Brands need a clear understanding of how content marketing contributors are performing. Without an accurate, holistic view of their performance, it's difficult to connect the right contributors with the right types of projects, and hard to use actual results to guide decisions. Contently recently launched a new page in the Analytics section of its platform highlighting key metrics for all contributors, including the number of people, overall engagement, average time, average finish, and attention time. Brands will see which contributors are resonating best with their audience.
Posted Nov 19, 2015
At Cxense Experience Americas, new data from a survey by Cxense, a provider of real-time data management and personalization solutions, found publishers understand the critical need for data for their business, but many still lag behind on using it to improve user experiences and digital revenue.
Posted Nov 17, 2015
Cambridge Semantics, a provider of smart data solutions driven by semantic web technology, announced that it has joined the Google for Work Partner Program as a Google Cloud Platform Technology Partner. Cambridge Semantics' customers and partners require solutions that can adapt to dynamic infrastructures and this relationship allows the company to extend its robust smart data solutions to organizations that want to leverage Google Cloud Platform for a flexible and large-scale data platform.
Posted Oct 06, 2015
Cambridge Semantics, a provider of smart data solutions driven by semantic web technology, announced an alliance with MarkLogic Corporation, an enterprise NoSQL database platform company. The companies say the combination of technologies created by this alliance enables organizations to rapidly store, access, visualize, and act upon diverse data to create scalable, semantic-driven data management and investigative analytics applications at a fraction of the time and cost of traditional approaches.
Posted Sep 29, 2015
With Apple's public release of the TVOS SDK, adjust announced that its mobile ad analytics and attribution tool has been expanded to support apps for the Apple TV. adjust says this is the first time a dedicated marketing analytics solution has been announced for smart TVs. adjust's offering for the Apple TV will allow app developers to analyze the aggregate behavior of users targeted by ad campaigns, using adjust technology embedded in their Apple TV apps.
Posted Sep 29, 2015
In this age of analytics, marketers are data detectives. A/B testing can help resolve many of their quandaries related to online marketing. But, first, what is A/B testing? It is a process in which you choose the best-performing version of a webpage, by randomly displaying different versions of your site to visitors and assessing the performance of each variant against a desired metric (such as clicks or sign-ups). You can test by tweaking one page element (such as headline, call to action, or image) at a time, or you can test changes to several page elements all at once (the latter is referred to as "multivariate testing"). Thus, when you use A/B testing, you are not flying blind. You're letting data drive your design choices and decisions. Think of A/B testing as "the scientific method meeting online marketing."
Posted Sep 16, 2015
Two weeks after its 2013 launch date, Electronic Arts, Inc. sold 1.1 million copies of its "SimCity 5" game, with digital downloads representing half of all sales. President Barack Obama's 2012 campaign website increased donation conversions by 49% and, ultimately, raised an additional $500 million. And Amazon famously changed its checkout button 6 years ago, increasing site revenue by $300 million. What's the common denominator in all three success stories and in countless other case studies across the internet? Each conducted A/B tests, which produced phenomenal results. And they're far from the fringe minority: 75% of strategic phase marketers rely on A/B testing to learn about customer behavior, per MarketingSherpa's 2012 "Website Optimization Benchmark Report."
Posted Sep 02, 2015
Digital Element has introduced GeoMprint, a new reverse geocoding solution targeted at mobile device traffic. Offered as a web service, GeoMprint takes GPS-obtained latitude/longitude coordinates and converts that data into more useful geographic information such as ZIP/postcodes, cities, regions, etc. for businesses. This allows mobile users to receive more localized content, messages, advertising, and promotions.
Posted Aug 20, 2015
MobileBridge is leveraging available data from CRM and other marketing sources in order to make in-app engagement as contextual as possible yet also fun and engaging, and on a regular basis. To make its customers' in-app engagements more fun and engaging, app-based Marketing Relationship Management solution provider MobileBridge is introducing new functionality into its native content creation module.
Posted Aug 20, 2015
Many companies have no idea where their leads come from or how sales are finalized. They also go through periods when leads are higher or lower than normal, but they don't know what's causing these peaks and troughs. If someone has discovered you and become interested enough to inquire about your product or service, don't you want to know what led them to you and proactively make sales surges happen again? By taking control of your data analysis and taking on the challenge of measuring your marketing efforts, you'll improve the quantity and quality of sales leads while allocating your budget based on true performance and ROI.
Posted Aug 19, 2015
GeoPoll, a mobile survey platform, and Kantar Media, a provider of media and marketing insights, announce their collaboration on a joint product, Kantar-GeoPoll Media Measurement (KGMM). This product builds on GeoPoll's existing media measurement service by adding Kantar Media's research expertise and technology tools to GeoPoll's mobile data collection methods.
Posted Aug 18, 2015
Content analytics is fast becoming a pivotal business tool as companies work to get the most value from their data as possible. But they will only get the maximum return from their investment if they plan, plan, and plan again.We should all be aware of the impact content analytics tools are having on the enterprise. Organizations are placing increasing importance on the value of big data in the decision making process and there are few successful enterprises out there today who don't try and make some sense of the data they hold.
Posted Aug 17, 2015
Plum Analytics introduced the PlumX Suite, a set of five products from Plum Analytics, an EBSCO Company. It includes specific offerings that categorize and analyze research metrics for those that fund, perform, support, or publish research.
Posted Aug 04, 2015
Brainshark, Inc., delivering SaaS-based sales enablement solutions, announced new analytics capabilities in its Sales Accelerator platform. Revealing critical - yet previously inaccessible - information for many companies, the Brainshark Sales Accelerator aims to show how sales reps' knowledge and behavior affect sales outcomes, providing actionable insights that drive greater productivity, and more deals.
Posted Aug 04, 2015
Content personalization is on all content creators' minds. That takes many different forms, but one element of targeting the right audience and delivering the right content to them is as simple as catering to their age group. Each age demographic has a unique psychology and world view that influences the decisions they make-including what content they consume. What attracts one demographic will not necessarily attract them all. So how do you get your content in front of the right audience?
Posted Jul 29, 2015
Simulmedia announced the release of INSIGHTS, powered by its VAMOS platform. The INSIGHTS application is a self-service online portal through which clients can access reporting for their campaigns, request future campaign options, and receive fast and interactive results. This application is the latest extension of VAMOS, Simulmedia's platform that powers all of its campaign optimization, execution, and reporting.
Posted Jul 21, 2015
Marketers have long been plagued by problems related to attribution and accurately calculating ROI. How do umbrella marketers know if their ad worked, or it just happened to rain that day, creating a spike in sales? AOL hopes to help with that. In a blog post, AOL announced, "Using our one-of-a-kind machine-learning model, the platform considers thousands of variables to accurately assign credit across every touch point - online, TV, mobile, catalog, direct mail, and more - that might ultimately lead to a desired customer action." This will be available as part of ONE by AOL: Attribution or standalone in Convertro.
Posted Jul 14, 2015
Contently has announced its Contently Analytics platform, a new dashboard that provides one centralized intelligence center where you users can track, optimize, and report on their entire content marketing operations. Contently Analytics provides visualizations of three specific kinds of data: production, performance, and distribution.
Posted Jun 30, 2015
Marketers have long relied on third-party data for their data-driven marketing efforts. But the most successful data-driven marketers are using first-party data at a significantly higher rate than other marketers, according to a new report from Econsultancy and Signal.
Posted Jun 25, 2015
Megalytic, an analytics reporting software as a service, announced an integration that allows customers to directly connect Google AdWords accounts for improved paid search reporting capabilities and accuracy. Megalytics says this is an example of its efforts to incorporate all major data sources needed by digital marketers to communicate performance.
Posted Jun 24, 2015
Simulmedia, an audience-targeting television advertising company, is working with Oracle Data Management Platform (DMP) to give Simulmedia TV campaigns the same level of accountability as other digital marketing initiatives. Through this technology integration, marketers and advertisers who currently use Oracle DMP to synchronize their offline and online customer data can track the performance of their Simulmedia TV campaigns to determine how they influence direct business outcomes.
Posted Jun 23, 2015
LeadSift, a provider of social media intelligence solutions, announced that OMERS Ventures and Salesforce Ventures have invested in the company. The company says the investment will further product development efforts and fuel sales and marketing.
Posted Jun 18, 2015
Evergage, a provider of real-time personalization, published the results of a new survey that found 91% of marketers either use or intend to use personalization for online customer interactions within the next year. Furthermore, 49% of marketers surveyed intends to increase their budgets for personalization over the year ahead, with 80% planning to increase them by more than 10%.
Posted Jun 18, 2015
Marketing services company Connexity Inc. announced that it has acquired PriceGrabber a retail lead-generation platform and network. Together the combined company will be a source of high intent shopping leads. PriceGrabber says its expansive shopping-focused publisher network offers more than 2,000 retailers marketing access to tens of millions of high intent shoppers each month from online shopping destinations such as Yahoo!, Ask.com and PriceGrabber.com.
Posted Jun 16, 2015
Lexalytics, a provider of cloud and on-prem text and sentiment analytics solutions, updated its Salience sentiment analytics platform. The company says Salience now offers quicker, more accurate processing, easier configuration of query topics in accented languages such as Portuguese and Spanish, and the ability to contextualize sentiment statements using Boolean search logic. Salience is Lexalytics' on-premise text analytics engine that processes over three billion documents per day.
Posted Jun 09, 2015