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Mailjet and Boomtrain announced a partnership that they say will "turn you into Netflix or Amazon." Boomtrain is a marketing recommendation engine that uses artificial intelligence technology, to turn end user's behavior into insights, and action. Now, Mailjet users have access to these capabilities.
Posted May 03, 2016
PushSpring, an independent app-based mobile audience platform, announced a partnership with MediaMath to make PushSpring's proprietary, mobile app data actionable on one of the industry's largest programmatic Demand Side Platforms (DSPs). The MediaMath partnership expands the availability PushSpring's mobile originated data assets for activation, in addition to recent partnership announcements with LiveRamp, Google's DoubleClick, Lotame, and Centro.
Posted Apr 28, 2016
LiveRamp, an Acxiom company, announced a partnership with DigitasLBi, a global marketing and technology agency, to fuel smarter media planning decisions using connected data. DigitasLBi will leverage LiveRamp's data connectivity services to link data from multiple first and third party data sources within DigitasLBi's IDIOM platform, an insight tool to generate better media decisions and smarter content and creative strategy.
Posted Apr 26, 2016
Altmetric announced the launch of Altmetric Badges for Books, enabling publishers to provide an at-a-glance summary of the online attention a published book and its individual chapters have received. Now available on content that is identified by ISBN, the distinctive Altmetric donut badges and associated details page provide authors, editors, and readers with a real-time record of mentions from mainstream media, public policy documents, online reference managers, blogs, social media, and post-publication peer review platforms.
Posted Apr 26, 2016
Nielsen announced that Facebook will offer its publishing partners Digital Content Ratings for measurement of its Instant Articles. With Instant Articles, publishers can create fast, interactive articles that are viewed directly in Facebook's mobile app, enhancing the speed and ease of accessing content. Digital Content Ratings - part of Nielsen's Total Audience Measurement framework --provides daily measurement of audiences across all digital content types and platforms, with metrics fully comparable to television.
Posted Apr 21, 2016
Xillio, expert in the analysis, transformation and migration of unstructured data, announced version 3.0 of its Content ETL Platform. The new version of the platform is based on a completely new architecture including a new scripting language, which aims to make the platform much more stable and scalable. Also introduced in this version are the Universal Data Model and a new database (MongoDB). The platform is prepared to deal with the growing amount of content, and allows organizations to make quick changes in their information landscape.
Posted Apr 14, 2016
Lexalytics, a provider of cloud and on-premises text analytics solutions, announced that it is launching Salience for Android, a native text analytics package for a mobile operating system. With Salience for Android, application developers can now offer mobile users sophisticated natural language processing (NLP) and analytics to any app that uses text--email, SMS and chat, reviews, comparison shopping, social media, travel, hospitality, and more--to gain immediate insights and useful information to improve productivity and simplify day-to-day activities. By providing native text analytics, all processing stays local on the phone so analysis results never go back to the cloud, ensuring end-user privacy.
Posted Apr 07, 2016
They say content is king, but measuring the value of that content to your organization's bottom line can be problematic. Sure, it's easy to add up views, shares, and Likes, but deciphering how those numbers translate to dollars is far from simple. And yet, this valuation process-calculating the impact of your content and its ROI as well as linking content marketing efforts to business results-is crucial, say the experts, especially if you want to convert more users into paid customers.
Posted Apr 04, 2016
Adding to its lineup of integrations with marketing automation platforms, ReadyTalk, a provider of online conferencing and webinar services, is announcing brand new compatibility with Act-On. Businesses of all sizes, including the mid-market companies served by Act-On, rely on the sales insights generated by webinars and other lead generation activities. With this fresh partnership in place, ReadyTalk will be able to automate processes, deliver broader and deeper data points, and provide customer service expertise for customers in another key tier.
Posted Mar 22, 2016
While the overarching goal of content analytics--to capture digital content and then apply business intelligence (BI) in order to glean actionable insights--has stayed relatively fixed in recent years, the continued proliferation in variety and volume of content means that both vendors and users of content analytics solutions must move at a brisk clip to even stay in place. In a 2015 industry survey called "Content Analytics: Automating Processes and Extracting Knowledge," conducted by AIIM (Association for Information and Image Management), the majority of the 238 respondents felt there was real business insight to be gained if they got content analytics right.
Posted Feb 26, 2016
If you are immersed in the marketing world, you may have heard the phrases "big data," "predictive analytics," and "microtargeting" tossed around. As we all know, knowing a buzzword doesn't necessarily mean you truly understand the concept. So, let's break down the concept of predictive analytics a little further and explore how it applies to marketing.
Posted Feb 25, 2016
Information Builders, a provider of business intelligence (BI) and analytics, information integrity, and data integration solutions, announced iWay Hadoop Data Manager, a modern, native approach to Hadoop-based data integration and management that aims to ensure high levels of capability, compatibility, and flexibility.
Posted Feb 23, 2016
IBM announced a broad expansion of its Cloud Data Services portfolio with more than 25 services now available on the IBM Cloud. The services are designed to help developers build, deploy, and manage web and mobile applications and enable data scientists to discover hidden trends using data and analytics in the cloud. The hybrid cloud services can be deployed across multiple cloud providers and are based on open source technologies, open ecosystems that include company and third-party data, and open architectures that allow data to flow among the different services.
Posted Feb 09, 2016
Skyword announced the launch of Skyword Analytics + GA, a new integration in its content marketing software platform that combines data from Google Analytics with the storytelling metrics native to Skyword's platform. Featuring an integration with Google Analytics, Skyword says it gives its customers a holistic view of the health of their content marketing program and enables marketers to optimize the quality of the stories they publish.
Posted Jan 19, 2016
Kenshoo, a provider of agile marketing, announced its new Infinity Tag, an upgraded conversion pixel enabling marketers to better understand the role their digital campaigns played in customer transactions. Marketers using Kenshoo's Infinity Suite can now optimize their digital marketing campaigns with a level of insight unparalleled from other industry solutions. Infinity Tag helps elevate campaign performance by moving beyond currently accepted key performance indicators (KPIs) like total revenue to more granular conversion and attribution insights that inform optimization strategies.
Posted Jan 19, 2016
MediaMath announced the launch of Helix, a new business unit offering proprietary data to customers. Helix will commercialize the large scale data sets MediaMath's partners and its clients provide, build predictive audiences and actionable insights, and evolve how programmatic buyers utilize data to drive real results. With Helix, MediaMath adds to its stable of industry leading offerings to continue to deliver market-leading solutions to its clients.
Posted Jan 14, 2016
MediaCom has entered into a global partnership with Realeyes to incorporate emotion measurement technology into its content testing and media planning for clients. The partnership will enable MediaCom to assess the emotional power of every piece of video content it briefs media/production partners to make or creates in-house, to ensure that client messages are as engaging as possible and delivered to the most receptive audience segments.
Posted Jan 12, 2016
Any publisher worth his cyber salt can pump out an app, but relying on a "build it and they will come" mobile mentality, without measuring key metrics and scrutinizing user data during and after the launch, is a significantly flawed strategy. To remain competitive and keep your app audience happy, analytics are the answer, say the experts.
Posted Jan 06, 2016
The second annual Global Review of Data-Driven Marketing and Advertising revealed that data is playing an increasingly central role as a pillar of marketing, advertising, and customer experience practice around the globe, with 81.3% of marketers describing data as important to their efforts, an increase from 80.4% in 2014, and 59.3% calling it "critical" to their efforts, up from 57.1% in 2014.
Posted Dec 15, 2015
ScribbleLive, a data-driven content marketing platform, announced a new integration with Hootsuite, a widely used social relationship platform, as part of its open platform initiative. The ScribbleLive App for Hootsuite, now available in the Hootsuite App Directory, helps content and social media teams collaborate together to achieve greater reach and engagement with their target audiences.
Posted Dec 10, 2015
Performance-driven content sets up content for success by creating a framework for improvement and effective planning. Investment in content is predicated on how well it performs vis-a-vis business objectives and the needs of a consumer. So setting up a consistent, repeatable model that spans the full content lifecycle provides ROI.
Posted Dec 09, 2015
Brands need a clear understanding of how content marketing contributors are performing. Without an accurate, holistic view of their performance, it's difficult to connect the right contributors with the right types of projects, and hard to use actual results to guide decisions. Contently recently launched a new page in the Analytics section of its platform highlighting key metrics for all contributors, including the number of people, overall engagement, average time, average finish, and attention time. Brands will see which contributors are resonating best with their audience.
Posted Nov 19, 2015
At Cxense Experience Americas, new data from a survey by Cxense, a provider of real-time data management and personalization solutions, found publishers understand the critical need for data for their business, but many still lag behind on using it to improve user experiences and digital revenue.
Posted Nov 17, 2015
Cambridge Semantics, a provider of smart data solutions driven by semantic web technology, announced that it has joined the Google for Work Partner Program as a Google Cloud Platform Technology Partner. Cambridge Semantics' customers and partners require solutions that can adapt to dynamic infrastructures and this relationship allows the company to extend its robust smart data solutions to organizations that want to leverage Google Cloud Platform for a flexible and large-scale data platform.
Posted Oct 06, 2015