Digital Marketing

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GeoEdge first to market with real-time ad security and quality solution for mediation SDKs, as a part of the company's mission to block sexually-offensive and/or malicious ads to ensure good user experience and high retention rates for app developers and publishers.

Posted Jan 17, 2019

Alfresco and Tech Mahindra announced the extension of their global partnership and the development of new solution frameworks built on the Alfresco Digital Business Platform.

Posted Jan 17, 2019

BigCommerce merchants can now use AdRoll's growth platform to attract and engage customers; Yotpo users can integrate user-generated ratings and reviews seamlessly in their digital ads.

Posted Jan 17, 2019

As a publisher, no matter what type of content you're creating, you need to have a podcast strategy, which contemplates the creation of podcasts as well as a plan for how to get yourself or key members of your organization or company on the podcasts of others.

Posted Jan 17, 2019

Basic personalization gives way to individual experiences at scale; enhances both marketing and commerce investments for digital leaders.

Posted Jan 15, 2019

A new platform designed to improve e-commerce conversion rates using machine learning has been unveiled.

Posted Jan 15, 2019

Video today is already eclipsing the written word, and, if we get things right, the video of tomorrow could be even more disruptive. Here are three opportunities to address in 2019.

Posted Jan 14, 2019

Many marketing teams are starting to wonder what lies ahead for social media. There were tons of new trends and features that debuted in 2018, which changed things dramatically for online marketing. While there are certainly no guarantees, experts have made some predictions based on data and past trends that online marketers should keep in mind as they start to develop their strategies for the upcoming year.

Posted Jan 11, 2019

Research from leading real-time insights company gauges US consumer attitudes, purchase intent and adoption of consumer electronics.

Posted Jan 10, 2019

Why are some big retailers still experiencing site outages during the biggest online shopping weekend of the year? There are several factors at play.

Posted Jan 09, 2019

New Boost Plus offering provides Multi-Location Brands a solution to regain lost organic reach and engagement from localized social content.

Posted Jan 08, 2019

Mastering the art of brand storytelling isn't easy. Here are five best practices, gleaned from one of the world's biggest brands, on how to successfully build an authentic content marketing voice.

Posted Jan 07, 2019

Heather Whaling, founder and president of Geben Communication, a public relations firm headquartered in Columbus, Ohio, sees technology as a critical component of effective PR.

Posted Dec 28, 2018

With every Google algorithm update comes a change in the way Search Engine Optimization (SEO) works. One has to redefine and relearn the best practice. SEO is not done once and over, rather, it is a continuous effort. Like any other channel, SEO work calls for experiments or tests to improve our understanding and improve the strategy.

Posted Dec 21, 2018

Small business owners and enterprises benefit from a curated collection of high-quality images for digital marketing campaigns.

Posted Dec 20, 2018

Oracle Cloud customers can use the low code Neptune DX Platform - Planet 9 to increase the speed of enterprise app development.

Posted Dec 20, 2018

A new report from the multi-location social media and reputation management expert uncovers how localization is redefining meaningful social media engagement.

Posted Dec 20, 2018

As we reach the end of the year, it's important to review, reflect, and strategize on what's working and what's changing, and begin to plan for the year ahead. Here are some content marketing trends to steer you in the right direction and to help you take a new approach to improve your content marketing in 2019.

Posted Dec 20, 2018

According to Verint, the combination will create the most comprehensive omnichannel cloud VoC portfolio to help organizations deliver exceptional customer experiences.

Posted Dec 19, 2018

Data Management Platforms (DMPs), which in the past were central to a brand's programmatic advertising strategy, are being reconsidered both for usability and cost. Ad-tech has evolved in the last 10 years and so have DMPs, but needs have evolved as well. Given the big budgets that marketers need to operate their DMPs, brands are now asking -- do we even need one?

Posted Dec 19, 2018

Newspaper entrepreneur David Montgomery, has partnered his National World business with data management platform, Carbon by Clicksco (Carbon).

Posted Dec 18, 2018

The sight, sound, and motion of television creates a powerful branding experience that cannot be replicated with a digital display ad. That said, the targeting and measurement capabilities in OLV increase the effectiveness and accountability of advertising. The answer is not to choose one or the other; it's combining the best capabilities of both TV and OLV into one holistic approach. 

Posted Dec 17, 2018

The evolution of the spam filter, with increasingly more sophisticated ways for determining which content is contextually relevant to the recipient, has all but eliminated the need to cross-check campaigns against those long lists of words to use and/or avoid. Yet more and more messages get stuck in email purgatory putting the marketer's reputation at risk. What gives? Here we take a closer look at the current state of spam filters.

Posted Dec 14, 2018

The Return Path Partner Platform allows email service providers to proactively monitor deliverability issues across their entire customer base.

Posted Dec 13, 2018

The sales enablement provider adds video coaching, chatbot support, and enriched adaptive intelligence capabilities to the Bigtincan Hub.

Posted Dec 13, 2018

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