Digital Marketing

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If "knowledge is power," as the saying goes, then content analytics is a game-changer for any digital publisher concerned with harnessing the power of content. Today, content providers know more about their audiences than ever before. All the data in the world isn't worth much unless you know how to make sense of it and, more importantly, can put a plan into action that capitalizes on what you know.

Posted Apr 22, 2013

MAZ, a publishing platform, is rolling out MAZ 3.0, which includes MAZ Stats, an analytics and reporting tool that gives publishers up-to-date insights on engagement metrics from one dashboard.

Posted Apr 19, 2013

Atex, a global software provider for media-rich enterprises, announced the launch of Atex Enreach, a product designed to simplify and increase the value of premium advertising through direct sales automation and real-time audience intelligence, insight, and targeting.

Posted Apr 17, 2013

Pingdom has launched its Real User Monitoring service, which helps website owners get a better understanding of performance by collecting browser data from all visitors to their site. The Real User Monitoring service Pingdom says its new solution is easy to set up and available immediately for customers.

Posted Apr 11, 2013

The controversy concerning online brand marketing has returned to the pages of the digital marketing trades once again, as industry insiders and pundits are weighing in on the latest iterations of the old debates regarding banners, clicks, emerging formats like "native ads", and the viability of brand marketing online in general. It's time to take a break to consider the most current data.

Posted Apr 11, 2013

Now there is a way for advertisers to reach the niche market of girls between the ages of six and 16 in the apps they love. Developers can also monetize their apps for this age group and feel good about the content that is included because all ads included in the MobiGirl Media network are girl-oriented, as well as age and content appropriate.

Posted Apr 10, 2013

DataSalon has announced that MasterVision is now available on the iPad. It is now available immediately for all existing clients at no extra cost. The iPad version of MasterVision retains the core functionality of the existing desktop browser version: integrating a publisher's customer data into a single view for every individual and institution.

Posted Apr 04, 2013

Epom, a global ad serving and management solutions provider, has announced the launch of a mobile ad network division within its featured ad exchange Epom Market. Epom Mobile Ad Network focuses on mobile advertising campaigns.

Posted Mar 28, 2013

The look of your News Feed isn't the only thing that's changing. Now Facebook is introducing a "small alpha test" that introduces targeted ads based on your activity outside of Facebook into your News Feed.

Posted Mar 28, 2013

adMarketplace and Kenshoo announced a partnership to better enable digital agencies, brands, and other large search advertisers to seamlessly analyze data and optimize campaigns with adMarketplace and Kenshoo.

Posted Mar 21, 2013

Digital marketing intelligence provider AdGooroo, a Kantar Media company, announced it has expanded its service for clients with the addition of search marketing intelligence data on the Yahoo! Bing Network, including estimated PPC spend, clickthrough rates (CTR), cost per click (CPC) and impression share/share of voice by keyword, ad and advertiser.

Posted Mar 20, 2013

Searchmetrics, a provider of search and social analytics software, has expanded the localized search data it provides to allow online marketers to analyze search results in 154 cities and 14 countries around the world. Search engines are increasingly displaying results tailored to searchers' locations, driven by the growth of mobile devices and greater use of location data such as IP addresses.

Posted Mar 20, 2013

Customers are one of a company's most valued assets. At the same time, customer data is one of the most valuable assets a company can acquire and use. Knowing how and why a customer is drawn to a company's products and services provides insights organizations can use to deepen that customer engagement into a very profitable relationship. Fortunately for organizations--and especially their marketers--there are many customer data tools that can help a company most effectively and efficiently collect and analyze that customer data.

Posted Mar 20, 2013

Pinfluencer, a provider of marketing and analytics for Pinterest, announced it has rebranded itself as Piqora, The Complete Marketing Suite for Pinterest, and has launched Gallery, a new fully-embeddable, social e-commerce product for brands using Pinterest and Facebook. Gallery by Piqora is a tablet optimized, automated visual feed of a brand's in-stock, top products trending on social networks. This creates a social e-commerce experience for consumers and helps marketers convert their social traffic. The new Piqora Suite now encompasses analytics, promotions, content management, and social e-commerce.

Posted Mar 19, 2013

In 2012, The New York Times Company introduced Ricochet, a tool that allows brands to connect a specific ad with a story, no matter where that story travels across the web. Now, big names such as Conde Nast, Forbes, PEOPLE Digital, and The New Yorker are signing on, according to the NYT .

Posted Mar 14, 2013

Kenshoo, a provider of digital marketing technology, announced updated functionality for Kenshoo Enterprise and Kenshoo Editor, including enhanced support for Google AdWords, Google Product Listings Ads, as well as the Yahoo! Bing Network.

Posted Mar 07, 2013

Adobe Systems Incorporated has a lot of news coming out of its Adobe Summit, The Digital Marketing Conference. The company announced the availability of an update to Adobe Experience Manager, part of Adobe Marketing Cloud. With advances across its WCM and new DAM software, users can deliver personalized experiences across the web, mobile devices, social communities, and video.

Posted Mar 06, 2013

According to new survey data from Constant Contact, Inc., small business owners are evaluating their technology tools through an engagement lens. Over half (60%) of respondents said online survey tools were the most effective at engaging existing customers, followed closely by digital loyalty tracking systems (56%), with customer relationship management systems (46%), email marketing (45%), and contact management tools (38%) rounding out the top five responses.

Posted Mar 06, 2013

TrafficCaptain has introduced the Genre-Oriented AdManager, which addresses a range of different target audiences. It is a self-optimizing tool, allowing publishers to select the game genre (e.g. social/casual, action, or complete games portfolio) that best reflects the specific target group. Requiring no additional effort from the publisher, the campaigns are continuously optimized for high conversion rates and maximum payout.

Posted Feb 28, 2013

BrightTag announced general availability of BrightTag Fuse, a real-time data integration product that connects customer activities across channels on demand. Marketers struggle to have relevant conversations across the rapidly increasing number of places where they interact with customers and to connect the data about these interactions on their websites, mobile apps, social media, call centers, point-of-sale and other offline channels. BrightTag Fuse addresses this gap by creating a unified stream of cross-channel data that is connected in real time to marketing partners through its patent-pending Server-Direct technology.

Posted Feb 27, 2013

Anametrix, a cloud-based, real-time marketing analytics platform, introduced Anametrix Mobile App, which gives marketers access to up-to-date marketing-analytics data on any tablet or smartphone. Now available for download in iOS, Android and BlackBerry formats, Anametrix Mobile App enables users to visualize, interact with, and share real-time marketing analytics reporting from any tablet or smartphone.

Posted Feb 27, 2013

The Search Agency, a global online marketing firm and independent U.S. search marketing agency, announced the launch of h(Paid). The Search Agency aims to optimize the reach and engagement of brands online by taking a customer-centric rather than channel-centric approach to paid media marketing with (h)Paid).

Posted Feb 26, 2013

Native advertising company Sharethrough announced the launch of Sharethrough Sponsored Stories, a native advertising solution that allows brands to promote articles, posts, reviews, and more across the open web. With Sharethrough Sponsored Stories, marketers can expand their promotion of non-video content beyond Facebook and Twitter to include native placements across Sharethrough's network of digital publishers.

Posted Feb 26, 2013

Facebook's January announcement for fourth quarter 2012 revealed 1.06 billion monthly active users on the site and, with those numbers, marketers expect their reach to be vast within the social network. Instead, they were disappointed. A 10-15% view rate of page posts isn't a number that social media marketers like, especially on the most popular social media platform available on the internet, but many continue to struggle with understanding how to be seen.

Posted Feb 22, 2013

She was at least six inches taller than me but I was in love. Or what passes for love as a 14 year old boy in middle school. Lori was tall, blonde, and a super-smart basketball player with the sweetest southern accent you have ever heard. The eighth grade dance was almost here and I had to work up the nerve to ask her to go with me. My hands were sweaty, my heart rattled like a subwoofer in my chest, and my already cracking voice was hitting Mariah Carey high notes with ease. Was this love? If so, it was the scariest thing I had ever experienced in my life.

Posted Feb 21, 2013