Centro's Basis prevents buying from fraudulent and questionable ad sellers representing mobile applications.
Posted Aug 01, 2019
The Adthena Search Intelligence Index evaluates the leading players and challengers across the search landscape.
Posted Aug 01, 2019
Given the mounting costs of investing in data stack technology, reputation issues, and regulatory concerns that publishers routinely face as a result of behavioral ad-targeting, iis cookie-based ad-targeting worth it?
Posted Jul 31, 2019
New list validation feature leverages a proprietary multi-step system and brings marketers more accurate insights to optimize their email campaigns.
Posted Jul 30, 2019
Web usability company TryMyUI Inc., studied the websites of the leading 2020 Democratic nominee candidates. The study measured how usable the websites are and how well they convert new visitors.
Posted Jul 30, 2019
New CMO Council Study reveals that regardless of generation, region, or gender, omnichannel is the critical channel of choice. But brands are struggling to deliver.
Posted Jul 30, 2019
AspireIQ's Brand Access Manager enables brands to deliver more authentic and effective paid social ads through influencer content.
Posted Jul 25, 2019
Conversation Intelligence Platform announces integrations with HubSpot, Amazon Connect, ShoreTel Web Dialer.
Posted Jul 23, 2019
Ascential receives a 35% equity stake in Jumpshot valued at $60.76 million; the deal brings marketers unparalleled path-to-purchase consumer insights to optimize digital commerce performance.
Posted Jul 23, 2019
Are you using emojis in your customer communications? You may be missing an important opportunity to connect with your audience.
Posted Jul 17, 2019
So how can digital marketers create a highly interactive and satisfactory customer experience for their brands? The answer lies in leveraging the best technologies to build immersive, personalized customer journeys across every channel.
Posted Jul 17, 2019
In a study conducted by the Abbi Agency, social media influencers provide new perspectives and reveal pain points regarding the relationship between the travel industry and social media marketing.
Posted Jul 16, 2019
Investment to further accelerate tech innovation, fuel international growth, and bolster company vision as the operating system for marketing.
Posted Jul 16, 2019
Expanded service line through Beanstalk Predictive to drive more informed client-partner business decisions through real-time data-driven by AI and audience intelligence platforms.
Posted Jul 16, 2019
The healthcare industry is evolving rapidly and digital marketers who produce the content that is often included in an RFP response are on the front lines when it comes to securing new customers and locking down important revenue streams.
Posted Jul 12, 2019
Research offering will also benefit core products, providing strategic insights to authentically engage with Latinx audiences.
Posted Jul 11, 2019
Retailers can publish content once across multiple devices and channels with Contentful's agile content infrastructure.
Posted Jul 11, 2019
Chatmeter, a provider of local search marketing and reputation management for multi-location businesses, announced a strategic investment by funds advised by Providence Strategic Growth.
Posted Jul 11, 2019
Content Hub helps marketers collaborate, plan and create engaging content for their target audiences by providing centralized content insights and analysis across digital channels.
Posted Jul 11, 2019
Solution provides capital markets increased visibility and control of market data use and spend.
Posted Jul 09, 2019
Major enhancements to Chord personalized chat and content management workflows make the world's most intuitive personalization platform more capable than ever.
Posted Jul 09, 2019
Combining machine learning, sentiment analysis, and facial tracking offers one promising way to decipher crucial variations in response to ads across different demographics.
Posted Jul 08, 2019
The Universal Authority Complaint brings easy complaint filing with most EU GDPR supervisory authorities to the masses.
Posted Jul 02, 2019
New resource aims to help organizations apply the CIS Controls to the loT.
Posted Jul 02, 2019
By placing ads in publishers' email newsletters, brand advertisers not only benefit from a captive subscriber audience, but they also get built-in tracking precision in an affordable CPC model.
Posted Jul 01, 2019