Ubiquitous connected devices, social networks, and cloud services have empowered consumers, allowing them access to vast amounts of information and shared opinions. Consumers are emboldened by choice. They have developed an appetite for rich and rewarding interactions and rarely hesitate to seek alternatives when disappointed. This poses a major challenge to organizations that depend on these customers to buy their goods and services in order to survive.
Posted Dec 22, 2014
It's time to start planning next year's technology investments and budgets. Successful digital marketing leaders will fiscally plan for support of ongoing business operations, as well as investment into technology that will allow them to stay competitive and innovate. Here are some of the top items for IT and digital marketing budgets for 2015 and beyond.
Posted Dec 19, 2014
We are all overwhelmed with the variety, velocity, and volume of information. It is becoming increasingly difficult to figure out where the information we want is. In one of my cloud systems? Outlook? A folder? Findability can seldom be helped by search alone. Metadata and taxonomies are key to boosting findability. However, if "metadata" makes eyes roll, "taxonomy" can be a snoozer ... until you understand how important both are to boosting findability and making your content stand out and be found. This is true whether you're standing up a CMS or an intranet inside the firewall or if you're competing for eyeballs on the web. Developing a structure for navigating, finding, and understanding content-and the related descriptions in that taxonomy-is difficult and can be a surprisingly contentious process.
Posted Dec 16, 2014
I LIKE ORDER. I LIKE PREDICTABILITY AND CONSISTENCY. I like anything neatly, efficiently, and intuitively classified, labeled, stored, and accessed. I like data, metrics, and maps. I like clear connections. I like patterns. I also like to be pleasantly surprised. I like it when helpful information crosses my path right when I need it most. I like when buying is easy. I like to believe in things. I like to trust things. And I especially like falling so hard for a brand that researching loads of other choices in that category becomes completely unnecessary.
Posted Dec 15, 2014
According to a new survey, professionals who create and deliver training and educational content for both business and public sector organizations face a number of challenges in today's content-driven marketplace: lack of resources to maintain content, reduced time to market, and the analytics to measure effectiveness. These are the findings of the 2014 Educational and Training Content Trends Survey, conducted jointly by Data Conversion Laboratory (DCL), DITA Strategies, and Lasselle-Ramsay.
Posted Dec 11, 2014
I get a lot of emails from public relations professionals hoping to get my attention. More often than not, I cannot use the pitches I receive. And, increasingly, I am baffled by the emails I get. It's clear that many of these people either have no idea who I am and what EContent covers, or they're just "spraying and praying." Either way, there is pretty much no excuse for this. The truth is, though, that this is the way many content professionals are still doing their jobs. Despite all the analytics capabilities available to us, we're still just going with our gut, relying on the pitches that come into our inboxes, and generally winging it.
Posted Nov 25, 2014
Let's assume you have an English-language, web-based business, including downloadable documents. To expand, you have to reach out to non-English-speaking customers. You must translate and transform your content for non-English speakers. When you get into the details, you realize this is complicated: Numbers may need different formatting, print and web layouts will likely need to be adjusted, cultural differences can be a mine field, specialized technical terms require deep expertise, and myriad other issues. You quickly realize that localization is a lot of work, and you may have to repeat it for each target language or culture.
Posted Nov 18, 2014
In her role as a product marketing manager for Telerik, which offers a web content management (WCM) platform that lets businesses personalize web experiences, Svetla Yankova's primary remit is, as she puts it, "to find the product for the market and the market for the product, all the way from strategy to execution." This covers the spectrum from strategy-centric tasks such as market research, positioning, and persona building, to actual execution by communicating roadmaps, implementing launch plans, creating marketing plans, and providing sales support.
Posted Nov 14, 2014
Bluetrain.io unveiled its new cloud Content Management System (CMS) platform, following an early release program with over 100 developers, marketers, and agency partners. Bluetrain.io offers a native, multi-site platform that enables web developers, designers and marketers to build and manage multiple websites with shared code, resources, access, and plugins.
Posted Nov 13, 2014
AddThis announced the results of its Q3 analysis of content engagement on the open web. Highlights from the quarter include insight into the rise of mobile web traffic and the most popular categories for consuming content on mobile devices. Additionally, AddThis has identified the quarter's top 10 services for sharing, the top 10 methods used for sharing content, and the top 10 categories for the most shared content.
Posted Oct 30, 2014
Systemware Inc., an enterprise content management (ECM) company, announced the release of Content Integrator Version 4.14. It includes enhancements to Systemware's Content Navigator, Content Packager, and Records Manager offerings and introduces a Content Cloud Manager solution that ultimately will provide visibility into all aspects of a Systemware Content Cloud deployment.
Posted Oct 30, 2014
Ingeniux Corporation, a provider of web experience and collaboration software, announced the release of Ingeniux CMS 9. The latest version of the Ingeniux flagship CMS introduces a brand new ASP.NET MVC technology platform, and a host of new marketing and web management features. The new CMS platform uses a NoSQL database designed to scale content delivery in the cloud.
Posted Oct 21, 2014
Squarespace, an all-in-one web publishing and e-commerce platform, has announced Squarespace 7. The new platform features a redesigned interface, simplified site editing controls, a cover page builder, integration with Getty Images with access to tens of millions of premium creative and editorial images, integration with Google Apps for Work, 15 new category-specific templates, and more.
Posted Oct 09, 2014
SDL introduced subscription-based access to customized Machine Translation via SDL Language Cloud. The cloud-based Machine Translation service is designed to work with SDL's Trados Studio 2014. The release of the Machine Translation service follows the launch of SDL Language Cloud in June, building upon three decades of innovation in language technology.
Posted Oct 09, 2014
Widen Enterprises announced the release of Smartimage version 4.0, a solution for simple, cloud-based image management. As small businesses continue to create more visual content, Smartimage looks to empower use of those images with simple management and distribution. The most recent enhancements to the solution include public and custom portals, batch editing, and quick search.
Posted Oct 07, 2014
Extensis announced the immediate availability of Extensis Portfolio, a modular digital asset management (DAM) system that aims to transform the user experience and make DAM affordable for companies of all sizes. With suggested, guided search capabilities, millisecond results, a new user interface, and thumbnail views, Portfolio makes DAM more intuitive and engaging for users.
Posted Oct 02, 2014
The SaaS-based ECM market growth will outpace the premise-based ECM software market into 2018, according to a report from TechNavio. The drivers for the market trend are based on the economics of SaaS offerings and the inherent advantage SaaS has over premise-based software in reducing total cost of ownership.
Posted Sep 08, 2014
Kentico Software, a web content and customer experience management provider, announced the release of Kentico 8.1, featuring a variety of new enhancements. With new "Buy X, Get Y" discount capabilities, Kentico 8.1 also offers customers new ways to maximize their online sales.
Posted Aug 26, 2014
OpenText, a provider of Enterprise Information Management (EIM), announced the launch of eDOCS DM 10, the latest version of its Document Management solution for the legal market. Customers can now capture, govern, find, and securely collaborate on work product in a secure, centralized library, accessible from mobile devices, and in the cloud.
Posted Aug 21, 2014
vjoon, a provider of software solutions for managing digital content, has released the new version 6.8 R1 of its vjoon K4 cross-media publishing platform. An optimized user experience and an extended set of automated processes feature prominently in this release. The central web clients K4 Overview and K4 Web Portal now offer simpler, more streamlined user interfaces and handling as well as several new features.
Posted Aug 14, 2014
Astoria Software, a division of TransPerfect, announced the completion of an effort to embed Acrolinx's content optimization platform into the Astoria Component Content Management solution. Astoria users can now invoke Acrolinx from the Astoria user interface, and Astoria's workflow processes can take action on the result of Acrolinx's content analysis.
Posted Aug 14, 2014
Flatirons Solutions, a provider of content lifecycle management (CLM) consulting, technology, and outsourcing solutions to Fortune 1000 companies, announced it has formally launched its new Digital MediaSuite for D2 product. Digital MediaSuite for D2 is a full-featured DAM solution that leverages EMC Documentum D2's widget-based interface, easy configuration, and platform features.
Posted Jul 29, 2014
Telerik announced the latest release of its content management system, Sitefinity, providing users greater information governance capabilities, along with new productivity improvements. It's become essential to utilize an automated, streamlined process and environment to manage digital assets and deliver digital experiences. The System Audit Trail, now available in the Telerik Sitefinity CMS, provides a measure of transparent protection and accountability by helping organizations supervise processes while managing digital assets.
Posted Jul 24, 2014
Lionbridge Technologies, Inc. announced the general availability of the Lionbridge onDemand API. The onDemand API is the first translation API that provides support for a broad range of translation options, cost levels and content types. This enables technology platforms to write to a single API, rather than managing separate integrations and custom development with numerous providers.
Posted Jul 22, 2014
According to the "Online Personal Experience" study by Janrain, more than half (57%) of people are just fine with providing personal information to a website and as long as they benefit and the information is used responsibly. Janrain also found that 77% would be more trusting of companies collecting private data if the businesses were transparent about how the information would be used. But that's where the trouble lies. Many content providers are still struggling to use the information they collect in a way that truly improves the customer experience.
Posted Jul 21, 2014