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A smart content strategy will ensure customers keep coming back. A well-executed strategy can be an incredible engagement tool that attracts consumers, grows your audience, and influences visitors to make a purchase. But finding the content that will speak best to your customers can be a challenge. Here are four quick and easy tips to help your marketing team spot the exact kind of content that will work best for your brand.
Posted Sep 21, 2018
Integral Ad Science (IAS) and Snapchat now offer advertisers viewability and ad fraud measurement solutions to employ across their Snapchat in-app video buys.
Posted Sep 20, 2018
Powr gives publishers an all-inclusive video solution that provides video technology, hyper-relevant video content and video monetization.
Posted Sep 20, 2018
Partnership will provide Taboola's clients with the Unbounce Landing Page Analyzer Tool to improve landing pages and convert more traffic.
Posted Sep 20, 2018
Can you imagine content tailored to hormones? Well, you should, because emotionally triggered marketing strategies are winning the trust of many and is the key to a virtual "buy button" in the brain. Here are a few of strategies to test in your own marketing campaigns.
Posted Sep 20, 2018
Driving that influence will be 900 Million new internet users, according to a new report from BCG. In four years, emerging markets will account for 3 billion online users—three times the number in developed markets.
Posted Sep 18, 2018
Adtaxi unveils data on consumer purchasing habits and influencer marketing.
Posted Sep 18, 2018
Mobile app gives marketers the ability to manage and respond to conversations and reviews at the speed of mobile.
Posted Sep 18, 2018
Augmented reality (AR) is rapidly growing; projections from ARtillry found that AR revenue will reach a staggering $14 billion in 2021, up from $975 million in 2016. One reason for the growth is that brands are starting to see the benefits of AR as an immersive ad format. Here's a closer look at precisely how marketers can start benefiting from augmented reality now.
Posted Sep 17, 2018
New Integrated Marketing Edition unifies marketing organizations to improve cross-functional collaboration and ensure delivery of a consistent, relevant, and measurable content experience across all channels.
Posted Sep 13, 2018
Advertisers now have access to a tool for protecting video advertising and spend across devices. Integral Ad Science (IAS) has expanded video capabilities with a new tag that builds upon IAS blocking technology for desktop and mobile web.
Posted Sep 13, 2018
It's better to focus on sitewide improvements like site speed, maintaining a responsive site, and keeping design clean first. Once you are ready to look at individual pages, exploring the places users leave your site is a fantastic start.
Posted Sep 10, 2018
SDL, a provider of global content management, translation, and customer experience, announced a strategic partnership with DivvyHQ, a provider of integrated content planning, to help global brands centrally plan, create, translate, and deliver marketing content.
Posted Sep 06, 2018
With the strategic acquisition of Inbox Pros, Trendline Interactive is now the clear leader in providing enterprise organizations with comprehensive, end-to-end email marketing services.
Posted Sep 06, 2018
Publishers have a lot on their plates these days. How are they managing? In some cases, they're outsourcing this aspect of their ad operations (ad ops) to white-glove consultancy services.
Posted Sep 05, 2018
Customer insight experts DataSalon announce new Publisher Dashboard service - empowering sales and marketing teams with insights to drive sales and retain existing customers.
Posted Sep 04, 2018
Vivial announced the launch of The Mobile Optimizer, its new text messaging service for local business.
Posted Sep 04, 2018
Formerly GlobalWide Media's programmatic business unit, Causal IQ is built on a legacy of digital marketing expertise.
Posted Aug 30, 2018
Led by Advance Venture Partners, investment will bolster marketing capabilities and solidify company's leadership position.
Posted Aug 30, 2018
New Universal Feedback Loop and Return Path Blocklist are among the latest innovations designed to optimize email marketing effectiveness.
Posted Aug 30, 2018
When you get your blog started, you need to include these seven features—at a minimum—to lay the groundwork for your online brand.
Posted Aug 30, 2018
Although Master Lock has done a majority of its business within the U.S., its market was growing in Europe, Latin America, and Japan. Similar to most global brands, Master Lock found that if it wanted to continue growing its market share internationally, it needed to start catering to non-English speakers on the web. And the more the brand grows, the more complex that task becomes. The company needed a partner that could help it translate and localize massive amounts of web content on an ongoing basis. Enter MotionPoint.
Posted Aug 27, 2018
Can we localize without translating? This question may sound provocative, or even silly, if you have been involved in global and product management for some time.
Posted Aug 23, 2018
Mars Media Group Implements Protected Media Pre-Bid Solution to eliminate fraud accurately and precisely, before marketers budgets are impacted by fake traffic.
Posted Aug 23, 2018
What does it take to reach the top of the SEO chart around the world?
Posted Aug 22, 2018