Analytics

Directory
Learn more in the Directory!

MessageGears says its new data security feature allows B2C organizations to personalize campaigns based upon any attribute in their database without risking data to exposure either internally or within the cloud. 

Posted Dec 04, 2018

At the end of 2017, with the General Data Protection Regulation (GDPR) looming, research suggested that U.K. small businesses had spent an average of 600 hours each preparing for it.

Posted Nov 22, 2018

Clickso commits to responsible data management, joins Network Advertising Initiative.

Posted Nov 15, 2018

Cookie Declaration boosts transparency and streamlines communications between digital partners.

Posted Nov 06, 2018

Here we define the categories we use to acknowledge the EContent 100 Companies that Matter Most in the Digital Content Industry.

Posted Nov 05, 2018

This year's EContent 100 list includes companies that are changing with the times and some that are leading the charge. Find out which 100 companies made this year's list of companies that Matter Most in the Digital Content Industry.

Posted Nov 05, 2018

Automation is everywhere. Whether you're checking out at the grocery store or calling your bank, automating the task is an option. New research from Quark and Information Today, Inc. says as more organizations seek to embrace digital transformation, they are turning to content automation as a way to deliver information quickly and effectively to their customers and employees. We interviewed Gavin Drake, Vice President of Marketing for Quark Software Inc. about the research and what it means for the digital content industry.

Posted Oct 31, 2018

Companies combine analytics with a content marketing platform to power unparalleled content experiences.

Posted Oct 30, 2018

App marketers can now apply Tenjin's user-level attribution and analytics services to Snap Ads, Lenses, and Story Ads campaigns.

Posted Oct 23, 2018

New platform unlocks publisher's data and offers a new approach.

Posted Oct 11, 2018

Enterprises that deploy Reltio Customer 360 solutions will be able to benefit from both initiatives as they evolve.

Posted Oct 09, 2018

Company to enhance A.I. and machine learning-based unified marketing intelligence and workflow management solution.

Posted Sep 27, 2018

Adobe launches a new suite of tools to give Audience Manager users control over the raw signals from their audiences.

Posted Sep 25, 2018

Brickfish, an end-to-end social media management company expanded its capabilities adding Nuvi--a real-time research, monitoring, and analytics platform.

Posted Sep 20, 2018

New offering brings Natural Language Processing technologies to document data extraction market.

Posted Sep 20, 2018

Connected content distribution platform says it enhances revenue by streamlining workflows and automating video analytics.

Posted Sep 11, 2018

Sinequa, a provider of cognitive search and analytics, announced a partnership with Infosys, a global leader in consulting, technology and next-generation services, to deliver Cognitive Search & Analytics solutions to empower large organizations to become information-driven.

Posted Sep 11, 2018

Publishers have a lot on their plates these days. How are they managing? In some cases, they're outsourcing this aspect of their ad operations (ad ops) to white-glove consultancy services.

Posted Sep 05, 2018

Customer insight experts DataSalon announce new Publisher Dashboard service - empowering sales and marketing teams with insights to drive sales and retain existing customers.

Posted Sep 04, 2018

When you get your blog started, you need to include these seven features—at a minimum—to lay the groundwork for your online brand.

Posted Aug 30, 2018

The term "artificial intelligence" (AI) was first coined in 1956, but it is only recently that the technology has become more available thanks to new hardware, datapoints, and accessible software solutions. Natural language processing (NLP) and predictive algorithms are already inside billions of devices in our pockets, homes, cars, and workplaces. Algorithms power the experiences and content we digest on a daily basis.

Posted Aug 29, 2018

Data is the fuel that keeps most digital businesses running, but in recent months we've seen data practices come under fire, be regulated, and generally be subjected to more public scrutiny. While some think it's about time people wake up to how their digital data is being used to target them, others think fears about data usage is just another over-reaction to something most people don't really comprehend. EContent had a chance to interview Greg Sparrow, senior vice president and general manager at CompliancePoint about whether or not big data has become the scapegoat.

Posted Aug 17, 2018

New updates put metadata at the center of broadcasting with enhanced functionality and efficiency.

Posted Aug 16, 2018

Global content is at the threshold of a Cambrian explosion—aided by artificial intelligence (AI).

Posted Aug 16, 2018

Minute.ly AI live stream technology analyzed 2018 World Cup games, resulting in double-digit growth for live stream consumption.

Posted Aug 14, 2018

Pages
1
2
3
4
5
6
7
8
9
10
11
12