Return Path released the second annual email engagement benchmark report. The Hidden Metrics of of Email Deliverability provides sector-specific results for email marketing metrics like read rate, reply rate, forward rate, and complaint rate, which measure consumers' level of engagement with the email they receive. Overall, industries that outperformed the average in these metrics also saw less email delivered to spam.
Posted Mar 14, 2017
At the Google Cloud NEXT conference, Looker launched a suite of Looker Blocks designed to give marketers the tools to enhance analysis of their critical data. Compatible with Google BigQuery Data Transfer Service, Looker's new Looker Blocks deliver a plug-and-play platform to turn data into actionable insights.
Posted Mar 14, 2017
LiveWorld, Inc., a social customer experience company, announced a new end-to-end Facebook Messenger program for brands eager to enhance engagement and interaction on this emerging platform. LiveWorld is the first company to release a comprehensive Messenger solution that offers program strategy development, enterprise conversation management software, chatbot development and integration with human agents. LiveWorld also offers services to monitor and engage customers 24 hours per day.
Posted Mar 09, 2017
Qualtrics announced the Qualtrics XM Platform, an experience management platform designed to address the growing experience gap--the gap between what organizations actually deliver and expectations from the market, customers, and employees. The first solution in this space, according to the company, the Qualtrics XM Platform, will help companies measure, prioritize, and optimize the experiences companies deliver across the four foundational aspects of business—customers, products, employees, and brands.
Posted Mar 09, 2017
In an age where consumers are exposed to more brand messaging and sales tactics than they know what to do with, creating top-notch content is the key to showing the world exactly what makes your brand stand above the rest in conveying your unique selling proposition.
Posted Mar 08, 2017
The Alliance for Audited Media is launching AAM Quality Certification, a new holistic approach to verifying digital publishers. The program is designed to provide advertisers with more digital assurance and help premium publishers differentiate themselves based on quality.
Posted Mar 07, 2017
BrightEdge, a provider of enterprise organic search and content performance, launched ContentIQ and HyperLocal, tools designed to drive marketers' organic search revenue conversions.
Posted Mar 07, 2017
PebblePost, the inventor of Programmatic Direct Mail, announced it has secured a $15 Million Series B round, led by RRE Ventures, with existing investors Greycroft and Tribeca Venture Partners, and additional seed funds and strategic angels also contributing to the round.
Posted Mar 03, 2017
Every issue of EContent brings you insight from the industry's most influential thinkers and strategists. Now we're bringing that to you in infographic form. In this installment we look at digital marketing, pushed content, and the technology that helps get the job done.
Posted Mar 03, 2017
Bluecore, a four-year-old SaaS technology provider that helps marketers to take immediate action on behavioral and product data, debuted its new Decisioning Platform for retailers.
Posted Mar 02, 2017
MediaRadar, an advertising sales intelligence platform, released the results of a study examining native advertising trends in 2016. The study, "Leaders and Lessons in Native Advertising," examined thousands of native ads from 12,965 brands.
Posted Mar 02, 2017
Thanks to its unique ability to tell stories, content is every brand's weapon in the battle to deliver differentiated customer experiences that capture and convert. As brands start to recognize the value of content-driven ecommerce experiences, there's never been a greater need for web content management systems and ecommerce solutions to move closer together into a seamless workflow.
Posted Mar 01, 2017
Retale, a technology company that develops mobile-first shopping experiences, announced the results of a commissioned study examining chatbot adoption and experiences among millennials. For the study, chatbots were defined to participants as software and computer programs "that mimic human conversation using artificial intelligence." 500 millennials ages 18-34 were polled between December 1-6, 2016.
Posted Feb 28, 2017
AOL and leading mobile-first data exchange, adsquare, announce a new partnership to bring adsquare's data of 360 million mobile consumers together with the ONE by AOL platform. Using adsquare's combination of anonymized data sources from across retail purchases, location, and mobile advertising IDs, mobile and online usage, and first-party data, the deal will provide enhanced, holistic mobile audience mapping for publishers and scalable, valuable "in-the-moment" mobile audience targeting opportunities to advertisers.
Posted Feb 28, 2017
Tenjin, a mobile marketing infrastructure company, announced partnerships with Looker, the company that is powering data-driven businesses, and Chartio, the cloud-based data exploration solution, to enable app marketers to access, analyze and act on their data more effectively and efficiently.
Posted Feb 23, 2017
Research from comScore in 2016 showed that 49% of US smartphone owners downloaded zero apps in the last month caused concern in the app marketing ecosystem. New research from Dimensional Research commissioned by YouAppi, a mobile growth marketing platform for premium mobile brands, highlights optimism among mobile marketing professionals responsible for app marketing and user acquisition.
Posted Feb 23, 2017
ROKT announced it has completed a $15 million Series B investment led by Moelis Australia Asset Management, part of Moelis & Company. In addition, Time Inc. participated in this round along with existing investors including John Ho, Lachlan Murdoch, Greg Roebuck, and Square Peg Capital.
Posted Feb 16, 2017
If there is one trend which defined mobile advertising in 2016 it is the growth of location-based mobile video ads, which jumped from around 5% mid-year to 17% of all mobile video ads run in Q4 2016 according to Positive Mobile's mobile video SSP.
Posted Feb 16, 2017
AccuWeather has announced the launch of the AccuWeather Mobile Integration Suite, a new context-based mobile advertising package available exclusively from AccuWeather to effectively reach consumers on the go.
Posted Feb 16, 2017
It's no secret that video use in content marketing is on the rise. Online video is becoming an efficient means for people to gather and consume information quickly and frequently impacts purchasing decisions. However, many businesses are failing to include it as part of their marketing strategies—doing so at their peril.
Posted Feb 16, 2017
Putting your budget on the line for a new platform can be nerve-wracking, but it doesn't have to be. Whether you're searching for the perfect email automation platform, social media management tool or cloud-based content calendar, the guiding principles leading up to the decision are the same. Here are seven ways to navigate the options like a pro while keeping your sanity in check:
Posted Feb 15, 2017
YouAppi, a mobile growth marketing platform for premium mobile brands, announced it has expanded its OneRun Platform to now include Re-engagement. According to data from YouAppi's initial re-engagement campaigns, between 20-40% of inactive users re-engaged with their apps.
Posted Feb 14, 2017
UNE has launched their Mobile Advertising Index allowing marketers to quickly discover and evaluate the best advertising partners of the moment, so they can optimize return on ad spend and strategically scale their target audience. Using the Mobile Advertising Index, marketers can rank advertising partners and learn their proficiencies, their reach, how well adopted they are, where they perform well internationally, and more.
Posted Feb 14, 2017
In the nitro-fueled, hyper-paced modern world, digital marketers have to be able to upshift quickly, change lanes without hesitation, and recognize the traffic patterns ahead to avoid delays and setbacks. Because the name of the game in 2017 and beyond is masterful maneuvering, as evidenced by the multiple obstacles, road hazards, and fast-lane opportunities that characterized the digital marketing route many traveled this past year.
Posted Feb 13, 2017
Rainmaker Digital is introducing what it calls an "innovative hybrid solution." StudioPress Sites includes 20 mobile-optimized HTML5 designs, powered by the Genesis Framework.
Posted Feb 09, 2017