Digital Marketing

Learn more in the Directory! announced the launch of the first phase of its social media click tracking rollout, and the addition of new features. The personal branding startup, which reached the 1,000-user milestone just 3 days into its public launch, hopes to further expand their base with a social media analytics rollout.

Posted Feb 19, 2013

Embedded vision technology, while still in its early stages, has seen significant advances recently. Many of these advances offer the prospect of radically transforming the way that people interact with their environments. Part of this transformation will result from the radical expansion of consumers' simultaneous access to information that embedded vision technology will enable. Embedded vision technology will allow unprecedented instantaneous access to information that will assist consumers as they go about their daily lives. Inherent in this concurrent, continuous access to relevant information will be enhanced visibility of the daily activities of individual consumers to corporations and even governments. The implications of this impending dynamic are as formidable for the marketer as they are potentially menacing for the private individual.

Posted Feb 14, 2013

Switch announced web-based solution designed to help marketers plan, schedule, measure, track and analyze the performance of their experiential marketing programs in real-time. The proprietary software is called SMRT - the Switch Mobile Reporting Tool.

Posted Feb 13, 2013

DigitalMR is launching eViewer, a new application that enables any company with an online presence to observe how customers interact and react to their websites, video clips, online games, mobile apps, and advertisements. eViewer records the customer's full screen activity as well as their facial expressions, emotions, context and verbal commentary through their webcam providing a whole picture of the user-experience.

Posted Feb 12, 2013

Google announced an upgrade to its AdWords program through enhanced campaigns. As the folks at Google put it: "This is a first step to help you more simply and smartly manage your ad campaigns in today's multi-device world." The new enhanced campaigns will allow a company to serve different ads to different people based on not only their search terms, but on their context as well - such as their device and location. A "mobile preferred creative" option will make this possible. In the past, a user would have to set up separate campaigns.

Posted Feb 07, 2013

Kenshoo, a provider of premium digital marketing technology, unveiled version 2.0 of its suite of social marketing solutions, Kenshoo Social. The release of Kenshoo Social 2.0 enables social marketers to further improve efficiency through scalable campaign management. Additionally, Kenshoo Social delivers optimization tools that generate strong return on ad spend (ROAS) from paid social media while directing holistic budget decisions through tracking and attributing revenue per post (RPP) from owned social media.

Posted Jan 30, 2013

Anametrix, a cloud-based, real-time digital analytics platform, introduces Anametrix Plug-in for Microsoft Excel, which embeds new marketing analytics capabilities directly into the Excel user interface. The product enables Anametrix users to easily create, refresh, upload, and schedule reports from multichannel marketing data in Anametrix, and it delivers real-time access to all vendor and corporate data.

Posted Jan 25, 2013

Epic Playground has launched MediaGauge, a real-time media insight delivery tool that allows site owners to send customized in-browser messages with specific targeted offers, invitations, surveys, or branding communications during media playback. MediaGauge is currently available on Epic Playground's website. Additionally, a limited number of companies are now being accepted for a special pilot program, which will roll out at SXSW 2013 in March.

Posted Jan 25, 2013

So many people fear the nefarious use of the data that follows us across the internet, but I was starting to fear that it would just be used incompetently and offer me little to no value. If I'm going to leave a trail of puchase and geolocation information in my wake, I like to know that it's being used to benefit me. And this week, marketing gurus seem to being doing well.

Posted Jan 24, 2013

OpenX Software Ltd., a provider of digital and mobile advertising revenue products and services, announced it has completed a $22.5 million Series E funding round. This brings the total investment in OpenX to more than $70 million. New investor Samsung Venture Investment Corporation led the round. Existing investors Accel Partners, Index Ventures, SAP Ventures, Mitsui & Co. Global Investment, Inc., and Presidio Ventures also participated in the round. OpenX will use the funds to further accelerate growth, finance additional acquisitions, expand internationally and broaden adoption of its digital revenue platform.

Posted Jan 21, 2013

Nimble, a social relationship management platform, announced a new set of business productivity apps -- including Zapier, FreshDesk and Import2 -- has been added to the growing Nimble Apps Marketplace. Nimble empowers business teams to collectively engage with customers and turn social conversations into business opportunities with its simple web-based solution.

Posted Jan 17, 2013

Epom, the international ad serving and ad management solutions provider, has received $1.2M of private pooling investments. According to the company's CEO Anton Ruin, the investment pool has become one more stepping stone in Epom business growth and will enable it to realize its ambitious plans for expansion and development of cutting-edge technologies.

Posted Jan 16, 2013

Owned it, an Oxygen Accelerator start-up, has launched its social referral platform which helps retailers to increase referrals, revenue and conversions by turning the retailer's order confirmation page into a springboard for social sharing of tailored offers and incentives.

Posted Jan 15, 2013

Vidyard, a video marketing platform for business, announced its integration with all-in-one inbound marketing software firm HubSpot, powering the first-ever video analytics platform in the HubSpot marketplace.

Posted Jan 15, 2013

Amazon is jumping into the advertising game. According to AdWeek, Amazon has built a real-time bidding platform that can be plugged into "exchanges and supply-side platforms, including Google's AdX and PubMatic."

Posted Dec 18, 2012

Mobile phones have come a long way since the original, bulky, featureless models of the eighties. Now, we can do almost anything on our phones and consumers rarely put them down. Cellular networks have noticed over the years and responded by beefing up their data networks to support all the Facebooking, Tweeting, sharing, and emailing today's smartphone is capable of. Marketers have taken notice as well. The smart ones are understanding the need to address not only the mobile experience, but the necessity to find ways to reach the mobile consumer.

Posted Dec 14, 2012

Epom Ad Server, a provider of advanced ad serving technologies operated by Epom Ltd., announced improvements to its platform. New features have been launched, and new pricing plans for ad networks have been introduced, including free membership for small ad networks, and lucrative tariffs, plus free trial for middle-sized ad networks.

Posted Dec 13, 2012

Managing a brand and its image has never been easy, but the ever-growing number of retailer and third-party websites, online shopper services, mobile apps, and digital coupons has made a brand owner's job even more challenging. One of our clients told me that he feels like he is constantly chasing his brand across the internet.

Posted Dec 07, 2012

North Plains, announced it has acquired VYRE, a UK-based leading provider of marketing resource management (MRM) and brand asset management (BAM) software. This acquisition will enable North Plains and VYRE customers to optimize the entire creative marketing lifecycle to create, manage and share rich media, improving marketing agility and profitability.

Posted Dec 06, 2012

Cloud-based social marketing platforms, Kenshoo Social and Shoutlet, unveiled an integrated solution for paid, owned, and earned media. The offering improves campaign analytics, enabling marketers to more accurately measure, attribute, and optimize social media campaigns and cross-channel marketing communications.

Posted Dec 05, 2012

For every brave soul that posts a comment on a website or blog there are likely hundreds of others simply lurking in the background. Content providers crave interaction and want to encourage discussion, yet many find themselves faced with a dearth of comments, save for perhaps those spammy postings that pop up every once in a while. What can they do?

Posted Nov 30, 2012

"Cyber Monday" may have come and gone, but that doesn't mean America is done with its online holiday shopping. In fact, a recent LivePerson survey found that 63% of shoppers plan to do 50% or more of their holiday shopping online. And this holiday season retailers have relatively new tool at their disposal with sites like the wildly-popular Pinterest.

Posted Nov 28, 2012

British "Silicon Roundabout"-based social data analytics provider, Likely Limited, announced the completion of a $1.6 million (£1million) equity investment led by growth capital specialists New World Private Equity together with seed and early stage specialists Charlotte Street Capital.

Posted Nov 26, 2012

Central Desktop, a cloud-based collaboration platform company, is addressing the digital evolution of the creative agency world with the addition of "Moodboards" to its SocialBridge collaboration solution. Moodboards match the convenience of a web-based inspiration board for each campaign or project with the security and permissions to keep these ideas private within a designated team.

Posted Nov 19, 2012

If it's not your job to pour over your site's Google Analytics results you may not have noticed that the search giant announced, just over a year ago, that it would make SSL (Secure Sockets Layer) search the default for signed-in users - and you definitely wouldn't have realized the effect this has on your company's SEO efforts. Optify recently took a look at what this change has meant for marketers and put its findings into a study dubbed "Google Not Provided On the Rise: The Impact of Google's SSL Enhancement on SEO Data."

Posted Nov 16, 2012