Digital Marketing

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Like a lot of community newspapers, The Casper Star-Tribune still has a devoted audience. But unlike some smaller market newspapers, The Trib (as it's affectionately known) team wants to position their paper as a leader when it comes to readers' digital experience. That meant embracing 360° video.

Posted Jun 20, 2018

DATx is a project that wishes to build a whole new digital advertising ecosystem that gives data rights back to users. Users participating in the DATx ecosystem can opt into giving their data to advertisers and media platforms to receive DATx token incentives. Furthermore, they are able to select different levels of data authorization for different media channels. This data is gathered, stored, and encrypted on the blockchain.

Posted Jun 19, 2018

Searchmetrics, a provider of search and content optimization, announced the launch of the Searchmetrics Digital Strategies Group, a services and consulting practice that helps brands and agencies deliver predictable wins in earned media marketing.

Posted Jun 19, 2018

To better understand the state of DX ecosystems, e-Spirit conducted a survey of more than 200 marketing and IT professionals in global companies across key verticals in the U.S. and EMEA. The goal was to learn how companies are developing and managing their DX ecosystems. The results are very telling.

Posted Jun 15, 2018

Media planning and buying were once considered two separate functions. Then over time, planning, and buying began to more tightly collaborate as agencies saw the benefits of increased efficiency and enhanced performance stemming from merging planning and buying, including the optimization of campaigns mid-flight. Now some agencies are also merging creative with media to promote increased cost efficiency, faster time to market, and the ability for planning, buying and creative to work together in order to optimize messaging in real time.

Posted Jun 13, 2018

With hundreds of offline and online touchpoints across multiple channels, marketers face a series of complex challenges when deciding on the best approach to customer identity resolution and management. To better assist with tackling these multifaceted issues, Experian unveiled a new solution set designed to help marketers accurately identify customers and provide personalized, meaningful customer interactions on a consistent basis.

Posted Jun 12, 2018

Giant Media announced the launch of VuePlanner, a transparent pre-buy planning tool for brands and agencies advertising on YouTube.

Posted Jun 12, 2018

Customer communications management—or CCM—is a term that has been making its way into marketing and customer relations circles and conversations lately. But, is it something new, or just a repositioning of the same, classic approach to communication management that marketers have been using for years? Is this a term just used to apply to what is also known as digital marketing, or does it have an analog component as well?

Posted Jun 11, 2018

As Scott Cook, CEO of Intuit said, "A brand is no longer what we tell our customers it is--it is what consumers tell each other it is." Social media has disintermediated the way marketers and publishers communicate with their audiences. The role of the gatekeeper gave way to the community manager, relinquishing some control to the audience in exchange for dialogue and engagement. And as authority has moved further away from brands so has the ability to shape brand perception.

Posted Jun 08, 2018

Kitewheel, provider of the Customer Journey Hub, announced the release of its annual State of the Customer Journey for 2018. The report, based on an analysis of over five billion customer journey interactions between 2014 and 2017, provides insight into how brands are investing in customer journeys across a variety of verticals and channels.

Posted Jun 07, 2018

You might be surprised to learn that there's no super-secret, newfangled technology that's enabling this miracle of cross-channel personalization. In fact, there's a somewhat unexpected, yet tried-and-true staple of audience engagement at the heart of this convergence: email.

Posted Jun 06, 2018

Creative digital agency, DMS, has announced a major update to its international media intelligence platform. HAWK ONLINE 5.0 provides the entertainment industry with extensive monitoring, reporting, and analysis across press, broadcast, online, and social media.

Posted Jun 05, 2018

Taboola, a discovery platform, announced a partnership with hubspot, a CRM, marketing, sales, and customer service platform. Partners of Taboola and hubspot will now be able to seamlessly start content marketing campaigns with Taboola through the hubspot platform.

Posted Jun 05, 2018

RichRelevance, a provider of experience personalization, released the results of its second annual survey on how U.S. consumers search for and find products online. The survey shows that commerce search remains very important to consumers when shopping online, but retailers still struggle to provide an exceptional search experience across devices and touchpoints. And, while shoppers are interested in innovations such as personalized and image search, voice-assisted shopping is still far from mainstream.

Posted Jun 04, 2018

The latest Facebook consternation concerns how it's prepared to meet the European Union's strict General Data Protection Regulation (GDPR) rules, now in force, to protect customer data; experts complain that Zuckerberg hasn't explained how his company will meet these requirements. There's a moral to this morass: be honest with your users and act quickly and effectively when a data crisis occurs.

Posted Jun 04, 2018

Socialbakers, an AI-powered social media marketing platform, has added next-generation Influencer Management into the Socialbakers Suite. The new addition enables marketers to identify macro and micro influencers that their audience trusts, engages with, and share similar interests with.

Posted May 31, 2018

To make sure the content running on your site is as per users' taste and interest, one could apply varied user-testing techniques to know whether it's being read and interpreted correctly by the users. Here are four tips to get the most out of your content test via user-testing techniques.

Posted May 31, 2018

While AWD offers several advantages over waterfall and other methodologies, it has its limitations too. Whether you're preparing to take your first iterative plunge or want to improve your familiar AWD processes, it's important to analyze agile's capabilities and limitations and pursue strategies that can produce better results on the web for you and your audience.

Posted May 28, 2018

Intent data is becoming a holy grail in B2B marketing, but we use it in a notably different way. I'll talk about how intent data is redefining B2B marketing and how you might capitalize on this technique.

Posted May 25, 2018

We've all seen the changes in our Facebook newsfeeds recently— more stories and posts from our friends and fewer from brands. Highly engaged fans can help salvage your Facebook presence, and the Latino audience might be the key.

Posted May 25, 2018

Email data solutions provider Return Path released its 2018 Sender Score Benchmark Report. Since 2012, this annual report has provided expert analysis and insights on how reputation impacts inbox placement for commercial email senders, using comprehensive data from Sender Score and Return Path's Reputation Network.

Posted May 24, 2018

Facebook events, seminars, group meetings, and more can all take place online, but these event platforms are still fairly new. For that reason, marketing can be somewhat challenging for event organizers. Without excellent tactics and an understanding of your audience, you'll have a hard time getting people to attend.

Posted May 24, 2018

Bedrock Data has announced the release of a new wave of connectors for its Fusion software, expanding its library beyond CRM, marketing automation, and support categories into project management, finance, subscriptions, and billing.

Posted May 22, 2018

As a mobile-industry veteran who has been watching trends and developments since text messaging broke on to the scene, I'm encouraged by the influx of inbound marketers asking me to draw from my history of analyzing and documenting the games app industry for tips and tricks marketers of non-gaming apps can adopt.

Posted May 22, 2018

While advertisers were initially lured to the online digital marketplace by low cost and easy reach, those dreams of efficiency have been significantly dashed as scammers have increasingly entered the marketplace, making it difficult for marketers (and consumers) to discern what's real and what's not. Did that click come from a real consumer or a bot? Are messages being delivered to the right audience? Is information accurate and reliable or fake?

Posted May 21, 2018

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