Analytics

Directory
Learn more in the Directory!

New platform unlocks publisher's data and offers a new approach.

Posted Oct 11, 2018

Enterprises that deploy Reltio Customer 360 solutions will be able to benefit from both initiatives as they evolve.

Posted Oct 09, 2018

Company to enhance A.I. and machine learning-based unified marketing intelligence and workflow management solution.

Posted Sep 27, 2018

Adobe launches a new suite of tools to give Audience Manager users control over the raw signals from their audiences.

Posted Sep 25, 2018

Brickfish, an end-to-end social media management company expanded its capabilities adding Nuvi--a real-time research, monitoring, and analytics platform.

Posted Sep 20, 2018

New offering brings Natural Language Processing technologies to document data extraction market.

Posted Sep 20, 2018

Connected content distribution platform says it enhances revenue by streamlining workflows and automating video analytics.

Posted Sep 11, 2018

Sinequa, a provider of cognitive search and analytics, announced a partnership with Infosys, a global leader in consulting, technology and next-generation services, to deliver Cognitive Search & Analytics solutions to empower large organizations to become information-driven.

Posted Sep 11, 2018

Publishers have a lot on their plates these days. How are they managing? In some cases, they're outsourcing this aspect of their ad operations (ad ops) to white-glove consultancy services.

Posted Sep 05, 2018

Customer insight experts DataSalon announce new Publisher Dashboard service - empowering sales and marketing teams with insights to drive sales and retain existing customers.

Posted Sep 04, 2018

When you get your blog started, you need to include these seven features—at a minimum—to lay the groundwork for your online brand.

Posted Aug 30, 2018

The term "artificial intelligence" (AI) was first coined in 1956, but it is only recently that the technology has become more available thanks to new hardware, datapoints, and accessible software solutions. Natural language processing (NLP) and predictive algorithms are already inside billions of devices in our pockets, homes, cars, and workplaces. Algorithms power the experiences and content we digest on a daily basis.

Posted Aug 29, 2018

Data is the fuel that keeps most digital businesses running, but in recent months we've seen data practices come under fire, be regulated, and generally be subjected to more public scrutiny. While some think it's about time people wake up to how their digital data is being used to target them, others think fears about data usage is just another over-reaction to something most people don't really comprehend. EContent had a chance to interview Greg Sparrow, senior vice president and general manager at CompliancePoint about whether or not big data has become the scapegoat.

Posted Aug 17, 2018

New updates put metadata at the center of broadcasting with enhanced functionality and efficiency.

Posted Aug 16, 2018

Global content is at the threshold of a Cambrian explosion—aided by artificial intelligence (AI).

Posted Aug 16, 2018

Minute.ly AI live stream technology analyzed 2018 World Cup games, resulting in double-digit growth for live stream consumption.

Posted Aug 14, 2018

For content creators who leverage the regulatory requirements of the GDPR to refine their customer data-gathering processes and create—or rebuild—trust that such data will be used only to the customer's benefit, the byproduct should be more satisfied, more trusting, and more engaged customers. And that's a worthy goal on either side of the Atlantic.

Posted Aug 13, 2018

Machine Learning, video and image recognition helps advertisers produce the highest performing ad creative.

Posted Jul 31, 2018

Statistics, dashboards, and tools for campaign optimization are at everyone's disposal. The problem is, the picture of measured KPI and ROI they provide can be far from the true state of things. Today, advertisers and publishers should be well-informed and prepared in order to raise the brand in ever-changing ad tech reality.

Posted Jul 30, 2018

Given all the time and creative energy that goes into brainstorming, crafting, editing, publishing, and sharing content, you'd probably love to have a direct finger on the pulse of how it's doing with readers. Fortunately, you have everything you need, right at your fingertips.

Posted Jul 26, 2018

GDPR is here, but people in the United States have only benefitted from this E.U. provision as a sort of side-effect of the law. But now new data privacy protection laws are on their way to at least one American state.

Posted Jul 25, 2018

Salesforce has signed a definitive agreement to acquire Datorama, a cloud-based, AI-powered marketing intelligence, and analytics platform for enterprises, agencies, and publishers.

Posted Jul 24, 2018

Emerging audience research and entertainment technology is leading to ever more personalized advertising, and the shift was especially obvious in the midst of this year's World Cup fever. A simple television campaign is no longer enough to hook FIFA fans-the shift to digital and social platforms allows for a new wave of engagement and audience interaction.

Posted Jul 20, 2018

Machines think faster than we do. Well, some of them do. And even then, it depends on our definitions of "think." But machines can recognize faster than humans do, and process quicker than humans, and this is where they can be useful in your marketing strategy.

Posted Jul 20, 2018

ColdFusion has announced the 2018 release of Adobe ColdFusion.

Posted Jul 17, 2018

Pages
1
2
3
4
5
6
7
8
9
10
11
12