Digital Marketing

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In a study conducted by the Abbi Agency, social media influencers provide new perspectives and reveal pain points regarding the relationship between the travel industry and social media marketing.

Posted Jun 25, 2019

Groups aim to maximize the strategic positioning and impact of their organizations and brands.

Posted Jun 20, 2019

Flagship Conversion Optimization Platform to work seamlessly with popular e-commerce software.

Posted Jun 20, 2019

The integration streamlines operations of marketing and customer care teams with a multi-channel integration of services, driving a unified customer journey.

Posted Jun 20, 2019

New Harris Poll and DoubleVerify research reports that consumers hold advertisers accountable for the credibility and accuracy of the content they advertise on.

Posted Jun 20, 2019

What's behind the success of the quietest reality show on TV? This marketer thinks he knows and has advice for how you can use it to your advantage.

Posted Jun 20, 2019

Taking a content-driven approach differentiates you from your competitors. Here are three examples of companies that took a content-driven approach, which resulted in increased revenue and improved the customer experience.

Posted Jun 19, 2019

This is the largest ever investment by Hexaware and the combined entity aims to directly compete with large digital agencies and consulting firms.

Posted Jun 18, 2019

TransPerfect's Tech Division simplifies multilingual content management for Salesforce users.

Posted Jun 18, 2019

Fraudulent CTV and mobile apps grow 120%, as advertisers target premium, emerging media.

Posted Jun 18, 2019

Partnership accelerates digital transformation strategy of global retailers like Clarks and Dreams.

Posted Jun 18, 2019

Explore the five ways programmatic ad technology is strengthening the industry for future growth.

Posted Jun 14, 2019

This year's Cannes Lions will focus on a number of trends. Expect transparency and accountability, consumer privacy and how publishers make money long-term to be among the biggest areas for pharma marketers—not just at the event, but beyond.

Posted Jun 13, 2019

Next generation payments and software company will use the capital to accelerate growth and fuel expansion into new markets.

Posted Jun 13, 2019

The greatest area of growth in publishing isn't what most would consider publishing at all. It lies within companies of almost every size, operating in all sorts of other sectors from automotive to healthcare to banking and beyond.

Posted Jun 13, 2019

Marketers can create a new CX battle plan by "reverse engineering," which involves deconstructing, analyzing, and reworking your company's current customer interactions to help optimize CX more quickly and with fewer resources in the future.

Posted Jun 12, 2019

Combination to accelerate Salesforce's opportunity in the $1.8 trillion digital transformation space. Tableau will be positioned to further its mission to help the world see and understand data.

Posted Jun 11, 2019

Acquisition will speed Sitecore's growth and augment partner capabilities with additional services, support, and training for Sitecore Experience Commerce and Sitecore Content Hub.

Posted Jun 11, 2019

Expansion of Reflektion's Customer Engagement Platform empowers retailers to act on customers' purchase intent in real-time.

Posted Jun 06, 2019

Nuxeo AI Enables Enterprises to easily leverage their own data sets to create, train, and deploy custom AI models.

Posted Jun 06, 2019

Washington Post's Zeus Platform now open to other publishers, including programmatic ad capabilities.

Posted Jun 04, 2019

To help B2B companies better manage the evolving complexities of redefined relationships between businesses and customers, Zylotech, the self-learning customer intelligence (CDP) platform company today unveiled its Revenue Operations (RevOps) Framework

Posted Jun 04, 2019

Web content management systems come in all shapes and sizes. Bespoke CMSs, open source platforms, and homemade solutions abound. No matter how good or bad the actual system is, it is the quality of the implementation that made the biggest difference.

Posted Jun 03, 2019

Numbers from comScore show that mobile apps have eclipsed all other platforms, including TV, to shift the digital-media landscape in favor of mobile. More people are spending more time on their apps, and ad spend is catching up. It's a dynamic that sets the stage for a new phase of innovation.

Posted May 28, 2019

It's time to think past the Millennials because GenZ has started to take over the internet. If you aren't already targeting Gen Z then your content marketing strategy has a serious blind spot, and you need to rework it to include the Gen Z audience.

Posted May 24, 2019

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