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Giant Media announced the launch of VuePlanner, a transparent pre-buy planning tool for brands and agencies advertising on YouTube.
Posted Jun 12, 2018
Customer communications management—or CCM—is a term that has been making its way into marketing and customer relations circles and conversations lately. But, is it something new, or just a repositioning of the same, classic approach to communication management that marketers have been using for years? Is this a term just used to apply to what is also known as digital marketing, or does it have an analog component as well?
Posted Jun 11, 2018
As Scott Cook, CEO of Intuit said, "A brand is no longer what we tell our customers it is--it is what consumers tell each other it is." Social media has disintermediated the way marketers and publishers communicate with their audiences. The role of the gatekeeper gave way to the community manager, relinquishing some control to the audience in exchange for dialogue and engagement. And as authority has moved further away from brands so has the ability to shape brand perception.
Posted Jun 08, 2018
Kitewheel, provider of the Customer Journey Hub, announced the release of its annual State of the Customer Journey for 2018. The report, based on an analysis of over five billion customer journey interactions between 2014 and 2017, provides insight into how brands are investing in customer journeys across a variety of verticals and channels.
Posted Jun 07, 2018
You might be surprised to learn that there's no super-secret, newfangled technology that's enabling this miracle of cross-channel personalization. In fact, there's a somewhat unexpected, yet tried-and-true staple of audience engagement at the heart of this convergence: email.
Posted Jun 06, 2018
Creative digital agency, DMS, has announced a major update to its international media intelligence platform. HAWK ONLINE 5.0 provides the entertainment industry with extensive monitoring, reporting, and analysis across press, broadcast, online, and social media.
Posted Jun 05, 2018
Taboola, a discovery platform, announced a partnership with hubspot, a CRM, marketing, sales, and customer service platform. Partners of Taboola and hubspot will now be able to seamlessly start content marketing campaigns with Taboola through the hubspot platform.
Posted Jun 05, 2018
RichRelevance, a provider of experience personalization, released the results of its second annual survey on how U.S. consumers search for and find products online. The survey shows that commerce search remains very important to consumers when shopping online, but retailers still struggle to provide an exceptional search experience across devices and touchpoints. And, while shoppers are interested in innovations such as personalized and image search, voice-assisted shopping is still far from mainstream.
Posted Jun 04, 2018
The latest Facebook consternation concerns how it's prepared to meet the European Union's strict General Data Protection Regulation (GDPR) rules, now in force, to protect customer data; experts complain that Zuckerberg hasn't explained how his company will meet these requirements. There's a moral to this morass: be honest with your users and act quickly and effectively when a data crisis occurs.
Posted Jun 04, 2018
Socialbakers, an AI-powered social media marketing platform, has added next-generation Influencer Management into the Socialbakers Suite. The new addition enables marketers to identify macro and micro influencers that their audience trusts, engages with, and share similar interests with.
Posted May 31, 2018
To make sure the content running on your site is as per users' taste and interest, one could apply varied user-testing techniques to know whether it's being read and interpreted correctly by the users. Here are four tips to get the most out of your content test via user-testing techniques.
Posted May 31, 2018
While AWD offers several advantages over waterfall and other methodologies, it has its limitations too. Whether you're preparing to take your first iterative plunge or want to improve your familiar AWD processes, it's important to analyze agile's capabilities and limitations and pursue strategies that can produce better results on the web for you and your audience.
Posted May 28, 2018
Intent data is becoming a holy grail in B2B marketing, but we use it in a notably different way. I'll talk about how intent data is redefining B2B marketing and how you might capitalize on this technique.
Posted May 25, 2018
We've all seen the changes in our Facebook newsfeeds recently— more stories and posts from our friends and fewer from brands. Highly engaged fans can help salvage your Facebook presence, and the Latino audience might be the key.
Posted May 25, 2018
Email data solutions provider Return Path released its 2018 Sender Score Benchmark Report. Since 2012, this annual report has provided expert analysis and insights on how reputation impacts inbox placement for commercial email senders, using comprehensive data from Sender Score and Return Path's Reputation Network.
Posted May 24, 2018
Facebook events, seminars, group meetings, and more can all take place online, but these event platforms are still fairly new. For that reason, marketing can be somewhat challenging for event organizers. Without excellent tactics and an understanding of your audience, you'll have a hard time getting people to attend.
Posted May 24, 2018
Bedrock Data has announced the release of a new wave of connectors for its Fusion software, expanding its library beyond CRM, marketing automation, and support categories into project management, finance, subscriptions, and billing.
Posted May 22, 2018
As a mobile-industry veteran who has been watching trends and developments since text messaging broke on to the scene, I'm encouraged by the influx of inbound marketers asking me to draw from my history of analyzing and documenting the games app industry for tips and tricks marketers of non-gaming apps can adopt.
Posted May 22, 2018
While advertisers were initially lured to the online digital marketplace by low cost and easy reach, those dreams of efficiency have been significantly dashed as scammers have increasingly entered the marketplace, making it difficult for marketers (and consumers) to discern what's real and what's not. Did that click come from a real consumer or a bot? Are messages being delivered to the right audience? Is information accurate and reliable or fake?
Posted May 21, 2018
#paid—a provider in the influencer marketing space whose platform leverages AI to match marketers and content creators for integrated influencer marketing programs, content creation, and native amplification—announced it has raised $9 million USD in Series A financing led by ScaleUP Ventures.
Posted May 17, 2018
Adobe announced the launch of Advertising Analytics for Paid Search, a way for brands to accurately generate precise ROI for paid search behavior, compared to simple vanity metrics.
Posted May 17, 2018
Influ2, a person-based marketing (PBM) solution, launched its platform, powered by machine learning, that generates and sends personalized advertising on behalf of B2B marketers to decision makers at enterprises on an individualized basis.
Posted May 17, 2018
In this new frontier of branded marketing, marketers are asking themselves, "How can we ensure a presence on voice assistants and drive outcomes at scale?" Here are a few considerations marketers will need to keep in mind to incorporate artificial intelligence (AI) into their content efforts.
Posted May 17, 2018
The GDPR may raise an awkward issue for the voice tech industry: it requires reminding customers that you're recording, analyzing, and storing their conversations in the first place. As Richard Brown, director at activereach, a provider of internet, networking, voice, and security solutions, points out, "Most customers assume that their email communication with a company may be stored long term, but they don't necessarily think that's the case for a voice conversation."
Posted May 16, 2018
Bidalgo, a provider of ad creative automation software and services for app marketers, announced the launch of a new suite of products and services to support playable ads on Facebook and other leading ad platforms.
Posted May 15, 2018