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In a survey conducted by top B2B marketing authority Pardot, 59% consumers said that the authenticity of a brand's content influences them to follow the brand. Marketers across industries are focused on creating more authentic brand messaging to connect with their target markets. Micro-influencers have an important role to play in the process.

Posted Feb 03, 2017

At its latest meeting the Alliance for Audited Media (AAM) board of directors supported a number of initiatives focused on increasing trust and transparency between publishers and advertisers who want to reach quality audiences with high-quality content. The board discussed how to uphold this mission and supported the following actions for AAM's publisher and buyer clients.

Posted Jan 31, 2017

OpenMarket, a provider of enterprise mobile engagement, revealed the results of its new global chatbots report. The company polled 1,500 mobile users in the U.S. and U.K. on their current experiences with, and preferences for, engaging with businesses via chatbots and SMS text messaging. The results reveal that across the board, there's a vast opportunity for businesses to harness SMS-powered chatbots to enhance customer satisfaction and ultimately evoke better overall customer loyalty.

Posted Jan 31, 2017

Evergage, the real-time personalization platform company, revealed new enhancements to its machine learning personalization solution, Evergage Recommend. Since its introduction, Evergage Recommend has provided digital marketers with flexibility in building, deploying, testing, and optimizing 1:1 product or content recommendations across websites, mobile apps, emails, and onsite search.

Posted Jan 31, 2017

AOL announced new self-serve capabilities for its programmatic mobile supply-side platform, ONE by AOL: Mobile, which launched in 2016. The new self-serve functionality meets the monetization needs of mobile-first app developers and publishers by maximizing mobile ad inventory and providing complete transparency and control.

Posted Jan 31, 2017

MediaRadar, an advertising sales intelligence platform, announced the results of its latest "MediaRadar Trend Report," examining programmatic native advertising spending in 2016. For the report, MediaRadar analyzed programmatic native adoption over the last 12 months, identifying the number of brands buying programmatic native ads through popular exchanges, such as Nativo, TripleLift, Sharethrough, Unruly, and Bidtellect.

Posted Jan 26, 2017

Outward Inc., which has been operating in stealth mode since its founding in 2012, has developed a 3D-based platform that enables its customers to rapidly create and manage photorealistic, interactive, digital experiences covering a wide range of product categories and across all of their digital channels. The scale and versatility of the Outward platform allows retailers to build a solid digital foundation to address ever increasing consumer expectations for service and personalization.

Posted Jan 26, 2017

The Amsterdam based Twitter targeting company My Social Database-daily analyzing data of 320 million Twitter accounts-recently developed a nifty new tool that exactly shows you which influencers on Twitter are of major importance to you, your product, brand or company. This Twitter data analyst now provides you with a free listing of your personal influencer Top 500, if requested before February 1, 2017.

Posted Jan 24, 2017

Clarabridge, Inc., a provider of Customer Experience Management (CEM) solutions, announced a full-service solution designed specifically for the retail banking industry. This new offering will help companies collect customer feedback for a better, more accurate understanding of the complete customer journey.

Posted Jan 19, 2017

Clutch, a customer management and marketing analytics company, has acquired intelligent mobile promotions platform Persio in a deal that will add powerful new mobile marketing capabilities to the Clutch platform.

Posted Jan 17, 2017

Digital benchmarking firm L2 Inc. released its fourth annual Intelligence Report: Social Platforms 2017. The L2 report evaluates the digital strategy and performance of 427 consumer brands with active social media strategies across nine industry verticals including Activewear, Auto, Beauty, Beverages, Consumer Electronics, CPG, Fashion, Retail, Watches & Jewelry. The report addresses social media platforms Facebook, Instagram, Twitter, YouTube, Snapchat, Periscope, WeChat, and Weibo in the US, Europe, Japan, Korea, and China.

Posted Jan 12, 2017

A study from Verint Systems Inc. shows a 7% drop in customer retention compared to a similar survey conducted one year ago. This latest large-scale study of more than 24,000 consumers in 12 countries across nine industry sectors was conducted in partnership with Opinium Research LLC and found that consumers who prefer to do business through digital channels are more likely to swap providers than those that engage with businesses though human touch interactions, such as those that take place by phone via the contact center or in-store.

Posted Jan 12, 2017

VideoAmp, a video platform for the TV and video ecosystem, and Immersv, a virtual reality (VR) discovery and advertising platform, announced an agreement to connect Immersv's VR/360 advertising platform with VideoAmp's proprietary user graph, and its screen tensor video ad platform.

Posted Jan 10, 2017

Adults in the U.S. spend an average of 5.5 hours watching digital video content every day. With so much video content viewed on a daily basis, brands need to start thinking differently about their marketing approach. Here are five key considerations for financial marketers looking to harness the power of video and stand out from the crowd.

Posted Jan 09, 2017

For marketers, 2016 was a year of innovation and change. But some of the most prominent challenges and trends were familiar, while new ones kept emerging. Here's a look at five of the most critical from the past year.

Posted Jan 02, 2017

According to a new study, 53% of people in the UK and France who use mobile messaging apps such as Facebook Messenger and WhatsApp has interacted with a company via mobile messaging, or is open to doing so as long as they can block brands they are not interested in. But to avoid a consumer backlash, companies need to ensure messaging interactions are highly personalized and responsive.

Posted Dec 22, 2016

According to research, advertisers are more likely to have man rather than machine view the totality of their ad creative using ads from Vibrant Media, the original native advertising company, than that of most other ad tech providers. Three months of data on the performance of Vibrant Media's ads was compared against Moat's quarterly benchmarks.

Posted Dec 22, 2016

MediaRadar, an advertising sales intelligence platform, announced a partnership with Connectiv, a division of the Software and Industry Information Association (SIIA) that accelerates innovation for content, data, and technology companies. With the partnership, MediaRadar will provide in-depth B2B digital and print advertising sales intelligence for the association's ongoing series of industry analytics and research reports.

Posted Dec 20, 2016

Cass Sapir, customer success director at HapYak, talked to Gilbane Digital Content Conference goers about how he believes you can use interactive video to boost your video marketing techniques.

Posted Dec 16, 2016

While today's brands are laser-focused on trying to create exceptional customer experiences in an always-on, omni-channel world, a recent survey from Boxever reveals that there's an apparent disconnect between marketers and consumer when it comes to truly understanding consumer preferences. The Boxever survey takes a closer look at consumers' and marketers' perceptions around brand loyalty to define a clearer view of expectations versus reality for the modern marketer.

Posted Dec 15, 2016

Instart Logic announced AppShield Ad Integrity, a technology that thwarts ad blockers so a healthy ecosystem of digital publishers of free high quality content continues to grow and thrive.

Posted Dec 15, 2016

The free lunch is over, social media marketers: prepare to pony up and devote even more of your budget to paid promotion on Facebook, Twitter, Snapchat, and their ilk. That's the conclusion reached after digesting the findings of Gartner's "Digital Channel Survey 2016: Social Marketers Expand Tactics for Results." According to the report, four out of five industry professionals who spearhead social media marketing programs indicated they would place paid advertising programs via social media over the next 12 months.

Posted Dec 14, 2016

SnapApp, provider of the leading SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content, unveiled the results of "The Campaign Confidence Gap" report, which identifies gaps and challenges with traditional B2B marketing campaigns. Conducted by Demand Gen Report and sponsored by SnapApp, the new survey reveals that as pressure mounts for B2B marketers to deliver high-quality and highly targeted leads, an astounding 82% reported being only "somewhat confident" or "not very confident" in the effectiveness of their campaigns.

Posted Dec 13, 2016

A research partnership between Medill Integrated Marketing Communications (IMC) and Performics Worldwide has released its latest study, assessing and comparing how online shoppers in the U.S., Germany and China rate their online interactions with major brands. The Digital Satisfaction Index (DSI), released quarterly by their collaboration, the Intent Lab, offers a research-driven global tool to better understand consumers' online behavior.

Posted Dec 13, 2016

In marketing, we've reached an inflection point where the volume of data and processes required to run personalization initiatives at scale have outstripped human capability (even highly skilled ones). The micro-targeted customer experience is simply unsustainable with a traditional technology stack leveraging manual data modeling and human-curated, rules-based decisioning.

Posted Dec 12, 2016

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