Content Management

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In the world of digital asset management (DAM), management of assets is, obviously, the key. Management may also include such notions as ingestion, transcoding, and delivery. In many organizations, DAM is largely about access control and control over your assets to ensure brand consistency and proper usage. This is all fine in theory, but what happens in practice, sometimes, is what I call "asset suffocation."

Posted Jul 08, 2014

Widen Enterprises, a provider of digital asset management (DAM) software, launched new content distribution and collaboration features with version 7.2 of the Widen Media Collective. The latest version of Widen's flagship DAM system will make it easier for creative and marketing teams to manage complex projects, distribute content, and track engagement across the internet.

Posted Jul 03, 2014

ADAM Software, a Digital Asset Management (DAM) and Product Content Management (PCM) software provider, announced that it has entered into a strategic sales and technology partnership with Sitecore, the global leader in customer experience management.

Posted Jun 26, 2014

Being an omnivore can have its advantages-as evidenced by the evolutionary dominance humans have enjoyed over other animals that only eat meat or plants. Likewise, being an omnichannel marketer may give you a leg up on your competition in the survival-of-the-fittest game of appealing to contemporary consumers, say the experts.

Posted Jun 18, 2014

Insite Software, a provider of B2B commerce platforms, announced extended functionality of its InsiteCommerce platform to leverage customization data from the Sitecore Experience Platform. The Sitecore platform contains digital marketing and automation tools, including analytics, testing, email and personalization.

Posted Jun 12, 2014

e-Spirit Inc., a supplier of content management solutions, announced a signi?cant advancement in website personalization technology with the integration of Woopra real-time customer analytics with FirstSpirit CMS.

Posted May 29, 2014

Composite has released its 4.2 version of its .NET open source CMS. This release has specifically focused on improving an editor's experience by making the content creation and editing process faster, more intuitive, and ultimately more satisfying. The outcome is a richer web experience for visitors on the website.

Posted May 29, 2014

As a content strategy consultant, I'm often called upon by brands seeking to find ways to solve complex content challenges. Far too often, they start off their quest for a solution by asking the wrong first question: "What software do we need?"This is the wrong first question for a variety of reasons. The most important reason is that software products are tools, not content solutions, no matter what software company marketing mavens would like you to believe. Tools help content professionals solve content challenges and meet business goals. Tools, by themselves, do not solve content problems.

Posted May 29, 2014

Content personalization on the web is quickly becoming the standard. Amazon and Netflix have mastered it, presenting product or content suggestions so enticing it's as if the companies can perform black magic by reading consumers' minds. Research shows that personalized content done well can make websites more sticky and dramatically increase sales. But experts say that good content personalization is much harder than it looks. And yet, most customers seem to crave personalized content, and retailers see gold in the tactic, which means that its usage will only increase.

Posted May 26, 2014

SDL announced the next release of SDL Web, the web pillar of the Customer Experience Cloud (CXC). SDL CXC now offers context brokering, which enables businesses to provide personal and contextualized interactive brand experiences for customers across all channels and devices throughout their individual customer journeys.

Posted May 20, 2014

Verivo Software, an enterprise mobile application platform provider, announced the launch of Akula 2.0. The latest release of the mobile application server provides enterprise IT departments more control, visibility, and governance of their enterprise mobile applications with new capabilities. Akula 2.0 is an open platform that enables IT departments to secure and govern mobile services and applications while allowing development teams to access and reuse these services leveraging the front-end tools of their choice.

Posted May 20, 2014

CoreMedia, a web content management (WCM) company, announced CoreMedia LiveContext 2.0, a next-generation digital engagement application integrated with IBM WebSphere Commerce that empowers e-Commerce and marketing professionals to transform their online stores with deeper, more visually appealing and immersive experiences.

Posted May 20, 2014

CMS provider e-Spirit has announced the release of its latest version of its FirstSpirit content management system. FirstSpirit 5.1 has many new features that will enable companies to improve their time to market. These new features are intended to enhance the user experience along the entire web experience supply chain. Marketing managers will now be able to target their website visitors with personalized online experiences and software developers and integrators will appreciate how easy it is to use.

Posted May 15, 2014

Splice Machine, provider of the only Hadoop RDBMS, announced that its real-time relational database management system is now available as a public beta. The Splice Machine database enables companies to replace traditional RDBMS systems. A full-featured, transactional SQL database on Hadoop, Splice Machine moves Hadoop beyond its batch analytics heritage to power operational applications and real-time analytics.

Posted May 13, 2014

ProofHQ, an online proofing software provider, and North Plains Systems, which helps companies effectively connect with and engage their customers through visual media, announced the availability of the ProofHQ Xinet Connector. The connector integrates ProofHQ directly into Xinet giving Xinet users direct access to ProofHQ's content and creative asset review and approval capabilities.

Posted May 06, 2014

Sitecore, a provider of customer experience management, announced early access to the next generation of its experience platform including the Sitecore Experience Database, a highly scalable big data repository that collects and connects actionable customer data to deliver unique customer experiences in real-time. Marketers can view the entire experience of every individual customer that engages with their brand through the Sitecore Experience Profile.

Posted May 01, 2014

Hippo has launched Hippo CMS 7.9 with extended functionality for all users. Notable changes include Advanced Channel Management and the introduction of CKEditor, SCXML Workflows, and Secure Content Replication. These changes bring increased control over website navigation and content presentation into the hands of end-users, and enable developers to develop more advanced workflow scenarios. By introducing a secure replication mechanism between the delivery and authoring environments, Hippo CMS 7.9 adds an additional layer of security to content in staging and embargo phases.

Posted Apr 24, 2014

Cloudwords, a cloud-based marketing globalization platform, announced the availability of machine translation as part of its newest product release. With machine translation, Cloudwords now enables customers to globalize marketing campaigns and content using whichever localization method and model is suited for their content and budget needs. The options include translation by preferred external vendors; in-house translation; translation by vendors in the Cloudwords marketplace; or machine translation. The Machine Translation feature enables customers to translate marketing content that requires short turnaround times or extremely low costs.

Posted Apr 24, 2014

One of Rockfish's clients, Corner Bakery Cafe, was looking to relaunch its website with content at its heart, and Rockfish was selected to be the agency to relaunch the site. Rockfish needed to find the right CMS to address the needs of its client.

Posted Apr 14, 2014

Making sense of large amounts of disorganized information that is spread across wide swaths of an organization has always been the defining challenge of knowledge management. In recent years, the ability for organizations to capture information about themselves, their customers, and every facet of their business has increased exponentially; the phenomenon, of course, is known as "big data." As troves of data grow, so too does the potential to leverage it, and one key to keeping up with that potential is through the implementation of systems and solutions that streamline your organization's ability to analyze it, access it, and act on it. In short, big data is spurring the symbolic "long tail" of institutional knowledge to grow ever longer, and organizations must be prepared to adjust their knowledge management strategy to compensate.

Posted Apr 11, 2014

Crafter Software Corporation, a web content management solution, announced a new partnership with an l IT consulting and services company Global Quark. Global Quark provides IT consulting services and solutions for enterprises located in Mexico and throughout the Latin American region. Through the partnership, Crafter Software and Global Quark will deliver a portfolio of services and solutions for enterprise customers in the areas of content management, web and mobile applications, intranets, and e-commerce.

Posted Apr 10, 2014

Ektron announced an expansion of its content and web experience management offerings to include a unique, cloud-based SaaS (Software as a Service) platform that offers a secure, scalable, and agile alternative to the traditional model of on-premise WCM.

Posted Apr 03, 2014

Widen Enterprises has released a new version of the Widen Media Collective, its digital asset management (DAM) solution, featuring asset-level analytics, stylized collections, video clipping, and updates to the mobile app and REST API. Version 7.1 continues to add new features to Widen's flagship DAM solution based on customer-driven ideas that allow marketing and creative teams the ability to extend their digital assets to greater audiences and better understand the value of their digital library.

Posted Apr 01, 2014

The Search Agency, a global online marketing firm and independent U.S. search marketing agency, released findings from the latest edition of its Mobile Experience Scorecard: Web-Only Retailers, which found that the average time the top 100 web-only retailer sites took to load was 2.99 seconds, almost two seconds longer than Google's recommended load time. Google also recommends Responsive Web Design (RWD) for mobile sites, yet only nine out of the 100 sites in the study used RWD to improve mobile experiences.

Posted Apr 01, 2014

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