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LookBookHQ announced the launch of PathFactory, what it says is the first Content Insight and Activation Engine. This Engine helps B2B marketers connect audiences at all lifecycle stages with the information they need, wherever they engage.

Posted May 08, 2018

It almost sounds too good to be true: a means of making the mobile web experience easier for customers—wherever they are in the world—while reducing development and maintenance costs for native apps and obviating the marketing spend required to make an app stand out. But in the past 2 years, there's been a groundswell of interest in progressive web apps (PWAs), a combination of technologies that proponents say can do all those things and more.

Posted May 07, 2018

CrossInstall, a provider of programmatic interactive mobile ads, unveiled Creatives as a Service (CaaS), a new unit dedicated to producing high-quality playable ad units across major networks like Facebook, Google UAC, Snap, and others.

Posted May 03, 2018

QuanticMind announced its newly revamped user interface for its Search and Shopping solution. The latest generation of the QuanticMind platform gives marketers powerful reporting, enhanced collaboration features, and a frictionless experience, enabling Search and Shopping performance optimization with unprecedented control and precision.

Posted May 03, 2018

International one-to-one marketing specialist, Clicksco Group, has joined the NVIDIA Inception program to further the capabilities of its Carbon by Clicksco technology.

Posted May 03, 2018

AppLift, a mobile ad tech company, announced AppLift Studio, a new approach to help mobile app advertisers develop creatives with a focus on best-in-class playable ad performance.

Posted May 03, 2018

Any marketing campaign worth its salt needs to carefully optimize its visual content. Brands want an image that will attract the attention of potential customers and that will make their product or service stand out from the crowd. But more than that, brands want to select images that generate the right kind of emotional response, keying into the appropriate brand values. It's no good advertising the latest running shoes with images that make the viewer feel restful and relaxed.

Posted May 03, 2018

GDPR creates a new set of standardized, strict rules for consumer protection, designed to ensure privacy and data minimization. It's a regulation with reach; just about any global company that collects or processes data for customers based in the EU will be affected. The consequences for non-compliance are not trivial; GDPR stipulates that offending companies can be fined up to 4% of annual global turnover, or €20 million (about $24 million), whichever is higher.

Posted May 02, 2018

Centro, a provider of enterprise-class software for digital advertising, announced an integration with Pixalate to give users of its Basis programmatic ad platform real-time, post-bid viewability reporting.

Posted May 01, 2018

You have, no doubt, heard the words "future-proof your content" from the EContent crew, as well as from any number of other digital content experts. But I think we have to take the idea of future-proofing one step further and begin thinking about creating sustainable data strategies that don't crumble under the weight of GDPR and whatever other laws might be on the way.

Posted May 01, 2018

Contently, the content marketing solution of choice for the world's most valuable brands, announced ContentlyOne, an all-in-one content solution. ContentlyOne is designed to empower marketers with the tools and expertise needed to master content for the entire customer journey.

Posted Apr 30, 2018

It's clear why publishers integrate these outside vendors into their website ecosystems; each generates unique value in reaching desired user experience and business objectives. The intentions are good. What's less clear is the hidden risks associated with deployment. With these good intentions come potentially negative impacts on site performance, as well as risks to privacy and security.

Posted Apr 27, 2018

Full-service social media agency McLernon & Co. announced its plans to bring its full-fledged social media consulting services to the masses through concentrated courses delivered through an online subscription.

Posted Apr 26, 2018

In a wake-up call to digital media platforms like Facebook and Google, marketing leaders globally say they will no longer tolerate deficient advertising measurement. Most see a need for more effective data transparency and detailed, timely, and reliable reporting systems.

Posted Apr 26, 2018

ADARA, a travel data co-op, announced a partnership with Longwoods International that provides destination marketing organizations (DMOs) with a robust and actionable view of destination visitors for more powerful marketing campaigns.

Posted Apr 26, 2018

There's no question about it: one size definitely doesn't fit all, with digital marketers saying that personalization is more important now than ever, according to a newly released annual study from Evergage and Researchscape International.

Posted Apr 26, 2018

WeQ, a mobile ad tech brand providing user acquisition and engagement services at a global scale, announced its official launch.

Posted Apr 26, 2018

Personal brands can belong to the owners or employees of a business, or to influencers in the industry—no matter the case, if they are leveraged effectively, they can be massive contributors to greater traffic and a greater reputation.

Posted Apr 26, 2018

Pica9, a marketing software firm headquartered in Manhattan, is unveiling a new brand, as it will be focusing on their standalone SaaS product, CampaignDrive.

Posted Apr 24, 2018

Bidalgo, a provider of ad creative automation software and services for app marketers, announced the launch of its first self-serve solution to help app marketers optimize their Google Universal App Campaigns (UAC).

Posted Apr 24, 2018

Kenshoo, a provider of marketing technology, released the results of it Kenshoo Digital Marketing Quarterly Trends Report: Q1 2018, detailing spending growth in social (37%) and paid search (11%) year-over-year (YoY).

Posted Apr 24, 2018

It goes against all received wisdom to withdraw completely from social media channels, like Wetherspoon's, or to increase friction for digital consumers like NRK. It seems certain, however, that as social media face increased scrutiny, more brands and content owners will start to swim against the tide.

Posted Apr 24, 2018

Facebook was a dream come true for marketers too. And marketers have tracked people and used their data without second thoughts. Why shouldn't marketers feed that data into artificial intelligence algorithms? Shouldn't customers want more personalized services, advertisements, and advice?

Posted Apr 23, 2018

A Harvard Business Review case study recently posed a provocative question: when should humans listen to algorithms vs. when should they trust their own experience and intuition? For this case study, the issue related to which of two employees to choose for a promotion. But, given the widespread applications for the use of big data and the power of predictive analytics, the question could be applied to any field or area of business practice—including content marketing.

Posted Apr 23, 2018

Rep. Blackburn's question about control of the virtual-self hits at the epicenter of our Facebook problem: regaining personal control of our virtual identities is the answer to data privacy. Only when my real world-self owns my virtual-self can I truly have the benefit of data privacy and set both the boundaries and price for its use. This is achievable today, and it will be the largest disruption in the history of digital advertising.

Posted Apr 20, 2018

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