite of CX products. With these enhancements, Clarabridge will better equip companies with actionable insights from every customer interaction to reduce customer churn, increase ROI and drive sales.

Posted Mar 22, 2018

Jumpshot announced the company has broadened its data offering to enable marketing professionals who manage brands to benchmark against competitors by understanding purchase behavior, all the way down to the brand and category level.

Posted Mar 22, 2018

Lightspeed, a division of WPP's data investment management group, Kantar, is modernizing how it buys and manages data to make it easier for clients to flexibly choose from a wider variety of quality data sources based on timing and pricing needs. This includes how Lightspeed interacts with sourcing partners, the underlying technology, as well as its executive management.

Posted Mar 22, 2018

Lexalytics, a provider of "words-first" machine learning and artificial intelligence, announced support for Emoji 11.0, a set of 157 new emojis from the Unicode Consortium, the governing body that determines the emojis that consumers use worldwide on their devices.

Posted Mar 20, 2018

Meredith Mavrikos leads the vision, development and go-to-market strategy for ownerIQ's CoEx Platform. Her primary focus is working with the engineering team to build out the features and functionality of the platform to make it easier for companies across industries to utilize second-party data for their digital advertising strategies. I had a chance to ask Mavrikos about data transparency, and how it continues to impact digital marketing.

Posted Mar 14, 2018

Ugam, a global leader in data and analytics, announced its partnership with Qualtrics, a provider of research and experience management. Ugam is now part of the Qualtrics Partner Network (QPN).

Posted Mar 13, 2018

Bedrock Data has launched Fusion, SaaS software that reduces the time and cost associated with unifying customer data across cloud applications.

Posted Mar 06, 2018

Tenet Partners launches CoreBrand Data Science, a new business unit leveraging the power of predictive analytics and data science to transform how corporations and capital markets can generate value with their brands.

Posted Mar 06, 2018

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