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SpotX and OmniVirt announced their partnership in powering 360° virtual reality (VR) advertising for brands. This partnership will bring OmniVirt's 360° VR technology across all media owners on SpotX's platform, giving marketers the ability to distribute their 360° VR content at scale.

Posted Apr 20, 2017

Your brand advocates are your secret marketing weapon.Harnessing the people who use and love your products and services—and deliberately inserting them into your marketing and sales process—is the holy grail of business growth.

Posted Apr 20, 2017

Not long ago, I went to a gig at London's Eventim Apollo—the iconic music venue famed for hosting David Bowie's farewell appearance as Ziggy Stardust. But I wasn't there to see a singer or a band. I was there to see DanTDM—the YouTube star and darling of the tween demographic—who was on the final leg of his first live tour.

Posted Apr 18, 2017

In many ways, much of the work of an influencer campaign falls on the shoulders of the influencer—the one actually creating the content—but that doesn't mean there isn't work to be done on the brand's end. Here are five steps to make sure your influencer marketing is a success.

Posted Apr 17, 2017

Bidalgo, a provider of ad automation software and services for app marketers, launched Bidalgo AI, which it says is the mobile industry's first end-to-end ad automation agent for app install ads on Facebook, Instagram, Pinterest, and other platforms. Bidalgo AI uses Artificially Intelligent algorithms to manage and optimize the entire media buying cycle, from uploading ads and optimizing their performance to real-time bid management, budget allocation, and more.

Posted Apr 13, 2017

Blis, a provider of advanced location data technology, and TVTY, which calls itself The Moment Marketing company, are empowering brands to launch location-based digital ad campaigns reacting to real-time events.

Posted Apr 13, 2017

Many marketers view a "drive to web" campaign as simply moving an audience to a landing page in order to garner sales, signups, or other actions. The campaign launches, the desired actions are tabulated, and the marketing team moves on to the next campaign. This approach is outdated and doesn't leverage the latest technology, tools, and marketing software that can help build more personalized and dynamic campaigns. There's vast room for improvement in drive-to-web campaigns through analytics and optimization.

Posted Apr 12, 2017

Ranker.com, a ranking platform, has launched Ranker Insights, a new audience insights platform that leverages over seven years' worth of polling data from the company's Top 50 Quantcast-ranked site. Ranker Insights allows marketers and media buyers to discover deep and psychographic insights into consumer audiences and otherwise unseen relationships between consumer preferences surrounding a vast range of individuals, media, and brands.

Posted Apr 11, 2017

Cox Enterprises Inc. announced the launch of its latest technology investment, COMET (Cox Media Technology). COMET is a unified programmatic platform that connects buyers and sellers across all advertising channels, including desktop, mobile, video, and TV.

Posted Apr 06, 2017

Linqia, the performance-based influencer marketing platform, released the results of The Value of Influencer Marketing 2017, a survey designed to better understand how B2C marketers are using influencer marketing to fuel their content marketing strategies.

Posted Apr 06, 2017

IOVOX, a global call analytics company, announced the availability of a new solution that provides marketers with enhanced data analytics, enabling them to make more informed decisions when evaluating the performance of inbound marketing campaigns. IOVOX's new Multichannel Marketing solution is specifically designed for companies using multiple marketing channels to drive inbound calls to their business.

Posted Apr 06, 2017

Programmatic advertising has emerged as one of the most efficient ways for marketers to reach audiences anywhere they are on the web in real-time. Research firm eMarketer estimated that in 2016, 73% of all digital display ad dollars in the U.S. were transacted this way. If you want to market your business or service, programmatic advertising should be in the consideration set of tactics.

Posted Apr 05, 2017

Krush Technologies, a provider of technology, products, and experiences that create and enhance human connections, including popular video chat and instant messaging app, ooVoo, announced a licensing partnership with Videology, a provider of converged TV and video advertising software. The new offering will give advertisers increased scale through the ability to reach ooVoo's unique audience wherever they're consuming video.

Posted Apr 04, 2017

Identity theft and credit card fraud make the headlines for their damage and deception, but there's another putrid kind of fraud that, according to Hewlett Packard Enterprise's "The Business of Hacking," requires less risk and effort and has a higher payout potential: ad fraud. The chicanery is rampant throughout the digital advertising ecosystem and has many different varieties. And while it's true that many players in the supply chain have incentives to ignore the problem, there's a growing momentum to stop ad fraud's costly creep.

Posted Apr 03, 2017

Keeping on top of changing user behaviour is an important challenge for businesses to face, as customers expect a fluid transition between the desktop, mobile and in-store experiences. This means that to reach this audience effectively, your marketing needs to be delivered with consistency across multiple channels.

Posted Mar 31, 2017

Bidalgo, a provider of ad automation software and services for app marketers, announced the public availability of ad automation for Pinterest Promoted App Pins. Recognized as a Pinterest Marketing Partner last November, Bidalgo enables app marketers to scale their growth by using Artificial Intelligence algorithms to optimize ad campaigns using Promoted App Pins and other Pinterest ad products.

Posted Mar 30, 2017

LiveWorld, Inc., the social customer experience company, announced the expansion of its comprehensive conversation management software to major messaging platforms worldwide, now enabling brands to connect with consumers on preferred digital communication channels. The LiveWorld expansion to WeChat, Telegram, and web chat further enriches customer experiences with the personalized, real-time brand interactions already supported for Facebook Messenger and most major social media platforms.

Posted Mar 30, 2017

TMMData, a premier provider of data integration, preparation, and management software, announced its partnership with data quality assurance platform ObservePoint. The companies' deepened relationship aims to give enterprises complete confidence in the accuracy of their marketing information and analysis through automated data verification, integration, and cleansing.

Posted Mar 30, 2017

Retale, a technology company that develops mobile-first shopping experiences, announced the launch of the "Retale Store Traffic Guarantee." Now available for its retail partners, its Store Traffic Guarantee is specifically for the Retale mobile app, the company‘s flagship location-based shopping service.

Posted Mar 30, 2017

Silicon Publishing announced two new products harmonious with the Adobe Experience Cloud: Silicon Connector 2.0 for Adobe Experience Manager (AEM), as well as the surprise unveiling of the entirely new Campaign Paginator, a platform bringing direct mail to Adobe Campaign.

Posted Mar 28, 2017

NinthDecimal, a marketing platform powered by location data, and AdColony, an independent mobile advertising platform announced a deep strategic partnership that will bolster both companies' offerings across data, campaign planning, targeting and measurement -- enhancing the full life cycle of services for marketers.

Posted Mar 28, 2017

Kantar Millward Brown announced the latest expansion of the Ignite Network, its brand marketing analytics platform, driving continued advancement in mobile advertising measurement.

Posted Mar 28, 2017

With passionate basketball fans gearing up for an exciting tournament season, it's an ideal time for brands to capitalize on these events to reach massive audiences through strategic campaigns. With that in mind, here are three key tips to help marketers win big and engage fans this season.

Posted Mar 24, 2017

Aprimo, a marketing operations provider, announced it has acquired ADAM Software, a global provider of enterprise-class Digital Asset Management (DAM) software solutions. ADAM will integrate directly into Aprimo's platform, bringing customers the industry's first and only marketing operations solution capable of handling both the production and publication of content - a critical process for quickly bringing rich media to market and creating world-class customer experiences at scale.

Posted Mar 21, 2017

Gmail started categorizing all incoming emails and sorting them to separate tabs with in the inbox. Nearly four years later, email marketing is alive and thriving despite prophecies that Gmail's tabbed inbox would make email marketing irrelevant.

Posted Mar 17, 2017

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