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It seems baffling to me that in 2011 there are media companies that are still so clueless about the realities of digital publishing. In fact, many act surprised, as though it's something new that just dropped into their laps rather than a transition that's been happening over the past decade.
Posted Oct 17, 2011
When considering the future of web content management (WCM), it is perhaps helpful to remember that the technology is designed to systemize and automate that which has long been practiced by retailers and expected by consumers in the real world. Just as a shopper who enters a sporting goods store and asks for help finding a fishing rod might beat a hasty retreat if the clerk brings back a soccer ball, visitors to websites expect to be listened to and to receive personalized service. When you figure that an online shopper is not a car drive away from another store but rather just a few quick keyboard strokes away from another website, the pressure to get WCM right mounts exponentially.
Posted Sep 21, 2011
Tablet devices have become increasingly popular with both adults and children, with about 15 million iPads sold in 2010 and Kindle being Amazon.com, Inc.'s top-selling product. When ebooks began to boom and etextbooks hit the market, HMH didn't want to get left behind its competitors. In May 2010, HMH began to conceptualize its first etextbook project. It needed to figure out a way to appropriately and effectively present traditional paperback textbooks in digital app form so that they would engage users.
Posted Aug 26, 2011
For many years it seems, AOL has been a brand in search of a business model. For a time it appeared to be stockpiling journalists and properties in order to become a go-to destination for online journalism. But when the "AOL Way" memo leaked in February, it showed a far different picture.
Posted Jun 20, 2011
Between iPhones and other smartphones, Kindles and other ereaders, iPads and other tablets, PCs, and even traditional mainstays such as print and television, consumers are getting content from more sources than ever before. While this multitude of content sources offers new revenue streams, it also poses a challenge to publishers seeking to maximize the value of their content on as many mediums as possible. However, many publishers are going mobile and finding success.
Posted Jun 08, 2011
The content strategies of old media outlets are getting a complete overhaul: undergoing a little nip here and a tuck thereto meet users' expectations for instantaneous, scalable delivery to the devices and platforms of their choosing while stillproviding content worth viewing. Some companies find themselves stuck between old and new media silos, but according to Ron Miller, a freelance journalist covering the technology and media industries, the real solution lies in picking the best from both worlds--thoughtfully adapted content that provides additional context through new media devices and applications to create an innovative user experience.
Posted Apr 13, 2011
By the time the media industry caught up with the profound changes brought on by the World Wide Web, it was late in the game and they were forced to play catch-up with lean web-native startups that understand the delivery channel much better than they do. The main issue was (and remains) that traditional media companies viewed the web as a separate channel.
Posted Oct 15, 2010
For almost as long as there have been books, there have been authors trying to get their manuscripts in front of an acquisitions editor. Today, there are many roads that can lead writers to professional publication. While the destination is often the same, new routes are emerging all the time.
Posted Oct 13, 2010
Think about the last time you ran into a registration wall. How did you react? If you're like me, chances are you gave up and left. Yet newspapers and magazines are deluding themselves into thinking that pay walls will suddenly, magically be the solution to their revenue crisis this year. To put it mildly, I'm dubious about this scheme.
Posted May 03, 2010