Digital Marketing

Directory
Learn more in the Directory!

New visualization shows marketers what their content really says.

Posted May 09, 2019

Qualtrics and SAP introduce four CustomerXM Solutions to SAP C/4HANA.

Posted May 09, 2019

Companies crave content—high-quality, timely, and accurate content that is brand supportive and designed to connect and compel target audiences to some desired action. Unfortunately, more reviews required means more costs and sometimes what some would argue is a process designed to squeeze the life out of content that has been carefully crafted.

Posted May 08, 2019

BrightEdge, a provider of organic search and content performance, unveiled BrightEdge Instant, a set of innovations that transforms how search marketers drive performance at scale

Posted May 07, 2019

More than half (59%) of respondents agree that their brand story is being diluted before reaching buyers.

Posted May 07, 2019

There's plenty of buzz about the growing prevalence of voice. As Alexa and her ilk become more ubiquitous it seems that analysts' predictions about the shift toward a voice-first landscape are becoming a reality. But it's not just about smart speakers. Content is everywhere, and that includes voice content. Although the implications for digital publishers are still coming into focus, those looking to get ahead of the pack may not have much time left to claim their spot on the frontier.

Posted May 06, 2019

I'd like to explore an unusual perspective on DAM investments—one that digs into the purpose of DAM, the evolutions of brands, and the pace of change in digital marketing. DAM, I will argue, is a technology that guards against erratic, unintended change.

Posted May 03, 2019

Validity, a provider of customer data quality solutions, announced it has entered into a definitive agreement to acquire Return Path, a provider of email deliverability.

Posted May 02, 2019

Advanced, AI-powered technology enables brands to listen to, analyze, and engage with consumers on every channel.

Posted May 02, 2019

After voting took place throughout March, EContent announces the winners of its first People's Choice Awards. From household names to the technology providers that quietly provide the backbone to the web, the first annual EContent People's Choice Awards provides an interesting look into the minds of readers, and where they think content is headed.

Posted May 01, 2019

With accuracy in asset-level reporting and optimization, Bidalgo brings a 30% lift in ROAS to Google App Campaigns.

Posted Apr 30, 2019

New study reveals the hurdles marketers need to overcome to deliver on their value and productivity demands.

Posted Apr 30, 2019

Evergage's Annual Research Report, conducted with Researchscape International, shows machine-learning personalization is on the rise - expanding opportunities for 1-to-1 engagement.

Posted Apr 30, 2019

Strategic agreement will provide clients with industry-leading marketing measurement and optimization solutions to maximize campaign performance across online and offline channels.

Posted Apr 30, 2019

The smart speaker marketplace—think Amazon Echo and Google Home—is growing like gangbusters, and digital marketers who are in the know, are bracing for its impact. The emerging category is evolving rapidly, and could affect the digital marketing landscape in a similar way that mobile devices and smartphones did a decade ago—except maybe faster and more pervasively.

Posted Apr 26, 2019

Instagram Stories and video ads become branding staples in social; investment in Apple Search Ads accelerates.

Posted Apr 25, 2019

Partnership empowers small- and mid-size brands to scale high-performance native advertising campaigns.

Posted Apr 25, 2019

Inbound and outbound marketing solution features step-by-step process for generating leads and driving sales.

Posted Apr 25, 2019

Spring ‘19 release, co-developed by current customers, showcases new commercial value of customer insights.

Posted Apr 25, 2019

Conversational ABM for Marketo Engage Empowers B2B Marketers to Advance Personalization Beyond Content, Powering Real-time Conversations with Target Accounts at Every Stage of a Brand's Digital Journey.

Posted Apr 23, 2019

Global CRM provider, Marketpoint, will preview the relaunch of its signature solution, Marketpoint CRM 3.0, during the 2019 CRM Evolution Conference and Expo.

Posted Apr 23, 2019

In beta since May 2018, Wove for Email is a new approach to partnership marketing that gives brands fully automated, AI-powered access to a community of complementary partners, allowing marketers to place and promote their targeted messages within emails potential partners are already sending.

Posted Apr 23, 2019

Much of the content that airs on Nat Geo is visually stunning, and the network is always finding new ways to showcase this content. And, certainly, the brand is no stranger to trying out new, cutting-edge technology to tell stories in the most compelling way possible. The marketing team knew the original show MARS was ripe for a very special campaign to promote the premiere of its second season.

Posted Apr 22, 2019

Annual Shopper Experience Index shows the influence of user-generated content on omnichannel shopping and cites mobile and social commerce as areas of focus.

Posted Apr 18, 2019

PossibleNOW survey shows many companies have increased consent collection, yet lack understanding of regulations that govern consent.

Posted Apr 18, 2019

Pages
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72