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Led by Advance Venture Partners, investment will bolster marketing capabilities and solidify company's leadership position.

Posted Aug 30, 2018

New Universal Feedback Loop and Return Path Blocklist are among the latest innovations designed to optimize email marketing effectiveness.

Posted Aug 30, 2018

When you get your blog started, you need to include these seven features—at a minimum—to lay the groundwork for your online brand.

Posted Aug 30, 2018

Although Master Lock has done a majority of its business within the U.S., its market was growing in Europe, Latin America, and Japan. Similar to most global brands, Master Lock found that if it wanted to continue growing its market share internationally, it needed to start catering to non-English speakers on the web. And the more the brand grows, the more complex that task becomes. The company needed a partner that could help it translate and localize massive amounts of web content on an ongoing basis. Enter MotionPoint.

Posted Aug 27, 2018

Can we localize without translating? This question may sound provocative, or even silly, if you have been involved in global and product management for some time.

Posted Aug 23, 2018

Mars Media Group Implements Protected Media Pre-Bid Solution to eliminate fraud accurately and precisely, before marketers budgets are impacted by fake traffic.

Posted Aug 23, 2018

What does it take to reach the top of the SEO chart around the world?

Posted Aug 22, 2018

Globalizing your mobile content often involves more heavy lifting than many companies realize. Customizing your digital content for foreign audiences and localizing your app or site requires careful planning. Cutting corners, ignoring the preferences of a given country, and making insular assumptions can backfire. But the right strategies can pay major dividends.

Posted Aug 20, 2018

Yotpo to offer the first consolidated, AI-Driven solution for user-generated marketing, visual marketing, referrals, loyalty, and customer data/insights.

Posted Aug 16, 2018

Return Path's 2018 Deliverability Benchmark report finds global inbox placement has increased by five percentage points year over year.

Posted Aug 16, 2018

The majority of businesses (66%) use online advertising channels, such as social media, display, and paid search, but more than half are hesitant to invest in retargeting advertising.

Posted Aug 16, 2018

Global content is at the threshold of a Cambrian explosion—aided by artificial intelligence (AI).

Posted Aug 16, 2018

Attitudes about chatbots play out in how digital strategists and implementation firms look at chatbots in the user experience mix.

Posted Aug 15, 2018

The partnership builds upon a long-standing relationship with Marketo, adding email creation and analytics integrations to the offering.

Posted Aug 14, 2018

Minute.ly AI live stream technology analyzed 2018 World Cup games, resulting in double-digit growth for live stream consumption.

Posted Aug 14, 2018

For content creators who leverage the regulatory requirements of the GDPR to refine their customer data-gathering processes and create—or rebuild—trust that such data will be used only to the customer's benefit, the byproduct should be more satisfied, more trusting, and more engaged customers. And that's a worthy goal on either side of the Atlantic.

Posted Aug 13, 2018

You might think that globalization simply means going global. While that's not exactly wrong, it is drastically oversimplified as it does not reflect many challenges tied to thinking globally and acting locally. Leading globally, executing locally, and delighting personally is more accurate. The digital age makes globalization more relevant and sensitive than ever before. Digital success stories are gold mines—in which digital channels are the mines and digital content is the gold. Therefore, globalizing content is imperative in all markets that your company does business. Minimizing or overlooking globalization requirements up front is actually one of the major pitfalls global businesses face. Here's how to avoid that mistake.

Posted Aug 10, 2018

Conversational marketing leader unveils new technology that gives businesses all of the information they need to provide a world-class buying experience to every website visitor -- without relying on lead forms.

Posted Aug 09, 2018

Grow or die. We hear it so much that it has become normal. Every day, and every minute, organizations across the world are being snapped up or are snapping up entities. Often, domestic companies are looking to grow globally, which dramatically affects the information we provide our audiences.

Posted Aug 09, 2018

You may think that translating your content or products opens the door to new markets wherever that language is spoken. Don't get ahead of yourself. Translation is the first milestone in your efforts to engage with local audiences. Your customers are part of an audience, but they expect to be delighted according to where they are, what they do, and how they react. Both collective and individual satisfaction are equally important. Multifaceted customer profiles require a multifaceted adaptation of content based on linguistic, cultural, and functional effectiveness. This is called localization effectiveness.

Posted Aug 08, 2018

An update to RedLink's popular Publisher Dashboard provides new insights into content usage at theproduct level to help editors, managers, and sales teams alike.

Posted Aug 07, 2018

Today, I want to talk to you about Instagram dogs (#dogstagram). "But this is the global content issue," you'll say. You're right; it is. But what is more globally beloved than pets on social media? "Nothing" is the only acceptable answer.

Posted Aug 07, 2018

Think about how you would react if you had to use a product or install your favorite application in a language you do not understand. You'd be confused, right? So it is essential to position and root translation in global content value chains rather than isolating or diluting it in product roadmaps. It is also a sensible approach to transform translation into a key enabler of digital content globalization.

Posted Aug 06, 2018

New solution empowers businesses using Clarabridge CX Social to connect with customers quickly and easily.

Posted Aug 02, 2018

Partnership aims to provide publishers with a global solution to measure premium video inventory against viewability, brand safety, and fraud.

Posted Aug 02, 2018

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