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BenchPress Unlimited says it offers flexibility and attractive pricing based on individual needs of publishers.

Posted Sep 20, 2018

As voice technologies become ubiquitous, even book publishers aren't immune to how the hottest trend in digital content. EContent magazine recently had a chance to interview Bradley Metrock, CEO of Score Publishing, which owns and operates Digital Book World (DBW), about how voice is changing publishing. From the audiobook to Alexa, publishers are contending with the realities of a "voice-first" world.

Posted Sep 18, 2018

Adobe announced new features powered by Adobe Sensei, the company's AI and machine learning technology, in Adobe Target and Adobe Experience Manager in Adobe Marketing Cloud, part of Adobe Experience Cloud.

Posted Sep 11, 2018

In its latest asset raising round, Bibliotech has raised more than $4.2 million from investors to expand its London and Chicago operations.

Posted Aug 30, 2018

Publishers now have to wrestle with the reality of global content.

Posted Aug 28, 2018

What does it take to reach the top of the SEO chart around the world?

Posted Aug 22, 2018

Of the many disasters the digital media industrial complex has weathered in recent months, the most damaging may be that serious journalists are now scrutinizing it. How ironic that legacy media, with deep traditional journalism chops, exposed social channels that generally have been commoditizing news.

Posted Aug 14, 2018

Given all the time and creative energy that goes into brainstorming, crafting, editing, publishing, and sharing content, you'd probably love to have a direct finger on the pulse of how it's doing with readers. Fortunately, you have everything you need, right at your fingertips.

Posted Jul 26, 2018

Digital Experience Platforms allow you to unify your many and varied departments (sales, marketing, IT, etc.) to create a consistent consumer experience.

Posted Jul 20, 2018

5 Steps for publishers to protect their inventory and reputation.

Posted Jul 13, 2018

Every day, ethical and well-meaning publishers receive emails from industry vendors, promising a 500% revenue lift if we enlist them as a partner. They may even cite a specific case study from a publisher who achieved these miraculous results. Of course, they'll neglect to mention that this publisher was only targeting a specific niche audience segment - or that they doubled the number ads on a page. They'll never provide the full picture behind the story, much like that 50-pound weight loss tale. We'll never see that "results not typical" disclaimer.

Posted Jul 09, 2018

To truly engage with your audiences, there's a need for both short-form and long-form content. Each has its own benefit. That being said, neither will serve your company (or the reader) if not planned and executed properly, or if it feels like it wastes the reader's time. A brand must earn and re-earn customer loyalty throughout the buying journey—staying relentlessly relevant at every turn. Below is a brief overview of when to use short-form vs long-form and considerations of why.

Posted Jun 21, 2018

Like a lot of community newspapers, The Casper Star-Tribune still has a devoted audience. But unlike some smaller market newspapers, The Trib (as it's affectionately known) team wants to position their paper as a leader when it comes to readers' digital experience. That meant embracing 360° video.

Posted Jun 20, 2018

Direct-to-consumer (DTC) brands like Allbirds, Quip, Warby Parker, Harry's, Purple Carrot, Casper and Purple mattresses have a lot to teach content providers about reaching new audiences, building consumer-first products, and service.

Posted Jun 14, 2018

For Jennifer Ehidiamen and Oluwabusayo Sotunde, co-founders of RuralReporters.com, an online news platform with in-depth coverage of underreported issues in rural communities in Nigeria and across Africa, the companies they follow closely lead the way in community engagement and storytelling.

Posted Jun 01, 2018

Socialbakers, an AI-powered social media marketing platform, has added next-generation Influencer Management into the Socialbakers Suite. The new addition enables marketers to identify macro and micro influencers that their audience trusts, engages with, and share similar interests with.

Posted May 31, 2018

To make sure the content running on your site is as per users' taste and interest, one could apply varied user-testing techniques to know whether it's being read and interpreted correctly by the users. Here are four tips to get the most out of your content test via user-testing techniques.

Posted May 31, 2018

While AWD offers several advantages over waterfall and other methodologies, it has its limitations too. Whether you're preparing to take your first iterative plunge or want to improve your familiar AWD processes, it's important to analyze agile's capabilities and limitations and pursue strategies that can produce better results on the web for you and your audience.

Posted May 28, 2018

Commercialmotor.com launched in 2011, as a mix of editorial content and classified ads. But by 2015, the site was showing its age, no longer able to keep up with customer expectations or the publication's needs. Not only was the content siloed in two separate CMSs, but the supplier of its classified platform was no longer developing the platform. Unable to grow or develop the site in any significant way, Commercial Motor decided it was time for an overhaul.

Posted May 14, 2018

Jennifer Ehidiamen and Oluwabusayo Sotunde co-founded Rural Reporters. Ehidiamen is the publisher, and Sotunde is managing editor. While working for a Nigerian newspaper in 2007, Ehidiamen noticed how most readers were consuming content from mobile devices. "I began cross-posting my column to a blog, and it expanded my interest in content management," she says, launching her career in digital publishing.

Posted May 11, 2018

It almost sounds too good to be true: a means of making the mobile web experience easier for customers—wherever they are in the world—while reducing development and maintenance costs for native apps and obviating the marketing spend required to make an app stand out. But in the past 2 years, there's been a groundswell of interest in progressive web apps (PWAs), a combination of technologies that proponents say can do all those things and more.

Posted May 07, 2018

Chatbots are all the rage. Marketers and customer service professionals can't get enough of them, but chatbots are also popping up somewhere that is, perhaps, less expected. No less a venerable media institution than the BBC is using in-article chatbots to introduce readers to complex topics.

Posted Apr 30, 2018

It's clear why publishers integrate these outside vendors into their website ecosystems; each generates unique value in reaching desired user experience and business objectives. The intentions are good. What's less clear is the hidden risks associated with deployment. With these good intentions come potentially negative impacts on site performance, as well as risks to privacy and security.

Posted Apr 27, 2018

Presenting EContent's annual Trendsetting Products list. Each year, we turn to our inboxes, our coverage, and our contributors to find out what products are helping content creators of all kinds stay on top of their game.

Posted Apr 02, 2018

Evolve Media, LLC, an integrated digital media company, has announced its Millennial men's lifestyle site, CraveOnline, has changed its name to Mandatory, after a popular section of the site of the same name.

Posted Mar 27, 2018

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