Digital Marketing

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When Offerpop was founded in 2009, the company says, the name was apt. The goal of digital marketing was to engage consumers through promotions, sweepstakes, and special offers. Since then, technology has fueled a more interactive, empowered consumer, and now Offerpop is rebranding accordingly. It is now Wyng.

Posted Oct 31, 2016

InMobi, an independent mobile advertising and discovery platform, announced a partnership with Moat to offer brand advertisers mobile video measurement and currency through both InMobi Exchange and the InMobi network.

Posted Oct 31, 2016

Qubit, a provider of context-driven customer experiences, announced the deployment of its machine learning engine as part of its industry-leading digital experience management (DXM) platform, along with several major updates.

Posted Oct 27, 2016

A recent commissioned study conducted by Forrester Consulting on behalf of commercetools confirmed traceable business benefits of content commerce strategies. More than half (51%) of companies who have combined their content and commerce strategies say increased sales are a main driver. However, the study also exposes the technological and organizational challenges that need to be overcome to capitalize on content commerce in the long term.

Posted Oct 27, 2016

he results of a large-scale study of more than 24,000 consumers in 12 countries by Verint Systems Inc.--with support from Opinium Research LLC, and research and advisory firm IDC--identifies a tipping point between digital and traditional customer service.

Posted Oct 27, 2016

MediaMath, an independent programmatic company for marketers, announced the integration of Google DoubleClick Ad Exchange's (AdX) Programmatic Guaranteed product.

Posted Oct 25, 2016

Bluecore, a customer experience platform empowering marketers to take immediate action on behavioral and product data, released a new report, "How Millennials Actually Want Brands to Engage with them." Most consumers prefer brands to communicate with them via email, rather than through social media channels.

Posted Oct 25, 2016

Cision announced the launch of its new integrated platform, the Cision Communication Cloud. The new offering brings the power of the cloud to earned media and incorporates many of Cision's award-winning technologies into one integrated platform, providing an way to connect, scale, and accurately measure the impact of earned media communications.

Posted Oct 25, 2016

Snapchat offers some obvious routes for a brand to gain exposure, and some are already mainstream: sponsored lenses, sponsored Geofilters, and Snap ads getting you in front of Snapchat's millions of users. If you're a smaller brand or interested in reaching Snapchat users in less conventional ways, we're ready to shine light on some corners of Snapchat you might not have considered in your marketing approach.

Posted Oct 21, 2016

Ingenta Audience, powered by Enreach, the latest addition to the Ingenta Advertising package, allows digital publishers to sell online newspaper and magazine advertising space by leveraging programmatic buying capability to reach "the right audience, with the right offer, at the right time."

Posted Oct 20, 2016

OnBrand Grader is a free marketing tool, powered by Bynder,that grades a brand's website against four criteria: consistency, message, visibility and accessibility. It can analyze any brand's website using its domain name, generating a report and an overall score out of 100. The tool is designed to help marketers understand and improve their visual website branding.

Posted Oct 20, 2016

LiveWorld, Inc., a social customer experience company, announced the launch of its new chatbot management tools for Facebook Messenger. This next-generation software enables brands to optimize interactions with customers at scale by enabling chatbots to automatically handoff to live human agents when needed and with contextual relevance.

Posted Oct 20, 2016

Advantage Media announced the launch of its new business unit, resulting from the rebrand of a homegrown group within the Advantage Solutions family. The new group focuses on cross-channel digital media solutions that drive innovation in shopper marketing.

Posted Oct 18, 2016

Clickky has launched a Self-Serve Platform for advertisers tailored to the needs of app developers, agencies, and networks. The result is an all-in-one platform, which incorporates automatic tools that will help simplify ad campaign launch and management and optimize daily routine.

Posted Oct 18, 2016

Maverick Publishing Specialists, the specialist strategic consultancy and outsource services company for the publishing industry, announced that in conjunction with Lettie Y. Conrad Consultancy, they will be launching two new specialist publisher support packages.

Posted Oct 18, 2016

PebblePost, the inventor of Programmatic Direct Mail, announced the launch of what it says is the world's first Programmatic Catalog. The catalog embodies real-time online interest and intent activity transformed into dynamically rendered, personalized mail pieces, delivered into a postal hub within 12-24 hours every day.

Posted Oct 13, 2016

Mobile-first strategy is a must, but an often overlooked part of that is Local SEO. Learn why and how you should incorporate local searches into your strategy.

Posted Oct 12, 2016

Built.io - a technology provider with digital solutions that enable organizations to quickly create, integrate, and scale applications across mobile, web, and IoT - introduced Built.io Flow Express. This new option brings the benefits of automation to business users and citizen integrators alike.

Posted Oct 10, 2016

Push notifications from an app can be powerful messages that drive engagement back to the mothership. However, since phones are such personal devices, experts say marketers must use the communications respectfully and strategically.

Posted Oct 10, 2016

Marketers, intranet managers, publishers, and the IT professionals that support them not only need to understand the specific product technologies that support core domain functions, they also need a working knowledge of the technologies they interact, integrate, and overlap with.

Posted Oct 07, 2016

Contently, a content marketing technology solution, launched Contently Live, a customizable content hub developed specifically for marketers. Contently Live was designed to drive the business results—like lead generation, audience attention, and revenue—that marketers are responsible for, without the hassle of having to build or maintain code on a website or microsite.

Posted Oct 06, 2016

Edition Digital, the company behind the Smart Digital Publishing System, a SaaS publishing platform, introduced its new solution - a content hub. The cloud-based content distribution service enables you to create, edit, and manage a collection of third party feeds as well as your own articles and digital editions.

Posted Oct 06, 2016

The survey results showed Facebook will command the majority of social media ad budgets for advertisers. Advertisers will dedicate almost half of all marketing budgets to Facebook, with 71% saying that spend will increase from last year.

Posted Oct 06, 2016

As reflected in the mega popularity of products like Instagram and Snapchat, today's users want to feel immersed in a visual experience. As they scroll through timelines and feeds brushing past photo after photo, consumers are forgoing language and pervasive sales pitches in favor of witnessing a brand interact with Facebook fans and Twitter followers. Localization is how you stand out, and visual content marketing is making it more achievable than ever before.

Posted Oct 05, 2016

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