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From the experience of publishing her first book with the Penguin Group Australia, Boling had firsthand knowledge of the disruption underway in traditional publishing. "I knew, with this book, that I wanted to start from a spot ahead of the curve from a technical standpoint," Boling says. Historical fiction, she believes, is a perfect genre for allowing readers to enrich their reading experience by referring to maps, character biographies, photos, and drawings. But Boling was adamant about not allowing those enhancements to interrupt the flow of the story. "I thought a lot about how I could use technology developments to provide a great reader experience, something that would provide seamless integration between the story and the technology," she says.

Posted Jun 16, 2014

A new platform, BlogMeetsBrand.com, allows marketers to build custom social campaigns that channel the value of bloggers and other social drivers. Blog Meets Brand features a self-serve campaign planning module that gives marketers, PR Firms, Ad Agencies, and small businesses a structured approach for creating and developing influencer marketing programs.

Posted Jun 13, 2014

If you are involved with any type of enterprise software, you've probably considered some sort of cloud-based deployment model. Publishing is no different, and in Real Story Group's numerous advisory engagements with customers, discussions about the cloud are becoming increasingly common.

Posted Jun 04, 2014

De Gruyter announced that all of its frontlist titles are now available in the ePub3 format. Alongside the PDF format, ePub is one of the most widely used ebook standards, enabling the mobile viewing of content on tablets, smartphones, and e-readers.

Posted May 29, 2014

A division of Simon & Schuster, Atria Publishing Group, is teaming up with United Talent Agency to create a new imprint-Keyword Press- that will focus on providing an outlet for social media stars. According to the New York Times, five book deals have already been made with the likes of YouTube personalities Shane Dawson and Justine Ezarik.

Posted May 27, 2014

I spent a couple of years working in book publishing during my 20s. I learned a lot while I was there, but one of the things that surprised me most was that the book industry operates solely on the gut feelings of its editors and publishers. That was fine when book publishing was more a gentleman's hobby than a legitimate business, but these days, book publishers are integral parts of the money-making media empires of people such as Rupert Murdoch.

Posted May 27, 2014

The Alliance for Audited Media recently released its look at U.S. and Canadian newspaper circulation figures for the first half of 2014 and its annual newspaper snapshot had some positive takeaways for those in the digital news industry. Neal Lulofs, AAM's executive vice president, marketing and strategy, says the report shows a continuing transition to a media cross channel environment in terms of how newspapers are publishing content and engaging with readers.

Posted May 23, 2014

The "Netflix of Books" dreams just got one step closer to being a reality. Scribd and Oyster launched in 2013, offering access to unlimited books for less than $10 a month. However, the services have struggled to get buy-in from the big publishers. That all changed when Simon & Schuster announced it would make its backlist of about 10,000 ebooks available on both services, as Gigaom reports.

Posted May 22, 2014

M&G Media Lts announced the launch of Mail and Guardian Africa, a digital news platform for Africans to tell the African story. Mail and Guardian Africa aims to be the leading contemporary voice on African issues. News analysis, insight, commentary, and investigative journalism will be the hallmark of this Pan African platform.

Posted May 22, 2014

It is one thing to talk about trends affecting the digital content industry, but it's something completely different to be one of the people whose job it is to bring those trends to life. From Big Data to content marketing, EContent talked with three people who exemplify what it means to be working in digital content today. Today we profile a social media star: Greg Bedard, Senior Writer, theMMQB.com.

Posted May 21, 2014

Great content is integral to digital success, and in order to create great content, you need to be able to tell a great story. Of course, in the age of social media, online video, and apps, storytelling doesn't always look like it used to. So Jose Castillo sat down at The International Storytelling Center with director Kiran Singh Sirah, and Brad Eshbach to talk about the art and power of storytelling -- digital and otherwise.

Posted May 16, 2014

Zinio, a digital newsstand and magazine app for iOS, Android and web, announced a move to expand its digital offerings for libraries by adding 1,000 magazine titles to its digital magazine service for library patrons, including international titles with new language content. Zinio for Libraries is a digital magazine service offered in partnership with RBdigital from Recorded Books.

Posted May 15, 2014

As a thought leader in the content industry, I'm provided with many opportunities to wax poetic on the virtues of starting a content project with a strategy. From conferences, to webinars, to columns in magazines such as this one, I've spent the past decade evangelizing the methods, standards, and tools required to help organizations efficiently and effectively deliver the right content to the right audience, anywhere, anytime, on any device.

Posted May 13, 2014

Publishers have surprisingly little knowledge of which and how mhing any third-party companies - such as Google, advertising vendors, and others - are accessing and profiting from their user and audience data. The Cxense Publishing Profitability Survey, a survey of more than 380 qualified US publishing executives, conducted in conjunction with Editor and Publisher magazine, showed that nearly 80% of respondents simply do not know who accesses their audience data. The survey results were released at the International News Media Association (INMA) World Congress by Cxense.

Posted May 12, 2014

A new piece of software, developed by a self-published author, is aiming to solve some of the problems face by the self-publishing community. My Publishing Assistant is a new suite of Cloud-based software that allows authors to quickly create ebooks with a customizable and professional appearance, as well as provides original tools to spur sales and reach the right audience. It was designed by Alex Anders, a self-published author, who understands the challenges firsthand.

Posted May 08, 2014

blinkx plc, an internet media platform that connects consumers with brands through professionally generated content, announced that it has acquired LYFE Mobile, a mobile Demand Side Platform (DSP) and Data Management Platform (DMP), in an all cash transaction.

Posted May 08, 2014

Cloudwords, a cloud-based marketing globalization platform, announced the availability of machine translation as part of its newest product release. With machine translation, Cloudwords now enables customers to globalize marketing campaigns and content using whichever localization method and model is suited for their content and budget needs. The options include translation by preferred external vendors; in-house translation; translation by vendors in the Cloudwords marketplace; or machine translation. The Machine Translation feature enables customers to translate marketing content that requires short turnaround times or extremely low costs.

Posted Apr 24, 2014

Big Data is all about a relatively simple idea--an idea with profound impacts for publishers: "Big Data is the ability to customize and personalize a user experience based on what you know about that user," says Gordon McLeod, president of Krux, producers of a data management platform that can help businesses collect, analyze, and make Big Data actionable. "So there are many other ways to use it beyond the core advertising technology. It's all the same data. It's what you know about your users and about people like them and taking action against it in real time."

Posted Mar 31, 2014

The e-reading space is a hot one, and when your company is competing with the likes of giants such as Apple and Amazon, it's imperative that you stay on the cutting edge. Kobo's chief content officer Michael Tamblyn says his company needed a "best-in-class" digital magazine retail and conversion experience. "We needed something that could compete with, and even be better than, the offerings that were out from Apple and from Amazon," he adds.

Posted Mar 17, 2014

Amazon Publishing announced the launch of a new German-language publishing program under the Amazon Publishing umbrella. The European Amazon Publishing team will acquire German-language fiction for publication in Kindle and print editions available on Amazon websites.

Posted Mar 13, 2014

Remember print books, those antiquated relics of a bygone age that pundits and prognosticators had forsaken and buried a long time ago? Apparently, they're back in vogue and not going away anytime soon, which should make digital publishers and authors sit up and take notice.

Posted Mar 10, 2014

In the old days, you published an article and maybe you got a handful of letters to the editor-of which only a couple were likely to be printed. Your editor would sort through the mail and hold letter writers accountable for their words. In today's connected world, after a journalist publishes an article, the comments section allows anyone to air his opinions without the filter of the old editorial desk. This has resulted in more two-way communication between writers and readers, but it can also lead to some rude, and even crude, responses.

Posted Mar 04, 2014

John Wiley & Sons, Inc., announced a new partnership with Kudos, a start-up service designed to help academics and learned societies measure, monitor, and maximize the visibility and impact of their published articles. From April 2014, the Kudos platform will be freely available across a representative trial of articles from the Global Research portfolio.

Posted Feb 27, 2014

Adobe announced the integration of its digital publishing platform, Adobe Digital Publishing Suite (DPS), and Web experience management solution, Adobe Experience Manager. This new integration, in combination with Adobe Analytics, enables publishers and brands to create, deliver, and measure experiences across content-rich apps, and the web using one set of assets.

Posted Feb 27, 2014

It's hard to imagine a more eventful year for the ebook industry than 2013. From a guilty verdict in the Apple antitrust suit to a reported slowdown in the growth of the ebook market, there's been no shortage of news. Amazon and Apple both floated the idea of selling used digital books, and the self-publishing movement continued to gain steam thanks to ebooks. And this was all before the holiday sales rush that inevitably puts more e-readers into the hands of more consumers. "The great power of the ebook in today's world is that it really does open up the printing press to anybody," says John Kremer, author of 1001 Ways to Market Your Books. But as hot as the market is, traditional publishers continue to have a troubled relationship with the format. There may be signs, though, that change is on the horizon as some publishers continue to experiment with new distribution methods, marketing strategies, and more.

Posted Feb 21, 2014

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