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Small- to mid-sized companies can now gain access to "most powerful programmatic advertising tool."

Posted Jul 17, 2018

Amazon Prime Day is almost upon us. Shoppers have their credit cards ready to score the best deals, and Amazon merchants are poised to rake in the cash. While web traffic spikes, and millions of dollars are made, is there a way for publishers to capitalize on this e-commerce frenzy? According to some experts, the answer is yes!

Posted Jul 13, 2018

5 Steps for publishers to protect their inventory and reputation.

Posted Jul 13, 2018

Here's how Facebook's algorithm and AI-backed technology is changing the game for advertising, and how you can take advantage of these tools.

Posted Jul 11, 2018

Every day, ethical and well-meaning publishers receive emails from industry vendors, promising a 500% revenue lift if we enlist them as a partner. They may even cite a specific case study from a publisher who achieved these miraculous results. Of course, they'll neglect to mention that this publisher was only targeting a specific niche audience segment - or that they doubled the number ads on a page. They'll never provide the full picture behind the story, much like that 50-pound weight loss tale. We'll never see that "results not typical" disclaimer.

Posted Jul 09, 2018

Google "rewards" sites that it believes have implemented best practices for a solid consumer experience, and penalizes those that are not completely optimized. While they are promoting sites that do it well, they are also looking for reasons to decrease rankings when some of these basic recommendations have not been met. Here are five keys to ensure your site is fully optimized for mobile.

Posted Jul 06, 2018

Like any sports tournament, the World Cup has launched a host of technology innovation, the most hotly debated is the first deployment of the Video Assistant Referee (VAR) designed to correct "clear and obvious" refereeing errors.

Posted Jul 05, 2018

Blis, a provider of advanced location data technology, launched the findings of an in-depth study exploring consumer behaviors leading up to and during the point of purchase.

Posted Jul 03, 2018

According to new data from BrightTALK, a content and demand marketing platform, webinars are increasingly important for companies looking to influence their buyers and are evolving into a wider format of professional talks.

Posted Jul 03, 2018

Bazaarvoice, Inc. announced that brands can now reach more than a billion shoppers each month by distributing ratings and reviews into the Bazaarvoice Network, no matter who their review collection provider is.

Posted Jul 03, 2018

Ad fraud technology is helpful until it isn't. Many publishers, brands, and agencies work with multiple solution-providers, which gets pricy, frustrating and even confusing. Their laundry list of grievances includes sizable data discrepancies between solution-providers, outlandish pricing, and network infrastructure shortcomings. All of these problems are solvable. They require solution-providers to stop pouring money into marketing activities and instead invest in their product. They also require the industry to band together to define ad fraud measurement standards and rethink MRC accreditation.

Posted Jul 02, 2018

In today's modern B2B organizations we collect data on all areas of the business from your website's form submits to customer service calls. The good news is that with a simple data quality reporting you can identify and pinpoint when data cleaning is needed using five simple signs.

Posted Jun 29, 2018

In Loco, a location-intelligence software provider born in Brazil, intends to be a major global player. Founded in 2014, In Loco is a location-technology pioneer across several segments such as mobile apps and fraud prevention.

Posted Jun 28, 2018

Industry data shows that Netflix, Amazon, and Hulu spent $6B, $4.5B and $2.5B respectively on proprietary content in 2017.

Posted Jun 28, 2018

Acrolinx, the creator of a platform for strategy-aligned content creation, and MarketMuse, the provider of the AI-powered platform for building content strategies, have partnered to offer a combined solution to further improve content ROI.

Posted Jun 28, 2018

Chatbots are now expected to be part of most digital experiences for local customers and product globalization plans around the world. When designing, developing, localizing, and maintaining chatbots the first and foremost challenge is to make them engaging and immersive in a world of human customers. In other words, the most effective chatbots should be driven by personal resonance while minimizing the feeling of interacting with a robot.

Posted Jun 27, 2018

Freckle IoT, a multi-channel offline attribution company, announced the launch and availability of Killi, a consumer application built on the blockchain that allows people to begin to take back control of their identity from corporations that have been using their information without their consent.

Posted Jun 26, 2018

As a provider of marketing services and automotive data solutions, Experian launched Experian Marketing Engine at the Cannes Lions 2018 International Festival of Creativity. Designed specifically for the automotive industry, Experian Marketing Engine aims to help automotive marketers better allocate marketing spend.

Posted Jun 26, 2018

RichRelevance, a provider of experience personalization, and Bazaarvoice, Inc. announced a strategic partnership. The partnership integrates Bazaarvoice's shopping data from its network of more than 6,000 brand and retail websites into the RichRelevance Experience Personalization Platform to power more relevant interactions across the customer journey.

Posted Jun 26, 2018

Why spend your time and marketing budget finding new topics and creating new content when you can use what worked wonders in the past. Repurposing content isn't a shortcut, consider it one of the guerilla marketing tactics that will help you create a lot of buzz in a relatively short time and with minimal efforts. But most importantly, it will save your brand from the damage caused by unoriginal and run-of-the-mill content. Here is how you can recycle your best social media content for more engagement.

Posted Jun 25, 2018

Campaign Monitor announced it has joined forces with Emma and Delivra to become the new Campaign Monitor brand, offering an email marketing solution for businesses of all sizes.

Posted Jun 21, 2018

Jumpshot, a company that unlocks walled garden data, revealed results of a survey of more than 300 marketers aimed at uncovering the importance of data insights from within eCommerce marketplaces like Amazon, Target, and Walmart.com. The big takeaway: respondents indicate they lack customer behavioral data that eCommerce marketplaces do not provide, giving these marketplaces an unfair advantage over other retailers and brands—especially in the era of Amazon.

Posted Jun 21, 2018

In partnership with global research firm Demand Metric, email solutions provider Return Path released a new research report, The State of Email Marketing. With this new report, Demand Metric and Return Path sought to determine what separates high performing email marketing programs from the rest of the pack.

Posted Jun 21, 2018

RichRelevance, a provider of experience personalization, announced RichRelevance Xen AI, the next generation of open and explainable artificial intelligence (AI) focused on experience personalization.

Posted Jun 21, 2018

To truly engage with your audiences, there's a need for both short-form and long-form content. Each has its own benefit. That being said, neither will serve your company (or the reader) if not planned and executed properly, or if it feels like it wastes the reader's time. A brand must earn and re-earn customer loyalty throughout the buying journey—staying relentlessly relevant at every turn. Below is a brief overview of when to use short-form vs long-form and considerations of why.

Posted Jun 21, 2018

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