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Fundamentally, of course, what content creators most want to know is if something is working. Given the varied platforms they have at their disposal these days—and the varied ways that consumers are interacting with their content—they want to know what's working across multiple channels. But despite a broad proliferation of content analytics tools and the vast measurability of digital content, the answer remains maddeningly elusive for many.
Posted Feb 08, 2019
Buyers cite targeting capabilities and inventory quality as the top criteria for choosing programmatic in-app publisher partners.
Posted Feb 07, 2019
Integrated solution offers marketing, customer experiences, and eCommerce teams an automated, closed loop process to efficiently ideate, create, enrich, and deliver content into market.
Posted Feb 07, 2019
Personalization is the key to growing more customers into your best customers by delivering intent-driven experiences to every customer, every time. In order to do this, here are a few best practices to incorporate into your business strategy.
Posted Feb 07, 2019
The customer relationship management (CRM) space has evolved greatly since Siebel Systems was founded in 1993. Not only have CRM systems become more sophisticated, they've also increased in accessibility with the advent of the cloud. But the core promise of CRM—to better understand one's customers—remains unchanged and is vital to organizations of all stripes.
Posted Feb 06, 2019
Over half of all ad impressions could be wasted with traditional video retargeting; Optimizing journeys based on sentiment doubles brand trust and likelihood to take action.
Posted Feb 05, 2019
Omnisend research shows that ecommerce marketers adopting an omnichannel strategy with three or more channels are seeing a 90% higher customer retention rate than those who are not.
Posted Feb 05, 2019
When it comes to curated content, a couple of elite companies—such as Netflix and Spotify—likely spring to mind. Organizations across all industries need to work on personalizing content in order to be competitive going forward, as experts say its gaining in importance.
Posted Feb 04, 2019
Offers and promotions influence baby boomers to click through to a website from social media, while millennials are most influenced by images. Millennials tend to engage directly with businesses on social media, and baby boomers prefer contact forms on a website, a new survey finds.
Posted Jan 31, 2019
If we examine ourselves like an archaeologist trying to piece together the habits, beliefs, and norms of a distant culture, we can better understand our ourselves. Why do we create this content the way we do? Perhaps we can reverse engineer the unspoken ideas that shape our work today.
Posted Jan 30, 2019
As more consumers use ad blockers, businesses must diversify their online advertising strategies and maintain their website's user experience (UX) in the face of this disruptive technology.
Posted Jan 29, 2019
France's Supervisory Authority (CNIL) has fined Google $56.8 millions Euros for what the data protection watchdog believes is a violation by the multinational tech company on EU's General Data Protection Regulation (GDPR).
Posted Jan 29, 2019
2019 presents new B2B marketing challenges, from generational shifts in key decision makers to buying cycles that are more collaborative and customer-centric. To successfully execute campaigns that truly resonate with today's B2B buyer, it's critical for marketers to understand three key elements.
Posted Jan 28, 2019
Email bombing can hurt your brand, but how do you protect yourself from being tricked by malicious bots? Combines these nine steps to protect your brand and your customers from email flooding attacks.
Posted Jan 25, 2019
It's not just the creation and consumption of video content that is impressive; it's also the opportunity it represents. Businesses with a video strategy can grow revenue up to 49% faster than non-video users (Social Media Today). And so it goes: almost everyone and their mother is creating video content.
Posted Jan 24, 2019
Publishers have tried various methods to win back share from the Facebook/Google duopoly. Not all have been successful. But there are some battle-tested tactics that stand out. These offer hope for publishers that are tired of losing business to Google and Facebook.
Posted Jan 23, 2019
Work collaboration software company, Smartsheet, has acquired Slope, which manages the creative production process for marketers and others.
Posted Jan 22, 2019
As more organizations choose to market their brands overseas, website translation has become high on the priority list. But straight translation doesn't necessarily work for every language, even with expert localization services applied. As such, this article will consider when it might be more appropriate to commission bespoke articles in other languages.
Posted Jan 21, 2019
How do we best ensure that video delivered via email is reaching our audience? Let's look today at some best practices to adhere to when integrating video and email for customer outreach.
Posted Jan 18, 2019
GeoEdge first to market with real-time ad security and quality solution for mediation SDKs, as a part of the company's mission to block sexually-offensive and/or malicious ads to ensure good user experience and high retention rates for app developers and publishers.
Posted Jan 17, 2019
Alfresco and Tech Mahindra announced the extension of their global partnership and the development of new solution frameworks built on the Alfresco Digital Business Platform.
Posted Jan 17, 2019
BigCommerce merchants can now use AdRoll's growth platform to attract and engage customers; Yotpo users can integrate user-generated ratings and reviews seamlessly in their digital ads.
Posted Jan 17, 2019
As a publisher, no matter what type of content you're creating, you need to have a podcast strategy, which contemplates the creation of podcasts as well as a plan for how to get yourself or key members of your organization or company on the podcasts of others.
Posted Jan 17, 2019
Basic personalization gives way to individual experiences at scale; enhances both marketing and commerce investments for digital leaders.
Posted Jan 15, 2019
A new platform designed to improve e-commerce conversion rates using machine learning has been unveiled.
Posted Jan 15, 2019