Learn more in the Directory!

As Sam Roe wrote in the Columbia Journalism Review (CJR) article, for many years, "investigative reporters have approached stories with a similar mindset: Find the bad guys," and "copy down what people said and leave it at that." Big Data, the big disrupter of all industries, might alter that approach. The collection of massive amounts of data has caused practitioners in many fields to reconsider how they do business.

Posted Oct 11, 2016

PushSpring announced a partnership with comScore to introduce mobile audience segments, based on comScore Mobile Metrix and PushSpring's App Graph data, for use in programmatic ad buys. PushSpring says it provides advertisers and app publishers with mobile app audience data for more than 200 million unique device IDs in the US and Canada.

Posted Oct 04, 2016

Libraries can now increase the power of linked data by adding reader's advisory services with NoveList Select for Linked Data. NoveList, a division of EBSCO Information Services, (EBSCO) has partnered with Zepheira to boost the visibility of library collections online and enrich the information available to people in the community.

Posted Oct 04, 2016

Cambridge Semantics, a provider of graph-based Smart Data discovery and exploratory analytic solutions, announced the release of an enhanced product version of its Anzo Smart Data Lake solution with the ability to combine, manage, and analyze all of an enterprise's data in one place.

Posted Sep 29, 2016

Verimatrix, a specialist in securing and enhancing revenue for multi-network, multi-screen digital TV services around the globe, announced the availability of the a new version of its ViewRight Ultra downloadable app package, which is a key component of a secure video delivery solution using the Verimatrix Video Content Authority System (VCAS) for Internet TV.

Posted Sep 29, 2016

Brands and media agencies can now access attention and engagement data for all digital ad formats and campaigns running with Vibrant Media - even if the campaign objectives are focused on drivinicg traffic.

Posted Sep 29, 2016

Data has emerged as a key player in the marketing and media sphere. There isn't a single member of the six biggest media corporations in the U.S. or the big five global ad agencies that hasn't made data an integral part of its sales pitch to the marketplace. However, there remains some confusion regarding what exactly is meant by "data" and why it's so valuable. As a result of this lack of clarity, I will address what we mean when we talk about it, as well as why it's so valuable for media and marketing companies.

Posted Sep 20, 2016

Absolutdata, a data analytics firm, announced the release of its groundbreaking NAVIK SalesAI solution, an add-on tool designed to work with popular CRM platforms. NAVIK SalesAI says it increases sales by providing predictive data on buyers, identifying the most promising prospects, and aligning purchaser needs with products and communication channels.

Posted Sep 15, 2016

Small businesses that use data to help make decisions are more strongly growing revenue as compared to their counterparts who use data on a limited basis, according to new research from Exact and Pb7. The findings show that businesses across the U.S. and Europe who lean on data insights reported revenue growth of 21% in the last financial year, as compared to 9% for businesses reporting limited use of data. Data-led businesses also experienced a net profit margin of 22%, versus 14% achieved by small businesses in which data has a limited role.

Posted Aug 25, 2016

Lexalytics, a provider of cloud and on-premises text analytics solutions, announced that Semantria, the company's Software-as-a-Service, cloud-based text and sentiment analytics platform, is now available on the Microsoft Azure Cloud. With Semantria on Azure, data scientists, voice of the customer (VOC), and customer experience management (CEM) teams can access enterprise-level natural language processing (NLP) and analytics, easily integrating with other Azure cloud services like Microsoft Azure Machine Learning, to gain deeper insights into what their customers are saying and thinking.

Posted Aug 02, 2016

DrivenBI announced its analysis platform is available to Salesforce users. SRK is a cloud-native, self-service business intelligence (BI) tool that empowers business professionals and doesn't require IT. Thanks to the latest version of SRK (3.0), DrivenBI's self-service data analysis platform provides remarkably easy to use analytical features and totally customizable data visualizations of virtually any data, all accessible inside the Salesforce system.

Posted Aug 02, 2016

In today's digital economy, companies see the revenue potential offered by data monetization and are striving to capitalize on it--preferably before their competitors do. This is particularly evident in the publishing industry, where some companies are already achieving incremental success by leveraging existing data about their consumers to generate new revenue streams. However, the majority of companies still need to determine how they want their organizations to leverage consumer data. More importantly, they need to consider how to synergize data trends emerging around both their existing base of consumers and a target demographic that may present new revenue opportunities, all of which is going through a degree of disruption in the market.

Posted Jul 29, 2016

Contently announced the launch of Document Analytics, a content measurement tool that allows marketers to track engagement across sales enablement and marketing collateral. Document Analytics expands Contently's existing web analytics and content recommendation tools to downloadable assets like case studies, sales presentations, and ebooks. This highly valuable data has until now been difficult, if not impossible, to track and optimize.

Posted Jul 26, 2016

Kenshoo, a provider of agile marketing solutions, announced the launch of its 2016 Holiday Performance Program. The program aims to help retail and e-commerce marketers improve performance according to specific advertising criteria relevant to the client's business. According to Kenshoo, previous program participants saw revenue increases of over 30% during the holiday season.

Posted Jul 26, 2016

PebblePost, the inventors of Programmatic Direct Mail, announced the launch of the industry's first real-time analytics platform for understanding the delivery and impact of campaigns that run on their Programmatic Direct Mail platform. With this new platform, marketers can now see the results of their Programmatic Direct Mail campaigns. Importantly, they can use this insight to optimize campaign for the next day's mail.

Posted Jul 14, 2016

Consumers increasingly demand consistent, delightful digital experiences as they interact via desktop, mobile, tablet, digital signage, in-car, and in-store experiences. But the days when you could create a mobile experience that closely mirrors the desktop are long gone. Brands must create tailored experiences by carefully considering the consumer's preferences. Accomplishing this requires well-oiled and well-managed interconnected technologies. Culling necessary data from various customer touchpoint devices and employing it to personalize each consumer's experience on a constant basis demand a new level of sophistication in content-related infrastructure and architecture.

Posted Jul 04, 2016

451 Research's inaugural "Voice of the Enterprise: Internet of Things" (IoT) quarterly study reveals that despite the relatively recent emergence of the term "IoT", 65% of respondent organizations currently collect data from equipment, devices, or other connected endpoints and use that data for a business purpose.

Posted Jun 30, 2016

During the great California gold rush, early prospectors sifted through rocks and streams in the hopes of finding a fortune. But bigger hauls were often claimed by going below the surface and digging deeply into mines, where a treasure trove of gold lay waiting to be unearthed. The gold rush may be ancient history, but there's still potential treasure to be tapped--and crises that can be prevented too-by companies that are willing to delve deep into their dark data.

Posted Jun 27, 2016

Savvy marketers realize that content marketing and personalization are two keys to engaging their target audience. A pair of recent surveys suggests that marketers know this, and yet also believe that measuring the results of their content marketing and personalization efforts is very challenging. Rapt Media's survey, "The Future of Content, Part II: Measuring Content Performance," shows that marketers have significant challenges gaining insights and measuring the ROI of their content marketing efforts.

Posted Jun 13, 2016

Bombora, a provider of B2B demographic and intent based data, and Sales Inside Inc., a B2B lead generation services company specializing in install-based technologies data, announced their formal partnership leveraging each other's strengths to help customers generate higher quality leads than ever before. The partnership will allow Bombora to use Sales Inside Inc.'s proprietary data of install-based technologies to track over 500 technology categories from 10 million global domains.

Posted Jun 02, 2016

LiveRamp, an Acxiom company, announced an expanded partnership with Google, adding Customer Match to an extensive set of integrations that include Google Analytics 360 Suite, Google DoubleClick Digital Marketing solutions, and Google Store Transactions for both AdWords and DoubleClick Search. The new integration with Google Customer Match enables brands to swiftly activate their first-party data for targeting across YouTube, Search, and Gmail.

Posted May 31, 2016

Tapjoy, a complete monetization platform, announced a partnership with ironSource that will combine Tapjoy's user level segmentation and predictive analytics capabilities with ironSource's video mediation solution. The partnership is intended to help mobile app developers ensure the best user experience for paying and predicted future-paying customers, while driving optimal revenue from their inventory designated for ad monetization. The partnership will also allow ironSource's developer partners to access Tapjoy's premium brand advertisers as part of their video ad mediation waterfalls.

Posted May 31, 2016

Today's customers are always on the go, always plugged in, and always a click away from a lift to the airport or an Orange is the New Black marathon. With companies like Uber and Netflix on the rise, consumer expectations are higher than ever. Meanwhile, companies find their customer bases growing across countries and times zones, and they're struggling to deliver the frictionless experience their customers have come to demand. Worse still, many are relying on legacy technologies that can't cope with the layers of complexity built into today's business processes.

Posted May 31, 2016

Mintigo, a provider of predictive marketing and sales technology, has partnered with Madison Logic, a company dedicated to solving the digital needs of B2B marketers, to create a predictive Account Based Marketing powerhouse. Mintigo says it has cultivated the deepest data pool in the B2B industry, with access to over 287 million known facts across 11 million organizations; Madison Logic crafted its own technology to utilize data intelligence to serve businesses with highly targeted content on the most effective channels with speed and precision.

Posted May 26, 2016

WP Engine, a company that powers digital experiences for websites and applications built on WordPress, announced the introduction of Page Performance, which will focus on delivering actionable insights for websites across its 47,000 customers and agency partners in 133 countries. With this product launch, WP Engine says it becomes the first managed WordPress platform to offer a web page speed performance tool integrated into the user dashboard through which customers can quickly and dramatically improve the speed of their websites.

Posted May 26, 2016