You might think that globalization simply means going global. While that's not exactly wrong, it is drastically oversimplified as it does not reflect many challenges tied to thinking globally and acting locally. Leading globally, executing locally, and delighting personally is more accurate. The digital age makes globalization more relevant and sensitive than ever before. Digital success stories are gold mines—in which digital channels are the mines and digital content is the gold. Therefore, globalizing content is imperative in all markets that your company does business. Minimizing or overlooking globalization requirements up front is actually one of the major pitfalls global businesses face. Here's how to avoid that mistake.
Posted Aug 10, 2018
Contentstack announces a list of partners to deliver technology stack to customers.
Posted Aug 09, 2018
You may think that translating your content or products opens the door to new markets wherever that language is spoken. Don't get ahead of yourself. Translation is the first milestone in your efforts to engage with local audiences. Your customers are part of an audience, but they expect to be delighted according to where they are, what they do, and how they react. Both collective and individual satisfaction are equally important. Multifaceted customer profiles require a multifaceted adaptation of content based on linguistic, cultural, and functional effectiveness. This is called localization effectiveness.
Posted Aug 08, 2018
Think about how you would react if you had to use a product or install your favorite application in a language you do not understand. You'd be confused, right? So it is essential to position and root translation in global content value chains rather than isolating or diluting it in product roadmaps. It is also a sensible approach to transform translation into a key enabler of digital content globalization.
Posted Aug 06, 2018
Integration enables users to search for content from the Widen Collective within Hootsuite.
Posted Jul 24, 2018
New Magisto study examines the market forces upending the balance of online commerce and social media.
Posted Jul 24, 2018
Asset managers' profitability and asset inflows set global records in 2017, as total assets under management rose to $79.2 trillion. Firms should use this windfall to fund adoption of advanced digital and analytics, says a new report by BCG.
Posted Jul 24, 2018
Digital Experience Platforms allow you to unify your many and varied departments (sales, marketing, IT, etc.) to create a consistent consumer experience.
Posted Jul 20, 2018
Liferay DXP 7.1, Liferay Commerce and Liferay Analytics Cloud help business users and developers deliver insight-driven experiences to acquire and retain customers.
Posted Jul 12, 2018
Adobe announced new analytics, advertising, and marketing capabilities within Adobe Experience Cloud to help travel and hospitality brands create more personalized experiences for consumers.
Posted Jun 28, 2018
Widen, a global provider of digital asset management (DAM) software, released its second annual Connectivity Report. The report explores how modern marketing organizations balance the power of technology with the familiarity of the human touch, and the role of connectivity in marketing operations, strategy, and business results.
Posted Jun 28, 2018
RichRelevance, a provider of experience personalization, and Bazaarvoice, Inc. announced a strategic partnership. The partnership integrates Bazaarvoice's shopping data from its network of more than 6,000 brand and retail websites into the RichRelevance Experience Personalization Platform to power more relevant interactions across the customer journey.
Posted Jun 26, 2018
Cloudinary announced the availability of its Digital Asset Management (DAM) solution, an end-to-end DAM developed to help organizations realize the full value of their digital media assets and deliver engaging end-user experiences through on-the-fly asset manipulations and optimization, AI-based search, and efficient workflows.
Posted Jun 26, 2018
Adobe announced the completion of its acquisition of Magento Commerce, a commerce platform. The addition of the Magento Commerce Cloud to the Adobe Experience Cloud will deliver a single, end-to-end digital experience platform including content creation, marketing, advertising, analytics, and commerce for B2B and B2C customers.
Posted Jun 26, 2018
Businesses know that a top-notch customer experience depends on their ability to effectively deliver online videos, websites, and downloads; but accomplishing this is easier said than done and there isn't a one-size-fits-all solution to quality digital experiences. There are, however, a list of common challenges businesses face when looking to bolster their online content.
Posted Jun 22, 2018
To better understand the state of DX ecosystems, e-Spirit conducted a survey of more than 200 marketing and IT professionals in global companies across key verticals in the U.S. and EMEA. The goal was to learn how companies are developing and managing their DX ecosystems. The results are very telling.
Posted Jun 15, 2018
OpenText has released two new cloud solutions--Extended ECM for SAP Solutions, Cloud Edition and Archive Center for SAP Solutions, Cloud Edition.
Posted Jun 14, 2018
Kentico EMS GDPR includes capabilities for web content management (WCM), E-commerce, and online marketing, and it has been updated with new features that can help companies work toward compliance with the new General Data Protection Regulation (GDPR).
Posted Jun 14, 2018
SDL, a provider of global content management, translation, and digital experience, announced the availability of SDL Enterprise Translation Server (ETS) 8.0, a secure, scalable, and adaptable Neural Machine Translation (NMT) solution, used by global enterprises worldwide.
Posted Jun 14, 2018
Quest Diagnostics, a provider of diagnostic information services, unveiled the newest version of its Quanum Enterprise Content Management Solution, featuring Smart Capture from Ephesoft to increase document value through automated classification and data extraction.
Posted Jun 14, 2018
Sitecore, a provider of experience management software, announced that it is delivering phase one of the Sitecore Connect software for Salesforce Marketing Cloud customers.
Posted Jun 14, 2018
Fastman a provider of access control and permissions management solutions for OpenText Content Suite, announced a significant update to its well-established Permissions Manager solution.
Posted Jun 14, 2018
Customer communications management—or CCM—is a term that has been making its way into marketing and customer relations circles and conversations lately. But, is it something new, or just a repositioning of the same, classic approach to communication management that marketers have been using for years? Is this a term just used to apply to what is also known as digital marketing, or does it have an analog component as well?
Posted Jun 11, 2018
SDL, a provider of global content management, translation, and digital experience, announced a report by analyst firm Digital Clarity Group (DCG), highlighting the radical impact that new, disruptive business models are having on traditional approaches to buying digital experience platforms (DXP).
Posted Jun 07, 2018
To make sure the content running on your site is as per users' taste and interest, one could apply varied user-testing techniques to know whether it's being read and interpreted correctly by the users. Here are four tips to get the most out of your content test via user-testing techniques.
Posted May 31, 2018