Digital Marketing

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Sixty-two percent of consumers will switch vendors based on unsatisfactory communications,yet only 30% of business leaders say channel preferences are regularly being considered.

Posted Jun 27, 2019

Integrates with Facebook, PrestaShop, Square, and WooCommerce to strengthen inbound/outbound marketing platform.

Posted Jun 27, 2019

After doing some basic research into content performance, most marketers come to the conclusion that they need to do a better job of emphasizing engagement. Here are some specific ways you can make this happen.

Posted Jun 27, 2019

Old ways of identifying your potential customers won't cut it anymore. Now, you need a specific buyer persona in mind to reach the buyers you want.

Posted Jun 26, 2019

The integration enables Cloudinary DAM and Adobe Creative cloud users to more easily deliver engaging campaigns and dynamic digital experiences.

Posted Jun 25, 2019

New agency matches dynamic messaging technology with advanced creative, empowering brands to reach consumers with a personalized video and other rich content on their mobile devices.

Posted Jun 25, 2019

New analytics capabilities in Reflektion empower eCommerce retailers with new insights to accelerate revenue growth and elevate personalized customer engagement.

Posted Jun 25, 2019

Acquia announces a personalization tool optimized for Drupal that helps marketers build and launch no-code personalizations for superior digital experiences.

Posted Jun 25, 2019

With Instreamatic integrated into the jacapps mobile app platform, all jacapps clients are able to leverage fully-measurable interactive voice ads within their audio content.

Posted Jun 25, 2019

In a study conducted by the Abbi Agency, social media influencers provide new perspectives and reveal pain points regarding the relationship between the travel industry and social media marketing.

Posted Jun 25, 2019

Groups aim to maximize the strategic positioning and impact of their organizations and brands.

Posted Jun 20, 2019

Flagship Conversion Optimization Platform to work seamlessly with popular e-commerce software.

Posted Jun 20, 2019

The integration streamlines operations of marketing and customer care teams with a multi-channel integration of services, driving a unified customer journey.

Posted Jun 20, 2019

New Harris Poll and DoubleVerify research reports that consumers hold advertisers accountable for the credibility and accuracy of the content they advertise on.

Posted Jun 20, 2019

What's behind the success of the quietest reality show on TV? This marketer thinks he knows and has advice for how you can use it to your advantage.

Posted Jun 20, 2019

Taking a content-driven approach differentiates you from your competitors. Here are three examples of companies that took a content-driven approach, which resulted in increased revenue and improved the customer experience.

Posted Jun 19, 2019

This is the largest ever investment by Hexaware and the combined entity aims to directly compete with large digital agencies and consulting firms.

Posted Jun 18, 2019

TransPerfect's Tech Division simplifies multilingual content management for Salesforce users.

Posted Jun 18, 2019

Fraudulent CTV and mobile apps grow 120%, as advertisers target premium, emerging media.

Posted Jun 18, 2019

Partnership accelerates digital transformation strategy of global retailers like Clarks and Dreams.

Posted Jun 18, 2019

Explore the five ways programmatic ad technology is strengthening the industry for future growth.

Posted Jun 14, 2019

This year's Cannes Lions will focus on a number of trends. Expect transparency and accountability, consumer privacy and how publishers make money long-term to be among the biggest areas for pharma marketers—not just at the event, but beyond.

Posted Jun 13, 2019

Next generation payments and software company will use the capital to accelerate growth and fuel expansion into new markets.

Posted Jun 13, 2019

The greatest area of growth in publishing isn't what most would consider publishing at all. It lies within companies of almost every size, operating in all sorts of other sectors from automotive to healthcare to banking and beyond.

Posted Jun 13, 2019

Marketers can create a new CX battle plan by "reverse engineering," which involves deconstructing, analyzing, and reworking your company's current customer interactions to help optimize CX more quickly and with fewer resources in the future.

Posted Jun 12, 2019

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