Sitecore, a provider of customer experience management software, announced the availability of Sitecore 7, the newest release of the company's unified software suite. Sitecore 7 offers a search-based architecture, allowing CMOs and digital marketers to deliver relevant and personalized digital experiences to audiences.

NetroStar's content management system now features a new drag and drop tool, intuitive page creation and management functionalities, a wide range of page elements, and e-commerce solutions. NetroCMS empowers even novice technology users to create aesthetically pleasing, dynamic websites.

Convey Services unveiled 'Convey,' an online platform to host and manage content, training, and events. Convey sites are built on the Convey Platform and can be either public or private. Convey features a built-in event management engine to promote, register, and remind participants to attend trainings, live, or virtual events.

Metalogix, a provider of content infrastructure software to improve the use and performance of enterprise content on Microsoft SharePoint, Exchange and Cloud platforms, announced the launch of Content Matrix Migration Express for simple, fast SharePoint migrations. The new Migration Express edition is suited for SharePoint customers with focused migrations or Office 365 deployment projects. The new product is available as a free offering for 25 GBs along with additional small and departmental editions opportunistically priced and purchased online.

evolphin Software announced new workflow features for its flagship Digital Asset Management (DAM) product, Zoom. The new functionality eases the implementation of workflow automation and project management, simplifying management of the creative process.

Traditional web publishing won't cut it anymore--not in an age when digital experiences by users are so highly valued. That's one of the key findings of a report issued by Forrester Research. It's also a sentiment echoed by many industry experts who recognize the increased importance of creating and managing multichannel customer experiences and the transitioning of web content management (WCM) into digital experience (DX) management.

Today's consumers have ravenous appetites for econtent-enough to earn them the nickname "digital omnivores." While that moniker may already be familiar to many electronic publishers and content providers, they may be surprised to learn that, between 2011 to 2012, the digital omnivore population surged 160%, according to the results of Deloitte's recent "State of the Media Democracy" survey.

Content management tools may be getting more sophisticated, but that doesn't mean the job of web publishers is getting any easier. According to a recent Forrester report, The Forrester Wave: Web Content Management For Digital Customer Experience, Q2 2013, plain-old web publishing will not cut it any longer. These days, if you're in the business of web-publishing, you also have to be in the business of creating digital experiences.

What happens if the lights go out? It's a question that strikes fear into the hearts of content providers everywhere--especially those that have transitioned from preserving hard copies to digital storage. Decisions about how to protect content-in this case, digital content--should be based both on an assessment of the purpose and value of that content and the development of a policy that outlines what is stored and how it is stored.

Are the web content management systems (WCMs) that many digital publishers and web content producers use today outdated? Yes, according to a new report authored by Mountain View, Calif.-headquartered market research and analysis firm Frost & Sullivan, entitled "Web Content Management Systems: So Five Years Ago."

They say the best things in life are free: love, health, happiness--and maybe even software. Indeed, completely gratis open source software (OSS) with no licensing strings attached is all the rage today, as evidenced by the popularity and proliferation of OSS products currently in use, including the Apache HTTP Server, Linux, Android operating systems, internet browser Mozilla Firefox, and ecommerce platform osCommerce.

The World Wide Web has forever changed the way companies of all sizes do business. From the smallest mom-and-pop shop to the largest enterprise, the internet has not only made it easier for companies to grow, but it has added new concerns. To be sure, the web is the great equalizer. In the past, only a select few corporations operated on a global scale, but the web has made it possible for organizations in Peoria, Ill., to sell goods and services to those in Prague. While leveraging the web to deliver the right information to the right people at the right time may seem relatively straightforward, it is not.

Creating and disseminating content is getting easier every day. There are countless free and premium tools ready to help you get your information on the web. As the volume of web content continues to grow, however, users are becoming more selective about the sources they rely on-and engaging an audience isn't nearly as easy as putting out content.

A comprehensive, easy-to-understand guide from the Real Story Group on how to choose the right web content management system for your company's needs.

Whether you're a traditional publisher with corporate money at your disposal or a fly-by-the-seat-of-your-pants blogger, you should already have a solid strategy in place that guides the content you offer on your website. For most publishers, no matter their size, that strategy involves the kind of content that your site visitors read. Attention-grabbing headlines and search engine optimization (SEO) are no doubt at the top of your priority list, but with the popularity of websites such as YouTube, easy-to-use digital video equipment, and computer monitors that can double as television screens, content providers are beginning to recognize the importance and value of having an online video content strategy as well. It's becoming increasingly necessary to appeal to site visitors who want to view, not just read, your content.

There are many different kinds of analytics in today's world of technology and information management: web analytics, predictive analytics, social analytics, etc. If you work closely with a web CMS or an ECM system, you have probably run into the notion of content analytics. But chances are good that no one ever bothered to explain what it is exactly and how one uses it.

The world of enterprise content technologies has always been difficult to decipher on its own, let alone with all the acronyms flying around. Let's talk about two of them today: CXM (or CEM) and WCM (or WCXM, or WEM for some).Many organizations nowadays are paying heightened attention to the matters of CXM (Customer Experience Management), and not only because it is one of the buzziest acronyms in the industry. It is also because the crucial importance of retaining and acquiring customers in the impatient and fast-moving internet age is being realized more fully.

In Part 1, I started discussing some of the most common reasons why content management system (CMS) projects fail. We covered change management, buying the wrong CMS, and lack of implementation resources. Onward!

MSNBC (now known as NBC News) has learned to embrace analytics and social media to help drive traffic to its various properties, and if you're smart, you should be doing the same thing with your websites.

CMS projects fail. The majority don't go according to the plan. Very few are representative of a truly successful web content and experience management system implementation. Others just never take off.The software has been purchased, training conducted, iterations started, but there's still nothing to show to the executive sponsors. A year goes by, and frustrations build up. Integrators come and go, and consultants are parachuted in to put out fires. Internally, the organization loses hope of ever seeing any useful output from the CMS and declares it dead. Champagne, anyone?