Digital Marketing

If you're considering adding online display advertising to your media mix, your first impressions may be one of confusing three-letter acronyms and an overwhelming number of vendors and technologies. So how do you make sense of this complex market and identify the right approach for your marketing goals?

Posted Sep 19, 2012

Demandbase, a real-time personalization and targeting platform for B2B, announced the availability of a Real-Time Identification API for, a solution that enhances Salesforce with critical details on prospects' engagement with a company's website. With Real-Time Identification for, valuable customer insight from Demandbase's proprietary platform that identifies otherwise anonymous web visitors and key corporate data, is pushed right into the CRM platform.

Posted Sep 18, 2012

With a click, users of can now instantly update data in their accounts, contacts and leads with just-verified information from ZoomInfo's profiles of 65 million businesspeople and six million businesses. With the new ZoomInfo for Salesforce app, a ZoomInfo panel is added to a user's accounts, contacts and leads pages. The panel highlights data available from ZoomInfo that is more recent than - or missing from - the existing record in Additionally, a user can instantly find other contacts at a prospect's company without ever having to leave

Posted Sep 17, 2012

You're probably most familiar with Buzzfeed as the site you visits for adorable pictures of kittens, but according to GigaOm, the company recently purchased Kingfish Labs for an undisclosed amount of money. Kingfish works in the natural language processing field, and aimed to use Facebook profiles to match up users for online dating.

Posted Sep 17, 2012

Adblade, an ultra-premium ad network, announced the launch of Adblade for Mobile, a new mobile program designed to help marketers reach and engage consumers on-the-go. Adblade for Mobile offers attention-grabbing formats, click-assurance, and massive scale across 1,000 premium sites, including NBC News, Fox News and USA Today.

Posted Sep 17, 2012

If you were hiding from Facebook's ads by spending your social media time on Twitter, you will soon have to find a new safe haven. According to Reuters, Twitter will soon allow advertisers to target Tweeters based on information revealed in their Tweets.

Posted Sep 04, 2012

Kenshoo, a digital marketing software provider, released global growth metrics for Facebook advertising relative to paid search marketing during the first half (H1) of 2012.

Posted Aug 23, 2012

If you look at the most successful marketing endeavors brought to life, I would place a big bet that they all started with a creative brief. In case you are not familiar with a creative brief, it is a document produced to help develop creative deliverables such as advertising, websites, visual design, copy, and other marketing outputs. The creative brief consists of a series of simple questions and the answers help the Creative Team generate concepts, ideas, and bring them to life.

Posted Aug 23, 2012

Adblade, a premium-only ad network, announced the launch of a new program that allows small businesses to affordably target local customers by placing ads on top premium sites like NBC News, Fox News, and USA Today. Using Adblade's Small Business Marketing Platform, companies can target customers within its ZIP code.

Posted Aug 22, 2012

Optify, a provider of inbound marketing software for professional B2B marketers, announced the company's Inbound Marketing Software suite will have a Premium Edition. The company says this new edition is designed for power marketers who manage multiple sites or brands, or want unlimited access to Optify's visitor and lead intelligence data.

Posted Aug 17, 2012

Since Facebook became a publicly traded company, one big issue investors have had concerns about revolved around making money off the mobile version of the company's site. According to Computer World, Facebook will be testing a new ad system for the mobile site and requesting app developers to assist with the beta test.

Posted Aug 09, 2012

Microsoft has been granted a patent for contextual ebook ads, according to Engadget. This means that ebooks could now have advertisements while users are reading. There is speculation as to how this might work, in that companies can try to sell ads in certain genres. Sports companies could find a market to advertise to in sports-related books, etc.

Posted Aug 08, 2012

With a global audience, not only of sports enthusiasts but family viewers as well, the Olympic Games are a potential goldmine for advertisers. But the Games starting in London offer greater opportunities than ever before, because these are the first ever to be streamed online in their entirety.

Posted Jul 26, 2012

Cloud-based sales company, SAVO Group, announced the arrival of SAVO TeamsTM, a purpose-built social collaboration app specifically developed for the social behaviors of sellers. The company believes with this new app, companies will be able to accelerate sales cycles and also increase win rates.

Posted Jul 17, 2012

German electronic game investor iVentureCapital announced the launch of TrafficCaptain, an advertising network specializing in mobile and online games. The company says that by using TrafficCaptain, it will offer the gaming industry a tailored distribution network for successful game monetization.

Posted Jul 10, 2012

Optify announced the launch of Optify Digital Marketing Software Suite, a specialized version of its inbound marketing solution designed specifically for digital marketing agencies. To make this new software appeal to agencies, Optify included features such as co-branded reports, client self-service access, and plug-ins to the most popular content management solutions like WordPress and Joomla.

Posted Jun 27, 2012

Kaon Interactive announced new enhancements to its 3D Product Models and 3D Mobile Product App platform. The company believes that with these new features, B2B marketers, and salespeople can more easily differentiate products virtually to prospects and market products more effectively on iPads and smart phones.

Posted Jun 26, 2012

Marketing software company EPiServer announced the launch of Google Analytics for EPiServer, which the company says will enable marketers to track relevant information and examine the data in the context that is most relevant to them. The company believes it will allow businesses to harness the effectiveness of their online presence by improving the user experience on any type of web, e-commerce, mobile or social site, based on analytical proof points.

Posted Jun 25, 2012

Digital marketing company Webtrends and Ensighten, tag management and privacy solutions company, have partnered up in an effort to create a real-time mobile analytics tag management solution for both iOS and Android apps. With this tag management system, digital marketers can update in-app analytic tags immediately without having to re-compile and wait for app store approval.

Posted Jun 13, 2012

In an effort to help small businesses gain a web presence on Facebook, Likable has launched a comprehensive Facebook platform called Likable Local. The company says this new platform will help small businesses build their brand and engage with customers.

Posted Jun 13, 2012

Interactive marketing provider ExactTarget has launched a new app, MobileConnect. The company says this new app will provide marketers with a cloud based application to power SMS alerts and mobile marketing messages worldwide. The company believes this app will provide a new approach to mobile marketing by making it more accessible across email, social media, and the Web.

Posted Jun 13, 2012

What is a "Like" really worth? It isn't quite an age-old question, but digital marketers and brands have been wondering what success really means when it comes to social media marketing. comScore is trying (again) to answer that question with "The Power of a Like 2: How Social Marketing Works" - a collaboration with Facebook.

Posted Jun 13, 2012

Relevvant has announced a new platform, called Amass, designed to use the influence of mobile and social technologies for marketers looking to drive business. Using this new technology, Relevvant can track social media trends, buyer's locations, purchasing data and other big data information to power advanced psychographic targeting for companies looking to market products or services.

Posted Jun 12, 2012

Google has announced what it calls, "the first modern ad platform built for the modern digital world" with its new DoubleClick Digital Marketing. With this new platform, Google believes it will integrate multiple systems for online advertisers facilitating communication. Some of the new features for the upgraded DoubleClick include more responsive campaigns that can learn the channels where consumers interact, enabling a better understanding across channels and formats and a smarter creative that works with your media buy which responds in real time.

Posted Jun 11, 2012

According to a new survey from the Interactive Advertising Bureau, search ads are out spending display ads by a significant margin in the US and around the world in 2011, according to paidContent. In the report it says that the discrepancy between spending from advertisers is $811 million on search ads and $572 million on display ads in the United States. When it comes to advertisers in Europe and Asia, the difference is much greater.

Posted Jun 07, 2012