Analytics

Content creators--especially content marketers--are often complaining about the effectiveness of their content. An IMN study showed that "46% of respondents feel that their content is OK, but leaves room for improvement to position their company as an industry thought leader." But research from InboundWriter looked deeper into what makes content successful or not--and then put that into action.

Posted Sep 10, 2014

Anametrix, a cloud-based, real-time marketing analytics platform, launched Anametrix for Tableau, the first to combine multichannel marketing analytics with Tableau. Introduced at the Tableau Conference, the solution gives marketers the ability to unify multichannel data, perform drill-down analytics, and share insights using the full functionality of Tableau.

Posted Sep 09, 2014

Quaero announced AdVantage, an advertising and audience data management, analytics and reporting platform that helps media companies better understand their audiences across devices, foster engagement, create richer experiences, and increase overall value. AdVantage is a Cloudera certified platform built on Cloudera's Distribution of Hadoop.

Posted Sep 09, 2014

adjust, an app analytics and attribution company, announced a $7.6 million Series C investment by ACTIVE Venture Partners and existing investors, Target Partners, Iris Capital, and Capnamic Ventures, to boost expansion in the U.S., China, and Japan, and fast track product development. With 40% of total revenue coming from Asia and the U.S., and more than 100 new client sign-ups a week, the funding will allow adjust to establish new regional offices.

Posted Sep 09, 2014

Megalytic, a SaaS tool used by digital agencies, marketers, and small business owners to build and deliver digital marketing analytics reports, announced a major upgrade aimed at faster and easier customized reporting.

Posted Sep 04, 2014