Analytics

We are all overwhelmed with the variety, velocity, and volume of information. It is becoming increasingly difficult to figure out where the information we want is. In one of my cloud systems? Outlook? A folder? Findability can seldom be helped by search alone. Metadata and taxonomies are key to boosting findability. However, if "metadata" makes eyes roll, "taxonomy" can be a snoozer ... until you understand how important both are to boosting findability and making your content stand out and be found. This is true whether you're standing up a CMS or an intranet inside the firewall or if you're competing for eyeballs on the web. Developing a structure for navigating, finding, and understanding content-and the related descriptions in that taxonomy-is difficult and can be a surprisingly contentious process.

Posted Dec 16, 2014

Expert System, a provider of semantic technology, announced the availability of the Cogito API, now including fashion, advertising, intelligence, and media/publishing Applications. Cogito API enables a business' to organize, link, find and understand unstructured information within corporate intelligence, CRM, human resources, data management, knowledge management and social media monitoring applications.

Posted Nov 20, 2014

Sentiment analysis is like social media therapy. We attempt to learn how our audience feels about us-what are the complaints, issues, suggestions, and praise? We can also learn what they think of our competition, our industry, and our employees. Perhaps the most valuable data in sentiment analysis is what we don't find. It is alarming if your marketing is trying to highlight price, but there's no mention of it online. That indicates the need for a significant reassessment of your efforts. Sentiment analysis also becomes a powerful benchmark of your marketing programs as you can track the change in overall sentiment over time.

Posted Nov 19, 2014

Can a relatively mature technology help content publishers and marketers make website visitors more sticky and allow them to retain digital subscribers while also raising prices? The answer is yes.The science behind what is making the aforementioned possible--predictive analytics--has been around for quite awhile. In its former life, it was known as data mining. Add in Big Data and the rapidly maturing technology looks as if it's ready for its close-up.

Posted Nov 03, 2014

AddThis announced the results of its Q3 analysis of content engagement on the open web. Highlights from the quarter include insight into the rise of mobile web traffic and the most popular categories for consuming content on mobile devices. Additionally, AddThis has identified the quarter's top 10 services for sharing, the top 10 methods used for sharing content, and the top 10 categories for the most shared content.

Posted Oct 30, 2014

Ensighten, an omni-channel data and tag management provider and the company behind the Agile Marketing Platform, announced it acquired Anametrix,. Anametrix enables marketers to unify and analyze data across paid, owned, and earned media to optimize marketing decisions.

Posted Oct 16, 2014

Lotame, an independent data management platform (DMP), has announced the launch of Lotame Cross-Device, a device graph technology that connects digital devices together, opening up a broad range of new targeting and monetization options for advertisers and publishers. The new solution is based on technology originally developed by AdMobius, the company Lotame acquired in early 2014.

Posted Oct 16, 2014

Analytics is big business-and predicted to become even bigger. In International Data Corporation's (IDC) forecast on the growth of the business analytics market, "Worldwide Business Analytics Services 2014-2018 Forecast," a growth of $51.6 billion to $89.6 billion is predicted over the period. For those companies without inside staff expertise, there also is a predicted increase in the use of outside resources of 12.8%. There are a wide range of analytics readily available to even the smallest organization, many at no- or low-cost. But taking it all in can be like trying to drink from a fire hose. What's meaningful and what's not? Which tools provide the best insights into what's working?

Posted Oct 03, 2014

SimilarWeb now offers insights on internet traffic across desktop websites, mobile websites and mobile apps. The competitive analytics start-up has quickly grown to be one of largest data providers in the industry. Publishers like TechCrunch, the Wall Street Journal, Bloomberg, and Reuters use SimilarWeb as a resource for data insights.

Posted Sep 25, 2014

By now, it's become commonplace for most of us. We conduct an online search, view a product on a webpage, and the next thing we know, ads are popping up for the same and similar products every time we go online, whether we're on our desktop, laptop, tablet, or mobile device. The world of contextualized ads-or ads that are delivered to individuals based on some context-is exploding. Technology is driving the explosion and making possible some seemingly impossible things.

Posted Sep 22, 2014

Content creators--especially content marketers--are often complaining about the effectiveness of their content. An IMN study showed that "46% of respondents feel that their content is OK, but leaves room for improvement to position their company as an industry thought leader." But research from InboundWriter looked deeper into what makes content successful or not--and then put that into action.

Posted Sep 10, 2014

Anametrix, a cloud-based, real-time marketing analytics platform, launched Anametrix for Tableau, the first to combine multichannel marketing analytics with Tableau. Introduced at the Tableau Conference, the solution gives marketers the ability to unify multichannel data, perform drill-down analytics, and share insights using the full functionality of Tableau.

Posted Sep 09, 2014

Quaero announced AdVantage, an advertising and audience data management, analytics and reporting platform that helps media companies better understand their audiences across devices, foster engagement, create richer experiences, and increase overall value. AdVantage is a Cloudera certified platform built on Cloudera's Distribution of Hadoop.

Posted Sep 09, 2014

adjust, an app analytics and attribution company, announced a $7.6 million Series C investment by ACTIVE Venture Partners and existing investors, Target Partners, Iris Capital, and Capnamic Ventures, to boost expansion in the U.S., China, and Japan, and fast track product development. With 40% of total revenue coming from Asia and the U.S., and more than 100 new client sign-ups a week, the funding will allow adjust to establish new regional offices.

Posted Sep 09, 2014

Megalytic, a SaaS tool used by digital agencies, marketers, and small business owners to build and deliver digital marketing analytics reports, announced a major upgrade aimed at faster and easier customized reporting.

Posted Sep 04, 2014