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Sean O'Neal is the chief marketing officer for Mail Online, the wildly popular online newspaper. Mail Online is regarded as the world's most widely read newspaper site, and turned its first profit in 2012, setting it apart from many of its competitors. EContent talked to O'Neal about some of the secrets to its success, as well as its efforts to grab an American audience.
Posted May 17, 2013
The Nation, America's oldest political newsweekly, announced the launch of eBookNation, a new digital book initiative designed to make The Nation's most notable contributors, past and present, easily available to readers on tablets, smartphones, and computers.
Posted May 16, 2013
There are many different kinds of analytics in today's world of technology and information management: web analytics, predictive analytics, social analytics, etc. If you work closely with a web CMS or an ECM system, you have probably run into the notion of content analytics. But chances are good that no one ever bothered to explain what it is exactly and how one uses it.
Posted May 14, 2013
While it may be easier than ever to disseminate content to the public via the web, it's not easy to build and monetize your audience and quickly expand a fledgling presence into a thriving publishing empire. Nevertheless, every year a few more brave souls take a leap of faith into the great econtent unknown and manage to make a go of it. Here is their advice to the future digital publishers of the world.
Posted May 13, 2013
One of the great dilemmas facing traditional print media is the idea that the internet makes everyone a publisher-writers are no longer beholden to publishers who guard the gate to large printing and distribution systems. In the mobile age, publishing capabilities literally sit in the palm of your hand--and when you add the ability to develop large networks via social media and substantial self-funding sources, the game has changed completely.
Posted May 07, 2013
The Huffington Post already has a number of international editions, but now it's coming to Germany. The media group announced that it will be introducing a German version of the HuffPo in conjunction with Tomorrow Focus AG.
Posted Apr 30, 2013
I'm finally getting around to reading Anna Karenina, thanks to modern technology. Seems odd that a book lover like myself didn't download the year's best-sellers as soon as my iPad showed up, right? Well, here's something even stranger. I used my Amazon app to order the hardcover version of Dennis Lehane's new book, Live by Night, and the paperback version of John Irving's latest, In One Person. It seems a bit sacrilegious, huh?
Posted Apr 30, 2013
Today's consumers have ravenous appetites for econtent-enough to earn them the nickname "digital omnivores." While that moniker may already be familiar to many electronic publishers and content providers, they may be surprised to learn that, between 2011 to 2012, the digital omnivore population surged 160%, according to the results of Deloitte's recent "State of the Media Democracy" survey.
Posted Apr 26, 2013
Pingdom has introduced a free plugin for WordPress that makes it possible for anyone to add support for Real User Monitoring (RUM) to their WordPress site.
Posted Apr 25, 2013
Adobe Systems Incorporated announced a new predictive publishing capability for Adobe Social, which predicts social engagement on individual pieces of content and automatically suggests ideal timing to improve how that content will perform. The initial version offers Facebook integration, and additional social platforms will be added later. Adobe Social, part of Adobe Marketing Cloud, enables marketers to scale social marketing across organizations, and listen and respond to customer conversations.
Posted Apr 24, 2013
Germany's online insider magazine deutsche-startups introduced its English version. deutsche-startups.com provides readers with daily news about the German Internet startup scene, offering interviews, featured founders and startups, as well as market trends and development.
Posted Apr 23, 2013
It's a tongue-twister, but yes, Medium has acquired MATTER. Both companies are relatively new, but Medium's co-founders Biz Stone and Evan Williams have a long history of success with such tools as Blogger and, most notably, Twitter. Medium, launched in late 2012, is a content creation and consumption platform, which is still invite-only.
Posted Apr 18, 2013
NOOK Media LLC, a subsidiary of Barnes & Noble, Inc., announced the launch of NOOK Press, a new self-publishing platform offering authors a fast, easy and free way to write, edit, collaborate and publish the ebooks and directly distribute them to readers.
Posted Apr 11, 2013
Pingdom has launched its Real User Monitoring service, which helps website owners get a better understanding of performance by collecting browser data from all visitors to their site. The Real User Monitoring service Pingdom says its new solution is easy to set up and available immediately for customers.
Posted Apr 11, 2013
This past week, as I was considering what to write for my column, I scored what I call a homerun post. It took off and amassed more than 24,000 page views at last count. I had another that barely broke 200. So it goes in the world of writing on the web.
Posted Apr 02, 2013
When Newsweek announced last year it would be scrapping its print edition after nearly 80 years and migrating fully to the web, it represented the latest example of what appears to be the print world's approach to the inroads of digital: If you can't beat 'em, join 'em.
Posted Apr 01, 2013
Zuora announced Z-Business for Media, a relationship business management (RBM) solution that enables publishers to implement Paywall 2.0. Z-Business for Media and Paywall 2.0 enable media companies to broaden geographical reach, offering cross content bundling, delivering multi-device experiences, and provide creative pricing. The result is more predictable, growing revenue streams built on long lasting subscriber relationships.
Posted Mar 21, 2013
In 2012, The New York Times Company introduced Ricochet, a tool that allows brands to connect a specific ad with a story, no matter where that story travels across the web. Now, big names such as Conde Nast, Forbes, PEOPLE Digital, and The New Yorker are signing on, according to the NYT .
Posted Mar 14, 2013
In an increasingly challenging publishing world where authors see their prospects fading, Tim Sanders saw opportunity. So he and a team of fellow entrepreneurs recently founded Net Minds, an ambitious new Pasadena, Calif.-based startup that seeks to transform the industry by offering an entirely new model for book writers to bypass traditional and self-publishing.
Posted Mar 13, 2013
There have been many studies of consumer shopping habits and what drives the purchase of unplanned items. Product displays, sales, placement, packaging, signage: These all play a part in driving purchases, particularly for items that were not part of the reason the consumer went to that store. Emotion and instant gratification play a big part too. But do these same rules apply when it comes to ebook shopping?
Posted Mar 12, 2013
Paste Media Group, publisher of online popular culture destination PasteMagazine.com, announced the launch of PASTE.COM, a new members-only digital magazine reviving the tradition of Paste's print magazine (published 2002-2010) in an online format. PASTE.com is ideal for longer reads, listening to new music, and exclusive video, while PasteMagazine.com will continue to live on as a news website.
Posted Feb 28, 2013
With its generous use of color and graphics--and its emphasis on shorter news stories--USA TODAY, the self-described "nation's newspaper," made a big splash when it stepped onto the national news scene 30 years ago in September 1982."USA TODAY sort of imagined what web publishing, web content would look like before we knew there was going to be a web," says Alan D. Mutter, a consultant specializing in corporate initiatives and new media ventures involving journalism and technology.
Posted Dec 19, 2012
Even the most die-hard digital aficionado surely can't help but have a sneaky regard for the hard men of the 19th and 20th centuries arts and letters, such as van Gogh, Hemingway, and Picasso-who were all, allegedly, users of Moleskine notebooks with their iconic waxy black covers and elastic closures. It's been well-documented, however, that this impressive heritage is, in fact, marketing chutzpah, since the Moleskine brand was only invented (by an Italian company) in 1997.
Posted Dec 18, 2012
When David Feinleib, a California-based venture capitalist turned tech blogger, began to wonder what to post and when to post it, he had an arsenal of contacts in the Big Data world to help him figure this out. "These companies can all do these incredible things with their technology, but it's hard to get specific use-cases," or examples of a technology as applied to day-to-day business decisions. So Feinleib set off to find the company that would run analytics on the Forbes.com website to help his blog there and give him and the Forbes staff some useful input. He found Datameer, Inc., a Hadoop-based analytics software provider formed in 2009 that was nimble enough to do it.
Posted Dec 17, 2012
Another year in the digital age has come and gone, and ebook sales are still growing at "exponential" rates. All indicators would suggest that we've turned a corner and ebooks have been fully embraced by much of the book-consuming public. It's certainly been a banner year for sales, with record ebook and e-reading device sales. According to a Pew study, Christmas 2011 sales of e-readers and tablets almost doubled all of 2010's ownership rates bringing the market penetration to 20%. You don't have to be a genius to realize Christmas 2012 will likely blow that out of the water. But will those sales turn into long-term ebook growth? You can only sell so many e-reading devices, but there's no limit to ebook sales other than reader demand.
Posted Dec 11, 2012