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Commercialmotor.com launched in 2011, as a mix of editorial content and classified ads. But by 2015, the site was showing its age, no longer able to keep up with customer expectations or the publication's needs. Not only was the content siloed in two separate CMSs, but the supplier of its classified platform was no longer developing the platform. Unable to grow or develop the site in any significant way, Commercial Motor decided it was time for an overhaul.

Posted May 14, 2018

Jennifer Ehidiamen and Oluwabusayo Sotunde co-founded Rural Reporters. Ehidiamen is the publisher, and Sotunde is managing editor. While working for a Nigerian newspaper in 2007, Ehidiamen noticed how most readers were consuming content from mobile devices. "I began cross-posting my column to a blog, and it expanded my interest in content management," she says, launching her career in digital publishing.

Posted May 11, 2018

It almost sounds too good to be true: a means of making the mobile web experience easier for customers—wherever they are in the world—while reducing development and maintenance costs for native apps and obviating the marketing spend required to make an app stand out. But in the past 2 years, there's been a groundswell of interest in progressive web apps (PWAs), a combination of technologies that proponents say can do all those things and more.

Posted May 07, 2018

Chatbots are all the rage. Marketers and customer service professionals can't get enough of them, but chatbots are also popping up somewhere that is, perhaps, less expected. No less a venerable media institution than the BBC is using in-article chatbots to introduce readers to complex topics.

Posted Apr 30, 2018

It's clear why publishers integrate these outside vendors into their website ecosystems; each generates unique value in reaching desired user experience and business objectives. The intentions are good. What's less clear is the hidden risks associated with deployment. With these good intentions come potentially negative impacts on site performance, as well as risks to privacy and security.

Posted Apr 27, 2018

Presenting EContent's annual Trendsetting Products list. Each year, we turn to our inboxes, our coverage, and our contributors to find out what products are helping content creators of all kinds stay on top of their game.

Posted Apr 02, 2018

Evolve Media, LLC, an integrated digital media company, has announced its Millennial men's lifestyle site, CraveOnline, has changed its name to Mandatory, after a popular section of the site of the same name.

Posted Mar 27, 2018

The Atlantic introduced a new Family section at TheAtlantic.com—the centerpiece of an expansive, multi-platform reporting initiative on the cultural, political, and economic forces shaping America's families. Along with a growing reporting team dedicated to this ambitious digital coverage, The Atlantic's focus on family will include stories in the magazine, video, a weekly newsletter, and live events.

Posted Mar 27, 2018

Facebook is changing its News Feed algorithm. This major change means that businesses really need to take a step back and refocus their Facebook strategy to make sure they minimize the impact. The key term to keep in mind when reshaping your Facebook approach is "meaningful interaction", which means that your audience needs to interact with your content, whether it be in the form of comments, likes and other reactions, or shares.

Posted Mar 09, 2018

The sooner you start producing visual content and sharing it with your audience, the better. Why? The answer is simple—it drives traffic, leads, and sales to your business. 21118

Posted Mar 07, 2018

Some print publishers see a helping hand arising from an unlikely source: Augmented Reality (AR.) Unlike Virtual Reality (VR), which plucks the reader out of their environment and takes them elsewhere courtesy of a headset, AR is designed to enhance the environment in which the reader finds herself by overlaying digital information onto the real world, via a phone screen or AR-enabled headsets.

Posted Mar 05, 2018

If you ask Elon Musk, artificial intelligence (AI) should be feared. "I don't think most people understand just how quickly machine intelligence is advancing," Musk said on stage at Vanity Fair's New Establishment Summit: The Age of Innovation. He also sponsors open AI, "a non-profit AI research company, discovering and enacting the path to safe artificial general intelligence." Despite Musk's misgivings, AI is infiltrating just about every corner of our lives and the digital content industry.

Posted Feb 28, 2018

Tate, the renowned UK arts and galleries organization, launched a digital edition of its official magazine Tate Etc. Developed in partnership with digital publishing experts Exact Editions, the digital edition means that this renowned publication is available across web, iOS, and Android platforms.

Posted Feb 08, 2018

Trolls. If you spend any time at all on the internet, you've encountered one. If you're a journalist on the web--especially a female journalist--trolls are part of your daily life. If you're a publisher or brand, battling the trolls who make the comments section on your site an unbearable minefield of vitriol and personal attacks, is a nearly full-time job. Meanwhile, battling trolls while trying to develop audience engagement is a tough balancing act. EContent talked to Allison Munro, Head of Sales & Marketing at Viafoura, an audience development platform, about how to walk the fine line between encouraging engagement and discussion and letting trolls run rampant on your site.

Posted Jan 31, 2018

EContent got the chance to talk with some of the digital content industry's best and brightest at the Gilbane Digital Content Conference. We asked them a series of questions in the hopes that their answers will help you be better prepared for 2018's challenges. In this installment of Voices of EContent, we asked these leaders in their fields to tell us what advice they would give content creators in 2018.

Posted Jan 26, 2018

OverDrive announced that 58 library systems set a new record for lending 1 million ebooks and digital audiobooks in 2017. This milestone reaffirms the consistent growth of digital lending in the library and represents a significant increase from the 49 that reached 1 million checkouts in 2016. The libraries are based in the U.S., Canada, Singapore and New Zealand.

Posted Jan 25, 2018

How much of your traffic comes from Facebook? Whatever your answer is, it's about to change. Facebook has officially announced changes to its Newsfeed algorithm that will put content from friends ahead of, well, everything else. So, whether you're a media outlet or a marketer, your social media strategy is about to get a big shake-up.

Posted Jan 12, 2018

With an unpredictable landscape and an increase in competition from the endless supply of new media companies, both digital and traditional publishers are facing unforeseen challenges when looking for new ways to engage and retain their audiences. There are a few key tactics that successful publishers are executing that other companies should consider to stay relevant: leveraging social video, gearing content to target audiences, and investing in digital to grow reach.

Posted Jan 08, 2018

For all the talk about data and measurement at the Gilbane Digital Content Conference, it's not always easy to understand what to do with the numbers once you have them. Lynette Chen, MaassMedia senior consultant, tackled what it means to try and measure success at "the edge of innovation" in her session, relying on a Guardian case study.

Posted Nov 29, 2017

Our judges are an integral part of making the EContent 100 list happen, but they rarely get an opportunity to talk directly to our readers. In order to get an idea of what was on their minds during this year's judging, we asked them one simple question: "What was the breakout trend of the past year from your vantage point in the industry, and how do you see it evolving next year?" These are their answers.

Posted Nov 15, 2017

Visitors to the Bowker website myidentifiers.com will now be able to access StreetLib, a publishing platform offering book publishing tools in one place. StreetLib supports authors and publishers by providing the services necessary to publish and sell books online in multiple formats. It also provides technical and commercial assistance to help its users get the most out of its services. Bowker's Myidentifiers.com is the official ISBN registration site for American publishers. Bowker is a ProQuest affiliate.

Posted Oct 16, 2017

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