Digital Marketing

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Demandbase, a targeting and personalization company, announced that its marketing platform now includes the ability target specific business audiences on mobile devices. The new mobile targeting functionality adds to the company's programmatic display and retargeting solutions. It offers B2B marketers the most robust cross-channel B2B advertising solution to target specific companies wherever they are online, on any device they use.

Posted Apr 29, 2014

NetBase, a provider of social intelligence, announced the launch of Brand LIVE Pulse, giving executives visibility into the social movement of brands, without the need for clicks or additional analysis. Brand LIVE Pulse is a visual social dashboard that works on smartphones, tablets, and billboards.

Posted Apr 23, 2014

The Association of Business Information & Media Companies (ABM) released the results of the Business Information Network (BIN) Report for 2013. ABM's annual report finds that the business-to-business media and information industry revenue grew 4.8% last year, up 77% compared with a growth rate of 2.7% in 2012. That growth represents an industry-wide level of business media and information revenue of $26.85 billion in 2013, compared with $25.62 billion in 2012.

Posted Apr 22, 2014

The Search Agency, an online marketing firm and the largest independent U.S. search marketing agency, released its quarterly State of Paid Search Report for Q1 2014, which found that Bing grew at a faster rate than Google. While advertisers spent more on both Google and Bing from the previous year, Bing grew 60%, which is more than double the rate of Google's 29% over the same period.

Posted Apr 22, 2014

Pulsate has launched an end-to-end marketing platform for the physical world that provides a cloud platform and its own micro-context iBeacons that allow companies to increase customer engagement. Pulsate, which can sit behind any brand's existing mobile app, will initially be targeted at large retailers, with future plans to expand the offering to venues, and transport.

Posted Apr 22, 2014

Apigee launched a major new version of Apigee Insights, its big data analytics platform that now enables enterprises to increase customer satisfaction and revenue by predicting and immediately adapting to the needs of individual customers at scale. With Apigee Insights, businesses can apply predictive analytics on fine-grained data and then proactively act on those insights in real-time, delivering individualized services through predictive apps.

Posted Apr 14, 2014

Covario, an independent search marketing firm, issued its Global Paid Search Spend Analysis for the first quarter of 2014, reporting that spending on pay-per-click advertising (PPC) by its enterprise technology, consumer electronics, and retail clients rose by 25% over the same period a year ago and by 7% from the fourth quarter of 2013.

Posted Apr 10, 2014

In March Neil Mody, CEO of nRelate published an open letter on the company's site calling attention to something he sees as a major problem afflicting web content: native advertisement starting down the path to banner blindness. But rather than defend the practice, Mody is admitted to being part of the problem and wants to put nRelate on the path to "Content Cleanup". EContent talked to him about the problem and the solution.

Posted Apr 09, 2014

Kentico Software, a web content and customer experience management provider, unveiled Kentico 8, which brings new enhancements to Kentico's integrated marketing solution to help marketers and developers launch integrated marketing campaigns. Kentico 8 allows anyone to deliver the right marketing message at the right time on any digital channel.

Posted Apr 08, 2014

Ramius Corporation, developer of cloud­based social software for engagement and research, announced the launch of Recollective Baseline. This free web­-based service allows anyone to conduct qualitative research studies within a private ongoing online community to help answer the questions that traditional quantitative surveys cannot.

Posted Apr 08, 2014

Bizo introduced a patent pending Multi-Channel Nurturing solution enables all B2B marketers to create sophisticated nurture programs utilizing online display and social ads to engage known prospects, convert anonymous website visitors, and ultimately increase lead velocity. Bizo Multi-Channel Nurturing is the latest addition to the Bizo Marketing Platform. Bizo introduced its first release of Bizo Multi-Channel Nurturing in October 2013, which specifically allowed joint Bizo and Eloqua users to layer display and social advertising into their existing email nurture programs in Eloqua. The latest release of Bizo Multi-Channel Nurturing now allows any B2B marketing organization, whether or not they are currently using a marketing automation platform, to nurture audiences with targeted display and social ads through the Bizo Marketing Platform.

Posted Apr 07, 2014

Kaon Interactive, a provider of interactive 3D product marketing applications, announced the launch of its cloud-based digital marketing platform that enables B2B marketing and sales enablement applications to be created once and delivered anywhere, at any time, and on any device, without redevelopment fees. The new Kaon Application Delivery Network (ADN) eliminates the hidden costs of recreating and maintaining interactive 3D product applications on multiple platforms.

Posted Apr 03, 2014

Mobile marketing is tricky business. Location is important, but much of the location data available is inaccurate, making it difficult to push mobile marketing to the right person at the right time--instead of fifteen minutes too late. EContent talked to Eli Portnoy, general manager of Thinknear about the challenges of mobile marketing and the trick to getting location right.

Posted Mar 26, 2014

Adobe and SAP announced a global reseller agreement targeted at digital marketing for enterprise customers. SAP will resell Adobe Marketing Cloud with the SAP HANA Platform and the hybris Commerce Suite. Additional partnership were announced with Epsilon, Deloitte, and Wunderman. Adobe also announced enhancements to its Adobe Marketing Cloud and Adobe Experience Manager.

Posted Mar 25, 2014

Demandbase, Inc., a B2B targeting and personalization company, announced it has closed a $15 million round of equity financing. Greenspring Associates, a venture-only fund-of-funds with nearly $3 billion in committed capital, led the round. The investment included participation by existing investors including Scale Venture Partners, SigmaWest, Altos Ventures, Costanoa Ventures and Adobe Systems Incorporated. The new financing will be used to help accelerate the growth of the company's advertising solutions and fund additional innovations slated for release in 2014.

Posted Mar 25, 2014

There is a whiff of desperation to the web these days. You detect hints of it when you see click-bait headlines occur with more frequency higher up the online content tail. You can sniff it when increasingly weird and off-topic "recommended for you" articles occupy the sidebar to major news sites. Did that "secret to vanquishing belly fat" article/ad really have anything to do with the news piece on National Security Agency (NSA) security breaches? What algorithm sees the contextual relevance in that? If targeting technology has become as complex and sophisticated as we have all been reporting, then why is recommendation spam more the rule than the exception?

Posted Mar 18, 2014

BlueConic, a company that helps brands optimize cross-channel marketing opportunities through improved customer engagement, announced several sizable enhancements to its online customer engagement platform. These upgrades make online engagement capabilities available in a fully self-service model, making it easier to execute real-time, personalized inbound marketing campaigns that guide the customer journey without the need for advanced training, in-depth data knowledge, or technical consultants.

Posted Mar 13, 2014

Maxifier, a provider of total performance optimization solutions, announced the launch of a new buy-side optimization platform, ADMAX TRADE. Developed as a result of its recent integration with AppNexus, a real-time advertising technology provider, and with input from ad networks, ADMAX TRADE allows media companies to take advantage of advanced campaign optimization.

Posted Mar 13, 2014

The games performance advertising specialist, TrafficCaptain, is expanding its portfolio of search engine marketing (SEM) services. TrafficCaptain supports games providers in the development and ongoing optimization of worldwide SEM campaigns. A number of customers are already using this service, which TrafficCaptain is now expanding.

Posted Mar 11, 2014

ePublishing, a cloud-based Software as a Service (SaaS) provider of an enterprise publishing system, and Hallmark Data Systems, an audience data and marketing services provider to B-to-B publishers, have initiated a data-level integration.

Posted Mar 10, 2014

Sitecore, a provider of customer experience management software, released its first-ever mobile applications to provide marketers with anywhere, anytime access to Sitecore's experience platform. Developed using Sitecore's Mobile SDK, the Sitecore Executive Insight Dashboard application for Windows 8.1 tablets and Apple iPad gathers customer engagement analytics and insights across touchpoints and presents them in a simple mobile view.

Posted Mar 10, 2014

Cloudwords, a cloud-based marketing globalization platform, announced new product enhancements to its Enterprise Edition, delivering enterprise-level project management capabilities and features to further address the localization demands of global companies. Cloudwords was designed for business users to manage localization projects faster and expand into global markets more easily. Enabling power users to customize highly complex localization workflows, lead to shorter localization turnaround times and faster go-to-market timelines.

Posted Mar 10, 2014

iSocket, a provider of programmatic direct and sales automation, announced that it has launched iSocket for Advertisers (iFA), an automated way to buy premium, guaranteed inventory that saves both buyers and sellers time and expense while reducing the chance of errors. In 2013, $14 billion was spent on directly sold digital media, and almost all of it was executed manually through spreadsheet proposals, paper contracts, IOs, emails, and faxes.

Posted Mar 04, 2014

Over the past year a number of buzzwords have captured the attention of marketers and publishers. Programmatic. RTB. Native advertising. Many of these buzzwords are fleeting in nature or confusing for the layperson. But one industry term perfectly encapsulates the future of digital publishing monetization: multichannel.

Posted Feb 28, 2014

Are You a Human, a Detroit startup that specializes in creating alternative ways for brands to interact with users, announced that it has launched PlayThru for Video. PlayThru for Video is an add-on to existing pre-roll campaigns by rewarding them for engaging with the brand. By interacting with the advertiser-for example, by dragging a "Sold" sign to a home in an ad for Quicken Loans-users can conclude the ad and get straight to the video they originally wanted to watch.

Posted Feb 18, 2014