Organizations investing in digital transformation initiatives to drive more of their customers to their online channels are taking a far more deliberate and bottom-line approach to site redesign—and using customer data to inform, evaluate, and iteratively improve the website customer experience. Getting started on this path requires you to think very differently about site redesign and data collection. Instead of thinking of a site redesign as a one-and-done project, you should use a measurement and evaluation process that helps you continuously optimize the customer experience.
Posted Dec 03, 2017
DECENT, a global provider of blockchain technology, has teamed with Pivotal Entertainment as its official U.S. business partner. Pivotal, specializes in navigating the media and technology landscape, will engage with the film, television, music, publishing and fashion worlds to demonstrate how DECENT's new blockchain-enabled platform will revitalize their industries.
Posted Nov 29, 2017
Adaptive content. You probably hear those words a lot, but like a lot of buzzwords, you may still be struggling to understand what they mean. Juhee Garg, Senior Product Manager, Technical Communications Products, Adobe, was on hand to explain to the keynote audience at Gilbane Digital Content Conference.
Posted Nov 28, 2017
There was a time when monolithic CMSs satisfied everyone's needs. They offered the luxury of being able to quickly create and deploy websites. Best of all, they could be handled by users who had little technical expertise or design skills. This was a small business marketer's dream, and even medium and large organizations found value in CMSs that coupled the content repository with the ability to manage webpage experiences.
Posted Nov 20, 2017
Fall is my favorite time of year - the foliage is stunning, everything smells like pumpkin spice, and I get to wear cozy sweaters and rain boots! Fall is also a great time of year to start thinking about year-end, and how you can improve your content management strategy to set yourself up for success in the year ahead. Easier said than done, right? I like to start by using the process of elimination. In this post, we'll review five content management pitfalls you should avoid right now to help you improve your content marketing strategy.
Posted Nov 17, 2017
Our judges are an integral part of making the EContent 100 list happen, but they rarely get an opportunity to talk directly to our readers. In order to get an idea of what was on their minds during this year's judging, we asked them one simple question: "What was the breakout trend of the past year from your vantage point in the industry, and how do you see it evolving next year?" These are their answers.
Posted Nov 15, 2017
SDL, a provider of global content creation, management, translation and delivery solutions, has introduced its next generation content management technology with the launch of SDL Tridion DX.
Posted Nov 07, 2017
TopQuadrant, a provider of standards-based data governance solutions announced the release of TopBraid 5.4, a collection of web-based solutions for Data Governance and Vocabulary Management.
Posted Nov 02, 2017
Creative teams play a pivotal role in driving the success of digital assets — whether being utilized across content marketing campaigns, ecommerce platforms, or social posts — but they are often hampered by inefficient design, and approval processes.
Posted Oct 20, 2017
At Adobe MAX, the Creativity Conference, Adobe unveiled the next generation of Creative Cloud, including four brand new applications, Adobe XD CC for experience design, Adobe Dimension CC for 2D to 3D compositing, Character Animator CC for 2D animation, and an all-new cloud-based photography service, Adobe Photoshop Lightroom CC. In addition, Adobe announced feature updates to its flagship applications including Photoshop CC, InDesign CC, Illustrator CC, and Premiere Pro CC, and ongoing expansion of its Adobe Stock service.
Posted Oct 19, 2017
Aprimo, a provider of digital asset management and marketing operations solutions, announced its Aprimo Digital Asset Management (ADAM) offers enhanced AI-powered auto-tagging to improve consistency, scalability, and ease of use among digital content creation.
Posted Oct 16, 2017
Digital has done a tremendous job of elevating the importance of content, but it has equally devalued its longevity. We often equate week-old data sheets or last year's white paper with yesterday's news. After all, today's latest hot take has already rendered all those thoughtful pieces irrelevant, at least in the eyes of a voracious audience. But we might need to reconsider how we think about that content.
Posted Oct 10, 2017
Offering rich, interactive images has emerged as a critical component to any website or web app visitor engagement strategy -- and with good reason. While engagement is critical to securing customer loyalty and driving higher conversions, it's important that businesses understand the negative effects that poorly managed image content can have on web performance and their customers' online experiences.
Posted Oct 04, 2017
Nuxeo, maker of the cloud-native content services platform, announced a strategic partnership with Simflofy, provider of Content Integration Services. The partnership enables Nuxeo's customers to intelligently meet their ECM objectives by connecting to content where it lives, whether in legacy Enterprise Content Management (ECM) systems or business applications, and removes the cost, pain, and risk of content migrations typically associated with ECM implementations.
Posted Sep 21, 2017
As entrepreneurs, we are eager to share our latest innovation with the masses, whether it be a mobile app, a website, or a physical product. As marketers, we need to figure out the best way to ensure each new technology or solution is adopted. We all know user experience is critical when it comes to full-scale adoption, and yet, so many of us aren't great at cultivating it. The best way to promote large-scale adoption? Make it a habit
Posted Sep 20, 2017
An opportunity to make a business case can be a blessing and a curse. On the one hand, it's an indication that the project is taken seriously. On the other hand, it formalizes the intentions, emphasizes responsibility, and implies approval by multiple stakeholders. Writing a good business case requires a pragmatic approach, strategic thinking, and persuasive language. Done well, it can convince the top management to invest in your project. Done poorly, it can cause delays or even stall the project entirely.
Posted Sep 18, 2017
e-Spirit Inc. announced the FirstSpirit Intelligent Content Engine, a new core component of the FirstSpirit Digital Experience Hub. The FirstSpirit Intelligent Content Engine enables marketers to provide personalized, content-rich digital experiences via any channel to increase engagement and compel users to action throughout the buyer's journey.
Posted Sep 13, 2017
The term "headless CMS" has emerged to describe a new way to manage content--and web managers cannot get enough of it. Instead of overwhelming their dev team with trivial requests, a headless CMS decouples code from content so that anyone can easily make edits--no training or development required. But how can it be that easy? The answer comes in the form of technology: The cloud and APIs.
Posted Sep 13, 2017
Nuxeo, maker of a content services platform, announced the release of Web UI, a brand new web client for the Nuxeo Platform. Nuxeo's Web UI is built on a modern JavaScript stack (Polymer), leveraging Web Components to provide a responsive, configurable, and extensible user interface that delivers a compelling new user experience (UX).
Posted Aug 01, 2017
RedLink announced the latest release of Remarq which includes robust collaboration components and supports author and editorial updates as well as publisher and editor administration and analytics.
Posted Jul 27, 2017
e-Spirit Inc., maker of the FirstSpirit Digital Experience Hub, announced plans to significantly expand and strengthen its partner program on a global basis and is aggressively seeking both implementation and technology partners.
Posted Jul 25, 2017
IHS Markit, similar to many global enterprises, found itself with the challenge of connecting 5,000 analysts, data scientists, financial experts, and industry specialists across the globe. Because the company had grown mostly by acquisitions, it had many different offices using any number of disparate production processes. It was clear the company needed an efficient, uniform way to create content, often across borders.
Posted Jul 24, 2017