Digital experience management (DXM) refers to the marshaling of strategy, process, and technology to provide highly satisfying digital interactions to customers. DXM is relevant across industries, but it has a special place in the healthcare industry--so much so that I'd like to think of it as the digital equivalent of the mandate to "wash your hands." In other industries serving to enhance customer interactions, DXM is the icing on the cake. But in the healthcare realm, DXM can play an even more crucial role in helping achieve better health outcomes for customers. This article focuses on DXM for organizations in the healthcare industry-hospital systems and other healthcare providers, pharmaceutical companies, and medical device makers.
Posted Aug 15, 2016
WoodWing's Content Station 10, the new HTML5-based version of its editorial management application, is now available. As the central dashboard of WoodWing's multichannel publishing system Enterprise, Content Station allows publishers to drive and control content creation and production processes from a single point of truth. As the industry moves away from Flash, Content Station 10 allows publishers to future-proof their mission-critical systems. The new version offers an outstanding browser-based user experience and greater flexibility, and will help ease implementation.
Posted Aug 11, 2016
The proliferation of digital channels opens up new opportunities for businesses that want to deepen relationships with existing clients and attract new customers. Social media platforms and the widespread use of mobile devices provide an affordable way to push out a steady stream of content to always-connected consumers and generate new business. However, many companies that are making the change from print-centric communication to digital content are finding that the transition isn't simple. The processes that are in place for creating, approving, publishing, distributing and tracking print-centric content don't scale when faced with omni-channel digital content.
Posted Jul 27, 2016
Adobe has announced the launch of DITA CCMS based on its Experience Manager. Now, the Technical Publishing department can take advantage of the single-click multichannel publishing capability of the solution to generate DITA-based output for Experience Manager Sites and Mobile, PDF, and other popular formats.
Posted Jul 21, 2016
SAP SE announced a new release of its SAP Hybris Commerce solution, which aims to make it simpler for businesses to deliver compelling shopping experiences, personalized for each customer. The new release of SAP Hybris Commerce contains several enhancements.
Posted Jul 12, 2016
The death of the Content Management System (CMS) market has been predicted many times over the years because of constant market consolidation. But for every CMS vendor acquired, new vendors emerged. This is still happening. But in addition, CMSs are growing in capability, and both CMSs and Content Management Components (CMCs) are being integrated into all kinds of platforms and applications. Is the CMS market finally headed to death by dilution? Is it "eating the world"?
Posted Jul 12, 2016
Consumers increasingly demand consistent, delightful digital experiences as they interact via desktop, mobile, tablet, digital signage, in-car, and in-store experiences. But the days when you could create a mobile experience that closely mirrors the desktop are long gone. Brands must create tailored experiences by carefully considering the consumer's preferences. Accomplishing this requires well-oiled and well-managed interconnected technologies. Culling necessary data from various customer touchpoint devices and employing it to personalize each consumer's experience on a constant basis demand a new level of sophistication in content-related infrastructure and architecture.
Posted Jul 04, 2016
Magnolia, a Swiss CMS vendor, launched a new solution--Magnolia Now, a cloud-based digital experience platform--at its seventh annual conference in Basel, Switzerland on June 8-9. Magnolia Now says it takes the hassle out of the deployment and operations of content management and gives companies the ability to go to market fast. It will be available beginning in November 2016 in a variety of packages.
Posted Jun 21, 2016
Digital experience management (DXM) connotes the coming together of strategy, technology, and process to provide the True North of highly satisfying digital interactions to customers. This fundamental notion of DXM remains relevant across industries, including nonprofit organizations (nonprofits)-although your DXM priorities, approach, and techniques may vary based on your core mission and goals.
Posted Jun 15, 2016
Version 3.3 of django CMS, the easy-to-use system for developers and content creators has received its official launch to market. Building upon the UX/UI and touch-screen features launched in version 3.2, the update has focused on enhancing quality and performance.
Posted Jun 07, 2016
So many clients and organizations view content creation and maintenance as a craft. But if we look deeper at this emerging trend, the concept of craft is born of individuals who have honed their skills over time. Bakers, blacksmiths, and carpenters all grew their trades and were often restricted to trial and error before achieving the desired outcome. As a result, they developed tricks and time-saving practices using jigs and templates.
Posted Jun 07, 2016
Seismic, an enterprise software company, and General Atlantic, a global growth equity firm, announced that General Atlantic has led a $40 million strategic growth investment in the company through a Series C round of funding. General Atlantic joins JMI Equity and Jackson Square Ventures as a minority shareholder. Gary Reiner, former chief information officer at GE and Operating Partner at General Atlantic, will join Seismic's board of directors.
Posted May 31, 2016
Progress announced the results of its recent global survey, Are Businesses Really Digitally Transforming or Living in Digital Denial? The survey, conducted in Q1 2016 by Loudhouse, the specialist research division of Octopus Group, aimed to better understand how business leaders view digital transformation and learn their plans to address its challenges.
Posted May 19, 2016
Digital experience management (DXM) refers to the combination of strategies, technologies, and business processes to provide highly engaging and satisfying digital services to customers. Across industries, DXM increasingly holds the keys to competitive differentiation and customer retention. DXM has a particular urgency for the financial services sector with the entry of new digital native rivals. This article focuses on retail banks, insurers, credit card companies, and other business-to-consumer (B2C) financial services organizations.
Posted May 18, 2016
EMC's Enterprise Content Division announced EMC Leap (formerly Project Horizon) and InfoArchive 4.0. EMC LEAP is a suite of purpose-built, cloud-native content apps. Unlike other offerings in the market, EMC LEAP says its apps deliver enterprise-grade content management capabilities combined with the most intuitive user experience for diverse business use cases.
Posted May 10, 2016
ScribbleLive, a provider of content, marketing, and publishing technology announced key updates to its Engage product, a solution brands and publishers use today to create and publish content experiences to drive audience engagement. The ScribbleLive Engage product announcement highlights the changing landscape for both publishers and brands.
Posted May 05, 2016
Liferay, Inc., which makes software for enterprises, announced the Liferay Digital Experience Platform (DXP), designed to help companies create and manage experiences that support the end-to-end customer relationship. With Liferay DXP, digital innovation leaders can enable every business unit in the enterprise to serve the customer consistently, by integrating deeply with business operations and building an understanding of the customer.
Posted May 03, 2016
Trapit, a platform for authentic social selling and employee advocacy, announced the launch of a proprietary CMS for its social selling platform. The CMS allows companies to upload, organize, manage, and publish assets for sales and marketing in addition to the expert third-party content that they rely on to engage potential customers. Recent studies have revealed that 78% of salespeople using social media perform better than their peers who have yet to make the leap. The new Trapit CMS streamlines social selling from end-to-end, and helps marketers and sellers leverage content for every stage of the buyer's journey.
Posted May 03, 2016
Qubit, a pioneer in delivering data-first customer experiences, has launched a comprehensive upgrade to its premium digital experience management platform that promises to mark a major evolution in the way marketers understand, segment, and target online customers. In a challenging ecommerce landscape where customers expect increasingly better experiences, exceeding expectations has become business-critical. Qubit says its updated Digital Experience Management (DXM) platform will enable companies in any industry to put customer insights to work faster and more effectively.
Posted Apr 28, 2016
Skyword Inc., a content marketing technology and services company, announced the launch of Skyword Digital Asset Manager, which allows marketers to find and efficiently manage all of their digital assets globally. The company says the focus on digital asset management is driven by Skyword's clients, many of whom lead marketing organizations at large companies and stand in the middle of siloed product divisions and regional offices.
Posted Apr 19, 2016
Digital experience management (DXM) refers to the combination of strategy, technology, and processes to provide highly engaging and satisfying digital services to customers. In the private sector, DXM is seen as a competitive differentiator that results in high customer loyalty and higher revenues. In the government sector, the DXM goals are a bit different. The desired outcomes are better service delivery, increased efficiency, and greater inclusiveness.
Posted Apr 13, 2016
CrownPeak, a cloud-based Digital Experience Management (DXM) platform provider, announced that it has merged with UK-based ActiveStandards, a pioneer in the enterprise Digital Quality Management (DQM) market. The combined company will provide clients with a cloud-first DXM platform that features built-in DQM. In connection with the merger, the company has confirmed a $50 million investment by K1 to support the anticipated re-launch as well as future product enhancements.
Posted Apr 07, 2016