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Reltio, the enterprise data-driven applications and modern data management Platform as a Service (PaaS) company, announced it has secured Series C funding in the amount of $40 million—a clear sign of investors' confidence in the company's momentum and strong business prospects. Reltio Cloud is a multitenant PaaS that enables organizations to build data-driven applications with reliable master data management (MDM), relevant big data insights, and intelligent recommended actions.
Posted Apr 20, 2017
Orbis Technologies, Inc. and RSI Content Solutions announced the merger of the two companies. The merger creates a global Big Data company that provides software and services around the world. The combined operating entity will assume the Orbis Technologies, Inc name with corporate headquarters in Annapolis, MD. This company immediately assumes a market leader role in global enterprise content and information management with products and solutions deployed around the world.
Posted Apr 13, 2017
Ranker.com, a ranking platform, has launched Ranker Insights, a new audience insights platform that leverages over seven years' worth of polling data from the company's Top 50 Quantcast-ranked site. Ranker Insights allows marketers and media buyers to discover deep and psychographic insights into consumer audiences and otherwise unseen relationships between consumer preferences surrounding a vast range of individuals, media, and brands.
Posted Apr 11, 2017
IOVOX, a global call analytics company, announced the availability of a new solution that provides marketers with enhanced data analytics, enabling them to make more informed decisions when evaluating the performance of inbound marketing campaigns. IOVOX's new Multichannel Marketing solution is specifically designed for companies using multiple marketing channels to drive inbound calls to their business.
Posted Apr 06, 2017
TMMData, a premier provider of data integration, preparation, and management software, announced its partnership with data quality assurance platform ObservePoint. The companies' deepened relationship aims to give enterprises complete confidence in the accuracy of their marketing information and analysis through automated data verification, integration, and cleansing.
Posted Mar 30, 2017
PushSpring, an app-based mobile audience platform, announced an enhanced partnership with LiveRamp, an Acxiom company and leading provider of omnichannel identity resolution. The enhanced partnership establishes the LiveRamp IdentityLink Data Store as a preferred method for accessing PushSpring branded audience data and custom segments.
Posted Mar 16, 2017
Indexer, a Houston-based technology start-up, announced the public availability of Vector, an analytical platform that says it transforms the internet into unprecedented tangible, meaningful data. Utilizing real-time quantitative research and advanced algorithms, Vector claims to stand apart from existing analytical platforms by extracting more content, with greater efficiency, than has ever been possible before.
Posted Mar 14, 2017
Arkadium announced the release of InHabit, its new "dynamic editorial" technology. InHabit's patent-pending technology reads any article and automatically inserts an interactive editorial unit designed to both engage the reader and factually and functionally extend the article it appears on.
Posted Mar 07, 2017
Originally thought of as a social network mostly geared toward teenagers, Snapchat is now seeing millennials engaging. Snaplytics, the SaaS company offering Snapchat marketing insights, is releasing what it calls the most comprehensive survey of Snapchat data ever to better understand how brands are using the social site.
Posted Feb 14, 2017
Lexalytics, a provider of cloud and on-prem text analytics solutions, announced that it is unveiling the Magic Machines AI Labs in Amherst, MA, to speed innovation in artificial intelligence (AI). In stealth mode for the past year, Magic Machines has been focusing on "force-multiplying" AI technologies.
Posted Jan 31, 2017
Inextricably entwined with the state of Big Data—that growing corpus of multidimensional information made larger each day via cheap sensors, cheap storage, and user-generated content—content analytics and its ability to pull actionable insights from digital content has never been under more pressure to perform. After all, having the highest volume of structured and unstructured data has never been the point; it's whether sound business decisions can be made with that content that matters.
Posted Jan 25, 2017
Amplero, a provider of applied machine learning and adaptive optimization to maximize customer lifetime value and loyalty, announced its Influencer Optimization capability that increases the power of the Amplero Intelligence Platform (AmpIP). Through the automatic aggregation of behavioral data, Amplero says it now makes it possible to map customer influencer ego networks.
Posted Jan 24, 2017
Fast growing engagement-marketing platform Contactlab, announces the sponsorship of RAW, a top data visualization web app built by DensityDesign, a research lab of the Politecnico di Milano university, and created by design studio Calibro in recognition of the growing importance of visualizations in brand marketing strategies.
Posted Jan 19, 2017
Clarabridge, Inc., a provider of Customer Experience Management (CEM) solutions, announced a full-service solution designed specifically for the retail banking industry. This new offering will help companies collect customer feedback for a better, more accurate understanding of the complete customer journey.
Posted Jan 19, 2017
Provalis Research announced the release of an upgraded version of the qualitative analysis freeware QDA Miner Lite, developed to include some of the new features added to the full version of QDA Miner.
Posted Jan 17, 2017
In marketing, we've reached an inflection point where the volume of data and processes required to run personalization initiatives at scale have outstripped human capability (even highly skilled ones). The micro-targeted customer experience is simply unsustainable with a traditional technology stack leveraging manual data modeling and human-curated, rules-based decisioning.
Posted Dec 12, 2016
The burden of proof is on publishers to defend their web traffic, yet 80% admit they don't have insight into how their traffic is audited, raising questions about which traffic is non-human traffic (NHT). At the same time, marketers are no longer willing to pay for NHT, with 74% of publishers reporting that traffic quality issues are part of pre-sales discussions, and 68% stating they have received requests for information (RFIs) with acceptable NHT thresholds.
Posted Dec 08, 2016
autoGraph, providers of emotional intelligence and compliance technology, announced the closing of a Series B funding round of $4.7 million. Rally Capital led the round with additional funding coming from new and existing investors including Voyager Capital.
Posted Dec 08, 2016
For the past several years, in addition to working professionally with commercial enterprise data, I have been the self-designated genealogist in my family. I have learned that there is simply no substitute for first-party data. This truism applies, of course, to my professional and personal work with data.
Posted Dec 06, 2016
Text analytics provider Linguamatics released the latest version of their award-winning natural language processing (NLP) text mining platform, I2E 5.0. New capabilities in I2E 5.0 include normalization of concepts (e.g. dates, measurements, gene mutations) within unstructured text, advanced range search, and a new query language EASL.
Posted Dec 01, 2016
Just do it. I'm lovin' it. Diamonds are forever. You know these words in part because they've been very carefully chosen to appeal to audiences. But as Paul Blamire, VP of client experience at Atomic Reach, told an audience at the Gilbane Digital Content Conference, it's about more than the words themselves—it's also about structure, what device people are reading on, and the emotions they evoke when this all works together. According to Blamire, machine learning (ML) and artificial intelligence (AI) can help marketers get the words and their structure right for more people on more devices.
Posted Nov 30, 2016
Watch today's opening keynotes from the Gilbane Digital Content Conference.
Posted Nov 29, 2016
MTV's first music video, The Buggles' "Video Killed the Radio Star," became stuck in my head when I read that Facebook EMEA VP Nicola Mendelsohn declared that Facebook will be "all video" in 5 years. Mendelsohn said that text has been declining every year and that Facebook users now view videos 8 billion times per day, up from 1 billion a year ago. Apparently, Facebook thinks video will kill off text, sooner rather than later.
Posted Nov 29, 2016
Evergage, a real-time personalization platform company, unveiled Evergage Guardian, a solution that utilizes advanced machine learning technology to provide marketers with up-to-the-minute data, performance visualizations, and proactive suggestions for improving digital interactions with customers across websites and mobile apps.
Posted Nov 18, 2016
An analysis of nearly 350 content marketing campaigns based on data-driven visualizations by Fractl revealed even traditionally dull industries can leverage visual assets, and that more interesting verticals could add some creativity to their content to boost engagement. Here are the four primary data visualizations big brands and publishers alike have leveraged for engagement in niche verticals, and some takeaways for marketers trying to get into this growing trend.
Posted Nov 18, 2016