Few companies have the potential to dramatically alter the electronic content landscape like Google, which continues to regularly roll out new apps, tools and technologies that make digital publishers sit up and take notice. It's a big reason why Google's annual I/O conference is so closely watched by players in the industry. I/O 2014, held in late June, didn't fail to excite those eager to read the tech tea leaves and develop forward-thinking strategies for success. Here are five of the top takeaways from the conference of importance to content providers.
Posted Jul 16, 2014
Condé Nast is a New York-based media company that produces many globally known print, digital, and video titles. Its portfolio includes such titles as Vogue, Vanity Fair, Glamour, Brides, SELF, GQ, The New Yorker, Condé Nast Traveler, DETAILS, Allure, Architectural Digest, bon appétit, Epicurious, WIRED, W, Lucky, Golf Digest, Golf World, Teen Vogue, and Ars Technica. After launching The New Yorker's iPhone edition, Condé Nast was looking to do the same with Vanity Fair. However, the company knew that the same solution would not work for the two very different magazines.
Posted Jul 14, 2014
Now if publishers like the New York Times can offer such a variety of digital options for consumers to choose from, why can't they give advertisers more options when placing a digital ad to reach those consumers? Giving people choices works. And if print subscriptions have decreased, wouldn't it make more sense for media companies to focus on creating more dynamic digital ad options for customers looking to advertise?
Posted Jul 03, 2014
One of the more recent movements in the technology sector--which has emerged as a bona fide standard practice in numerous industries--is cloud-based computing. Without even thinking about it, in fact, many of the most routine activities that businesses have come to rely on-think Gmail or Salesforce.com-are built on cloud-based principles, where information, storage, and processing are housed and managed in off-site data centers as opposed to a company's own local servers or hard drives. For publishers contemplating moving aspects of their business practice to the cloud, there is plenty of experience and expertise to rely on during the course of the decision-making process; indeed, they may already be deeper into the cloud than they realize.
Posted Jun 23, 2014
AddThis announced an online marketplace featuring tools that enable online publishers to serve more targeted and relevant content to website visitors. The company has also expanded its offerings of recommended content and enhanced its analytics dashboard.
Posted Jun 19, 2014
I admit it: I'm in the demographic that still likes print newspapers and magazines. And I'm in good company. Jeffrey Bezos, who bought The Washington Post and related newspapers, said in an interview with The Post last year that if he had both the print and tablet editions in front of him, he'd pick the print version, "an elegant product that has evolved over decades."
Posted Jun 17, 2014
From the experience of publishing her first book with the Penguin Group Australia, Boling had firsthand knowledge of the disruption underway in traditional publishing. "I knew, with this book, that I wanted to start from a spot ahead of the curve from a technical standpoint," Boling says. Historical fiction, she believes, is a perfect genre for allowing readers to enrich their reading experience by referring to maps, character biographies, photos, and drawings. But Boling was adamant about not allowing those enhancements to interrupt the flow of the story. "I thought a lot about how I could use technology developments to provide a great reader experience, something that would provide seamless integration between the story and the technology," she says.
Posted Jun 16, 2014
A new platform, BlogMeetsBrand.com, allows marketers to build custom social campaigns that channel the value of bloggers and other social drivers. Blog Meets Brand features a self-serve campaign planning module that gives marketers, PR Firms, Ad Agencies, and small businesses a structured approach for creating and developing influencer marketing programs.
Posted Jun 13, 2014
If you are involved with any type of enterprise software, you've probably considered some sort of cloud-based deployment model. Publishing is no different, and in Real Story Group's numerous advisory engagements with customers, discussions about the cloud are becoming increasingly common.
Posted Jun 04, 2014
De Gruyter announced that all of its frontlist titles are now available in the ePub3 format. Alongside the PDF format, ePub is one of the most widely used ebook standards, enabling the mobile viewing of content on tablets, smartphones, and e-readers.
Posted May 29, 2014
A division of Simon & Schuster, Atria Publishing Group, is teaming up with United Talent Agency to create a new imprint-Keyword Press- that will focus on providing an outlet for social media stars. According to the New York Times, five book deals have already been made with the likes of YouTube personalities Shane Dawson and Justine Ezarik.
Posted May 27, 2014
I spent a couple of years working in book publishing during my 20s. I learned a lot while I was there, but one of the things that surprised me most was that the book industry operates solely on the gut feelings of its editors and publishers. That was fine when book publishing was more a gentleman's hobby than a legitimate business, but these days, book publishers are integral parts of the money-making media empires of people such as Rupert Murdoch.
Posted May 27, 2014
The Alliance for Audited Media recently released its look at U.S. and Canadian newspaper circulation figures for the first half of 2014 and its annual newspaper snapshot had some positive takeaways for those in the digital news industry. Neal Lulofs, AAM's executive vice president, marketing and strategy, says the report shows a continuing transition to a media cross channel environment in terms of how newspapers are publishing content and engaging with readers.
Posted May 23, 2014
The "Netflix of Books" dreams just got one step closer to being a reality. Scribd and Oyster launched in 2013, offering access to unlimited books for less than $10 a month. However, the services have struggled to get buy-in from the big publishers. That all changed when Simon & Schuster announced it would make its backlist of about 10,000 ebooks available on both services, as Gigaom reports.
Posted May 22, 2014
M&G Media Lts announced the launch of Mail and Guardian Africa, a digital news platform for Africans to tell the African story. Mail and Guardian Africa aims to be the leading contemporary voice on African issues. News analysis, insight, commentary, and investigative journalism will be the hallmark of this Pan African platform.
Posted May 22, 2014
It is one thing to talk about trends affecting the digital content industry, but it's something completely different to be one of the people whose job it is to bring those trends to life. From Big Data to content marketing, EContent talked with three people who exemplify what it means to be working in digital content today. Today we profile a social media star: Greg Bedard, Senior Writer, theMMQB.com.
Posted May 21, 2014
Great content is integral to digital success, and in order to create great content, you need to be able to tell a great story. Of course, in the age of social media, online video, and apps, storytelling doesn't always look like it used to. So Jose Castillo sat down at The International Storytelling Center with director Kiran Singh Sirah, and Brad Eshbach to talk about the art and power of storytelling -- digital and otherwise.
Posted May 16, 2014
Zinio, a digital newsstand and magazine app for iOS, Android and web, announced a move to expand its digital offerings for libraries by adding 1,000 magazine titles to its digital magazine service for library patrons, including international titles with new language content. Zinio for Libraries is a digital magazine service offered in partnership with RBdigital from Recorded Books.
Posted May 15, 2014
As a thought leader in the content industry, I'm provided with many opportunities to wax poetic on the virtues of starting a content project with a strategy. From conferences, to webinars, to columns in magazines such as this one, I've spent the past decade evangelizing the methods, standards, and tools required to help organizations efficiently and effectively deliver the right content to the right audience, anywhere, anytime, on any device.
Posted May 13, 2014
Publishers have surprisingly little knowledge of which and how mhing any third-party companies - such as Google, advertising vendors, and others - are accessing and profiting from their user and audience data. The Cxense Publishing Profitability Survey, a survey of more than 380 qualified US publishing executives, conducted in conjunction with Editor and Publisher magazine, showed that nearly 80% of respondents simply do not know who accesses their audience data. The survey results were released at the International News Media Association (INMA) World Congress by Cxense.
Posted May 12, 2014
A new piece of software, developed by a self-published author, is aiming to solve some of the problems face by the self-publishing community. My Publishing Assistant is a new suite of Cloud-based software that allows authors to quickly create ebooks with a customizable and professional appearance, as well as provides original tools to spur sales and reach the right audience. It was designed by Alex Anders, a self-published author, who understands the challenges firsthand.
Posted May 08, 2014
blinkx plc, an internet media platform that connects consumers with brands through professionally generated content, announced that it has acquired LYFE Mobile, a mobile Demand Side Platform (DSP) and Data Management Platform (DMP), in an all cash transaction.
Posted May 08, 2014
Cloudwords, a cloud-based marketing globalization platform, announced the availability of machine translation as part of its newest product release. With machine translation, Cloudwords now enables customers to globalize marketing campaigns and content using whichever localization method and model is suited for their content and budget needs. The options include translation by preferred external vendors; in-house translation; translation by vendors in the Cloudwords marketplace; or machine translation. The Machine Translation feature enables customers to translate marketing content that requires short turnaround times or extremely low costs.
Posted Apr 24, 2014
Big Data is all about a relatively simple idea--an idea with profound impacts for publishers: "Big Data is the ability to customize and personalize a user experience based on what you know about that user," says Gordon McLeod, president of Krux, producers of a data management platform that can help businesses collect, analyze, and make Big Data actionable. "So there are many other ways to use it beyond the core advertising technology. It's all the same data. It's what you know about your users and about people like them and taking action against it in real time."
Posted Mar 31, 2014
The e-reading space is a hot one, and when your company is competing with the likes of giants such as Apple and Amazon, it's imperative that you stay on the cutting edge. Kobo's chief content officer Michael Tamblyn says his company needed a "best-in-class" digital magazine retail and conversion experience. "We needed something that could compete with, and even be better than, the offerings that were out from Apple and from Amazon," he adds.
Posted Mar 17, 2014