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Personal brands can belong to the owners or employees of a business, or to influencers in the industry—no matter the case, if they are leveraged effectively, they can be massive contributors to greater traffic and a greater reputation.
Posted Apr 26, 2018
Pica9, a marketing software firm headquartered in Manhattan, is unveiling a new brand, as it will be focusing on their standalone SaaS product, CampaignDrive.
Posted Apr 24, 2018
Bidalgo, a provider of ad creative automation software and services for app marketers, announced the launch of its first self-serve solution to help app marketers optimize their Google Universal App Campaigns (UAC).
Posted Apr 24, 2018
Kenshoo, a provider of marketing technology, released the results of it Kenshoo Digital Marketing Quarterly Trends Report: Q1 2018, detailing spending growth in social (37%) and paid search (11%) year-over-year (YoY).
Posted Apr 24, 2018
It goes against all received wisdom to withdraw completely from social media channels, like Wetherspoon's, or to increase friction for digital consumers like NRK. It seems certain, however, that as social media face increased scrutiny, more brands and content owners will start to swim against the tide.
Posted Apr 24, 2018
Facebook was a dream come true for marketers too. And marketers have tracked people and used their data without second thoughts. Why shouldn't marketers feed that data into artificial intelligence algorithms? Shouldn't customers want more personalized services, advertisements, and advice?
Posted Apr 23, 2018
A Harvard Business Review case study recently posed a provocative question: when should humans listen to algorithms vs. when should they trust their own experience and intuition? For this case study, the issue related to which of two employees to choose for a promotion. But, given the widespread applications for the use of big data and the power of predictive analytics, the question could be applied to any field or area of business practice—including content marketing.
Posted Apr 23, 2018
Rep. Blackburn's question about control of the virtual-self hits at the epicenter of our Facebook problem: regaining personal control of our virtual identities is the answer to data privacy. Only when my real world-self owns my virtual-self can I truly have the benefit of data privacy and set both the boundaries and price for its use. This is achievable today, and it will be the largest disruption in the history of digital advertising.
Posted Apr 20, 2018
Digital Remedy, a white-labeled ad operations and sales solution for publishers, advertisers, and influencers, announced the acquisition of CrowdHere, a curated collective of new media filmmakers and creative futurists.
Posted Apr 19, 2018
There used to be a clear separation between sales and marketing, but the new reality is that marketing is quickly becoming a source of growth and productivity. Traditionally, marketing is viewed as a cost center that builds awareness and shapes brand perceptions. But the line between sales and marketing has blurred considerably.
Posted Apr 19, 2018
MinerEye is launching a new, AI-powered governance, and data protection solution. MinerEye Data Tracker will enable companies to continuously identify, organize, track and protect vast information assets including undermanaged, unstructured and dark data for safe and compliant cloud migration.
Posted Apr 17, 2018
Lucidity announced the public launch of its marketing analytics protocol on the Ethereum blockchain. Lucidity opened a successful beta early in Q1, and says the protocol is already delivering results for its partners.
Posted Apr 17, 2018
Customer intelligence platform Vision Critical released the findings from its recent study on consumer attitudes and expectations around the collection, usage, and storage of their personal data by brands.
Posted Apr 17, 2018
Widen, a provider of digital asset management (DAM) software, introduced Video Portals and an enhanced Video Management suite.
Posted Apr 17, 2018
Adtaxi—a digital marketing agencies—announced the launch of its brand-new omnichannel optimization platform, Quantum. The company says, Quantum leverages the power of machine learning, the algorithm drives cross-channel optimizations to deliver superior performance for digital advertisers.
Posted Apr 12, 2018
Sendwithus announced the immediate availability of Dyspatch, a GDPR-compliant, cloud-based communications management platform that allows Enterprise organizations to create compelling email experiences on a massive scale.
Posted Apr 12, 2018
Alexa.com, a source of competitor and audience insights, announced the launch of the Alexa Agency Plan. The new plan will assist agencies with attracting key audiences for their clients and accelerating their growth.
Posted Apr 12, 2018
By employing appropriate talent in these specific roles and equipping them with the latest multilingual and translation capabilities, multinationals can actually use the digital revolution to their advantage.
Posted Apr 11, 2018
Facebook is in the middle of a PR crisis, for—more or less—simply conducting business as usual. Can they earn back customer trust, and continue to sell advertising based on user data?
Posted Apr 10, 2018
Qordoba, a platform enabling product development teams to manage the words in their applications, announced a new capability for scoring emotional tone in product and marketing content.
Posted Apr 10, 2018
Facebook has made a number of changes recently to its news feed, driven by issues ranging from Russian intervention in the 2016 elections, the proliferation of "fake news," and consumers' increasing frustration with spam and click bait. In January, Facebook founder Mark Zuckerberg announced that Facebook users would be seeing more posts from friends and family and less from businesses and brands. The exception: business pages that generated discussion among users.
Posted Apr 09, 2018
By 2020, e-commerce will represent close to 15% of all retail sales. While this growth is significant for players in the e-commerce sphere, it can also pose some challenges. As the market gets bigger, more competitors will want a slice of the profits. That is why it's essential for serious e-commerce store owners to differentiate themselves from the rest of the pack. Personalization is an excellent way for luxury e-commerce merchants to boost their business.
Posted Apr 06, 2018
IDM Group expands its advertising and header bidding technology and services, with new integrated real-time reporting and anonymous audience profiling.
Posted Apr 05, 2018
An overwhelming majority of email marketers (97%) are confident that machine learning can be used to personalize email content to an individual's specific interests and improve the customer experience, according to "The Email Individualization Imperative," a new study released by market research firm The Relevancy Group in collaboration with OneSpot, a content individualization and intelligence platform.
Posted Apr 05, 2018
Consumers are changing—and so too must marketing strategies. Research from Blis exposed new "conscious consumers," and shares data-informed insights and recommendations about how to build loyalty with them. EContent interviewed Alex Wright, head of insights at Blis, about these consumers and what marketers need to know to reach them.
Posted Apr 05, 2018