Digital Content Next (DCN) released new findings it commissioned from comScore's July 2016 research, "The Halo Effect". The follow-up analysis of the original data found that video ads served on premium sites yielded 68% higher brand lift than video on non-premium sites and drove even higher brand lift when looking at sales funnel brand metrics.
Posted Sep 29, 2016
Digital experience management (DXM) refers to providing highly satisfying digital services to customers through an effective blend of strategy, process, and technology. DXM fundamentals remain more or less the same across industries, but the modus operandi may vary based on your objectives. Education is a rather vast field, and this article focuses on DXM for higher education (higher ed) organizations such as colleges and universities.
Posted Sep 26, 2016
Today's online advertising environment is often seen as chaotic. Whether it's the ongoing struggle to squeeze digital dimes out of online advertising, the move toward programmatic placements, the increasing presence of ad blockers, or the plague of ad fraud, many publishers (and advertisers) are in over their heads. But a comScore report has some good news. According to "The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness," "Premium publishers are more than 3x more effective in driving mid-funnel brand lift metrics, such as favorability, consideration and intent to recommend."
Posted Sep 12, 2016
In April, BuzzFeed did a live internet broadcast of an exploding watermelon. It got a lot of (ahem!) buzz, but it was perhaps a new low in the fight to the bottom in the struggle for eyeballs. In case you're wondering, WIRED reported that, at its peak, the stunt garnered more than 800,000 viewers. About the same time, Mashable fired 30 reporters who covered actual news.
Posted Aug 09, 2016
In AOL's 2016 Publisher Outlook report the industry got a look at research that backs up a lot of what we already know. Mobile and video are important, and ad blocking is a problem. But off platform monetization was also part of the digital publishing equation this year, and it seems the verdict is in: Third party platforms are a hit.
Posted Aug 05, 2016
Ingenta, a software provider to the publishing industry, has acquired 5 fifteen Ltd, software supplier to the magazine and newspaper industry. The purchase will allow Ingenta to strengthen its product portfolio and strategically build on its existing plans to diversify its client base, extending its offering into the media industry, in addition to trade and academic publishing markets.
Posted Aug 02, 2016
In today's digital economy, companies see the revenue potential offered by data monetization and are striving to capitalize on it--preferably before their competitors do. This is particularly evident in the publishing industry, where some companies are already achieving incremental success by leveraging existing data about their consumers to generate new revenue streams. However, the majority of companies still need to determine how they want their organizations to leverage consumer data. More importantly, they need to consider how to synergize data trends emerging around both their existing base of consumers and a target demographic that may present new revenue opportunities, all of which is going through a degree of disruption in the market.
Posted Jul 29, 2016
Two of the biggest challenges in designing and delivering organizational learning are determining what content your learners most need and want, and deciding what courses to develop and offer based on learner preferences and organizational needs. Get these two challenges right, and your organization wins with engaged learners who can move the company forward. Get them wrong, and you've wasted money and effort while alienating your learners.
Posted Jul 26, 2016
In the most recent of its three regularly scheduled yearly releases, Atypon says it has added significant enhancements to Literatum, a fully featured online publishing platform for the professional and scholarly publishing industry. Atypon's new universal content type technology, known as Digital Objects, assigns a DOI (Digital Object Identifier) to any type of content or media, including blogs, news articles, videos, images, and interactive visualizations. Each Digital Object can then be tagged, indexed, packaged, targeted, promoted, bundled, and sold as easily as traditional content types like journal articles and book chapters.
Posted Jul 21, 2016
Mobile content distribution platforms like Facebook Instant Articles and Google AMP are helping publishers bring their content to audiences, especially on mobile platforms. But many publishers are still wary of publishing on third party platforms. Here are the pros, cons, and everything else you need to know about mobile content distribution platforms.
Posted Jul 11, 2016
According to research from The London Book Fair, more than two-thirds of 18 to 23-year-olds read episodic fiction--and 41% read it every month. Serial publishing is all the rage. Of course, this isn't surprising--at least not to me. The wild popularity of Serial showed us all that there is a market for storytelling that keeps listeners--or readers--dangling at the end of each week's episode.
Posted Jun 28, 2016
Now the Associate Dean for Innovation, Research/Creative Activity and Graduate Studies Scripps College of Communication at Ohio University, Dr. Ferrier's primary research focus is how best to address the specter of online harassment. She is also the founder of TrollBusters, a digital tool to combat online harassment against women journalists, bloggers, and publishers.
Posted Jun 10, 2016
Branded content has become commonplace in the current media landscape, but The Atlantic and Allstate are kicking it up a notch with The Renewal Project. A press release describes the site as "a social-first website and newsroom that will spotlight individuals and organizations advancing social good and contributing to civic innovation in America." Atlantic Media Strategies (AMS) the creative agency and consulting arm of The Atlantic, created The Renewal Project as part of "an ongoing two-year editorial and marketing partnership" between it and Allstate.
Posted Jun 09, 2016
Exact Editions has announced the launch of a new web reader for all content on the platform. Every publication available via the Exact Editions website is displayed in the original layout, while featuring Exact Editions' intelligent linking, advanced search technology, and efficient issue stacking for easy browsing of large archives, and the vast range of content that is available with Exact Editions.
Posted Jun 09, 2016
Banner ads are outdated. Content marketing is king. Ad blockers are the wave of the future. Digital marketing is dead. You've probably heard all of this before and are not really sure what to make of it. To paraphrase Mark Twain, the reports of the death of digital marketing have been greatly exaggerated.
Posted May 24, 2016
SAPinsider, the inside edge for SAP customers worldwide, announced its newest product line: insiderBOOKS. insiderBOOKS takes a digital-first approach to delivering affordable and timely SAP-related content, including chapter-by-chapter releases, frequent book updates, and an interactive reading experience. Professionals evaluating, implementing, deploying, and using SAP solutions are invited to register for a free insiderBOOKS account.
Posted May 19, 2016
VitalSource, part of Ingram Content Group, says it is simplifying digital publishing for educators, academic publishers and corporate training professionals with the introduction of VitalSource Content Studio (VCS). The digital content authoring platform is designed to enhance the learning experience and improve outcomes with original, customizable content that is managed through a simple interface. It gives users the tools to produce digital-first content that is standards-based, responsive, interactive, and accessible.
Posted May 17, 2016
Exact Editions, has launched a new digital books service. In partnership with four publishers, Exact Editions is using its expertise to deliver books in a new digital format, specifically aimed at the institutional market. The service launches with a range of books for the academic market, with titles across a variety of genres: history, literature, poetry, ecology, sociology, and biography, published by Carcanet, Seren, Liverpool University Press, and Permanent Publications.
Posted May 17, 2016
Over the past 2 decades, traditional journalism organizations have seen their market share hammered by startup digital alternatives that use technologies, business models, and channels that were unimaginable in print's heyday. The loss in print ad revenue, the growing appetite for real-time mobile news, and the challenge of engaging an always-on, perpetually distracted audience have exerted significant pressure on the viability of legacy new organizations. But an increasing number of publishers see the wisdom of applying the same startup mindset used by the newcomers as the key to fighting back. Could thinking and acting similar to a startup be the key to ensuring publishing longevity?
Posted May 16, 2016
The Edition Digital Smart Digital Publishing System is a comprehensive solution for creating, managing, distributing and monetizing digital content. It recently introduced an upgraded version of its signature digital publishing platform.
Posted Apr 28, 2016
Last year, the buy button hit big, with Facebook, Pinterest, and Instagram adopting more enticing ecommerce solutions in an effort to alter the consumer experience on social media and increase revenue opportunities. Since that time, a wider trend has unfolded, as demonstrated by major publishers like Vox Media, The Huffington Post, and Bonnier Corporation pursuing content monetization options: the maturation of shoppable content and the emergence of a universal shopping cart to make that content shoppable.
Posted Apr 20, 2016
Serial episodic publishing, a mainstay of publishing in Victorian literary magazines, is back in fashion due to 21st century technology according to research by The London Book Fair. With 90% reading on mobile phones, young readers and writers have led the explosion in growth of readers and writers of serial episodic fiction. With over two thirds of regular readers in the 18-23 age group reading serial fiction and 41% reading it on a monthly basis.
Posted Apr 14, 2016