Banner ads are outdated. Content marketing is king. Ad blockers are the wave of the future. Digital marketing is dead. You've probably heard all of this before and are not really sure what to make of it. To paraphrase Mark Twain, the reports of the death of digital marketing have been greatly exaggerated.
Posted May 24, 2016
SAPinsider, the inside edge for SAP customers worldwide, announced its newest product line: insiderBOOKS. insiderBOOKS takes a digital-first approach to delivering affordable and timely SAP-related content, including chapter-by-chapter releases, frequent book updates, and an interactive reading experience. Professionals evaluating, implementing, deploying, and using SAP solutions are invited to register for a free insiderBOOKS account.
Posted May 19, 2016
VitalSource, part of Ingram Content Group, says it is simplifying digital publishing for educators, academic publishers and corporate training professionals with the introduction of VitalSource Content Studio (VCS). The digital content authoring platform is designed to enhance the learning experience and improve outcomes with original, customizable content that is managed through a simple interface. It gives users the tools to produce digital-first content that is standards-based, responsive, interactive, and accessible.
Posted May 17, 2016
Exact Editions, has launched a new digital books service. In partnership with four publishers, Exact Editions is using its expertise to deliver books in a new digital format, specifically aimed at the institutional market. The service launches with a range of books for the academic market, with titles across a variety of genres: history, literature, poetry, ecology, sociology, and biography, published by Carcanet, Seren, Liverpool University Press, and Permanent Publications.
Posted May 17, 2016
Over the past 2 decades, traditional journalism organizations have seen their market share hammered by startup digital alternatives that use technologies, business models, and channels that were unimaginable in print's heyday. The loss in print ad revenue, the growing appetite for real-time mobile news, and the challenge of engaging an always-on, perpetually distracted audience have exerted significant pressure on the viability of legacy new organizations. But an increasing number of publishers see the wisdom of applying the same startup mindset used by the newcomers as the key to fighting back. Could thinking and acting similar to a startup be the key to ensuring publishing longevity?
Posted May 16, 2016
The Edition Digital Smart Digital Publishing System is a comprehensive solution for creating, managing, distributing and monetizing digital content. It recently introduced an upgraded version of its signature digital publishing platform.
Posted Apr 28, 2016
Last year, the buy button hit big, with Facebook, Pinterest, and Instagram adopting more enticing ecommerce solutions in an effort to alter the consumer experience on social media and increase revenue opportunities. Since that time, a wider trend has unfolded, as demonstrated by major publishers like Vox Media, The Huffington Post, and Bonnier Corporation pursuing content monetization options: the maturation of shoppable content and the emergence of a universal shopping cart to make that content shoppable.
Posted Apr 20, 2016
Serial episodic publishing, a mainstay of publishing in Victorian literary magazines, is back in fashion due to 21st century technology according to research by The London Book Fair. With 90% reading on mobile phones, young readers and writers have led the explosion in growth of readers and writers of serial episodic fiction. With over two thirds of regular readers in the 18-23 age group reading serial fiction and 41% reading it on a monthly basis.
Posted Apr 14, 2016
Technical content developers have begun to dip their toes in the pool of dynamic publishing systems, for at least a small part of their content, but relatively few are utilizing the Cloud as a means to deliver and manage it. These are some of the key findings in the fourth annual "Following the Trends - Is Your Content Ready" survey, jointly conducted by Data Conversion Laboratory (DCL) and the Center for Information Development Management (CIDM).
Posted Apr 05, 2016
In 2015, I did something, well, a little weird. I bought a Barnes & Noble membership. There is a store just minutes from my house, and I realized that I'd been spending a lot of time and money there during the past year-whether on tea in the cafe or on books-and if I had a $25 membership, it would have more than paid for itself. (Members get discounts on pretty much everything.) I finally caved when I found a new John Irving hardcover on the shelves. Usually, I wait for paperbacks, but as a longtime Irving fan (who had been struggling through some books that weren't exactly page-turners), I just couldn't wait.
Posted Mar 22, 2016
Startup Shoppimon Ltd., says it is looking to shake things up in Application Performance Management with its first SaaS product built to serve the eCommerce vertical. The solution monitors online store performance by mimicking the experience of its customers, announced it has closed $2.3M in seed funding from participants including, AOL, StageOne Ventures, Explore, and 2B-Angels.
Posted Mar 15, 2016
The theme for this year's Digital Book World (DBW) conference, the self-described preeminent conference on digital content and digital publishing strategies, was transformation. It's a hefty word, one that conjurs thoughts of hope, opportunity, and for many of us, paralyzing fear. Don't be ashamed. Personally, I hate change. It's uncomfortable and difficult, but it's an essential component in keeping any industry--especially one that has encountered as many recent obstacles as publishing--moving forward.
Posted Mar 10, 2016
Edition Digital, a developer digital publishing platforms, is ready to share its signature technology with a new generation of passionate and ambitious students. Edition Digital is now available for all students to create digital projects using the new generation of publishing solutions which are not just app-based but ready for mobile and web. By offering free access to all students everywhere, Edition Digital empowers students with the technology to create and deliver magazines, portfolios, yearbooks, and other digital projects to a global audience.
Posted Mar 10, 2016
After years of go-go growth, the ebook market has matured into a slower-growth industry. However, slower growth doesn't mean that substantive changes are occurring. "The days of triple-digit growth are probably behind us," says Tina Jordan, VP at the Association of American Publishers (AAP). "Ebooks have been launched and are here to stay. Growth trends are typically incremental, with sales generally driven by bestsellers in all formats."
Posted Feb 17, 2016
Magzter, a digital magazine store and newsstand, with more than 28 million users globally, announced a partnership with Time Inc., one of the world's leading media companies. This new alliance adds 20 Time Inc. brands, including Entertainment Weekly, Fortune, InStyle, People, Sports Illustrated, and Time to Magzter's digital offering.
Posted Feb 16, 2016
The new Edition Digital Smart Digital Publishing System says it is a one-stop shop in digital publishing. The system manages all the key aspects of effective publishing in the digital space; creating, managing, distributing, monetizing, and analyzing. Edition Digital publishing solutions are not just app-based but equally efficient for mobile and web, and it's all achieved with no coding.
Posted Feb 11, 2016
A similar challenge faces publishers today seeking to convert existing readers/subscribers into multichannel users of both their digital and print products. For proof of this uphill climb, consider recent industry data: Approximately half of newspaper readers only consume the paper's print edition, per a Pew Research Center survey. Ask the experts and they'll tell you it's crucial for content providers to get their readers to use both print and digital editions, if possible.
Posted Jan 27, 2016
At the Interactive Advertising Bureau's Annual Leadership Meeting, AOL launched ONE by AOL: Publishers to simplify an overly complex ecosystem and provide holistic, tailored solutions for publishers. Over the past six years, AOL says it has invested more than $1 billion in publisher-first technologies, and has developed and expanded those solutions globally. By bringing the businesses and platforms together with ONE by AOL: Publishers, AOL is helping publishers with audience engagement and analytics, content distribution and revenue management.
Posted Jan 26, 2016
According to The New Mobile Mantra, a report from Millward Brown Digital, over half (55%) of mobile users access news on their smartphones every day. That's a lot, but desktop use is still holding on, with 50% of users accessing news every day. When Millward Brown asked respondents, "How often, if at all, do you read, watch, news using each of the following mediums?" smartphones and desktops continued to lead the pack with 93% and 92% respectively. Tablets came in behind TV and radio with just 71% of respondents choosing that option.
Posted Jan 25, 2016
AOL announced a strategic partnership with Taboola with the goal of delivering better content and advertising experiences for users. Taboola's discovery platform will be integrated across all premium brands under the AOL umbrella including AOL.com, The Huffington Post, TechCrunch, Engadget, AutoBlog, AOL Mail, and MapQuest in the United States, United Kingdom, and Canada. This will enable major brands and content marketers to reach consumers across AOL properties through sponsored content recommendations. The partnership includes desktop, tablet, mobile web, and mobile apps.
Posted Jan 21, 2016
If the world of digital publishing were a hockey game--with the content providers on one team and consumers on the other--the outcome of tomorrow's matchup would be all but certain: The latter would trounce the former in a lopsided shutout. That's because consumers have the ultimate goalie in the net: ad-blocking technology, which prevents digital advertising such as banners and display ads from appearing on device screens.
Posted Dec 23, 2015
The constant drumbeat of market-speak has nearly pushed us to the point of semantic satiation with the terms "customer experience" and "customer experience management." White papers sponsored by technology vendors, marketing messages from digital agencies, analyst research reports, trends coverage by journalists, and hundreds of conferences with "CX" in the title--it's enough to render "customer experience" meaningless.
Posted Dec 07, 2015