Directory
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Statistics, dashboards, and tools for campaign optimization are at everyone's disposal. The problem is, the picture of measured KPI and ROI they provide can be far from the true state of things. Today, advertisers and publishers should be well-informed and prepared in order to raise the brand in ever-changing ad tech reality.
Posted Jul 30, 2018
Top executives look to curated channels to find content that helps them do their jobs, according to new survey.
Posted Jul 26, 2018
Taboola, a discovery platform, released its global travel report to help marketers understand their competitive advantage and opportunities on the open web.
Posted Jul 26, 2018
GlobalWebIndex, a supplier of digital consumer insight to the global marketing industry, secures $40 million investment from Stripes Group in first round of funding.
Posted Jul 26, 2018
Intelligent Content Marketing Platform learns to harness trait and behavioral data to predict and deliver targeted experiences at scale.
Posted Jul 26, 2018
GDPR is here, but people in the United States have only benefitted from this E.U. provision as a sort of side-effect of the law. But now new data privacy protection laws are on their way to at least one American state.
Posted Jul 25, 2018
Integration enables users to search for content from the Widen Collective within Hootsuite.
Posted Jul 24, 2018
Friendz says it is taking advantage of the most powerful marketing tool--word of mouth on social media--to connect brands with their target audience based on peer-to-peer communication.
Posted Jul 24, 2018
Salesforce has signed a definitive agreement to acquire Datorama, a cloud-based, AI-powered marketing intelligence, and analytics platform for enterprises, agencies, and publishers.
Posted Jul 24, 2018
New Magisto study examines the market forces upending the balance of online commerce and social media.
Posted Jul 24, 2018
Asset managers' profitability and asset inflows set global records in 2017, as total assets under management rose to $79.2 trillion. Firms should use this windfall to fund adoption of advanced digital and analytics, says a new report by BCG.
Posted Jul 24, 2018
If you ask any person with a mobile device when the last time they booked a vacation through a travel agent was, they may give back a strange, are-you-serious glare. However, they will probably recall last year's two-day Joshua Tree camping trip inspired by an Instagram post, or how they openly sourced Hawaii vacation itineraries on Facebook.
Posted Jul 23, 2018
Emerging audience research and entertainment technology is leading to ever more personalized advertising, and the shift was especially obvious in the midst of this year's World Cup fever. A simple television campaign is no longer enough to hook FIFA fans-the shift to digital and social platforms allows for a new wave of engagement and audience interaction.
Posted Jul 20, 2018
Digital Experience Platforms allow you to unify your many and varied departments (sales, marketing, IT, etc.) to create a consistent consumer experience.
Posted Jul 20, 2018
Machines think faster than we do. Well, some of them do. And even then, it depends on our definitions of "think." But machines can recognize faster than humans do, and process quicker than humans, and this is where they can be useful in your marketing strategy.
Posted Jul 20, 2018
Businesses increasingly identify digital marketing as the best way to reach consumers, tell their company's story, and give voice to their brand.
Posted Jul 19, 2018
QuanticMind, a platform built for smarter advertising, announced it has made a significant expansion to the Bidding Optimization Capabilities of its platform.
Posted Jul 19, 2018
Integration with Qubit will allow retailers to achieve customer experience goals, enabling ecommerce businesses to deliver personalization at scale.
Posted Jul 19, 2018
Today, stories have gone far beyond the campsite. They are at the core of memorable marketing campaigns. Companies now use content marketing as a powerful relationship tool for creating authentic connections and engaging and building stronger customer relationships.
Posted Jul 19, 2018
People in service-based businesses have always struggled with using Instagram to advance their enterprises. It doesn't need to be that way.
Posted Jul 18, 2018
ColdFusion has announced the 2018 release of Adobe ColdFusion.
Posted Jul 17, 2018
Launch of PurchaseLoop Sales Optimization promises to drive incremental purchases for a new era in advertising.
Posted Jul 17, 2018
18 hours after blocking malicious ad attacks, GeoEdge's publisher clients experienced a 70-80% reduction in malicious ad campaigns according to company reports.
Posted Jul 17, 2018
The Google Measurement Partner badge will make it easier for advertisers to source trusted, third-party measurement providers based on Google's qualifications.
Posted Jul 17, 2018
New research from ExchangeWire and IPONWEB indicates ad tech ownership improves agency performance.
Posted Jul 17, 2018