If you were born between 1982 and 2000, congratulations, you are a millennial. There are 83 million of you in the U.S. alone, making up 26% of the population and spending about $600 billion a year, with this expected to grow to at least $1.4 trillion by 2020. A marketer's dream, right? Not so fast. Unfortunately, "narcissistic," "lazy," "indecisive," and "immature" have been some of the words used to describe millennials. Not exactly the easiest people to deal with and convince to buy your product.
Posted Aug 10, 2015
One panelist quoted a popular statistic that says 90 seconds is the sweet spot for videos aimed at Millennials. Not everyone was buying that, though. It's not that Millennials don't have an attention span-it's that they won't put up with your terrible content. If you don't capture their attention within 90 seconds, Millennials are going to bounce. Another panelist told an anecdote about the CEO of a large cable company saying something to the effect of, "I'm so sick of Millennials!"
Posted Jul 28, 2015
For a long time, I have argued that online users have a sense memory for publishers that abuse their attention. I think we reserve a special bit of grey matter for the sites that give us trouble. On some level, we recall that site X loads slowly because ad or design bloat drags down its page loads. We record somewhere in our brains that site Y is too reliant on intrusive pop-ups and full-page interstitials. Without a whiff of proof beyond my own surfing experience, I contend that many of us curtail our use of these sites, even if it is by a couple of visits a month or a few video clips not launched. Sites do an immeasurable level of damage to themselves by stretching the bounds of visitor tolerance.
Posted Jul 21, 2015
Web publishers are getting more creative in finding ways to keep visitors on their sites for longer periods and to retain the people who come from social media sites. Infinite scrolling is a fairly new and increasingly popular way of making website users more "sticky" by providing a passively loaded, never-ending stream of content. Is pagination yesterday's news?
Posted Jul 20, 2015
Ingram Content Group announced the launch of its new accelerator program, 1440, named for the year Johannes Gutenberg perfected his printing press technology. Built on the belief that publishing innovation has the power to change the world, 1440 aims to find and accelerate startups creating the next breakthroughs in the publishing industry.
Posted Jul 16, 2015
Oomph, a technology provider that helps large publishers and advertisers convert print advertising assets into multi-format digital content, has expanded to the U.S. for the first time with the opening of its new office in New York City. The company, which is headquartered in Australia, has expanded its operations to reach U.S.-based publishers who wish to create a digital ad inventory for their online and mobile properties and advertisers who want to engage with their customers on multiple platforms seamlessly.
Posted Jul 02, 2015
There are many lessons to be learned from the rise and fall of Gigaom. The thing that struck me, though, was that this seemed to be an argument for ad-supported media. You don't hear many of those these days. We're used to hearing about newspapers and websites shutting down after dwindling ad revenue is not enough to keep them afloat. We see The New York Times and its ilk instating paywalls to help pad the bottom line. Rarely, however, do we hear cautionary tales of companies that dared to experiment with different monetization strategies and lost.
Posted May 26, 2015
Right now, the last thing I want to be reminded of are early twenty-somethings. I know I sound like a curmudgeon, but I'm sick of young Millenials. It's not that I have anything against them in particular; it's just that I am so tired of thinking about them, and more specifically, how to engage with them, and I can't be the only one. It seems that for years the biggest question in boardrooms, conferences, and department meetings throughout the media industry has been: how do we connect with the Millenial generation? It's exhausting.
Posted May 07, 2015
In the world of digital publishing, the law of the jungle still applies, as it does in any industry: Only the fittest shall survive. But while eContent providers initiate and expire with regularity these days, recent news of the shakeout of three notable names in tech media--Gigaom, Joystiq, and The Unofficial Apple Weblog (TUAW)--has caused some players in this space to sit up, take notice, and ask nervous questions.
Posted Apr 22, 2015
Atlantic Media's Government Executive Media Group launched Route Fifty, a digital, business-to-business publication and events brand covering and connecting state, county, and city governments across the United States.
Posted Apr 16, 2015
Confident Technologies, providers of solutions for securely accessing digital information, announced the launch of RevTapTM, a new human-verified ad unit that aims to increase engagement while providing a seamless user experience to advertisers and publishers. Publishers can monetize their website using RevTap's advertising platform while providing a good experience for their audience. For advertisers, RevTap and its SecureTap technology provides a human-verified audience and increases engagement by placing advertisements directly where an audience interacts.
Posted Mar 16, 2015
Amazon announced that customers can pre-order the first 10 titles discovered through Kindle Scout, Amazon's reader-powered publishing platform. The books, which will be released on March 3, are the first to be published under the digital publishing banner Kindle Press. To date, there have been 21 titles selected for publication by Kindle Press, with more books submitted and selected daily.
Posted Feb 24, 2015
Songlines, a guide to music from around the world, launched a new digital edition. The prestigious music magazine, published 10 times a year has partnered with digital publishing experts Exact Editions, to develop a new digital edition.
Posted Feb 24, 2015
Independent eBookstore OpenBooks.com revealed its online destination where readers read first, then decide how much they want to pay based on what they feel a book is worth and how much they can afford. The majority of payment proceeds is being passed directly to the author.
Posted Feb 19, 2015
The Los Angeles Times announced a venture with journalist Jose Antonio Vargas to establish #EmergingUS, a multimedia platform which will explore the evolving American identity in the 21st century. Vargas will lead an effort to write commentary and produce original video, graphics and other digital content that focuses on the intersection of race, immigration, identity, and the complexities of multiculturalism. #EmergingUS will aim to illuminate these issues and create a dialogue at a time when demographic shifts are transforming the face of America.
Posted Feb 19, 2015
Once a tremendous engine of growth for the publishing industry, ebook sales have leveled off in recent years as the market matured. This has left publishers and retailers struggling to find the next frontier in ebooks. Sluggish sales are prompting publishers to seek new distribution channels for their titles, while retailers continue a race to the bottom with ebook pricing. Meanwhile, one dispute caused the ebook industry to hold its breath in 2014--with the prospect of more fireworks in the year to come.
Posted Feb 04, 2015
MORE (Maney Online Research E-journal) has launched digital archives which include the back-file content of 80 journals and offer instant online access to a wealth of historical research, and scholarly excellence, much of which has been published by academic and professional societies.
Posted Feb 03, 2015
All hell broke loose at The New Republic (TNR) in December 2014. It was almost comical-as long as you don't actually work there. There was a mass (and very public) exodus of editorial staff, complete with an open letter published on Robert Reich's Facebook page. Here is the gist of the letter: "The magazine's present owner and managers claim they are giving it new relevance while remaining true to its century-old mission. ... The New Republic cannot be merely a ‘brand.' It has never been and cannot be a ‘media company' that markets ‘content.'... It is not, or not primarily, a business. It is a voice, even a cause. It has lasted through numerous transformations of the ‘media landscape'-transformations that, far from rendering its work obsolete, have made that work ever more valuable."
Posted Feb 03, 2015
Ingram Content Group announced Construct, a comprehensive, custom publishing solution for print-on-demand and ebooks. Ingram Construct gives publishers a simple way to tailor their books to end users' needs using existing titles, going from creation to production to distribution in minutes.
Posted Jan 15, 2015
Adobe announced the new Digital Publishing Suite for Sales Enablement solution, which allows companies to produce and deploy sales apps quicker using a set of sales enablement features in Digital Publishing Suite (DPS). The solution includes the expertise of Adobe Consulting to help companies swiftly build engaging apps from start to finish-using trusted, enterprise-grade technology that has been field-proven by some of the largest enterprises in the world.
Posted Jan 15, 2015
Read an old-style, no-batteries-required, turn-too-fast-and-get-a-paper-cut kind of book lately? Chances are many of the teenage bookworms you know have as well. Teens are showing a preference for good ole printed books as industry watchers consider the roots of the connection and the impact on publishing. Recent figures from the measurement firm Nielsen tell the tale: 54% of teens ages 13 to 17 strongly or generally prefer print, with 28% having no preference, and 18% strongly or generally preferring ebooks, according to Nielsen's "Understanding the Children's Book Consumer in the Digital Age: Fall 2014 report."
Posted Jan 14, 2015
Finally, 2014 is officially over. The ball has dropped, and it's time to turn our sights to the year ahead. If you are anything like me, you've already had your fill of "New Year, New You" mottos being blasted around social media. So in the spirit of the New Year, I've decided to reexamine 2014 and what I've learned.
Posted Jan 08, 2015
Whether you make widgets or wine, sell consulting services or software, deep down inside of you, there's an author waiting to come out. Regardless of your writing skills or lack thereof, you and the business you represent have a story to tell-not a fairytale, thriller, romance, or science fiction adventure, but a nonfiction narrative that shares your unique knowledge and expertise with others who are hungry for it.
Posted Nov 17, 2014
A Cxense "Extraordinary Insight" survey of more than 260 publishing executives reveals escalating interest in native ads and their perceived value, but also shows the market remains largely untapped, with just 20% of respondents running native ads today.
Posted Nov 11, 2014
Readers can now visit Kindle Scout, Amazon's new reader-powered publishing program, to preview excerpts from unreleased books, help decide which will get published and receive free books. Rumors about this program have been circulating for weeks.
Posted Oct 27, 2014