According to research, advertisers are more likely to have man rather than machine view the totality of their ad creative using ads from Vibrant Media, the original native advertising company, than that of most other ad tech providers. Three months of data on the performance of Vibrant Media's ads was compared against Moat's quarterly benchmarks.
Posted Dec 22, 2016
MediaRadar, an advertising sales intelligence platform, announced a partnership with Connectiv, a division of the Software and Industry Information Association (SIIA) that accelerates innovation for content, data, and technology companies. With the partnership, MediaRadar will provide in-depth B2B digital and print advertising sales intelligence for the association's ongoing series of industry analytics and research reports.
Posted Dec 20, 2016
Cass Sapir, customer success director at HapYak, talked to Gilbane Digital Content Conference goers about how he believes you can use interactive video to boost your video marketing techniques.
Posted Dec 16, 2016
While today's brands are laser-focused on trying to create exceptional customer experiences in an always-on, omni-channel world, a recent survey from Boxever reveals that there's an apparent disconnect between marketers and consumer when it comes to truly understanding consumer preferences. The Boxever survey takes a closer look at consumers' and marketers' perceptions around brand loyalty to define a clearer view of expectations versus reality for the modern marketer.
Posted Dec 15, 2016
Instart Logic announced AppShield Ad Integrity, a technology that thwarts ad blockers so a healthy ecosystem of digital publishers of free high quality content continues to grow and thrive.
Posted Dec 15, 2016
The free lunch is over, social media marketers: prepare to pony up and devote even more of your budget to paid promotion on Facebook, Twitter, Snapchat, and their ilk. That's the conclusion reached after digesting the findings of Gartner's "Digital Channel Survey 2016: Social Marketers Expand Tactics for Results." According to the report, four out of five industry professionals who spearhead social media marketing programs indicated they would place paid advertising programs via social media over the next 12 months.
Posted Dec 14, 2016
SnapApp, provider of the leading SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content, unveiled the results of "The Campaign Confidence Gap" report, which identifies gaps and challenges with traditional B2B marketing campaigns. Conducted by Demand Gen Report and sponsored by SnapApp, the new survey reveals that as pressure mounts for B2B marketers to deliver high-quality and highly targeted leads, an astounding 82% reported being only "somewhat confident" or "not very confident" in the effectiveness of their campaigns.
Posted Dec 13, 2016
A research partnership between Medill Integrated Marketing Communications (IMC) and Performics Worldwide has released its latest study, assessing and comparing how online shoppers in the U.S., Germany and China rate their online interactions with major brands. The Digital Satisfaction Index (DSI), released quarterly by their collaboration, the Intent Lab, offers a research-driven global tool to better understand consumers' online behavior.
Posted Dec 13, 2016
In marketing, we've reached an inflection point where the volume of data and processes required to run personalization initiatives at scale have outstripped human capability (even highly skilled ones). The micro-targeted customer experience is simply unsustainable with a traditional technology stack leveraging manual data modeling and human-curated, rules-based decisioning.
Posted Dec 12, 2016
Trapit, a platform for authentic social selling and employee advocacy, announced a new set of tools that significantly enhance the capabilities of their social selling platform. The additions advance nearly every facet of the Trapit platform from social engagement to analytics and reporting. As a result, Trapit is extending its lead as the most robust, end-to-end social selling platform on the market.
Posted Dec 08, 2016
The burden of proof is on publishers to defend their web traffic, yet 80% admit they don't have insight into how their traffic is audited, raising questions about which traffic is non-human traffic (NHT). At the same time, marketers are no longer willing to pay for NHT, with 74% of publishers reporting that traffic quality issues are part of pre-sales discussions, and 68% stating they have received requests for information (RFIs) with acceptable NHT thresholds.
Posted Dec 08, 2016
SnapApp, provider of a SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content, unveiled the results of "The Campaign Confidence Gap" report, which identifies gaps and challenges with traditional B2B marketing campaigns. Conducted by Demand Gen Report and sponsored by SnapApp, the new survey reveals that as pressure mounts for B2B marketers to deliver high-quality and highly targeted leads, an astounding 82% reported being only "somewhat confident" or "not very confident" in the effectiveness of their campaigns.
Posted Dec 08, 2016
Without exception, every client of mine is dealing with a digital staffing challenge. That is to say, one or more members of their team have recently left for another job or have given notice, and these folks typically have strong digital skills—in either search engine marketing, content marketing, analytics, or a webmaster-style role.
Posted Dec 08, 2016
Linqia, a performance-based influencer marketing platform, released the results of The State of Influencer Marketing 2017, a survey designed to understand how brands and agencies are using influencer marketing today and how they plan to incorporate it into their plans for 2017. As influencer marketing continues to evolve from an emerging channel to a strategic part of the media mix, marketers are demanding more accountability.
Posted Dec 06, 2016
Kentico Software, makers of an all-in-one CMS, e-commerce, and online marketing platform, announced Kentico 10. The company's flagship product features a long list of functional improvements all focused on getting digital marketing jobs done faster and more efficiently.
Posted Dec 01, 2016
Just do it. I'm lovin' it. Diamonds are forever. You know these words in part because they've been very carefully chosen to appeal to audiences. But as Paul Blamire, VP of client experience at Atomic Reach, told an audience at the Gilbane Digital Content Conference, it's about more than the words themselves—it's also about structure, what device people are reading on, and the emotions they evoke when this all works together. According to Blamire, machine learning (ML) and artificial intelligence (AI) can help marketers get the words and their structure right for more people on more devices.
Posted Nov 30, 2016
Working with multiple SSPs can be a challenge. Therefore many publishers decide to focus on one unified platform. The vast number of platforms in the market makes it hard to choose which one is the right one for them. How should publishers evaluate the different platforms? Well, it seems that the best ones out there have a few things in common.
Posted Nov 30, 2016
Watch today's opening keynotes from the Gilbane Digital Content Conference.
Posted Nov 29, 2016
Outbrain unveiled its latest version of Outbrain for Chat and announced partnerships with publishers around the world. Time Inc's People,Variety, Time Inc UK's NME, Sky News, and Nikkei Asian Review will deliver news, information and lifestyle content to readers in a personalized, private message via "Outbrain for Chat."
Posted Nov 29, 2016
It's important that brands recognize who and where their target audience is and how likely they are to adopt their product or services. Let's review why, how, and where you should start.
Posted Nov 24, 2016
Evergage, a real-time personalization platform company, unveiled Evergage Guardian, a solution that utilizes advanced machine learning technology to provide marketers with up-to-the-minute data, performance visualizations, and proactive suggestions for improving digital interactions with customers across websites and mobile apps.
Posted Nov 18, 2016
Email marketing software provider Delivra has unveiled the next step in its platform, which provides users expanded Eventbrite integration, advanced reporting, and more powerful marketing automation. With so many companies utilizing Eventbrite to manage events, Delivra has enhanced its existing integration with the event management software to include the tools necessary to send personalized and compelling event communications.
Posted Nov 18, 2016
SDL announced a new solution to address the adaptation, management, and delivery of global omnichannel content. SDL Marketing Solutions includes services for Transcreation and Copywriting, Web Content Managed Services, and Content Production Services.
Posted Nov 17, 2016
Verint Systems Inc. announced that it has extended its Customer Engagement Optimization portfolio through its acquisition of OpinionLab, a provider of continuous voice of the customer listening solutions that drive smarter, real-time digital engagement. OpinionLab solutions are used by brands to optimize web and mobile customer experiences and engagement.
Posted Nov 17, 2016
Wise Data Media, a data-driven, cloud marketing, and prediction management platform provider, announced the launch of Wise Content, a text to video technology that creates a new medium for your information quickly and efficiently.
Posted Nov 17, 2016