Digital Marketing

When I became an adult and started working in a field I was truly passionate about (male modeling, of course -- just kidding), marketing, I realized there was one thing all professionals agreed on. To be taken seriously in this (or any) game, you must be constantly honing your craft. Sharpening your saw. In other words, constant education is a must.

Posted May 27, 2014

Content personalization on the web is quickly becoming the standard. Amazon and Netflix have mastered it, presenting product or content suggestions so enticing it's as if the companies can perform black magic by reading consumers' minds. Research shows that personalized content done well can make websites more sticky and dramatically increase sales. But experts say that good content personalization is much harder than it looks. And yet, most customers seem to crave personalized content, and retailers see gold in the tactic, which means that its usage will only increase.

Posted May 26, 2014

Offerpop, a software-as-a-service company, introduced a platform for driving consumer action throughout the customer lifecycle. Offerpop's new product suite empowers brands to capitalize on the mobile-social marketing opportunity with a platform that makes it easier for marketers to automate the collection of user-generated content at scale; aggregate data collected at each point of consumer interaction; showcase content in real-time across all marketing channels and devices; generate website visits, conversions and revenue.

Posted May 13, 2014

Demandbase, a provider of B2B advertising and personalization, introduced the B2B Marketing Cloud, a subscription-based marketing platform that enables businesses to precisely target accounts across the web, plan marketing, and ad spending, visualize performance, and tie acquisition costs for target accounts to revenue.

Posted May 08, 2014

Celtra Inc. unveiled AdCreator, a HTML5 technology developed for mobile, unifying display advertising across all screens. AdCreator 4 is built for agencies, media suppliers, and brand leaders to run programmatic cross-screen campaigns, using a single platform for streamlined ad creation, effective campaign management, and consolidated reporting with common metrics across all screens.

Posted May 08, 2014

blinkx plc, an internet media platform that connects consumers with brands through professionally generated content, announced that it has acquired LYFE Mobile, a mobile Demand Side Platform (DSP) and Data Management Platform (DMP), in an all cash transaction.

Posted May 08, 2014

Pulpo Media, a cross-platform digital media network reaching Hispanics across all acculturation levels and digital devices, launched the (i)Hispanic Acculturation Model. The Model will enlighten and enrich marketers interested in the ever-expanding (i)Hispanic market by providing deeper, actionable consumer insights and more efficient targeting segmentation.

Posted May 06, 2014

Media technology startup Snap Skout announced the release of its newest product. Skout Blocks is a content-driven recommendation engine which displays relevant offers and deals at the bottom of web articles. Snap Skout has partnered with offer providers and advertisers-such as Groupon, LivingSocial, Yelp and Gilt-to deliver targeted deals and offers directly into an online reading experience.

Posted Apr 30, 2014

Cloudwords, a cloud-based marketing globalization platform, announced the launch of Cloudwords for Eloqua on the Oracle Eloqua AppCloud. Cloudwords is the first marketing globalization platform to provide direct integration capabilities for Eloqua's marketing automation software.

Posted Apr 29, 2014

Demandbase, a targeting and personalization company, announced that its marketing platform now includes the ability target specific business audiences on mobile devices. The new mobile targeting functionality adds to the company's programmatic display and retargeting solutions. It offers B2B marketers the most robust cross-channel B2B advertising solution to target specific companies wherever they are online, on any device they use.

Posted Apr 29, 2014

NetBase, a provider of social intelligence, announced the launch of Brand LIVE Pulse, giving executives visibility into the social movement of brands, without the need for clicks or additional analysis. Brand LIVE Pulse is a visual social dashboard that works on smartphones, tablets, and billboards.

Posted Apr 23, 2014

The Association of Business Information & Media Companies (ABM) released the results of the Business Information Network (BIN) Report for 2013. ABM's annual report finds that the business-to-business media and information industry revenue grew 4.8% last year, up 77% compared with a growth rate of 2.7% in 2012. That growth represents an industry-wide level of business media and information revenue of $26.85 billion in 2013, compared with $25.62 billion in 2012.

Posted Apr 22, 2014

The Search Agency, an online marketing firm and the largest independent U.S. search marketing agency, released its quarterly State of Paid Search Report for Q1 2014, which found that Bing grew at a faster rate than Google. While advertisers spent more on both Google and Bing from the previous year, Bing grew 60%, which is more than double the rate of Google's 29% over the same period.

Posted Apr 22, 2014

Pulsate has launched an end-to-end marketing platform for the physical world that provides a cloud platform and its own micro-context iBeacons that allow companies to increase customer engagement. Pulsate, which can sit behind any brand's existing mobile app, will initially be targeted at large retailers, with future plans to expand the offering to venues, and transport.

Posted Apr 22, 2014

Apigee launched a major new version of Apigee Insights, its big data analytics platform that now enables enterprises to increase customer satisfaction and revenue by predicting and immediately adapting to the needs of individual customers at scale. With Apigee Insights, businesses can apply predictive analytics on fine-grained data and then proactively act on those insights in real-time, delivering individualized services through predictive apps.

Posted Apr 14, 2014

Covario, an independent search marketing firm, issued its Global Paid Search Spend Analysis for the first quarter of 2014, reporting that spending on pay-per-click advertising (PPC) by its enterprise technology, consumer electronics, and retail clients rose by 25% over the same period a year ago and by 7% from the fourth quarter of 2013.

Posted Apr 10, 2014

In March Neil Mody, CEO of nRelate published an open letter on the company's site calling attention to something he sees as a major problem afflicting web content: native advertisement starting down the path to banner blindness. But rather than defend the practice, Mody is admitted to being part of the problem and wants to put nRelate on the path to "Content Cleanup". EContent talked to him about the problem and the solution.

Posted Apr 09, 2014

Kentico Software, a web content and customer experience management provider, unveiled Kentico 8, which brings new enhancements to Kentico's integrated marketing solution to help marketers and developers launch integrated marketing campaigns. Kentico 8 allows anyone to deliver the right marketing message at the right time on any digital channel.

Posted Apr 08, 2014

Ramius Corporation, developer of cloud­based social software for engagement and research, announced the launch of Recollective Baseline. This free web­-based service allows anyone to conduct qualitative research studies within a private ongoing online community to help answer the questions that traditional quantitative surveys cannot.

Posted Apr 08, 2014

Bizo introduced a patent pending Multi-Channel Nurturing solution enables all B2B marketers to create sophisticated nurture programs utilizing online display and social ads to engage known prospects, convert anonymous website visitors, and ultimately increase lead velocity. Bizo Multi-Channel Nurturing is the latest addition to the Bizo Marketing Platform. Bizo introduced its first release of Bizo Multi-Channel Nurturing in October 2013, which specifically allowed joint Bizo and Eloqua users to layer display and social advertising into their existing email nurture programs in Eloqua. The latest release of Bizo Multi-Channel Nurturing now allows any B2B marketing organization, whether or not they are currently using a marketing automation platform, to nurture audiences with targeted display and social ads through the Bizo Marketing Platform.

Posted Apr 07, 2014

Kaon Interactive, a provider of interactive 3D product marketing applications, announced the launch of its cloud-based digital marketing platform that enables B2B marketing and sales enablement applications to be created once and delivered anywhere, at any time, and on any device, without redevelopment fees. The new Kaon Application Delivery Network (ADN) eliminates the hidden costs of recreating and maintaining interactive 3D product applications on multiple platforms.

Posted Apr 03, 2014

Mobile marketing is tricky business. Location is important, but much of the location data available is inaccurate, making it difficult to push mobile marketing to the right person at the right time--instead of fifteen minutes too late. EContent talked to Eli Portnoy, general manager of Thinknear about the challenges of mobile marketing and the trick to getting location right.

Posted Mar 26, 2014

Adobe and SAP announced a global reseller agreement targeted at digital marketing for enterprise customers. SAP will resell Adobe Marketing Cloud with the SAP HANA Platform and the hybris Commerce Suite. Additional partnership were announced with Epsilon, Deloitte, and Wunderman. Adobe also announced enhancements to its Adobe Marketing Cloud and Adobe Experience Manager.

Posted Mar 25, 2014

Demandbase, Inc., a B2B targeting and personalization company, announced it has closed a $15 million round of equity financing. Greenspring Associates, a venture-only fund-of-funds with nearly $3 billion in committed capital, led the round. The investment included participation by existing investors including Scale Venture Partners, SigmaWest, Altos Ventures, Costanoa Ventures and Adobe Systems Incorporated. The new financing will be used to help accelerate the growth of the company's advertising solutions and fund additional innovations slated for release in 2014.

Posted Mar 25, 2014

There is a whiff of desperation to the web these days. You detect hints of it when you see click-bait headlines occur with more frequency higher up the online content tail. You can sniff it when increasingly weird and off-topic "recommended for you" articles occupy the sidebar to major news sites. Did that "secret to vanquishing belly fat" article/ad really have anything to do with the news piece on National Security Agency (NSA) security breaches? What algorithm sees the contextual relevance in that? If targeting technology has become as complex and sophisticated as we have all been reporting, then why is recommendation spam more the rule than the exception?

Posted Mar 18, 2014