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The new Edition Digital Smart Digital Publishing System says it is a one-stop shop in digital publishing. The system manages all the key aspects of effective publishing in the digital space; creating, managing, distributing, monetizing, and analyzing. Edition Digital publishing solutions are not just app-based but equally efficient for mobile and web, and it's all achieved with no coding.
Posted Feb 11, 2016
A similar challenge faces publishers today seeking to convert existing readers/subscribers into multichannel users of both their digital and print products. For proof of this uphill climb, consider recent industry data: Approximately half of newspaper readers only consume the paper's print edition, per a Pew Research Center survey. Ask the experts and they'll tell you it's crucial for content providers to get their readers to use both print and digital editions, if possible.
Posted Jan 27, 2016
At the Interactive Advertising Bureau's Annual Leadership Meeting, AOL launched ONE by AOL: Publishers to simplify an overly complex ecosystem and provide holistic, tailored solutions for publishers. Over the past six years, AOL says it has invested more than $1 billion in publisher-first technologies, and has developed and expanded those solutions globally. By bringing the businesses and platforms together with ONE by AOL: Publishers, AOL is helping publishers with audience engagement and analytics, content distribution and revenue management.
Posted Jan 26, 2016
According to The New Mobile Mantra, a report from Millward Brown Digital, over half (55%) of mobile users access news on their smartphones every day. That's a lot, but desktop use is still holding on, with 50% of users accessing news every day. When Millward Brown asked respondents, "How often, if at all, do you read, watch, news using each of the following mediums?" smartphones and desktops continued to lead the pack with 93% and 92% respectively. Tablets came in behind TV and radio with just 71% of respondents choosing that option.
Posted Jan 25, 2016
AOL announced a strategic partnership with Taboola with the goal of delivering better content and advertising experiences for users. Taboola's discovery platform will be integrated across all premium brands under the AOL umbrella including AOL.com, The Huffington Post, TechCrunch, Engadget, AutoBlog, AOL Mail, and MapQuest in the United States, United Kingdom, and Canada. This will enable major brands and content marketers to reach consumers across AOL properties through sponsored content recommendations. The partnership includes desktop, tablet, mobile web, and mobile apps.
Posted Jan 21, 2016
If the world of digital publishing were a hockey game--with the content providers on one team and consumers on the other--the outcome of tomorrow's matchup would be all but certain: The latter would trounce the former in a lopsided shutout. That's because consumers have the ultimate goalie in the net: ad-blocking technology, which prevents digital advertising such as banners and display ads from appearing on device screens.
Posted Dec 23, 2015
The constant drumbeat of market-speak has nearly pushed us to the point of semantic satiation with the terms "customer experience" and "customer experience management." White papers sponsored by technology vendors, marketing messages from digital agencies, analyst research reports, trends coverage by journalists, and hundreds of conferences with "CX" in the title--it's enough to render "customer experience" meaningless.
Posted Dec 07, 2015
At Cxense Experience Americas, new data from a survey by Cxense, a provider of real-time data management and personalization solutions, found publishers understand the critical need for data for their business, but many still lag behind on using it to improve user experiences and digital revenue.
Posted Nov 17, 2015
The Atlantic and Univision Digital, the digital division of Univision Communications Inc., are building a Spanish-language version of The Atlantic's digital publication, CityLab.com. The new destination, to be called CityLab Latino, will feature original journalism in Spanish as well as reporting from CityLab.com, adapted and translated for the new platform. CityLab Latino is expected to launch in early 2016 at Univision.com.
Posted Nov 12, 2015
In the early 2000s, many people (including Stephen King) believed self-publishing would destroy traditional publishers. Why submit and resubmit your work to an editor you've never met hoping that one day he or she would cut you a break, when all you had to do was pay a couple hundred dollars to have your novel printed they way you want? Imagine the possibilities. Anyone with a credit card could become the next John Grisham. Fortunately (or unfortunately, for some) self-publishing only gave publishers something to bite their nails over, but it didn't tip the boat the way many had anticipated.
Posted Nov 04, 2015
The digital revolution is nothing new, but many legacy media organizations are still trying to master the art of giving their online audience what they want, while bringing in enough revenue on the digital side to make up for dwindling income on the print end of the business. Winnipeg Free Press was no exception.
Posted Nov 04, 2015
Digital publishers, including self-publishing authors, worry over content quality and formatting as they continue to focus on digital production, according to a survey on trends in the digital publishing industry. The number of survey respondents that have digitally published continues to rise, to 72.9% from 63.6% in 2014, while the number of self-publishers jumped nine percentage points to 45.1%. The survey was jointly conducted by Data Conversion Laboratory (DCL), and Bowker.
Posted Nov 03, 2015
Are you a journalist? Does a chill run up your spine when people start talking about "content"? Are you confused by the idea that working in a newsroom makes you a "content creator" and not just a reporter? Join the club. I talk to a lot of content experts, many of whom seem to think that creating a magazine/newspaper/news site is the same as creating "content."
Posted Oct 27, 2015
Software programs masquerading as humans and controlled by criminals are decaying trust in the ecosystem - and these bad bots are getting smarter by the day. It may sound like a mediocre movie plot, but the drama is all too real for advertisers, publishers, agencies and others in the digital advertising marketplace who are falling victim to bot fraud. Now, combatting the multipronged menace has become a priority for many stakeholders.
Posted Oct 21, 2015
October appears to be the month for media acquisitions. Conde Nast-owner of big names like Vanity Fair, Wired, and The New Yorker-purchased Pitchfork, one of the internet's publishing pioneers. The music site launched in 1996, long before most of today's digital magazines, and has expanded to incorporate a music festival in Chicago and The Pitchfork Review.
Posted Oct 20, 2015
Zooey Deschanel's HelloGiggles is now part of Time Inc. The deal was announced in a post on the site. The post says, "Under Time Inc., HelloGiggles will continue to stand for the same mission we always have: to bring positive, empowering, smart, funny stories and videos to our readers and to support new female talent and give them a safe place to express themselves across the wilds of the internet." Time Inc. reportedly paid $30 million for the site.
Posted Oct 20, 2015
In a blog post on its website, Optimizely announced the general availability of its Optimizely Personalization solution. According to the post, "We built Optimizely Personalization to make it incredibly easy to connect data about your visitors - data such as behavior or information stored in your CRM - and use it to target experiences in real time."
Posted Oct 06, 2015
Despite this popularity, the BBC's model has come under increasing attack, particularly from the traditional news media. Speaking on TV, Chancellor of the Exchequer George Osborne called the BBC's website "imperial" and voiced concerns about the BBC's potential to crowd out the online operations of traditional newspapers.
Posted Oct 06, 2015
Oyster-often referred to a "the Netflix of ebooks"-announced on September 21 that it was closing up shop-sort of. The company wrote on its website: "We believe more than ever that the phone will be the primary reading device globally over the next decade-enabling access to knowledge and stories for billions of people worldwide. Looking forward, we feel this is best seized by taking on new opportunities to fully realize our vision for ebooks."
Posted Sep 24, 2015
Amazon announced that it is expanding Kindle Scout, its reader-powered publishing platform, to more authors and readers around the world. Now, in addition to the U.S., authors in Europe, Canada, Australia, New Zealand, South Africa, Mexico, Brazil, Japan, India and more may submit never-before-published, novel-length English-language manuscripts and be considered for publication in 45 days or less under Amazon's digital publishing banner Kindle Press.
Posted Sep 10, 2015
Publishing Technology has announced the launch of ingentaDrive, a packaged online solution that allows publishers to go live with fully branded, online sites, delivered from the cloud, within weeks. Combining the ease-of-use of ingentaconnect with the bespoke, feature rich experience of pub2web, the new product is built on Publishing Technology's technology framework and incorporates responsive design.
Posted Sep 03, 2015
If you were born between 1982 and 2000, congratulations, you are a millennial. There are 83 million of you in the U.S. alone, making up 26% of the population and spending about $600 billion a year, with this expected to grow to at least $1.4 trillion by 2020. A marketer's dream, right? Not so fast. Unfortunately, "narcissistic," "lazy," "indecisive," and "immature" have been some of the words used to describe millennials. Not exactly the easiest people to deal with and convince to buy your product.
Posted Aug 10, 2015
One panelist quoted a popular statistic that says 90 seconds is the sweet spot for videos aimed at Millennials. Not everyone was buying that, though. It's not that Millennials don't have an attention span-it's that they won't put up with your terrible content. If you don't capture their attention within 90 seconds, Millennials are going to bounce. Another panelist told an anecdote about the CEO of a large cable company saying something to the effect of, "I'm so sick of Millennials!"
Posted Jul 28, 2015
For a long time, I have argued that online users have a sense memory for publishers that abuse their attention. I think we reserve a special bit of grey matter for the sites that give us trouble. On some level, we recall that site X loads slowly because ad or design bloat drags down its page loads. We record somewhere in our brains that site Y is too reliant on intrusive pop-ups and full-page interstitials. Without a whiff of proof beyond my own surfing experience, I contend that many of us curtail our use of these sites, even if it is by a couple of visits a month or a few video clips not launched. Sites do an immeasurable level of damage to themselves by stretching the bounds of visitor tolerance.
Posted Jul 21, 2015
Web publishers are getting more creative in finding ways to keep visitors on their sites for longer periods and to retain the people who come from social media sites. Infinite scrolling is a fairly new and increasingly popular way of making website users more "sticky" by providing a passively loaded, never-ending stream of content. Is pagination yesterday's news?
Posted Jul 20, 2015