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Text analytics provider Linguamatics released the latest version of their award-winning natural language processing (NLP) text mining platform, I2E 5.0. New capabilities in I2E 5.0 include normalization of concepts (e.g. dates, measurements, gene mutations) within unstructured text, advanced range search, and a new query language EASL.

Posted Dec 01, 2016

Just do it. I'm lovin' it. Diamonds are forever. You know these words in part because they've been very carefully chosen to appeal to audiences. But as Paul Blamire, VP of client experience at Atomic Reach, told an audience at the Gilbane Digital Content Conference, it's about more than the words themselves—it's also about structure, what device people are reading on, and the emotions they evoke when this all works together. According to Blamire, machine learning (ML) and artificial intelligence (AI) can help marketers get the words and their structure right for more people on more devices.

Posted Nov 30, 2016

Watch today's opening keynotes from the Gilbane Digital Content Conference.

Posted Nov 29, 2016

MTV's first music video, The Buggles' "Video Killed the Radio Star," became stuck in my head when I read that Facebook EMEA VP Nicola Mendelsohn declared that Facebook will be "all video" in 5 years. Mendelsohn said that text has been declining every year and that Facebook users now view videos 8 billion times per day, up from 1 billion a year ago. Apparently, Facebook thinks video will kill off text, sooner rather than later.

Posted Nov 29, 2016

Evergage, a real-time personalization platform company, unveiled Evergage Guardian, a solution that utilizes advanced machine learning technology to provide marketers with up-to-the-minute data, performance visualizations, and proactive suggestions for improving digital interactions with customers across websites and mobile apps.

Posted Nov 18, 2016

An analysis of nearly 350 content marketing campaigns based on data-driven visualizations by Fractl revealed even traditionally dull industries can leverage visual assets, and that more interesting verticals could add some creativity to their content to boost engagement. Here are the four primary data visualizations big brands and publishers alike have leveraged for engagement in niche verticals, and some takeaways for marketers trying to get into this growing trend.

Posted Nov 18, 2016

Verint Systems Inc. announced that it has extended its Customer Engagement Optimization portfolio through its acquisition of OpinionLab, a provider of continuous voice of the customer listening solutions that drive smarter, real-time digital engagement. OpinionLab solutions are used by brands to optimize web and mobile customer experiences and engagement.

Posted Nov 17, 2016

Wise Data Media, a data-driven, cloud marketing, and prediction management platform provider, announced the launch of Wise Content, a text to video technology that creates a new medium for your information quickly and efficiently.

Posted Nov 17, 2016

Connotate, Inc., a web data extraction platform provider for the information services industry and data-centric businesses, announced an $11 million Series B-1 financing led by Long River Ventures, with participation from existing shareholders .406 Ventures, Castile Ventures, Fernwood Funding LLC, Prism Ventures, and other angels.

Posted Nov 17, 2016

Research and advisory firm Forrester and Verint Systems Inc. announced a partnership designed to provide a holistic approach to customer experience (CX) measurement and management.

Posted Nov 10, 2016

The vjoon Storage Engine aims to handle vast amounts of data and restore the database promptly in the event of a failure.

Posted Nov 08, 2016

PushSpring, an independent app-based mobile audience platform, announced a partnership with Native Touch, a Toronto based mobile ad platform, signaling PushSpring's expansion into the Canadian market. PushSpring provides advertisers and app publishers with mobile app audience data for nearly 200 million unique device IDs in the US, and now, Canada.

Posted Nov 01, 2016

Qubit, a provider of context-driven customer experiences, announced the deployment of its machine learning engine as part of its industry-leading digital experience management (DXM) platform, along with several major updates.

Posted Oct 27, 2016

To provide actionable Snapchat data, Snaplytics, a SaaS company offering Snapchat marketing insights to brands, agencies, and online influencers, is launching out of beta.

Posted Oct 27, 2016

As Sam Roe wrote in the Columbia Journalism Review (CJR) article, for many years, "investigative reporters have approached stories with a similar mindset: Find the bad guys," and "copy down what people said and leave it at that." Big Data, the big disrupter of all industries, might alter that approach. The collection of massive amounts of data has caused practitioners in many fields to reconsider how they do business.

Posted Oct 11, 2016

PushSpring announced a partnership with comScore to introduce mobile audience segments, based on comScore Mobile Metrix and PushSpring's App Graph data, for use in programmatic ad buys. PushSpring says it provides advertisers and app publishers with mobile app audience data for more than 200 million unique device IDs in the US and Canada.

Posted Oct 04, 2016

Libraries can now increase the power of linked data by adding reader's advisory services with NoveList Select for Linked Data. NoveList, a division of EBSCO Information Services, (EBSCO) has partnered with Zepheira to boost the visibility of library collections online and enrich the information available to people in the community.

Posted Oct 04, 2016

Cambridge Semantics, a provider of graph-based Smart Data discovery and exploratory analytic solutions, announced the release of an enhanced product version of its Anzo Smart Data Lake solution with the ability to combine, manage, and analyze all of an enterprise's data in one place.

Posted Sep 29, 2016

Verimatrix, a specialist in securing and enhancing revenue for multi-network, multi-screen digital TV services around the globe, announced the availability of the a new version of its ViewRight Ultra downloadable app package, which is a key component of a secure video delivery solution using the Verimatrix Video Content Authority System (VCAS) for Internet TV.

Posted Sep 29, 2016

Brands and media agencies can now access attention and engagement data for all digital ad formats and campaigns running with Vibrant Media - even if the campaign objectives are focused on drivinicg traffic.

Posted Sep 29, 2016

Data has emerged as a key player in the marketing and media sphere. There isn't a single member of the six biggest media corporations in the U.S. or the big five global ad agencies that hasn't made data an integral part of its sales pitch to the marketplace. However, there remains some confusion regarding what exactly is meant by "data" and why it's so valuable. As a result of this lack of clarity, I will address what we mean when we talk about it, as well as why it's so valuable for media and marketing companies.

Posted Sep 20, 2016

Absolutdata, a data analytics firm, announced the release of its groundbreaking NAVIK SalesAI solution, an add-on tool designed to work with popular CRM platforms. NAVIK SalesAI says it increases sales by providing predictive data on buyers, identifying the most promising prospects, and aligning purchaser needs with products and communication channels.

Posted Sep 15, 2016

Small businesses that use data to help make decisions are more strongly growing revenue as compared to their counterparts who use data on a limited basis, according to new research from Exact and Pb7. The findings show that businesses across the U.S. and Europe who lean on data insights reported revenue growth of 21% in the last financial year, as compared to 9% for businesses reporting limited use of data. Data-led businesses also experienced a net profit margin of 22%, versus 14% achieved by small businesses in which data has a limited role.

Posted Aug 25, 2016

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