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#paid—a provider in the influencer marketing space whose platform leverages AI to match marketers and content creators for integrated influencer marketing programs, content creation, and native amplification—announced it has raised $9 million USD in Series A financing led by ScaleUP Ventures.

Posted May 17, 2018

Adobe announced the launch of Advertising Analytics for Paid Search, a way for brands to accurately generate precise ROI for paid search behavior, compared to simple vanity metrics.

Posted May 17, 2018

Influ2, a person-based marketing (PBM) solution, launched its platform, powered by machine learning, that generates and sends personalized advertising on behalf of B2B marketers to decision makers at enterprises on an individualized basis.

Posted May 17, 2018

In this new frontier of branded marketing, marketers are asking themselves, "How can we ensure a presence on voice assistants and drive outcomes at scale?" Here are a few considerations marketers will need to keep in mind to incorporate artificial intelligence (AI) into their content efforts.

Posted May 17, 2018

The GDPR may raise an awkward issue for the voice tech industry: it requires reminding customers that you're recording, analyzing, and storing their conversations in the first place. As Richard Brown, director at activereach, a provider of internet, networking, voice, and security solutions, points out, "Most customers assume that their email communication with a company may be stored long term, but they don't necessarily think that's the case for a voice conversation."

Posted May 16, 2018

Bidalgo, a provider of ad creative automation software and services for app marketers, announced the launch of a new suite of products and services to support playable ads on Facebook and other leading ad platforms.

Posted May 15, 2018

Progress, a provider of application development and deployment technologies, announced the addition of conversational UI components for Telerik and Kendo UI, a packaged set of user interface (UI) components built specifically for chatbots.

Posted May 10, 2018

The second purchase is pivotal for businesses. For example, in apparel, a one-time customer only has a 14% chance of buying again, while a second-time customer has a 27% chance of buying again. Nearly double the chances! Here are five insights that help brands generate the next purchase and build long-term customer relationships.

Posted May 10, 2018

If you're a marketer, you've probably been fretting about the mysterious Gen Z. They're digitally savvy and immune to your attempts to advertise to them. They're less interested in what your brand can do for them than they are in what your brand is willing to do to make the world a better place. And according to new research from MNI Targeted Media, Gen Z will account for 40% of all consumers by 2020. So now what?

Posted May 09, 2018

It goes without saying that reputation matters. The impact is more readily apparent in some areas—healthcare, restaurants—than others, but the issue impacts all of us on some level (if not on a daily basis, then during particularly important times, such as during a job interview or leading up to a date). And reputation is also a sword that cuts both ways. As Warren Buffet famously mused, "It takes 20 years to build a reputation, and five minutes to ruin it." In the internet age, when news—good and bad—is disseminated at light speed, those 5 minutes have arguably been compressed to 50 seconds.

Posted May 09, 2018

YouTube has had a rough year thanks to the adpocalypse, but it recently announced a new offering to its ad line-up. YouTube is going to begin selling ads in its live TV stream.

Posted May 08, 2018

LookBookHQ announced the launch of PathFactory, what it says is the first Content Insight and Activation Engine. This Engine helps B2B marketers connect audiences at all lifecycle stages with the information they need, wherever they engage.

Posted May 08, 2018

It almost sounds too good to be true: a means of making the mobile web experience easier for customers—wherever they are in the world—while reducing development and maintenance costs for native apps and obviating the marketing spend required to make an app stand out. But in the past 2 years, there's been a groundswell of interest in progressive web apps (PWAs), a combination of technologies that proponents say can do all those things and more.

Posted May 07, 2018

CrossInstall, a provider of programmatic interactive mobile ads, unveiled Creatives as a Service (CaaS), a new unit dedicated to producing high-quality playable ad units across major networks like Facebook, Google UAC, Snap, and others.

Posted May 03, 2018

QuanticMind announced its newly revamped user interface for its Search and Shopping solution. The latest generation of the QuanticMind platform gives marketers powerful reporting, enhanced collaboration features, and a frictionless experience, enabling Search and Shopping performance optimization with unprecedented control and precision.

Posted May 03, 2018

International one-to-one marketing specialist, Clicksco Group, has joined the NVIDIA Inception program to further the capabilities of its Carbon by Clicksco technology.

Posted May 03, 2018

AppLift, a mobile ad tech company, announced AppLift Studio, a new approach to help mobile app advertisers develop creatives with a focus on best-in-class playable ad performance.

Posted May 03, 2018

Any marketing campaign worth its salt needs to carefully optimize its visual content. Brands want an image that will attract the attention of potential customers and that will make their product or service stand out from the crowd. But more than that, brands want to select images that generate the right kind of emotional response, keying into the appropriate brand values. It's no good advertising the latest running shoes with images that make the viewer feel restful and relaxed.

Posted May 03, 2018

GDPR creates a new set of standardized, strict rules for consumer protection, designed to ensure privacy and data minimization. It's a regulation with reach; just about any global company that collects or processes data for customers based in the EU will be affected. The consequences for non-compliance are not trivial; GDPR stipulates that offending companies can be fined up to 4% of annual global turnover, or €20 million (about $24 million), whichever is higher.

Posted May 02, 2018

Centro, a provider of enterprise-class software for digital advertising, announced an integration with Pixalate to give users of its Basis programmatic ad platform real-time, post-bid viewability reporting.

Posted May 01, 2018

You have, no doubt, heard the words "future-proof your content" from the EContent crew, as well as from any number of other digital content experts. But I think we have to take the idea of future-proofing one step further and begin thinking about creating sustainable data strategies that don't crumble under the weight of GDPR and whatever other laws might be on the way.

Posted May 01, 2018

Contently, the content marketing solution of choice for the world's most valuable brands, announced ContentlyOne, an all-in-one content solution. ContentlyOne is designed to empower marketers with the tools and expertise needed to master content for the entire customer journey.

Posted Apr 30, 2018

It's clear why publishers integrate these outside vendors into their website ecosystems; each generates unique value in reaching desired user experience and business objectives. The intentions are good. What's less clear is the hidden risks associated with deployment. With these good intentions come potentially negative impacts on site performance, as well as risks to privacy and security.

Posted Apr 27, 2018

Full-service social media agency McLernon & Co. announced its plans to bring its full-fledged social media consulting services to the masses through concentrated courses delivered through an online subscription.

Posted Apr 26, 2018

In a wake-up call to digital media platforms like Facebook and Google, marketing leaders globally say they will no longer tolerate deficient advertising measurement. Most see a need for more effective data transparency and detailed, timely, and reliable reporting systems.

Posted Apr 26, 2018

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