As co-founder and CEO of Smartling, which provides tools for businesses to localize content, Jack Welde is familiar with the perils of "sprawl" - building tools that offer customers a great deal of functionality but risk becoming too complex to master.
Posted Sep 07, 2018
SDL, a provider of global content management, translation, and customer experience, announced a strategic partnership with DivvyHQ, a provider of integrated content planning, to help global brands centrally plan, create, translate, and deliver marketing content.
Posted Sep 06, 2018
Expansion of enterprise content marketing platform aggregates SEO, social trend, rank tracking, and share of voice data to help marketers optimize content for search.
Posted Aug 30, 2018
Cloudinary to help commerce cloud customers realize the full potential of their media assets and deliver personalized and optimized shopping experiences.
Posted Aug 30, 2018
A new solution empowers cross-departmental customer engagement teams to collaborate where they work.
Posted Aug 28, 2018
English is still the most-studied second language in the world and the most popular language online. More people speak and understand English today than ever before. This might give an impression that publishing useful, usable content in English is a good strategy to acquire new customers globally, but is this really the case? Let's take a look at the numbers.
Posted Aug 24, 2018
What does it take to reach the top of the SEO chart around the world?
Posted Aug 22, 2018
One-click restore for website issues is vital to businesses; Comodo CA continues to expand its offerings to help businesses and their customers succeed.
Posted Aug 21, 2018
BBTV actively monitoring hundreds of PBS titles on YouTube.
Posted Aug 21, 2018
Nuxeo 10.2 Includes Enhanced Annotation Capabilities, New Adobe CC Connector, Content Federation Improvements, and more.
Posted Aug 16, 2018
New updates put metadata at the center of broadcasting with enhanced functionality and efficiency.
Posted Aug 16, 2018
commonFont to bring exceptional service experience and deep CX expertise to help clients build best-in-class CX program. Qualtrics to provide technology through its powerful and agile customer experience management platform.
Posted Aug 14, 2018
For content creators who leverage the regulatory requirements of the GDPR to refine their customer data-gathering processes and create—or rebuild—trust that such data will be used only to the customer's benefit, the byproduct should be more satisfied, more trusting, and more engaged customers. And that's a worthy goal on either side of the Atlantic.
Posted Aug 13, 2018
You might think that globalization simply means going global. While that's not exactly wrong, it is drastically oversimplified as it does not reflect many challenges tied to thinking globally and acting locally. Leading globally, executing locally, and delighting personally is more accurate. The digital age makes globalization more relevant and sensitive than ever before. Digital success stories are gold mines—in which digital channels are the mines and digital content is the gold. Therefore, globalizing content is imperative in all markets that your company does business. Minimizing or overlooking globalization requirements up front is actually one of the major pitfalls global businesses face. Here's how to avoid that mistake.
Posted Aug 10, 2018
Contentstack announces a list of partners to deliver technology stack to customers.
Posted Aug 09, 2018
You may think that translating your content or products opens the door to new markets wherever that language is spoken. Don't get ahead of yourself. Translation is the first milestone in your efforts to engage with local audiences. Your customers are part of an audience, but they expect to be delighted according to where they are, what they do, and how they react. Both collective and individual satisfaction are equally important. Multifaceted customer profiles require a multifaceted adaptation of content based on linguistic, cultural, and functional effectiveness. This is called localization effectiveness.
Posted Aug 08, 2018
Think about how you would react if you had to use a product or install your favorite application in a language you do not understand. You'd be confused, right? So it is essential to position and root translation in global content value chains rather than isolating or diluting it in product roadmaps. It is also a sensible approach to transform translation into a key enabler of digital content globalization.
Posted Aug 06, 2018
Integration enables users to search for content from the Widen Collective within Hootsuite.
Posted Jul 24, 2018
New Magisto study examines the market forces upending the balance of online commerce and social media.
Posted Jul 24, 2018
Asset managers' profitability and asset inflows set global records in 2017, as total assets under management rose to $79.2 trillion. Firms should use this windfall to fund adoption of advanced digital and analytics, says a new report by BCG.
Posted Jul 24, 2018
Digital Experience Platforms allow you to unify your many and varied departments (sales, marketing, IT, etc.) to create a consistent consumer experience.
Posted Jul 20, 2018
Liferay DXP 7.1, Liferay Commerce and Liferay Analytics Cloud help business users and developers deliver insight-driven experiences to acquire and retain customers.
Posted Jul 12, 2018
Adobe announced new analytics, advertising, and marketing capabilities within Adobe Experience Cloud to help travel and hospitality brands create more personalized experiences for consumers.
Posted Jun 28, 2018
Widen, a global provider of digital asset management (DAM) software, released its second annual Connectivity Report. The report explores how modern marketing organizations balance the power of technology with the familiarity of the human touch, and the role of connectivity in marketing operations, strategy, and business results.
Posted Jun 28, 2018
RichRelevance, a provider of experience personalization, and Bazaarvoice, Inc. announced a strategic partnership. The partnership integrates Bazaarvoice's shopping data from its network of more than 6,000 brand and retail websites into the RichRelevance Experience Personalization Platform to power more relevant interactions across the customer journey.
Posted Jun 26, 2018