Digital Publishing

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Somewhere between unknown, independent bloggers and traditional publishers with well-respected reputations are the sites known as content farms--websites that generate a large quantity of content specifically designed to rank high in search engine results. They range from local, content-driven sites such as AOL's Patch and Examiner.com to how-to sites such as Howcast and Demand Media's eHow.com to topic-focused sites such as Suite101 and Associated Content.

Posted Nov 30, 2011

Hachette Book Group and Bloomberg Businessweek are working together to produce e-singles from published Businessweek content, according to paidContent. The first ebook rolling out is Steve Jobs: 1955-2011, available now for $3.99 through various e-tailers, including Apple's iBookstore, Kingle, and Nook.

Posted Nov 29, 2011

The Financial Times Ltd. created an iPad-iPhone app for the Indian market that is available at app.ft.com/india. Users can access all stories on FT.com for free, exclusively in India. The FT India app features content covering Indian and international business news and analysis.

Posted Nov 28, 2011

According to Pew Research Center, "50% of adult cell phone owners have apps on their phone." In other words, we have gone app crazy! What was once reserved for the early adopters, gaming companies, or social networks has now become the must-have tool for any business. You have a website, Facebook page, Foursquare deal, and now the time has come to decide... app or no app? In this episode of Content Throwdown! we will explore the pros and cons of building an app. So grab your marketing plan, put on your wrestling gear, and let's hit the mat!

Posted Nov 23, 2011

In 2008, Rafat Ali sold ContentNext media--the company behind paidContent.org--to UK-based Guardian News and Media, Co. for a reported $30 million. He left the company in 2010, and now Guardian is looking for a buyer for the property. Based in New York City, the company covers the business of digital media, serving decision makers within the media, entertainment, publishing, advertising, marketing, and technology sectors.

Posted Nov 22, 2011

Earlier this week, Penguin Group, part of Pearson Plc., added self-publishing services to Book Country, its community writing site. Self-published authors using the site have allegedly been calling the initiative overpriced, royalty-grabbing, and "truly awful." Book Country's services range from $99 to $549.

Posted Nov 21, 2011

Amazon is reportedly looking to entice self-published authors to make their ebooks available in the Kindle store and the Kindle Owners' Lending Library. Amazon is expected to go public with this offer on Thursday, Dec. 1. Amazon is allegedly offering self-published authors the chance to be paid out of a $500,000 fund.

Posted Nov 21, 2011

In publishing, small is the new big. An increasing number of publishers are releasing e-singles -- short works published digitally on a variety of platforms -- to generate ancillary revenue, build brand equity, and reach new audiences. Among those joining the e-singles market are Hearst, Rodale, Princeton University Press, and as recently as last week, Penguin.

Posted Nov 21, 2011

MindTouch, Inc. released a "how-to" toolkit to offer businesses a new social publishing endpoint that replaces static HTML and PDF. Instead, MindTouch offers end users a social, collaborative environment through CCMS (Componentized Content Management Systems), complete with behavioral analytrics.

Posted Nov 17, 2011

Whether you are an experienced digital publishing machine or a novice brand looking for the benefits of content marketing, you most likely need the help of freelance writers to help tell your story. You may find that you need help developing ongoing content - or that you need additional content producers to keep up with the velocity.

Posted Nov 15, 2011

Amazon announced that Kindle Cloud Reader, the HTML5-based web app that lets customers read their Kindle books in their web browser, is now available for Mozilla Firefox. With Kindle Cloud Reader, customers can read Kindle books instantly using only their web browser - online or offline - with no downloading or installation required. As with all Kindle apps, Kindle Cloud Reader automatically synchronizes your Kindle library, as well as your last page read, bookmarks, notes, and highlights for all of your Kindle books. To make it easy and seamless to discover new books, Kindle Cloud Reader includes an integrated, touch optimized store, allowing customers one click access to a vast selection of books.

Posted Nov 08, 2011

Online media company Burst Media introduced 12 internet video channels that offer TV-style programming to its independent publishers. Spanning food, travel, fashion, parenting, and how-to, the video programming can be integrated into publishers' websites to enhance their existing content. Burst Media's video content comes from blinkx's direct play partners such as Reuters, CelebTV, GeoBeats, and TVGuide.

Posted Nov 02, 2011

In a recent Q3 earnings report and call with shareholders, AOL CEO Tim Armstrong was positive, stressing the benefits of the company's acquisition of The Huffington Post and the success of its local news network AOL Patch-which the company hopes to expand from 500 sites to 1,000 sites.

Posted Nov 02, 2011

NewspaperDirect, Inc. released updates to its PressReader app, which enables iPad and iPhone users to read more than 2,000 digital newspapers, based on the upgraded iOS 5 platform. The updates to the user interface are designed to take advantage of the improved speeds and the high resolution touch screens found on the iPhone 4S and iPad 2.

Posted Nov 02, 2011

HarperCollins Publishers is in the midst of acquiring Thomas Nelson, Inc., a Christian publishing company. The deal is expected to be finalized by the end of the year; the amount of which has not been disclosed. Thomas Nelson bundles free digital and audio editions with the purchase of any print book.

Posted Nov 01, 2011

Social media, tablets, and eReaders have not only changed the publishing model, they have given authors and publishers a whole new avenue to engage readers beyond books. Now, with the launch of interactive websites that accompany these books, such as J.K. Rowling's Harry Potter experience, Pottermore, and the continued growth and acceptance of mobile apps, the list of digital possibilities is getting longer.

Posted Oct 31, 2011

UK-based social reading site, Anobii is now making it possible for users to buy books directly from the site. Already backed by HMV, HarperCollins UK, Penguin UK and Random House UK, Anobii recently signed with 10 publishers to allow its users to buy through the site. By the end of this month, Anobii will be able to sell e-books from participating publishers which include Penguin, Random House and HarperCollins, along with Hachette, Pan Macmillan, Bloomsbury, Canongate, Faber, Wiley and Harlequin UK.

Posted Oct 28, 2011

HighWire Press partnered with TEMIS S.A. to integrate TEMIS' Luxid software within HighWire's ePublishing Platform. The solution is intended to provide automated content annotation, enrichment, and linking to HighWire's customers. The integration is expected to accelerate product development and time-to-market for both web and mobile.

Posted Oct 27, 2011

The Star Tribune, Minnesota's largest newspaper, will launch a metered paywall on its site Nov. 1. Under the paywall, readers who do not subscribe to the print paper will have to pay 99 cents per week to access more than 20 articles a month. Regular print subscribers have free access to the full site, mobile site, and apps.

Posted Oct 27, 2011

Amazon's Kindle Fire, releasing November 15th, is setting more than a little spark in the world of mobile devices. The original Kindle was a dedicated ereader but with Fire, Amazon is moving squarely into tablet territory. And it's a good thing too!

Posted Oct 27, 2011

Condé Nast announced increases in new subscription sales across the nine digital editions it offers on Apple's Newsstand. The iOS 5 Newsstand feature for magazine and newspaper apps has only been live for 2 weeks, and yet Condé Nast reports subscription sales are up 268% in comparison with the 8 weeks prior to the Newsstand launch.

Posted Oct 26, 2011

A new social reading app called Subtext launched for the iPad. As reported on MediaBistro, users of the free app can read ebooks and discuss them with a network of friends within the pages of the ebook itself. Readers can add comments and links and participate in discussions as they would on other social networking sites, such as Facebook

Posted Oct 26, 2011

WikiLeaks suspended operations due to a financial blockade that has cut off 95% of its revenue, according to Slate. Co-founder Julian Assange announced that if the blockade continues, WikiLeaks will be unable to continue operations into next year, and said WikiLeaks will now focus on fundraising efforts to maintain cash flow.

Posted Oct 26, 2011

As the journalism industry continues to face declining readership, newspapers such as the St. Petersburg Times are relying on websites to engage readers. While Tampabay.com has been up and running for years, it had never really taken advantage of Search Engine Optimization (SEO) to grow its traffic. When it decided to start taking baby steps with SEO, link building, and social networking, Tampabay.com had some early successes, but it quickly realized that in order to reach its full potential, it would have to develop a much more organized and holistic SEO approach.

Posted Oct 21, 2011

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