Lyris announced the release of Lyris Predictive Personalization, an intelligent content engine for publishers to combine machine learning with digital messaging automation to deliver contextually personalized content to each individual subscriber. By combining content with audience demographic and behavioral data, Lyris Predictive Personalization says it increases conversions and advertising revenue by maximizing engagement.
Posted Mar 26, 2015
CoreMedia, digital experience (DX) company, announced CoreMedia 8, the latest release of its innovative, omni-channel digital experience platform. CoreMedia 8 is designed for companies to deliver differentiating online digital experiences across all channels. CoreMedia 8 empowers digital marketing and editorial teams to collaborate in real-time, create personalized online experiences, localize the experience for different regional markets, and deliver them across any digital channel or device.
Posted Mar 24, 2015
Amy Ruell has been blind since birth, but software programs called screen readers help her read web content-that is, if websites are created in a way that makes their information accessible and usable for her, which is not always the case. Sometimes, sites that constantly refresh aren't coded right, and every page refresh causes her screen reader to start going through the page all over again. Some sites don't have properly tagged headings or descriptive links to help her find what she needs quickly; others are too cluttered with ads.
Posted Mar 23, 2015
MadCap Software, Inca provider of multi-channel content authoring and a showcase company for Microsoft Visual Studio, announced that MadCap Flare 11.0 is now available. Flare, MadCap's flagship software, is a single-source, multi-channel authoring and publishing solution, supporting the ability to publish to a number of devices and formats including print, Web, desktop, and mobile.
Posted Mar 19, 2015
Assembla announced the release of Portfolio Perforce Team Edition, a hosted service featuring Perforce's versioning engine integrated with collaboration tools built by Assembla. Portfolio Perforce Team Edition supports up to 50 users, unlimited repos, and unlimited files of any size or type - meant to handle 3D art, audio documents, and large binary files for distributed teams.
Posted Mar 17, 2015
Search and content optimization provider, Searchmetrics, has announced a new integration with Adobe Experience Manager, Adobe's digital experience management solution. The integration will help content marketers and authors create web content that reflects the way Google now delivers search results by analyzing the intentions behind searchers' queries. The aim is to help companies create high-performing, data-driven content marketing programs to boost online traffic, conversions, and sales.
Posted Mar 12, 2015
Weebly, a global service that lets anyone create a website, announced the rollout of Weebly for Enterprise, a platform that enables businesses to create and manage websites at scale. Combining Weebly's website creation service used by over 30 million people with enterprise level control and customization, Weebly for Enterprise simplifies the process of building and managing hundreds of websites, providing a flexible content management system for a wide variety of applications across industries including technology, real estate, healthcare, and education.
Posted Feb 26, 2015
Stockholm-based EPiServer and Nashua, New Hampshire-based Ektron announced the two companies have merged to create a new global digital experience provider of scale, with a broad partner ecosystem. The combined company is backed by technology-focused private equity investment firm Accel-KKR.
Posted Feb 24, 2015
Monetate, a provider of multichannel personalization, announced the release of its latest global Ecommerce Quarterly report (EQ4 2014). The data shows that personalized customer experiences helped power the industry to a record-breaking holiday shopping season, with more than $51 billion in revenue, a 7.7% year-over-year growth, according to the National Retail Federation.
Posted Feb 19, 2015
Jahia, an open source User Experience Platform (UXP) vendor, announced the completion of a €20 million (circa $22.5 million) round of funding fully subscribed by Invus, an equity investor focused on transformational opportunities. Jahia was advised by investment bank Bryan, Garnier & Co.
Posted Feb 12, 2015
The first GridSM report for web content management platforms, published by business software review site G2 Crowd, ranks 12 products to help purchasers in their selections. The Winter 2015 report is based on more than 820 reviews written by business professionals. The GridSM, which is created from G2 Crowd's software review engine, factors in customer satisfaction reported by users and vendor market presence determined from social and public data to rank products.
Posted Feb 05, 2015
Cloudwords, a provider of cloud-based translation management and automation, announced a new native integration capability built for WordPress, a content management system (CMS) used by nearly a quarter of all websites on the internet, including Fortune 500 and enterprise organizations worldwide. Cloudwords for WordPress aims to accelerate and simplify the process of translating WordPress websites and digital content for global markets.
Posted Feb 05, 2015
SDL launches its V2.0 SDL Customer Experience Cloud (CXC) to align with top strategic initiatives of the leading global brands. The unified suite of offerings centers on four key pillars: Digital Experience, Knowledge Center, Customer Analytics and Language. With these enhanced capabilities, organizations can gain more insight into customer behavior and preferences to guide customer experience strategies, act on opportunities in real time, and deliver relevant experiences in the language of the customer.
Posted Jan 27, 2015
Joomla, an open source content management systems (CMS), announced the launch of its new service: Joomla.com. Users can now create and build freely hosted Joomla websites. The project is run in partnership with SiteGround web hosting company, which has built the server infrastructure that will accommodate the free Joomla sites.
Posted Jan 22, 2015
Web content management (WCM) software has matured from being a tool that IT controlled to being a vital part of staking a brand's presence in the digital marketplace. And yet, the industry is still experiencing growing pains. WCM software vendors keep adding more features to software that is already overly complex, creating "demoware" that only companies with deep pockets can use.
Posted Jan 21, 2015
Kentico Software, a web content and customer experience management provider, announced the release of Kentico 8.2, featuring several new collaboration and ecommerce enhancements that make launching and managing digital marketing campaigns faster and easier. With Kentico's new bi-directional SharePoint synchronization feature, all changes made in Kentico will be made automatically on the SharePoint server. Your files are always up to date, and everyone has the latest versions.
Posted Jan 13, 2015
Ignoring content globalization is no longer an option in international business environments, and questions and comments may come up on how to best define, optimize, and execute against a strategy-and how the expected ROIs and growth can be ensured and measured effectively. Generally speaking, creating and developing awareness around global challenges remains crucial to align and change mindsets-which is the foundation of the organizational and process transformation needed to take up these challenges. Once the stage is set, processes can be defined and implemented in line with global business objectives and enabling technology and resources can be identified.
Posted Dec 29, 2014
RSuite CMS, a publishing automation and multi-channel publishing content management solution announced version 4.1. RSuite 4.1 provides an extensive use of templates to drive efficiencies into the book publishing process. The pre-configured environment allows book publishers to work toward their goal of multi-channel publishing by using the free Microsoft Word templates to automatically generate XML, ePub, PDF, and other outputs.
Posted Dec 23, 2014
Ubiquitous connected devices, social networks, and cloud services have empowered consumers, allowing them access to vast amounts of information and shared opinions. Consumers are emboldened by choice. They have developed an appetite for rich and rewarding interactions and rarely hesitate to seek alternatives when disappointed. This poses a major challenge to organizations that depend on these customers to buy their goods and services in order to survive.
Posted Dec 22, 2014
It's time to start planning next year's technology investments and budgets. Successful digital marketing leaders will fiscally plan for support of ongoing business operations, as well as investment into technology that will allow them to stay competitive and innovate. Here are some of the top items for IT and digital marketing budgets for 2015 and beyond.
Posted Dec 19, 2014
We are all overwhelmed with the variety, velocity, and volume of information. It is becoming increasingly difficult to figure out where the information we want is. In one of my cloud systems? Outlook? A folder? Findability can seldom be helped by search alone. Metadata and taxonomies are key to boosting findability. However, if "metadata" makes eyes roll, "taxonomy" can be a snoozer ... until you understand how important both are to boosting findability and making your content stand out and be found. This is true whether you're standing up a CMS or an intranet inside the firewall or if you're competing for eyeballs on the web. Developing a structure for navigating, finding, and understanding content-and the related descriptions in that taxonomy-is difficult and can be a surprisingly contentious process.
Posted Dec 16, 2014
I LIKE ORDER. I LIKE PREDICTABILITY AND CONSISTENCY. I like anything neatly, efficiently, and intuitively classified, labeled, stored, and accessed. I like data, metrics, and maps. I like clear connections. I like patterns. I also like to be pleasantly surprised. I like it when helpful information crosses my path right when I need it most. I like when buying is easy. I like to believe in things. I like to trust things. And I especially like falling so hard for a brand that researching loads of other choices in that category becomes completely unnecessary.
Posted Dec 15, 2014
According to a new survey, professionals who create and deliver training and educational content for both business and public sector organizations face a number of challenges in today's content-driven marketplace: lack of resources to maintain content, reduced time to market, and the analytics to measure effectiveness. These are the findings of the 2014 Educational and Training Content Trends Survey, conducted jointly by Data Conversion Laboratory (DCL), DITA Strategies, and Lasselle-Ramsay.
Posted Dec 11, 2014
I get a lot of emails from public relations professionals hoping to get my attention. More often than not, I cannot use the pitches I receive. And, increasingly, I am baffled by the emails I get. It's clear that many of these people either have no idea who I am and what EContent covers, or they're just "spraying and praying." Either way, there is pretty much no excuse for this. The truth is, though, that this is the way many content professionals are still doing their jobs. Despite all the analytics capabilities available to us, we're still just going with our gut, relying on the pitches that come into our inboxes, and generally winging it.
Posted Nov 25, 2014
Let's assume you have an English-language, web-based business, including downloadable documents. To expand, you have to reach out to non-English-speaking customers. You must translate and transform your content for non-English speakers. When you get into the details, you realize this is complicated: Numbers may need different formatting, print and web layouts will likely need to be adjusted, cultural differences can be a mine field, specialized technical terms require deep expertise, and myriad other issues. You quickly realize that localization is a lot of work, and you may have to repeat it for each target language or culture.
Posted Nov 18, 2014