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Sitecore, a provider of experience management software, announced Sitecore Experience Commerce 9 at NRF 2018: Retail's Big Show. The company says the latest version of Sitecore's commerce solution is the only cloud-enabled platform that natively integrates content and commerce so brands can fully personalize and individualize the end-to-end shopping experience before, during, and after the transaction.

Posted Jan 16, 2018

Evergage, Sophelle and, One Step Retail Solutions announced an alliance to empower retailers to offer a unified and personalized experience for each customer across all digital channels and customer touchpoints, and during an in-store engagement. The partnership combines Evergage's real-time personalization technology and full customer data platform with in-store and online data integrated by One Step Retail Solutions and Sophelle's agency services, specifically designed for retailers.

Posted Jan 16, 2018

eGain, a provider of cloud-based customer engagement solutions, announced its integration with Facebook Messenger. The user population on leading messaging apps has already surpassed the user base on social networks. Facebook Messenger alone boasts of 1.3 billion users. According to Forrester, Facebook and Facebook Messenger together represent 16% of the time consumers spend on apps.

Posted Jan 16, 2018

Ad fraud keeps making headlines with estimates of its total damages climbing. With bots evolving and rapidly multiplying, and fraudsters becoming increasingly sophisticated, advertisers are not the only ones who feel the pain. As fear and doubt whittle away ad spend, publishers and viewers are also paying a heavy price.

Posted Jan 15, 2018

How much of your traffic comes from Facebook? Whatever your answer is, it's about to change. Facebook has officially announced changes to its Newsfeed algorithm that will put content from friends ahead of, well, everything else. So, whether you're a media outlet or a marketer, your social media strategy is about to get a big shake-up.

Posted Jan 12, 2018

EContent got the chance to talk with some of the digital content industry's best and brightest at the Gilbane Digital Content Conference. In this installment of Voices of EContent, we asked these leaders in their fields to tell us what trends most impacted digital content in 2017? We heard about voice assistants, data-driven approaches, and more.

Posted Jan 12, 2018

GRM Information Management, a provider of data management, has introduced what it calls a powerful actionable analytics tool, capable of revolutionizing the way that companies get real-time insights into business-critical data trends - and how they use that information to drive competitive advantage in the marketplace. GRM's new actionable analytics solution concurrently analyzes internal company data and external data sets to create insights that can trigger immediate business alerts that are capable of dramatically impacting business outcomes.

Posted Jan 11, 2018

With an average ROI of $38 for every dollar spent, email is one of the top channels for marketers to connect with customers and build valuable relationships. In fact, 70% of consumers prefer email for brand communications. But it can be difficult for marketers to evaluate an email campaign's performance objectively, as goals and expectations can vary for different types of email campaigns.

Posted Jan 11, 2018

The bain of every marketer's existence is a lack of audience engagement. If people aren't interacting with the content on your website and social media accounts, business will surely suffer. Luckily, other industries have already figured out the secret to engagement—it's time to look at other industries to see what they're doing right. One industry worth looking to for inspiration is online education. Online teachers have the same struggle with student engagement as teachers in more traditional classrooms—and they have some tips and tricks to share.

Posted Jan 10, 2018

Oath, a subsidiary of Verizon introduced the first Brand Love Index, a new research study revealing key factors that drive consumers to love brands. Oath worked with Kantar Consulting, a division of Kantar, to analyze data from more than 150,000 consumers across 13 countries, to define six drivers of brand love that span industries, age, gender, and nationality, with results of what actually moves consumers.

Posted Jan 09, 2018

EContent got the chance to talk with some of the digital content industry's best and brightest at the Gilbane Digital Content Conference 2017. In this installment of Voices of EContent, we asked these leaders in their fields to tell us what trend they were most excited about in 2018. We heard about content marketing, personalized video, augemented reality and machine learning, automation in translation and localization, and more.

Posted Jan 05, 2018

How can brands make sure they are putting quality over quantity and making the most of their annual marketing spend by learning from 2017 tech advancements? We explain three approaches brands can take to allocate their 2018 marketing budgets in ways that will bring about greater conversions and returns learning from and optimizing from 2017.

Posted Jan 03, 2018

MarTech decision makers must find solutions that enable them to excite prospects, optimize the online customer journey, differentiate in the market, convert, and easily scale in order to produce the best results and meet desired organizational goals. Here are three key strategies to follow while making MarTech purchase decisions in 2018.

Posted Jan 01, 2018

Few things seem more quintessentially English than the Wimbledon tennis championship. Run since 1877 by the All England Lawn Tennis Club, it insists that players still play in all-white outfits and refers to the competitors as ladies and gentlemen. But its traditional trappings have frequently been accompanied by a focus on technological innovation.

Posted Dec 22, 2017

Finding ways to boost your email click rate is key to generating more leads and increasing sales. To get your emails read this year, there are a few ways retailers can optimize their email strategies to, not only increase click rates, but conversion rates as well. It all starts with striking a good initial impression and cultivating the relationship from there in a series of welcome emails that tell a new customer or subscriber everything they need to know about your brand.

Posted Dec 20, 2017

Fyber, a programmatic trading technology platform, has partnered with Innovid, a video marketing platform, to scale programmatic supply of VPAID video ads on mobile and in-app on its Video Advertising Monetization Platform (VAMP). Fyber's proprietary in-app video player can now respond to the growing programmatic dollars going to mobile apps .

Posted Dec 19, 2017

We all want to believe in happy endings. True love conquers all in the movies, just as every book comes to a logical conclusion. We carry these ideals into our work. This website will be better than the last one. This CMS will centralize our content. We will finally share a united editorial process.

Posted Dec 18, 2017

Bidalgo, a provider of ad creative automation software and services for app marketers, and AppsFlyer, the provider of mobile attribution and marketing analytics, unveiled a Full-Funnel Attribution solution for Apple Search Ads.

Posted Dec 15, 2017

Not all online shopping experiences are created equal. Poor web and mobile experiences like load time delays, error messages and lost shopping carts can damage a company's reputation and turn customers away. Here are four strategies e-retailers can use to optimize their websites to meet peak demand not only during the holidays, but throughout the entire year.

Posted Dec 15, 2017

Social media is not only transforming the investigative abilities of those who are researching brands, it has changed the entire sales funnel—turning nearly every aspect of the customer experience on its head. No longer just about conversations, social media is now also about commerce.

Posted Dec 14, 2017

"Is it Time for the Digital Advertising Industry to Adopt a More Financially Sophisticated Model for its Transactions?" That is the primary question explored in the latest original research from The 614 Group as the independent group surveyed and met with 60 key executives at the nation's top media buying and selling organizations. If the opinions and plans of those surveyed are indicative, pressure for a new model will only intensify as today's digital environment and programmatic options remain lacking.

Posted Dec 14, 2017

The consensus is in. Mobile marketing industry experts agree that not only does retargeting work, it also outperforms new users when it comes to retention, events, and, most importantly, revenue events. To discover the differences and advantages of each user group, we dove into the data across 140 mobile apps

Posted Dec 13, 2017

Heartbeat, a two-way brand endorsement platform, announced the close of a $1 million seed round of equity funding, led by Sinai Ventures, backers of Pinterest and Compass, along with Firebrand Ventures. With total funding of $2.9 million to date, Heartbeat's existing investors, including Right Side Capital Management also contributed to this seed round.

Posted Dec 12, 2017

Socialbakers, an AI-powered social media marketing platform, announced the addition of performance benchmarks for social networks to its Socialbakers Suite. Socialbakers video performance benchmarks let marketers view their video performance metrics in a competitive context against industries, countries, and regions.

Posted Dec 07, 2017

LoopMe conducted cross-Atlantic research with Censuswide to look at US and UK consumers views on their data, ahead of the GDPR implementation in May 2018. US consumers believe that their data is worth $244 per year. Despite a high price tag, many consumers feel uninformed about their data - 31% of US respondents and 51% of their UK counterparts did not feel informed enough to give a value on their data.

Posted Dec 07, 2017

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