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Kony, Inc., an enterprise mobility company and SOASTA, a provider of performance analytics, announced a partnership that combines both companies' capabilities to optimize the performance of enterprise mobile apps across the mobile application development lifecycle. Through this partnership, Kony and SOASTA will work together to integrate technologies and combine expertise to deliver a comprehensive, integrated mobile solution across the DevOps lifecycle for customers.

Posted Apr 23, 2015

Provalis Research announced the integration of WordStat, a text analysis software, with Stata, a data analysis and statistical software. This new collaboration couples the numerical analysis of Stata with the text analytics functionality of Provalis Research. The combined technologies will enable business analysts and researchers to perform thorough statistical analysis and process unstructured data in a much faster and more accurate manner.

Posted Apr 16, 2015

Boston-based Bedrock Data announced the launch of its data integration platform for businesses, along with $3.11 million in Series A funding led by .406 Ventures. This announcement marks the official launch of the company after over a year of development, testing, and customer on-boarding.

Posted Apr 16, 2015

RevTrax announced the introduction of RevTrax Advisors, a suite of offerings designed to evaluate and optimize the digital marketing mix. RevTrax will provide in-depth assessment, benchmarking, and strategy and analytics services for the promotions space.

Posted Apr 09, 2015

Appboy, a provider of mobile marketing automation, announced the launch of Appboy Open Access, allowing marketers to manage a reciprocal exchange of customer data and campaign analytics with other platforms via API. In addition, it announced the launch of personalization, letting marketers customize any part of a message from subject line to sign-off to reflect any data stored on the user profile and send it across all messaging channels.

Posted Mar 26, 2015

Several publishers have come together to form an ad alliance, pooling audiences to combat the like of Google and Facebook, whose massive audiences often draw ad dollars away from content providers. The Economist, CNN, The Guardian, Reuters, and The Financial Times have formed a programmatic ad network in order to pool their audiences and allow advertisers to buy up space across all of these audiences. That audience is about 110 million readers, according to the alliance's website.

Posted Mar 19, 2015

Ensighten, an omni-channel data and tag management provider--and the company behind the Open Marketing Platform--published new research alongside Econsultancy, finding that customer experience optimization is becoming an increasingly critical discipline as organizations enter a new era of marketing. The study found 96% of companies deem customer experience optimization as "important," with more than 41% claiming that this is now a "high priority" for their organization.

Posted Mar 19, 2015

Meltwater, a provider of media intelligence solutions, announced the launch of a new product built for corporate communications and other business decision makers to keep on top of billions of real-time editorial, blog, and social media conversations. This product is the latest in a series of technology innovations built on the promise of delivering insights from data on the outside in order to help organizations make better, more informed decisions.

Posted Mar 17, 2015

The AdVantage Platform from Quaero announced support for Pivotal Hadoop distributions. Quaero AdVantage is a first party data platform that curates and models data for analysis and execution. The platform was architected to serve as one governing system that links multiple data technologies together. By offering SaaS-based support for Pivotal Hadoop distributions, Quaero can better deliver pervasive integration.

Posted Mar 16, 2015

gShift, a provider of web presence analytics software for agencies and brands, introduced custom dashboards and reporting to help marketers better visualize big data associated with web presence performance in search and social. Data visualization is critical to marketers who need to quickly analyze, compare, and interpret multiple data points related to the visibility of owned and earned content in search, social, and mobile channels. Custom dashboards enable the selection and display of only the data required to make actionable decisions and track progress.

Posted Mar 05, 2015

Marketing and data automation provider adaptiv.io announced the official beta launch date of its software for March 16. Customers of adaptiv.io's partner Apsalar will have early access to the cross-channel and cross-platform data automation system for online and mobile marketing. Additionally, the beta launch of adaptiv.io will include the availability of Google Analytics, Adobe Analytics, Localytics, Kahuna, and MixPanel integrations as add-on options to its system.

Posted Mar 03, 2015

adjust, a leading app analytics and attribution company, released the fourth generation of its SDK offering new capabilities to transmit data from apps to other analytics providers. With more sophisticated tools for analytics and user acquisition, mobile marketing is increasingly revolving around leveraging and moving data across third party platforms and with this release, adjust is providing tools for marketers to manage their app data for optimizing user acquisition and monetization.

Posted Feb 26, 2015

BlueConic, a platform that enables marketers to translate customer intent into action, announced it has expanded its capabilities to give marketers greater flexibility to build and execute their marketing programs. With this release, BlueConic makes it simpler for marketers to connect siloed data stores into individualized views of the customer.

Posted Feb 26, 2015

At its core, content analytics is the ability to extract structured information (such as people, places, and things) from un­structured text. This information is used to track, organize, and search content. "Content analytics allows people to find what they're looking for, not what they're searching for," notes Stephen Ludlow, director of enterprise product marketing at OpenText, a leading enterprise information management organization. From a content publishing perspective, search is still a critical component of the way people interact with con­tent. The metadata extracted from unstructured content allows the user to end up in the right place.

Posted Feb 09, 2015

Insite Software, a leading provider of B2B eCommerce platforms, announced the availability of InsiteAnalytics, a powerful new analytics package designed to help customers improve the performance of their eCommerce investments and technologies. InsiteAnalytics delivers key insights enabling organizations to understand how and where to take action to enhance engagement and improve return on eCommerce investments.

Posted Jan 27, 2015

We are all overwhelmed with the variety, velocity, and volume of information. It is becoming increasingly difficult to figure out where the information we want is. In one of my cloud systems? Outlook? A folder? Findability can seldom be helped by search alone. Metadata and taxonomies are key to boosting findability. However, if "metadata" makes eyes roll, "taxonomy" can be a snoozer ... until you understand how important both are to boosting findability and making your content stand out and be found. This is true whether you're standing up a CMS or an intranet inside the firewall or if you're competing for eyeballs on the web. Developing a structure for navigating, finding, and understanding content-and the related descriptions in that taxonomy-is difficult and can be a surprisingly contentious process.

Posted Dec 16, 2014

Expert System, a provider of semantic technology, announced the availability of the Cogito API, now including fashion, advertising, intelligence, and media/publishing Applications. Cogito API enables a business' to organize, link, find and understand unstructured information within corporate intelligence, CRM, human resources, data management, knowledge management and social media monitoring applications.

Posted Nov 20, 2014

Sentiment analysis is like social media therapy. We attempt to learn how our audience feels about us-what are the complaints, issues, suggestions, and praise? We can also learn what they think of our competition, our industry, and our employees. Perhaps the most valuable data in sentiment analysis is what we don't find. It is alarming if your marketing is trying to highlight price, but there's no mention of it online. That indicates the need for a significant reassessment of your efforts. Sentiment analysis also becomes a powerful benchmark of your marketing programs as you can track the change in overall sentiment over time.

Posted Nov 19, 2014

Can a relatively mature technology help content publishers and marketers make website visitors more sticky and allow them to retain digital subscribers while also raising prices? The answer is yes.The science behind what is making the aforementioned possible--predictive analytics--has been around for quite awhile. In its former life, it was known as data mining. Add in Big Data and the rapidly maturing technology looks as if it's ready for its close-up.

Posted Nov 03, 2014

AddThis announced the results of its Q3 analysis of content engagement on the open web. Highlights from the quarter include insight into the rise of mobile web traffic and the most popular categories for consuming content on mobile devices. Additionally, AddThis has identified the quarter's top 10 services for sharing, the top 10 methods used for sharing content, and the top 10 categories for the most shared content.

Posted Oct 30, 2014

Ensighten, an omni-channel data and tag management provider and the company behind the Agile Marketing Platform, announced it acquired Anametrix,. Anametrix enables marketers to unify and analyze data across paid, owned, and earned media to optimize marketing decisions.

Posted Oct 16, 2014

Lotame, an independent data management platform (DMP), has announced the launch of Lotame Cross-Device, a device graph technology that connects digital devices together, opening up a broad range of new targeting and monetization options for advertisers and publishers. The new solution is based on technology originally developed by AdMobius, the company Lotame acquired in early 2014.

Posted Oct 16, 2014

Analytics is big business-and predicted to become even bigger. In International Data Corporation's (IDC) forecast on the growth of the business analytics market, "Worldwide Business Analytics Services 2014-2018 Forecast," a growth of $51.6 billion to $89.6 billion is predicted over the period. For those companies without inside staff expertise, there also is a predicted increase in the use of outside resources of 12.8%. There are a wide range of analytics readily available to even the smallest organization, many at no- or low-cost. But taking it all in can be like trying to drink from a fire hose. What's meaningful and what's not? Which tools provide the best insights into what's working?

Posted Oct 03, 2014

SimilarWeb now offers insights on internet traffic across desktop websites, mobile websites and mobile apps. The competitive analytics start-up has quickly grown to be one of largest data providers in the industry. Publishers like TechCrunch, the Wall Street Journal, Bloomberg, and Reuters use SimilarWeb as a resource for data insights.

Posted Sep 25, 2014

By now, it's become commonplace for most of us. We conduct an online search, view a product on a webpage, and the next thing we know, ads are popping up for the same and similar products every time we go online, whether we're on our desktop, laptop, tablet, or mobile device. The world of contextualized ads-or ads that are delivered to individuals based on some context-is exploding. Technology is driving the explosion and making possible some seemingly impossible things.

Posted Sep 22, 2014

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