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Digital publishers eager to reach more eyeballs often turn to external distribution platforms to disseminate content to the masses. But new research reveals that this strategy may not be paying off as effectively as digital content providers have banked on.
Posted Mar 22, 2017
Publishers now have a tool to create and distribute interactive content, thanks to a new collaboration between Gutenberg Technology Inc., a cloud-based tools creator for educational content, and VitalSource Technologies LLC, an Ingram Content Group company and educational technology provider.
Posted Mar 16, 2017
Arkadium announced the release of InHabit, its new "dynamic editorial" technology. InHabit's patent-pending technology reads any article and automatically inserts an interactive editorial unit designed to both engage the reader and factually and functionally extend the article it appears on.
Posted Mar 07, 2017
PaperHive has announced its latest development on its cross-publisher collaborative reading platform that enables private group conversations within research papers and books.
Posted Feb 02, 2017
At its latest meeting the Alliance for Audited Media (AAM) board of directors supported a number of initiatives focused on increasing trust and transparency between publishers and advertisers who want to reach quality audiences with high-quality content. The board discussed how to uphold this mission and supported the following actions for AAM's publisher and buyer clients.
Posted Jan 31, 2017
The once high-flying ebook industry endured its second consecutive year of flat sales growth in 2016, renewing doubts about the platform's ability to attract print readers and ward off competition from other forms of digital entertainment. Experts are mixed about the industry's future, with predictions of continued stagnant growth contrasting with predictions of a resumption of sales momentum.
Posted Jan 18, 2017
Jivox, a data-driven platform for personalized digital advertising, unveiled a strategic partnership and technology integration with AppNexus, a programmatic platform for buying and selling digital advertising. They have joined forces to deliver the industry's most comprehensive personalized digital advertising solution through the seamless integration of Jivox's dynamic creative platform with the AppNexus Programmable Bidder.
Posted Dec 13, 2016
Advantage Media Group (Advantage) and Forbes announced the launch of ForbesBooks, the first book-publishing imprint for the global media company.
Posted Nov 29, 2016
Data Conversion Laboratory, Inc. (DCL) and Bowker have delivered the results of their 2016 Digital Publishing Survey, and the answers point to worries over quality and consistency when content goes from print to digital. The survey was jointly conducted by DCL and Bowker, connecting publishers, authors, and booksellers with readers. This is the third joint survey for DCL and Bowker, and this year's attracted 698 participants, up from 579 in 2015 and 215 in 2014. The survey probes digital publishers and self-publishing authors to find trend lines across a wide swath of important topics. Question topics range from the various digital formats publishers use to the quality of ebooks.
Posted Nov 29, 2016
As I write this, NPR announced it's bringing an end to its online comments. It's hardly alone, as many big-name publications have made similar pronouncements in the last year. Perhaps trolls and vitriol have killed the online comment once and for all.
Posted Nov 15, 2016
Perhaps no other industry has undergone as much change as publishing has in recent years. On top of that, the pace of change only seems to be accelerating even more. DXM also has to evolve and be moored to the larger transformation underway in publishing. First, let us discuss the context and some key trends.
Posted Nov 09, 2016
I recently picked up an issue of Vanity Fair from the newsstand and started searching for the table of contents. I almost gave up. There were so many ads to flip through at the front of the magazine, I was losing patience. Still, I was impressed with Vanity Fair for convincing so many brands to buy ads that I wasn't even pausing to look at—and yet, I couldn't help but wonder what those same advertisers demand from their digital partners.
Posted Nov 08, 2016
Contextual commerce describes the situation in which a customer completes a purchase within his or her current online environment, rather than having to go to an external website, search for the item, place it in the shopping cart, and fill out payment information. Other terms that have been used to describe this type of transaction include "conversational commerce" and in the publishing and media world, "shoppable" content.
Posted Nov 07, 2016
Scribd, an ebook subscription company, says members can now read articles from their favorite magazines on Scribd.
Posted Nov 03, 2016
At Mobile World Congress (MWC) 2016, GSMA revealed that there are now more mobile connections than people on the planet. Looking at the Goliath that is Apple, there are now 2 million apps in the Apple App Store. There have been 130 billion apps downloaded, and developers have earned $50 billion in revenues. Apple will likely sell 200 million iPhones this year--which are more powerful than the computer used to put a man on the moon. We replace our phones every 2 years for another one that is more powerful and has more sensors. Mobile now accounts for more than 50% of traffic for the majority of brands.
Posted Oct 24, 2016
Atypon's Literatum, an online publishing platform, announced its integration with Kudos, the web-based service that maximizes the discoverability of journal articles and other academic content. The integration includes a special enhancement to Kudos to facilitate data loading from Literatum.
Posted Oct 20, 2016
The use of ad blockers has been on the rise, cutting deeper into publishers' already slim profits. Now, The Atlantic is fighting back, announcing, "Visitors to our site who use an ad or script blocker will now see a message offering two options: Whitelist The Atlantic, or purchase an ad-free subscription. While we're in beta, we won't prevent ad-block users from continuing to read The Atlantic. But our intention is to soon ask ad-block users to make a choice."
Posted Oct 18, 2016
Cylo has announced the launch of Allexis ePublishing, a new online platform designed to help publishers manage and sell their digital content, and connect with book buyers around the world.
Posted Oct 18, 2016
Maverick Publishing Specialists, the specialist strategic consultancy and outsource services company for the publishing industry, announced that in conjunction with Lettie Y. Conrad Consultancy, they will be launching two new specialist publisher support packages.
Posted Oct 18, 2016
Similar to many companies and organizations, SIIA found itself with a WCM system that no longer worked for its needs. As the expectations of audiences evolved, the organization's website needed to as well, but upgrading its open source WCM system was not feasible. In order to get the latest and greatest tools and capabilities, SIIA had to find a new platform to create its updated website. In addition, SIIA decided it needed a little help building the new site if it wanted to get it done on time.
Posted Oct 17, 2016
Britain's publisher of heritage focused magazines, Current Publishing, has announced the launch of a brand new digital expansion in partnership with Exact Editions.
Posted Oct 10, 2016
As reflected in the mega popularity of products like Instagram and Snapchat, today's users want to feel immersed in a visual experience. As they scroll through timelines and feeds brushing past photo after photo, consumers are forgoing language and pervasive sales pitches in favor of witnessing a brand interact with Facebook fans and Twitter followers. Localization is how you stand out, and visual content marketing is making it more achievable than ever before.
Posted Oct 05, 2016