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In today's digital economy, companies see the revenue potential offered by data monetization and are striving to capitalize on it--preferably before their competitors do. This is particularly evident in the publishing industry, where some companies are already achieving incremental success by leveraging existing data about their consumers to generate new revenue streams. However, the majority of companies still need to determine how they want their organizations to leverage consumer data. More importantly, they need to consider how to synergize data trends emerging around both their existing base of consumers and a target demographic that may present new revenue opportunities, all of which is going through a degree of disruption in the market.
Posted Jul 29, 2016
Contently announced the launch of Document Analytics, a content measurement tool that allows marketers to track engagement across sales enablement and marketing collateral. Document Analytics expands Contently's existing web analytics and content recommendation tools to downloadable assets like case studies, sales presentations, and ebooks. This highly valuable data has until now been difficult, if not impossible, to track and optimize.
Posted Jul 26, 2016
Kenshoo, a provider of agile marketing solutions, announced the launch of its 2016 Holiday Performance Program. The program aims to help retail and e-commerce marketers improve performance according to specific advertising criteria relevant to the client's business. According to Kenshoo, previous program participants saw revenue increases of over 30% during the holiday season.
Posted Jul 26, 2016
PebblePost, the inventors of Programmatic Direct Mail, announced the launch of the industry's first real-time analytics platform for understanding the delivery and impact of campaigns that run on their Programmatic Direct Mail platform. With this new platform, marketers can now see the results of their Programmatic Direct Mail campaigns. Importantly, they can use this insight to optimize campaign for the next day's mail.
Posted Jul 14, 2016
Consumers increasingly demand consistent, delightful digital experiences as they interact via desktop, mobile, tablet, digital signage, in-car, and in-store experiences. But the days when you could create a mobile experience that closely mirrors the desktop are long gone. Brands must create tailored experiences by carefully considering the consumer's preferences. Accomplishing this requires well-oiled and well-managed interconnected technologies. Culling necessary data from various customer touchpoint devices and employing it to personalize each consumer's experience on a constant basis demand a new level of sophistication in content-related infrastructure and architecture.
Posted Jul 04, 2016
451 Research's inaugural "Voice of the Enterprise: Internet of Things" (IoT) quarterly study reveals that despite the relatively recent emergence of the term "IoT", 65% of respondent organizations currently collect data from equipment, devices, or other connected endpoints and use that data for a business purpose.
Posted Jun 30, 2016
During the great California gold rush, early prospectors sifted through rocks and streams in the hopes of finding a fortune. But bigger hauls were often claimed by going below the surface and digging deeply into mines, where a treasure trove of gold lay waiting to be unearthed. The gold rush may be ancient history, but there's still potential treasure to be tapped--and crises that can be prevented too-by companies that are willing to delve deep into their dark data.
Posted Jun 27, 2016
Savvy marketers realize that content marketing and personalization are two keys to engaging their target audience. A pair of recent surveys suggests that marketers know this, and yet also believe that measuring the results of their content marketing and personalization efforts is very challenging. Rapt Media's survey, "The Future of Content, Part II: Measuring Content Performance," shows that marketers have significant challenges gaining insights and measuring the ROI of their content marketing efforts.
Posted Jun 13, 2016
Bombora, a provider of B2B demographic and intent based data, and Sales Inside Inc., a B2B lead generation services company specializing in install-based technologies data, announced their formal partnership leveraging each other's strengths to help customers generate higher quality leads than ever before. The partnership will allow Bombora to use Sales Inside Inc.'s proprietary data of install-based technologies to track over 500 technology categories from 10 million global domains.
Posted Jun 02, 2016
LiveRamp, an Acxiom company, announced an expanded partnership with Google, adding Customer Match to an extensive set of integrations that include Google Analytics 360 Suite, Google DoubleClick Digital Marketing solutions, and Google Store Transactions for both AdWords and DoubleClick Search. The new integration with Google Customer Match enables brands to swiftly activate their first-party data for targeting across YouTube, Search, and Gmail.
Posted May 31, 2016
Tapjoy, a complete monetization platform, announced a partnership with ironSource that will combine Tapjoy's user level segmentation and predictive analytics capabilities with ironSource's video mediation solution. The partnership is intended to help mobile app developers ensure the best user experience for paying and predicted future-paying customers, while driving optimal revenue from their inventory designated for ad monetization. The partnership will also allow ironSource's developer partners to access Tapjoy's premium brand advertisers as part of their video ad mediation waterfalls.
Posted May 31, 2016
Today's customers are always on the go, always plugged in, and always a click away from a lift to the airport or an Orange is the New Black marathon. With companies like Uber and Netflix on the rise, consumer expectations are higher than ever. Meanwhile, companies find their customer bases growing across countries and times zones, and they're struggling to deliver the frictionless experience their customers have come to demand. Worse still, many are relying on legacy technologies that can't cope with the layers of complexity built into today's business processes.
Posted May 31, 2016
Mintigo, a provider of predictive marketing and sales technology, has partnered with Madison Logic, a company dedicated to solving the digital needs of B2B marketers, to create a predictive Account Based Marketing powerhouse. Mintigo says it has cultivated the deepest data pool in the B2B industry, with access to over 287 million known facts across 11 million organizations; Madison Logic crafted its own technology to utilize data intelligence to serve businesses with highly targeted content on the most effective channels with speed and precision.
Posted May 26, 2016
WP Engine, a company that powers digital experiences for websites and applications built on WordPress, announced the introduction of Page Performance, which will focus on delivering actionable insights for websites across its 47,000 customers and agency partners in 133 countries. With this product launch, WP Engine says it becomes the first managed WordPress platform to offer a web page speed performance tool integrated into the user dashboard through which customers can quickly and dramatically improve the speed of their websites.
Posted May 26, 2016
Perfecto Mobile announced the availability of its Ultimate Digital Test Coverage Toolkit, a free "starter package" that guides Test, DevOps, and Product Development teams to make better-informed decisions about web and mobile test strategies across devices and geographies. The Ultimate Test Coverage Toolkit helps practitioners reduce risk associated with digital quality by identifying the right mix of mobile devices and browsers to test on across geographies; how to set up and maintain a robust and scalable test lab; and what device/browser platforms to pay particular attention to in 2016.
Posted May 19, 2016
Progress announced the results of its recent global survey, Are Businesses Really Digitally Transforming or Living in Digital Denial? The survey, conducted in Q1 2016 by Loudhouse, the specialist research division of Octopus Group, aimed to better understand how business leaders view digital transformation and learn their plans to address its challenges.
Posted May 19, 2016
Digital marketing company Connexity, Inc. announced the launch of an enhanced AudienceView audience segmentation and analytics platform with new granular audience-based metrics and reporting. AudienceView combines deep online behavior data collected by Hitwise with thousands of survey-based audience attributes from Simmons Research. The result is a comprehensive view of where people go on-line, who they are, and what they like.
Posted May 17, 2016
Rapt Media released a report questioning whether personalization in content creation is being approached in the right way. The Future of Content: Personalizing the Content Experience, suggests that marketers are relying too much on distribution technology and "push" marketing rather than leveraging emerging content creation technologies that could help them customize content at the point of creation.
Posted May 13, 2016
Mailjet and Boomtrain announced a partnership that they say will "turn you into Netflix or Amazon." Boomtrain is a marketing recommendation engine that uses artificial intelligence technology, to turn end user's behavior into insights, and action. Now, Mailjet users have access to these capabilities.
Posted May 03, 2016
PushSpring, an independent app-based mobile audience platform, announced a partnership with MediaMath to make PushSpring's proprietary, mobile app data actionable on one of the industry's largest programmatic Demand Side Platforms (DSPs). The MediaMath partnership expands the availability PushSpring's mobile originated data assets for activation, in addition to recent partnership announcements with LiveRamp, Google's DoubleClick, Lotame, and Centro.
Posted Apr 28, 2016
LiveRamp, an Acxiom company, announced a partnership with DigitasLBi, a global marketing and technology agency, to fuel smarter media planning decisions using connected data. DigitasLBi will leverage LiveRamp's data connectivity services to link data from multiple first and third party data sources within DigitasLBi's IDIOM platform, an insight tool to generate better media decisions and smarter content and creative strategy.
Posted Apr 26, 2016
Altmetric announced the launch of Altmetric Badges for Books, enabling publishers to provide an at-a-glance summary of the online attention a published book and its individual chapters have received. Now available on content that is identified by ISBN, the distinctive Altmetric donut badges and associated details page provide authors, editors, and readers with a real-time record of mentions from mainstream media, public policy documents, online reference managers, blogs, social media, and post-publication peer review platforms.
Posted Apr 26, 2016
Nielsen announced that Facebook will offer its publishing partners Digital Content Ratings for measurement of its Instant Articles. With Instant Articles, publishers can create fast, interactive articles that are viewed directly in Facebook's mobile app, enhancing the speed and ease of accessing content. Digital Content Ratings - part of Nielsen's Total Audience Measurement framework --provides daily measurement of audiences across all digital content types and platforms, with metrics fully comparable to television.
Posted Apr 21, 2016
Xillio, expert in the analysis, transformation and migration of unstructured data, announced version 3.0 of its Content ETL Platform. The new version of the platform is based on a completely new architecture including a new scripting language, which aims to make the platform much more stable and scalable. Also introduced in this version are the Universal Data Model and a new database (MongoDB). The platform is prepared to deal with the growing amount of content, and allows organizations to make quick changes in their information landscape.
Posted Apr 14, 2016