Across the board, advertisers are demanding greater transparency and a cleaned-up digital media supply chain. According to eMarketer's principal analyst Jillian Ryan, "transparency and control" have been "major concerns for brands" as agency and vendor relationships can often look like a "black box."

Posted Dec 02, 2019

Latest strategic acquisition expands Infutor's TruthSet Identity Graph; increasing authoritative identities and affinity intelligence.

Posted Nov 12, 2019

Yellowfin, an analytics vendor, announced the release of Yellowfin 9 which introduces an incredibly flexible action-based dashboard builder and progressive data storytelling capabilities that advance the capability of the dashboard experience.

Posted Nov 12, 2019

Combined offering delivers transparency, frictionless ability to leverage analytics in real-time.

Posted Oct 31, 2019

The company's Living Audience Platform simplifies and humanizes complex data tied to billions of devices.

Posted Oct 17, 2019

Enhanced solution combines intuitive wizard, detailed visual reports, and built-in rules for improved data stewardship.

Posted Oct 15, 2019

The partnership will provide editorial and marketing staff at AIP Publishing with unique intelligence about how their authors communicate research.

Posted Oct 10, 2019

Industry-first initiative gathers Google Postmaster Tools information into comprehensive single-point interface.

Posted Oct 08, 2019

No more judges. No more categories. This year, the EContent 100 list of companies that matter most in the digital content industry was decided by our readers. From web content management to digital experience tools, from content monetization to translation and globalization, you weighed in to determine the 2019 winners.

Posted Oct 02, 2019

New partnership enables seamless infusion of mobile campaigns with user insights gathered anywhere.

Posted Oct 01, 2019

BrightTALK, a B2B content and demand marketing platform used to participate in online talks and events, announced the launch of a new intent insights tool that empowers customers.

Posted Oct 01, 2019

Company unveils expanded strategy, new branding. The company's new branding reflects App Annie's mission to help customers deliver winning mobile experiences.

Posted Sep 26, 2019

Natural language understanding application for text analytics offers the fastest way for companies to get started with customer feedback analytics.

Posted Sep 19, 2019

Advancements in text analytics and sentiment analysis benefit multi-location brands withmore actionable insights and enhanced custom reporting.

Posted Sep 19, 2019

Business Wire clients with the ability to derive meaningful earned and social media insights related to the distribution of a press release over Business Wire's unparalleled, global distribution network.

Posted Sep 17, 2019

With Clarabridge, maker of vacuums and kitchen appliances acts on Voice of Customer data to deliver five-star products and experiences.

Posted Sep 17, 2019

Company launches its new and exclusive, private and secure data exchange, comprised of curated high-quality second-party data and valuable niche third-party data providers at DMEXCO 2019.

Posted Sep 12, 2019

New software completes customer-for-life vision to court, close, keep, and grow revenue throughout continuous customer journey.

Posted Sep 05, 2019

Company expands category-leading CMP with new features to optimize content creation, measure team efficiency, and quantify pipeline impact from generation to closed-won revenue.

Posted Sep 05, 2019

Introducing the first AI-powered mobile feed for analytics that combines automation, storytelling and collaboration.

Posted Sep 05, 2019

Nuxeo, a cloud-native Content Services Platform, announced the general availability of its Nuxeo Sitecore Connector and Aspera connector, as well as a new version of its Adobe Creative Cloud Connector.

Posted Aug 29, 2019

New platform maximizes ad performance by tailoring journeys based on real-time sentiment and behavior.

Posted Aug 27, 2019

New first-in-industry technology detects far more fraud than existing solutions, saving customers millions of dollars annually.

Posted Aug 27, 2019

Insticator's platform provides publishers with enhanced audience and advertising analytics to drive engagement and increase revenue.

Posted Aug 27, 2019

Business Analysts can access the data in the Evergage CDP, and run analyses and visualizations that support their company's unique business requirements.

Posted Aug 15, 2019